Marketing of Personality

The marketing of personalities is essential for natural health industry growth.

Nutritional supplements are just one aspect of natural health. NavelEXPO hired me to market their conference’s natural health speakers in a custom-published magazine. The goal: Educate consumers on exciting natural health advancements, promote the experts speaking on these topics, and fill their lecture rooms to maximum capacity.

The sample at right (click the mag cover) was written for a speaker on tap water hazards. As I wrote about 2,100 toxins in municipal water being absorbed through the skin’s pores during a hot shower, I sold myself on the idea… I want a full-home water purification system! Click the image at right, read it yourself and see. At worst, you will want to attend the lecture; at best, you’ll want to buy the purification system immediately.

The Lesson: Natural health can include the marketing of concepts, or even the marketing of people. When the communication behind this marketing is clear and compelling, success is sure to follow.

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