Hand Full, Handful, Palmful.

I have been writing a lot of alt tags lately. And I am happy to do it! While The Natural Health Writer does not always agree with The Google, placing greater emphasis on alt tags is just the right thing to do. Alt tags describe images for visually-impaired readers. Usually, alt tags are poor! Writers … Continue reading “Hand Full, Handful, Palmful.”


Hello! I am P.J.S. Dougherty, the Natural Health Writer. You can call me Pat. Born with an innate curiosity about the healing power of nature, I first began my career as a natural health writer in 2003. I landed a copywriting job for Nature’s Plus, a legendary company in the dietary supplement industry. Soon I … Continue reading “About”

20+ Year Nootropics Copywriter: Strategies and Secrets

Looking for a nootropics copywriter? Or looking to become one? You are in the right place. My name is Pat Dougherty, the Natural Health Writer. In this article, I will share some strategies I have used as a 20+ year supplement copywriter with an emphasis on nootropics and brain supplements. I will discuss my experience … Continue reading “20+ Year Nootropics Copywriter: Strategies and Secrets”

Why I No Longer Share Supplement Copywriting Examples or Free Samples

Dear Reader, please know that this post was NOT an easy one for the Natural Health Writer to publish. In fact, I started this post over one year ago (!) and then abandoned it, ’cause I just couldn’t decide if it was right. I should have listened to my microbiome. My decision is now final: … Continue reading “Why I No Longer Share Supplement Copywriting Examples or Free Samples”

What is Sexy Nutrition?

Sexy Nutrition is a nutritional supplement marketing strategy I created… a way of connecting with consumers at their emotional core. Uniting my inimitable nutritional supplement copywriting with education, branding and storytelling, Sexy Nutrition marketing campaigns have achieved 12X ROI. The Sexy Nutrition secret? Awwwww yeah. Sexy Nutrition is always in italics. Sexy Nutrition is that … Continue reading “What is Sexy Nutrition?”

The Art of Nutrition

In 2010, I worked on the re-branding of Physiologics, a physicians’ nutritional supplement line. This category is poised for explosive growth. To add some sex appeal to the typically bland marketing materials of doctors’ supplements, I incorporated quotes from the Hippocratic Oath, which worked beautifully with the branding of doctors’ supplements. Quality is a hallmark … Continue reading “The Art of Nutrition”