Have you noticed the increasing attention given to what you can and cannot claim about your products? It’s a jungle out there… something is going on, and damned if the Natural Health Writer knows what it is! Remaining compliant with your nutritional supplement copywriting is more than difficult — it is, in fact, the ultimate […]
You know how a powerful earthquake can shift the earth on its axis by an inch? The People’s Health Series has had a similar effect on the supplement industry.
FDA guidelines on supplement marketing have tightened in recent years. Supplement marketers now need more substantiation than ever. The Natural Health Writer knows substantiation. My seven nutrient booklets (10+ million copies in print) are backed by 500+ references. Across all marketing media I’ve done, I’ve used 1,000+ references. I find the best sources, then I […]