VOX was a luxury magazine distributed in the Hamptons in Long Island, New York.
As VOX‘s Well-Being Columnist, the Natural Health Writer had to convey complex nutritional concepts in a way that was creative, clear and entertaining. At right is one VOX column I did about antioxidants and the Free Radical Theory of Aging. What the PDF doesn’t show is VOX ‘s sheer beauty — it was a high-end, large-format publication with really superb paper quality. All funded by advertisers selling multi-million dollar real estate and diamond-studded timepieces! Sure, VOX went the way of the Dodo, but I am still proud of my articles for the mag.
The Lesson: Strong writing transforms boring scientific copy into dazzling, easy-to-understand content that consumers want to read. When consumers understand why nutrients might work, they are compelled to buy nutritional supplements.