Resume

Vibrant Life Publishing, Inc., 11/2007 – Present
Third-party publishing solutions for the Natural Health Industry
President

  • Write and publish booklets on cutting-edge nutritional supplements. Total circulation: 10+ million copies.
    • Hallmarks include Phosphatidylserine, now in its fifth reprint; and Pycnogenol, which doubled sales of that supplement within 60 days.
  • Produced Rx Complement magazine, a 100,000+ circ. custom publication focusing on nutrition distributed in holistic health professionals’ offices.

Crowning Achievement: Wrote and published an educational piece that was directly associated with $3+ million in new sales for one cutting-edge nutritional supplement.

Apollo Press, Inc., 11/2007 – Present
Marketing communications consulting for the Nutritional Supplement Industry
President

  • Advance corporate goals and develop sales force by writing Healthy Happenings and Healthy Sales newsletters for Vitamin World Sales Associates.
  • Supercharge supplement sales by creating product copy, website content and more for industry leaders including Puritan’s Pride, Vitamin World and Nature’s Plus.
  • Helped re-brand and reinvent Physiologics doctors’ supplement line by writing Art of Nutrition quality brochure, sell sheets and condition-specific supplement guides.

Natural Organics, Inc., 10/2003 – 11/2007
Executive Editor, Energy Times magazine(11/2006 – 11/2007)

  • Directed editorial content for a natural health magazine with 525,000 circulation.
  • Brainstormed fresh editorial calendars with creative, intriguing story concepts – all while promoting timely subject matter that boosted new product sales.
  • Answered request for celebrity-oriented content by securing interviews with Alec Baldwin, Ed Begley Jr., Mariel Hemingway, Jane Seymour and Michael Chiarello.
  • Overall success of magazine’s new editorial vision realized in steadily rising advertising revenue over the course of my leadership.

Lead Copywriter/Creative Specialist (10/2003 – Present (freelance))

  • Directed all copy creation as a Department of One, coordinating with Founder, President, Vice Presidents and Managers. Roles and duties included the following:
  • Advertising Group: Created compelling copy for print ads published in national magazines including Women’s Health, Body & Soul and Vegetarian Times.
  • Research and Development: Wrote product content including brochures, pamphlets, web copy, textbook chapters, tag lines, slogans and shelf talkers.
  • Marketing: Developed new product marketing direction. Generated all trade and consumer promotional materials and press releases for new product launches.

EDUCATION

BINGHAMTON UNIVERSITY, Binghamton, New York, 1996
Bachelor of Arts in English