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What is Sexy Nutrition?

Sexy Nutrition is a nutritional supplement marketing strategy I created… a way of connecting with consumers at their emotional core.

Marilyn’s natural sex appeal was maximized with marketing.

Uniting my inimitable nutritional supplement copywriting with education, branding and storytelling, Sexy Nutrition marketing campaigns have achieved 12X ROI. The Sexy Nutrition secret?

(for maximum impact, press play…)

[haiku url=”http://naturalhealthwriter.com/wp-content/uploads/2012/03/01-Lets-Get-It-On.mp3″ title=”You know you want to.”]

Awwwww yeah. Sexy Nutrition is always in italics. Sexy Nutrition is that little somethin’ somethin’, that mmm… yes that makes consumers buy supplements.

Sexy Nutrition cannot be taught. But make no mistake… every supplement you sell has latent sex appeal, just waiting for the right marketing touch to bring it out.

Every nutrient has a romantic back story with irresistible benefits… there are natural potions and elixirs, tonics and mysterious herbs. How sexy is that?

When you tap supplements’ sex appeal and express it to consumers… that is Sexy Nutrition. If you achieve it, your supplement sales catch fire.

Let’s get it on,

~ P.J.S. the N.H.W.

P.S.: For more on how to implement and use my Sexy Nutrition sales techniques, sign up for my newsletter at right and receive my Top 5 Supplement Marketing Tips report.

P.P.S.: It’s heating up. We’re just getting started. More Sexy Nutrition soon to come.


The Art of Nutrition

"First, do no harm."

In 2010, I worked on the re-branding of Physiologics, a physicians’ nutritional supplement line. This category is poised for explosive growth. To add some sex appeal to the typically bland marketing materials of doctors’ supplements, I incorporated quotes from the Hippocratic Oath, which worked beautifully with the branding of doctors’ supplements.

Quality is a hallmark differentiator that is critically important in the successful marketing of supplements. It’s not easy to write about! For this catalog, we brainstormed a quality theme called The Art of Nutrition. Read the PDF at right for the full story.

The Lesson: My client on this project (a true marketing genius) fixated on discussing quality without using the word “quality.” He was right — when you differentiate down to a subtle microscopic level, you strengthen your brand from the bottom up.

Generic is Lazy

That shade of yellow brings out your... well... um...

A few years ago, a company (which shall remain nameless) hired me to create new product marketing direction for a whole-food multivitamin supplement. I did market research, evaluated the competition, brainstormed product names, taglines and angles. I picked the strongest and created a brochure and box copy that told a story about the supplement. I billed for ten hours. The client nixed my copy.

Recalling the project, I decided to look it up today and see what kind of copy they ended up using. Here it is — in its entirety —  believe it or not:

This product features a wide array of vitamins, minerals, herbs and other nutrients – including vegetable, fruit and mushroom complexes – to give you the well-rounded nutrition you crave.

Good god, where to start? The writing is bad, nobody “craves” nutrition, and there is no effort to brand or differentiate this product from the scores of similar competitors. If you want to sell your nutritional supplement, you need to do better.

The Lesson: Make sure your company has a real marketing person in place. With the right marketing direction, storytelling and design work, you can offer your nutritional supplement at a premium price… that consumers will be happy to pay. Make it sexy. Our industry is far too dynamic to settle for generic marketing.

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The Natural Health Writer provides content and marketing strategies that sell wellness.

* New product marketing direction concepts

* Revitalizing & rebranding existing products

* Third-Party book and magazine publishing

* Dynamic, performance-boosting sales copy

My proven techniques and unique style have generated millions in sales.

This is why I am the go-to “Ace for Hire” for natural health industry giants.

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