Looking for essential oils marketing help? In this guide I will be discussing copywriting for essential oils and aromatherapy products. As a top essential oils copywriter, I share my top 3 tips for maximizing sales across them all.
My main experience is helping an aromatherapy business launch an entire line of over 100 different essential oils, blends, diffusers and related products. Website copy was the emphasis. The business owner was focusing on content marketing for website visitors to convert into lifelong customers.
I oversaw concept development for this project. I created the style in the template, and worked on strategies for communicating the benefits of these products without crossing any regulatory lines. And I worked as a copywriter for essential oils, helping to write up every single product in their line. I’ve pasted samples of this copywriting below, for the essential oil of Thyme White and as a website content Category Page.
I’m Pat Dougherty, the Natural Health Writer. And I have done extensive writing and creative conceptualizing for clients’ essential oils and aromatherapy products. Here are my top 3 tips for creating copywriting content that sells essential oils.
1. Create Essential Oil Storytelling Copy
The aromatherapy category is among the richest and story potential natural history. Each one is a sensory experience that can be described. Practically all of them have cultural significance, and traditional uses that create fantastic stories.
They often come from flowers which can be described, both in terms of their color, their appearance and scent.
Or they may come from bark on important trees to cultures around the world, each with its own story.
They can come from roots, that may have importance as sustenance or wellness traditions for centuries in different parts of the world. I could go on and on. It is just the most fascinating category.
To sell maximum aromatherapy products, the essential oils copywriter must tap the rich history that is unique to this category. When skillfully mind, this massive archive can produce irresistibly compelling essential oils copywriting.
{{Information |Description= Picture of lavender fields atHeacham, Norfolk |Source= [http://www.geograph.org.uk/photo/ 59789/ Geograph] |Date= July 1992 |Author= [http://www.geograph.org.uk/ 1777/ Christine Matthews]
2. Back Your Aromatherapy Copy With Science
As the market stands, leveraging strong science can give you a big advantage over your competitors in the aromatherapy space. Thorough research can help you form the most credible content, which really shows when you use references and list them at the bottom. Further, outbound linking to authoritative sites where you got your research can help support your search engine optimization initiatives. One final tip: the right research for science will also yield great information for storytelling!
3. Cross-Sell Essential Oils
I was hired as a copywriter for essential oils for a well-established brand to write a script about Lavender. It was written with extreme caution due to FDA scrutiny, relying pretty heavily on storytelling and some more obscure marketing angles. But when finished, it was spectacular!
At the script’s end was a call to action for the viewer to buy the essential oil. And then following that was a second call to action for the consumer to buy more: diffusers, carrier oils, and a few essential oils that blend especially well with lavender.
It is bananas to not cross sell essential oils. The aromatherapy category is so juicy when it comes to stacking different products and adding on in the shopping cart, etc.
One of the biggest components of aromatherapy is the blending of oils to produce unique sense and custom-tailored wellness benefits. There is also equipment that is required to do this. Diffusers, jars, reeds, spray bottles. And then we have carrier oils that can turn those essential oils into massage oils: jojoba, almond oil, avocado oil, and so on and so forth.
All of these products are so damn sexy, your customers will add on when prompted, if executed in the right way. I’ll go so far as to say that aromatherapy is the ultimate add on category.
You will see in the samples that follow, one of the approaches that I have taken is to create aromatherapy recipes and give them cool names and stories. This is just another channel with which we can sell the visitor on buying multiple essential oils at once.
Copywriter for Essential Oils, Sample 1: Sell Sheets & Storytelling
King’s Point
100% Pure Essential Oils
Our essential oils give you the therapeutic “life force” of the plant kingdom’s greatest aromatic flowers, herbs and fruits. We carefully select for you only pure, vital botanicals from the world’s best-growing regions. With this philosophy and our advanced extraction process, King’s Point creates superior-quality aromatherapy oils that truly reflect plants’ life-enhancing essence.
Thyme White
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Refined & lush herbaceous fragrance
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Encourages overall health and vibrancy
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Great for respiratory and digestive health
Thyme White
Botanical Name: Thymus vulgaris/zygis
Plant Part Used: Flowering Plant
Extraction Method: Steam Distilled
Intensity of Aroma: Medium – Strong
Blend with: Basil, Bergamot, Eucalyptus, Frankincense, Grapefruit, Lavender, Lemon, Lemon Balm, Marjoram, Neroli, Pine, Rosemary, Sweet Fennel, Tea Tree.
Thyme white oil presents a pleasingly herbaceous scent that is green, invigorating and carries numerous beneficial qualities.
Emotional Benefits: Fortifying, reviving, energizing and strengthening, thyme white’s scent is useful when a little boost of courage is needed.
Wellness Benefits: Antioxidant and antimicrobial. Supports respiration and comfort in times of seasonal immune challenges. Good for digestion and body aches.
Low-lying and rather inconspicuous in a garden or the wilderness, the thyme plant nonetheless features an unexpectedly revitalizing and fresh aroma that has been treasured by diverse global cultures for ages. A strengthening and fortifying scent, white thyme has been used by soldiers in battle and is associated with bravery and courage. King’s Point 100% Pure Thyme White Essential Oil features a subtler incarnation of the herb’s fragrance, surrounding you in a clarifying and bracing scent that brings about heartening and cleansing effects.
Thyme White History
A small flowering herb with a disproportionately big aroma, thyme has been used throughout the ages for its various emotional and physical wellness applications. From ancient Rome to medieval times, warriors revered the fragrant plant for its ability to instill bravery. For thousands of years in the Middle East, thyme has been linked to purification, healthy respiration and efficient digestion. Thyme contains the natural phenols thymol and carvacrol, which boast notable antibacterial and antioxidant attributes. Due to its rarity and refined quality, thyme white oil is slightly more expensive than other thyme oils. Given its crisp, green and lightly spicy scent, it is easy to understand why thyme white is so valued.
King’s Point 100% Pure Thyme White Essential Oil is extensively distilled to draw out its herbal subtleties, resulting in a superior quality product for reinvigoration, strength and clarity.
Recipes
A Warrior’s Courage
Everybody can use a little more bravery, even if you’re not riding a mighty steed into battle. A whiff of this strengthening blend will fortify your courage for any challenge.
3 drops King’s Point 100% Pure Thyme White Essential Oil
2 drops King’s Point 100% Pure Sweet Fennel Essential Oil
2 drops King’s Point 100% Pure Frankincense Essential Oil
2 drops King’s Point 100% Pure Marjoram Essential Oil
Cool & Clear Citrus
A citrusy combination with an added touch of herbal freshness instills sharp mental clarity and feelings of can-do positivity.
3 drops King’s Point 100% Pure Thyme White Essential Oil
3 drops King’s Point 100% Pure Lemon Essential Oil
3 drops King’s Point 100% Pure Grapefruit Essential Oil
Aromatherapy Uses
Bath: 5-10 drops in a hot bath.
Shower: Sprinkle 5-10 drops into the shower stream before stepping in.
Massage: 8-10 drops of essential oil diluted in 1 ounce of carrier oil.
Inhalation: Inhale directly or use with a burner or diffuser.
Safety Notes: As with all King’s Point Essential Oils, always check for potential allergic reactions by testing a small amount of oil on the skin prior to use. For external use only. Always dilute essential oils in a carrier oil. Do not apply to broken or irritated skin. If you are pregnant, nursing or taking any medications, consult your doctor before use. Discontinue use and consult your doctor if any adverse reactions or skin sensitivities occur. Keep out of the reach of children. Essential oils are flammable.
Essential Oils Copywriter, Sample 2: Category Page
Note: This business wanted informational landing pages to support Google Ads campaigns. As part of a larger content initiative across the entire website.
[Category name] = Essential Oils
Derived from natural plant sources.
Contain health-supporting compounds.
Considered to be the “soul” of the plant.
May benefit the mind, body and spirit.
Support positive mood, relaxation and/or revitalization.
Some essential oils may promote healthy skin.
[More Information]
Essential oils are plant extracts that have wellness benefits. Often obtained from flowers, leaves and/or roots, essential oils can also have seeds and stems as components. Using essential oils for health purposes is known as aromatherapy. While some essential oils are appreciated for their physical effects, many are also valued in aromatherapy for their emotional and spiritual benefits.
Utilized in wellness traditions for thousands of years—from ancient China to Persia during the Middle Ages and beyond—essential oils became increasingly prominent as production methods in aromatherapy grew more advanced. During the early 20th century, the French refined the distillation process, which involves subjecting plants to heat and pressure, and this is how many essential oils are still produced today. Certain aromatherapy oils, however, such as sweet orange and lime, are cold-pressed. Regardless of production method, essential oils are believed to capture the “soul” of the plant in its purest form.
Much of aromatherapy’s effectiveness comes from the importance of scent, with smell being one of the body’s key senses. The fragrances of essential oils affect the limbic system, the part of the brain that processes emotions. Linked to memory and learning, the limbic system takes its cues from the aromatherapy nuances of essential oils, and these shifts can affect the mind, along with the spirit and body. The limbic system is considered the oldest region of the brain.
The effects of aromatherapy and its essential oils have undergone more research during recent decades, with scientists uncovering numerous health-benefiting results. Studies have shown that many essential oils encourage calmness and/or reinvigoration, among other desirable aromatherapy responses. Investigations have also indicated that various essential oils have antimicrobial attributes that support skin wellness and overall health.
Essential oils have been incorporated into mainstream culture in various foods, beverages, and conventional beauty and health products, though they remain most closely associated with natural wellness and aromatherapy.
Among the most popular essential oils in aromatherapy are:
Tea tree oil: Sourced from the leaves of an Australian tree, this cleansing aromatherapy oil has an arboreal and bracing fragrance that is both revitalizing and soothing. Research has shown that it has potent anti-inflammatory and antimicrobial properties, and is particularly effective in encouraging skin health.
Eucalyptus oil: Another leaf-derived Australian botanical, eucalyptus yields a cool, clear scent that is reassuring and invigorating. The aromatherapy oil has been called upon for its respiratory benefits, though studies have indicated that it has antimicrobial and anti-inflammatory qualities that may support immune function and skin wellness.
Lavender oil: One of the most widely used essential oils in aromatherapy, lavender is extracted from its namesake bloom, which has a pleasant floral fragrance that encourages calmness and clarity. Science has found that the oil has a calming effect and may promote ideal sleep.
Cedar oil: Also called cedarwood, this oil is drawn from the wood of the ancient cedar tree. The time-honored aromatherapy oil is stimulating and grounding, with a scent both woody and warm. One study noted that cedar assists in upholding healthy circulation and respiration.
Patchouli oil: Bearing a fragrance associated with exotic locales and counterculture, patchouli oil comes from a perennial Asian plant and carries a potent sweet and earthy aroma. Known as a soothing and balancing aromatherapy oil, patchouli has been studied for its anti-inflammatory properties.
Cinnamon oil: World-renowned, cinnamon has been used for millennia in cuisines and health practices, as well as aromatherapy, thanks to its warm and sweet scent and flavor. Sourced from the Asian tree’s bark or leaf, cinnamon oil is both energizing and comforting, with wellness applications that include antioxidant and antimicrobial activity.
Rose oil: Derived from the cherished flower, rose oil features the blossom’s refreshing floral fragrance, and is appreciated in aromatherapy for its sense of calm and equilibrium. Studies show that rose oil may help to uphold a bright outlook, as well as ideal skin health.
Frankincense oil: Forever linked to its biblical references, frankincense oil originates from the exotic, rich resin of its namesake Middle Eastern tree. Associated with liberation and meditation in aromatherapy, frankincense has been investigated for anti-inflammatory and antimicrobial qualities.
Sandalwood oil: This sweet and warm oil, sourced from the wood of an Asian tree, is a major component of aromatherapy. Valued for its inherent serenity, sandalwood, like many essential oils, has been researched for its skin-supporting properties.
Essential Oil Products
Extracted from their respective plants, essential oils are available as liquid, often sold in 15 ml vials. In aromatherapy, essential oils are frequently blended to support specific effects and benefits. Essential oils are highly concentrated and commonly mixed with carrier oils such as jojoba or sweet almond for topical aromatherapy application, particularly in massage therapy.
Essential Oil Dosage
There are no set recommended aromatherapy doses for essential oils, but they should be used sparingly. In one ounce of carrier oil, 5 to 10 drops of an essential oil is an ideal aromatherapy ratio for topical application or when added to a bath. Some essential oils may be consumed in tiny amounts, but only while carefully following professional instructions.
Essential Oil Side Effects
Because of their concentration, essential oils may irritate sensitive skin. Test for potential allergic reactions by placing a tiny amount on the skin before use. Some essential oils, notably citrus oils, may cause phototoxicity. In many cases, carrier oils are necessary for external application. Many aromatherapy oils are not intended for internal use. When using essential oils, be aware of the proper aromatherapy method of application and the appropriate concentration. Pregnant or breastfeeding should consult with a physician prior to using essential oils outside of aromatherapy inhalation.
Conclusion
If your aromatherapy business needs content, I am your copywriter for essential oils. I am 100+ sell sheets into the aromatherapy industry, with expertise and knowledge that makes content creation (and collaboration) efficient and productive. I am a writer who understands aromatherapy. I also understand FDA and FTC writing, and strive to adhere to their guidelines.
I would advise any brand in the aromatherapy market to focus on drawing new website visitors via consistent SEO content marketing. Learn more about my blog post and website article writing services.
Writing in depth blog articles is one aspect of this. But I also offer other copywriter services: mission statements, press releases, website copy, brand documents, Instagram posts, etc. I invite you to learn more about my history as a supplement copywriter.
I’M READY TO HELP YOU WITH ESSENTIAL OILS COPYWRITING. LET’S CONNECT. CONTACT ME TODAY!