Services: Copywriting, Content, Marketing, Creative
Sell Sheets
One-pager, front and back designed to communicate a product’s most important features, benefits and unique selling propositions. Portfolio example: Neuro-One 8.5 x 11 product flyer
Product Pages
Web pages that communicate everything about a product, infinitely scrolling and free from one-page sell sheet constraints. Portfolio example: MCT Energy Oil
Ingredient Pages
Can be part of both Sell Sheets and Product Pages; can also be more in-depth as a standalone page. Details each of the ingredients in a formula. Portfolio example: Burn Lab Pro
SEO Blog Articles
Informational and commercial blog articles including keyword research and tuning, headers, meta descriptions, AI images, alt tags. Portfolio examples:
Benefits of Nootropics
Are Nootropics Safe?
Best Nootropic Supplements
Best Probiotic for Constipation
List of Nootropics
Best Prebiotic Supplement
Best Energy Supplements
Best Caffeine Pills
Additional portfolio samples. Articles distributed via list where SEO was not paramount.
The Gut Brain Connection & Why it Matters – Blog genesis & concept development, first blog published by brand, legally reviewed
The Mythical COVID Pill – B2B blog article advising brands to avoid any claims related to COVID
Read my full article on SEO blog writing for the supplement industry.
Compliance Consulting
As a 20+ year copywriter, I can help clean up your copy for the FDA, FTC and Amazon, taking compliance close-to-target for a faster, easier legal review.
Read my full article on FDA guidelines for Supplements
Supplement Marketing
As a supplement copywriter with 20+ years’ experience, I have lots of insight to share on how you can effectively market your natural health products.
Read my full article on supplement marketing strategies
Video Scripts
Short-form commercials for products and long-form videos, typically brand storytelling
Brand Books
Comprehensive document outlines and defines the visual and verbal elements of a brand to ensure consistency. Portfolio Example: PipingRock Brand Book
Supplement Reviews
I’ve written hundreds of reviews on dietary supplements, giving expert analysis for customers who are ready to buy. Portfolio Example: Slimvance Thermogenic Review
Branded Ingredients Content
I love writing about branded ingredients. They require extra education and marketing, but really sparkle when they are explored in depth.
Health Guides
Long-form articles, guides and booklets that provide much greater detail on entire natural health categories, supplement usage and stacking, etc. Portfolio Example: Best Testosterone Boosters for Men Over 50
Brand Genesis
Hand me a supplement facts only, and I will reverse engineer an entire brand. Name, taglines, claims, research dossiers, blog calendar, email autoresponders.
White Papers
Detailed and authoritative report or document that provides information, analysis, and recommendations on various natural products to inform and persuade readers.
B2B Supplement Writing
Business-to-business (B2B) informative and technical content that addresses the specific needs and concerns of businesses and professionals. Portfolio Example: Amazon Dietary Supplement Compliance
Research & Development, Claims
Assistance with formulating products, selecting ingredients, evaluating branded options, developing and substantiating claims, analyzing competitors
Third-Party Magazines, Books & Articles (print)
A great marketing tool that can include magazines, booklets, mini-magazines, external websites.
Doctor and Health Practitioner Writing
In this space I have done ghostwriting of articles, booklets, letters for doctors and holistic practitioners. I have also done copywriting for doctor-distributed products. Portfolio example: Restorative Formulations Catalog
Print Ads & Google Ads
Print is old-school but it shares some aspects of Google ads. I brainstorm myriad options so you can test and test until you find the best.
Quality & Manufacturing Content
High-demand service. I do a deep dive on quality and manufacturing to write a wealth of content communicating why your product is top-shelf, premium, held to a higher standard.
Sales Training
As both print and digital media, designed to educate and empower retail store associates. Portfolio example: Vitamin World Healthy Sales Newsletter
Press Releases
I write great PR. Consistent production of high-quality press releases can boost business and help build backlinks to your site.
Let’s Work Together.
If you need any of these services, I invite you to reach out to me.
P.S., this is not a complete list. I offer many other natural health, natural products and dietary supplement copywriting, content writing, marketing, and creative services — all at your disposal.
Contact me today! pjsdougherty@gmail.com