Below are links to three Nature’s Plus Spiru-Tein Whey brochures that I wrote. Clearly this is for an older crowd than the Jersey Shore demographic we discussed in an earlier post. I mean, come on… look at this guy on the rollerblades. You think a Jersey Shore type would buy a protein powder supplement from that??
Don’t scoff, though. Read and consider how the brochures target a wealthier whey demographic: Buff Boomers.
The Lesson: Whey protein powder is an agile supplement that crosses demographic boundaries. Speak to your audience — sports nutrition success will follow.