Copywriting, Content Marketing, SEO & Creative Services
Hello! I am P.J.S. Dougherty, the Natural Health Writer. You can call me Pat. Born with an innate curiosity about the healing power of nature, I first began my career as a natural health writer in 2003. I landed a copywriting job for Nature’s Plus, a legendary company in the dietary supplement industry. Soon I … Continue reading “About”
Looking for a nootropics copywriter? Or looking to become one? You are in the right place. My name is Pat Dougherty, the Natural Health Writer. In this article, I will share some strategies I have used as a 20+ year supplement copywriter with an emphasis on nootropics and brain supplements. I will discuss my experience … Continue reading “20+ Year Nootropics Copywriter: Strategies and Secrets”
Dear Reader, please know that this post was NOT an easy one for the Natural Health Writer to publish. In fact, I started this post over one year ago (!) and then abandoned it, ’cause I just couldn’t decide if it was right. I should have listened to my microbiome. My decision is now final: … Continue reading “Why I No Longer Share Supplement Copywriting Examples or Free Samples”
Sexy Nutrition is a nutritional supplement marketing strategy I created… a way of connecting with consumers at their emotional core. Uniting my inimitable nutritional supplement copywriting with education, branding and storytelling, Sexy Nutrition marketing campaigns have achieved 12X ROI. The Sexy Nutrition secret? Awwwww yeah. Sexy Nutrition is always in italics. Sexy Nutrition is that … Continue reading “What is Sexy Nutrition?”
In 2010, I worked on the re-branding of Physiologics, a physicians’ nutritional supplement line. This category is poised for explosive growth. To add some sex appeal to the typically bland marketing materials of doctors’ supplements, I incorporated quotes from the Hippocratic Oath, which worked beautifully with the branding of doctors’ supplements. Quality is a hallmark … Continue reading “The Art of Nutrition”
A few years ago, a company (which shall remain nameless) hired me to create new product marketing direction for a whole-food multivitamin supplement. I did market research, evaluated the competition, brainstormed product names, taglines and angles. I picked the strongest and created a brochure and box copy that told a story about the supplement. I … Continue reading “Generic is Lazy”
