Old(er) and in the Whey

Bicycle shorts while rollerblading: A crime against humanity

Below are links to three Nature’s Plus Spiru-Tein Whey brochures that I wrote. Clearly this is for an older crowd than the Jersey Shore demographic we discussed in an earlier post. I mean, come on… look at this guy on the rollerblades. You think a Jersey Shore type would buy a protein powder supplement from that??

Don’t scoff, though. Read and consider how the brochures target a wealthier whey demographic: Buff Boomers.

SPIRU-TEIN whey protein shake brochure – original flavors.

SPIRU-TEIN whey protein shake brochure – new flavors.

SPIRU-TEIN whey brochure for low-carb diets.

The Lesson: Whey protein powder is an agile supplement that crosses demographic boundaries. Speak to your audience — sports nutrition success will follow.

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