Selling Healthy Weight: CLA

There are facts. There are figures. Get confident about it.

Weight management is a tricky category when it comes to supplement marketing.

Outrageous claims have placed the entire category under a microscope. Consumers remain eager to buy supplements for healthy weight management (a.k.a. WEIGHT LOSS. There, I said it!).

CLA is a strong weight management play. To the right is a page from Healthy Sales, a newsletter I created to teach nutrition sales techniques to Vitamin World Associates. My approach is a clinic for marketing weight management supplements: Note the conservative language, authoritative facts and strong substantiation. These all empower VW Associates to communicate CLA’s benefits to customers in a clear, compliant manner.

The Lesson: With effective writing, you can successfully sell weight management supplements — while keeping your marketing materials clean and accurate.

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