Substantiation & Style

Feb 21, 2011 by P.J.S. Dougherty

FDA guidelines on supplement marketing have tightened in recent years. Supplement marketers now need more substantiation than ever.

The Natural Health Writer knows substantiation. My seven nutrient booklets (10+ million copies in print) are backed by 500+ references. Across all marketing media I’ve done, I’ve used 1,000+ references. I find the best sources, then I communicate them in a compliant — yet stylish — way.

The Lesson: Sorry…top secret. But Google “supplement substantiation.” Make the top-ranked result your nutrition marketing starting point.

Helpful Hint: Experts suggest that the content of this post may hold the potential to help you promote your supplement marketing success. Or, simply commission me.

read more

I challenge you. Yeah, YOU.

May 18, 2012 by P.J.S. Dougherty

Can you defeat the Natural Health Writer at Words With Friends? Challenge me at username Patrick Dougherty and see.

Fair warning: It’s unlikely that you’ll win. I am a juggernaut at Words with Friends. Perhaps the same acumen explains my success as an FDA writer. At its core, writing for FDA compliance is a word game. A complex, sophisticated one… but a word game nonetheless.

The Natural Health Writer always wins at word games.

Tally ho,

~ P.J.S. the N.H.W.

P.S. Challenge me if you dare at: Patrick Dougherty (or zyngawf_20504592)

read more

What is Sexy Nutrition?

Mar 8, 2012 by P.J.S. Dougherty

Sexy Nutrition is a nutritional supplement marketing strategy I created… a way of connecting with consumers at their emotional core.

Uniting my inimitable nutritional supplement copywriting with education, branding and storytelling, Sexy Nutrition marketing campaigns have achieved 12X ROI. The Sexy Nutrition secret?

(for maximum impact, press play…)

Awwwww yeah. Sexy Nutrition is always in italics. Sexy Nutrition is that little somethin’ somethin’, that mmm… yes that makes consumers buy supplements.

Sexy Nutrition cannot be taught. But make no mistake… every supplement you sell has latent sex appeal, just waiting for the right marketing touch to bring it out.

Every nutrient has a romantic back story with irresistible benefits… there are natural potions and elixirs, tonics and mysterious herbs. How sexy is that?

When you tap supplements’ sex appeal and express it to consumers… that is Sexy Nutrition. If you achieve it, your supplement sales catch fire.

Let’s get it on,

~ P.J.S. the N.H.W.

P.S.: For more on how to implement and use my Sexy Nutrition sales techniques, sign up for my newsletter at right and receive my Top 5 Supplement Marketing Tips report.

P.P.S.: It’s heating up. We’re just getting started. More Sexy Nutrition soon to come.

read more

On Aliens with Big Heads

Dec 2, 2011 by P.J.S. Dougherty

Star Trek suggests that aliens with big heads use telepathy to communicate. The Natural Health Writer concurs. We are evolving towards this.

Marketing today is so short. As we use fewer words to communicate, we progress to using no words at all.

In the meantime, concise content remains king. For a mind teeming with ideas, brevity is a rare gift.

Many have said it, but I feel Cicero said it best: “If I had more time, I would have written a shorter letter.”

Agreed… if I had more time, I would have written a shorter blog post. Tally ho,

~ P.J.S., the N.H.W.

read more

Natural Health Industry = Deadliest Catch

Nov 29, 2011 by P.J.S. Dougherty

The analogy came after I set up my luxurious new office. Over IM my girlfriend (Long Island food, wine and travel writer Miss Ciao Chow) asked me, “So, how is it working from the new space? You’re certainly testing the waters!”

.
NaturalHealthWriter 10:19 pm
i love it. You ever see Deadliest Catch?

MissCiaoChow 10:19 pm
ummm no

NaturalHealthWriter 10:20 pm
it’s the TV show about crabbers on the Bering sea… the most dangerous job in the world.
anyway, working here in this luxurious office is the opposite. i work so hard that my brain gets fried, but I’m all COMFY…

MissCiaoChow 10:20 pm
you’re still working intensely

NaturalHealthWriter 10:21 pm
yeah, but I won’t fall into the Bering Sea…

MissCiaoChow 10:21 pm
writers don’t fall into the sea. I don’t get it.
::chuckling::

NaturalHealthWriter 10:21 pm
: |
.

She was messing with me… right? The analogy is clear: Deadliest Catch fishermen work very hard in a grueling environment because there is a fortune undersea.  Just like 49ers toiled in danger to strike it rich during the Gold Rush.

Health is the new Gold Rush, the Next Trillion Dollar Industry (thank you P.Z. Pilzer)… but here, fortune seekers’ grueling work is mostly* mental. Another key difference: King Crab is tasty and gold is pretty, but our commodity — natural health — is far more valuable.

I’ve dubbed my new space The Crystal Ship. I am working to mental exhaustion. But I am overwhelmingly happy to be here. The Natural Health Writer is “on the crab.”

*Apologies to nutritional supplement industry road warriors… travel, expos, conferences, etc. can be physically exhausting. And gratitude and props to the crabbers… thank you.

read more

Congrats to OmniActive!

Jun 15, 2011 by P.J.S. Dougherty

OmniActive Health Technologies has won Frost & Sullivan’s 2011 Global Product Differentiation Excellence Award for Eye Health Ingredients.

OmniActive won for their Lutemax 2020™ combination of lutein and zeaxanthin, which outshone best-in-class competitors by excelling in unique product development, quality assurance, market acceptance, potential growth opportunities and brand perception.

OmniActive Vice President Hiren Doshi said, “On the day of this singular recognition from Frost & Sullivan, we thank all those who have assisted in researching, producing and marketing this unique ingredient worldwide.”

To Hiren I say, “You’re quite welcome!” The Natural Health Writer was the voice behind one of OmniActive’s biggest marketing initiatives of 2010, part of a tremendous team effort that contributed to their award-winning year.

All kudos to OmniActive: One of the industry’s brightest companies, with an amazing team, an unparalleled dedication to quality, and a line of science-backed products that represent the very best of what nutritional supplements can achieve.

read more