Are you a chiropractor looking to expand your practice and reach a wider audience of health-conscious individuals seeking holistic care? Look no further! As the world’s greatest natural health writer, I bring over 20 years of experience in crafting compelling and persuasive copy — with special expertise as a copywriter for chiropractors and holistic health practitioners.
In this article, I will discuss the comprehensive copywriting services I offer to help you boost your online presence, connect with your target audience, and ultimately grow your chiropractic practice. Let’s get to it!
Why Choose My Copywriting Services?
With a profound understanding of holistic practices like chiropractic care, I am well-equipped to communicate your unique approach and philosophy effectively. Here are some of the key services I provide to chiropractors and holistic health practitioners:
1. Website Copy
Your website is often the first point of contact for potential patients. I specialize in creating engaging and informative website copy that not only highlights your chiropractic services but also conveys your commitment to holistic health and patient well-being. From optimizing your homepage to creating compelling service descriptions, I ensure your website reflects your expertise and values.
2. Blog Articles
Regularly updated blog content is crucial for establishing your authority in the field and driving organic traffic to your website. I can create informative and engaging blog articles on topics relevant to chiropractic care, holistic health, wellness, and more. By providing valuable insights and sharing your expertise, you can build trust and credibility among your audience.
3. SEO Services
Have you considered local SEO for your practice? Following up on the first two services mentioned here, I offer SEO expertise that can help you rank fast. Imagine your practice’s site loaded up with compelling content and blog articles that are also SEO-tuned to organically draw new patients to your site. This can not only build your practice and brand, but also position you as a thought leader and leading chiropractor in your geographic area.
4. Email Campaigns
Effective email marketing is essential for nurturing relationships with your existing patients and attracting new ones. I craft personalized and persuasive email campaigns that resonate with your audience. Whether it’s newsletters, promotions, or informative health tips, my email copy will engage, educate, and convert.
5. Social Media Content
In today’s digital age, maintaining an active presence on social media platforms is crucial for expanding your reach. I can help you create compelling social media posts and content that reflect your brand and engage your audience. From Facebook to Instagram and beyond, I tailor content that resonates with your followers.
6. Brochures and Marketing Materials
When it comes to offline marketing, I can assist in creating persuasive brochures, pamphlets, and other marketing materials that effectively communicate your chiropractic services and holistic approach to health. Great for waiting rooms!
7. Ghostwriting Books, Articles, Guest Posts
A ghostwriter can be a pivotal asset in the growth and expansion of a chiropractor’s practice, offering a multifaceted approach to building authority and enhancing patient engagement.
By crafting well-researched and informative books, a ghostwriter can help a chiropractor share their expertise on a larger scale, positioning them as thought leaders within the wellness and health care industry. This not only attracts new patients who are seeking credible and trustworthy health information but also opens up opportunities for speaking engagements and seminars.
Similarly, ghostwriting articles and guest posts for reputable health websites or wellness blogs can significantly increase a chiropractor’s online presence, improving search engine visibility and drawing more traffic to their practice’s website. These written pieces serve as a silent yet powerful marketing tool, educating the public on the benefits of chiropractic care, debunking myths, and addressing common health concerns, all of which foster trust and credibility among potential patients.
Through these channels, a ghostwriter effectively communicates the chiropractor’s knowledge and passion for patient care, thereby attracting a broader audience and contributing to the practice’s growth and success.
The Natural Health Writer is an accomplished ghostwriter, having worked for the Book-in-a-Box company (now Scribe Media).
Whatever format you choose, I have a process in hand that can position you as a prolific author and thought leader within the field of chiropractic. Don’t be daunted! The process is painless and efficient when working with me.
Conclusion: Hiring a Copywriter for Chiropractors
Incorporating effective copywriting into your chiropractic practice is the key to attracting new patients, building trust, and enhancing your online presence. With over two decades of experience writing for holistic practices like chiropractic, I have the expertise and passion to help you succeed.
Don’t miss out on the opportunity to elevate your chiropractic practice to new heights. Contact me today to discuss your specific needs and learn how my expert copywriting services can help your practice thrive.
Together, we can create compelling content that resonates with your target audience, positions you as a trusted authority, and ultimately leads to the growth and success of your chiropractic practice.
Good day fellow traveler! In today’s post, I will be sharing some writing samples in the Holistic Health Travel Writing category. These are from my magazine article writing days, where my expertise in natural health made me an ideal choice for any healthy travel articles.
In the time since these articles were published, the travel industry has continued to niche down into cool spaces like eco-travel, medical tourism, organic farm vacations and more. As travel and health intertwine organically and demand for niche wellness trips rises, hospitality companies are presented with an opportunity to capitalize.
Great content can help you get there. I, the Natural Health Writer, can help you with all of your holistic health travel content writing needs. As well as your environmental writing and medical tourism content needs.
And, since I am a ramblin’ man, no matter what you have in mind, I will enjoy every minute of the holistic health travel writer assignment. Let’s get to it!
Alternative Health Travel Writing Sample: Natural Remedies
Natural Remedies for Travel’s Travails
For us humans, flying is unnatural. Perhaps that’s why so many regard the “travel” aspects of exploring the globe—everything from departing for the airport to arriving at a final destination—with a combination of stress, anxiety and intercontinental dread.
Just as travel troubles our psyches, it flogs our bodies with jetlag, cabin-acquired communicable ailments, and in some cases, the frightening condition known as deep vein thrombosis (DVT). Thankfully, there are natural remedies for these travel maladies that can help voyagers arrive in good health.
High Anxiety
The perpetual buzz found at any airport bar affirms that libations are a popular way for anxious travelers to mellow out. Unfortunately, the exaggerated post-flight hangovers that follow make for an unpleasant start to trips for business or pleasure.
Homeopathy presents anxious travelers with an energy-based alternative to in-flight cocktails. Administering natural substances in ultra low doses (usually in the form of small sugar “pellets”), homeopathy stimulates the body’s healing energies and restores inner balance. Homeopathic remedies are extremely precise, targeting fear triggers to allay travelers’ specific concerns.
“Homeopathy gets into nuances” says Dr. Lauri Grossman, a New York City-based Homeopath and Dean at the American Medical College of Homeopathy. “People who are certain their plane is going to crash will benefit from [the homeopathic remedy] Aconite. Those with more specific fears, such as heights or claustrophobia, will benefit from the remedy Argentum Nitricum. Borax is excellent for people who startle easily; who might be frightened by the sound of wheels lowering, the feeling of the plane descending, or turbulence. If you get a remedy that matches your symptoms more closely, you’ll get a much swifter and much more thorough response,” explains Grossman.
Grossman advises travelers to try “30C” potency homeopathic remedies, dissolving three pellets under the tongue before a flight. Homeopathic remedies addressing travel anxiety should produce significant relaxation results in 10 to 15 minutes, and can be repeated every 15 minutes if needed. As an added bonus, homeopathic remedies work synergistically with soothing herbal supplements like valerian and passionflower—offering even more layers of relaxing comfort that won’t leave travelers zonked out upon landing.
On the Move
Dubbed with the misnomer “Economy Class Syndrome” for its association with cramped air travel seating, DVT can just as easily strike in luxury travel classes; the real risk is sitting for extended periods of time. DVT involves formation of a deep-vein blood clot in the thigh or lower legs, which can impede circulation or break off and travel in the bloodstream, placing the heart, lungs and brain in danger.
A study published in The Lancet in 2001 revealed that approximately 1,000,000 cases of air-travel related DVT occur each year, and that 100,000 of those cases are fatal. But don’t let the DVT threat add more anxiety to flying—as it turns out, even travelers in the most confined quarters can perform simple exercises that can significantly reduce DVT risk.
“While sitting in their seat, travelers can do to heel raises; lifting their heels off the floor and holding for five to 10 seconds then lowering down, for ten repetitions,” says Marylin Moffat, PT, DPT, PhD, FAPTA, CSCS and author of Age Defying Fitness (Peachtree). “Perform the same exercise, lifting the toes off the ground. Next, circle the ankles 15 times clockwise, then 15 times counterclockwise. Try playing games, like tracing the letters of the alphabet in the air with the right foot and then with the left foot . . . anything that keeps the lower leg muscles moving as much as possible is going to be very helpful in preventing DVT.”
Moffat also suggests standing up, rising up on the toes, marching in place, and walking up and down aisles when they’re clear. Tight shoes and clothing that constricts circulation elevate DVT risk and should be avoided. Finally, drinking a lot of water is another good air travel tip, because it counters dehydration and compels passengers to get up and move—if only to go to the bathroom.
Self-Care Safety Net
For more all-encompassing travel maladies, such as dehydration, communicable colds and the misery of jetlag, common sense self-care and smart supplementation can help. Start your journey healthfully; that means getting enough rest, drinking plenty of water, and eating nutritious foods while avoiding alcohol and caffeine. These steps can both help mitigate jetlag and bolster the immune system against travel assaults like stress and low-oxygen cabins with poor air circulation.
Melatonin supplementation can help conquer jetlag by “re-setting” the body’s internal clock, which is notoriously skewed by east-west air travel. Lastly, natural supplements of vitamin C, zinc, Echinacea, probiotics and olive leaf, when taken before a flight, add further reinforcements to the immune system, helping to ward off those pesky travel bugs.
Wellness awareness should be step #1 on every travel itinerary. After all, the objective is not to merely arrive alive, but to arrive healthy, alert and eager to enjoy the mind-broadening exploration that makes weathering travel’s travails well worth the aggravation.
Holistic Travel Writing Sample: Eco-Tourism
Travel Goes Green
From 30,000 feet, nature’s sublime beauty shines. As cities reduce to motes dotting a vast expanse of wilderness, humankind’s place on this earth is brought into perspective. The epiphany this majestic aerial view brings holds special significance for even the most casual environmentalist. But as puffy clouds and shimmering seas pass below, there is a sobering reality to confront: by the very nature of travel, we destroy the earth as we explore it. In fact, a cross-country flight burns 100 gallons of fuel per passenger, and global air travel pumps half-a-billion tons of greenhouse gases into the atmosphere each year.
The environmental affronts don’t stop when your plane lands. Consider rental car exhaust fumes; chemical concoctions keeping resorts’ pools crystal-clear and bathrooms sterile; hotels consuming enormous amounts of water during daily linen washing alone; and waste of all sorts left behind after every vacation. For environmentally-conscious tourists, traveling can be challenging. But like tender green shoots poking out from rich soil, eco-friendly hotels and resorts are sprouting across the country, introducing vacationers to a new travel philosophy: We need not destroy the earth as we explore it . . . because we can make a choice where we spend our tourism dollars.
Desert Genesis
An oasis blooms amidst Death Valley’s arid desolation – and this desert paradise is green in more ways than one. Furnace Creek Inn & Ranch Resort (now called The Oasis at Death Valley), part of the Xanterra “sustainable tourism” network of parks and resorts, is spearheading the enlightened tourism revolution, pursuing environmentalism with dedicated, stringent sophistication.
Utilizing a complex “environmental performance metrics” system dubbed Ecometrix, Furnace Creek Inn – along with all Xanterra-managed resorts – painstakingly tracks, compiles, and analyzes environmental impact data from virtually every aspect of resort operation. Elements like conventional energy usage, greenhouse gas emissions, and sustainable products purchasing and sales are accounted for – all with the intent of realizing Xanterra’s credo: “You can’t conserve what you can’t measure.”
Of course, Furnace Creek Inn’s amenities are consistent with its eco-friendly mission. Wind power and solar power provide a portion of the resort’s electricity. Its water system is completely spring fed; powered by gravity from two water tanks above the Inn property. The spring-fed swimming pool is chemical free, with a pleasingly consistent 85 degree temperature. Cuisine is sustainable, using products from sources that are grown, harvested, processed, packaged and distributed with the least amount of environmental impact. The Inn’s gift shops even feature work from local artisans, as Xanterra’s green practices extend to environmental education and social responsibility.
Bring it on Home
In contrast to Xanterra’s massive, multifaceted environmental investments are the basic, yet groundbreaking, beginnings of eco-tourism on Long Island’s east end. In East Hampton, Bowen’s by the Bays resort’s three-acre grounds have been transformed over ten years from sandy lifeless soil to lush gardens, using organic, eco-friendly duck manure, local seaweed, and mulched leaves. Bowen’s washes all linens on site and opts to dry them the old-fashioned way: on the line. The Southampton Inn, meanwhile, has just made a significant investment in green technology to replace the water heating system throughout the hotel.
Arriving in the Hamptons this summer to encourage local eco-warriors like Bowen’s and the Southampton Inn will be Project GreenHouse, an environmental lifestyle program conceived to raise awareness of sustainable lifestyle options and promote local establishments engaging in environmentally sound practices. The group will set up shop in an eco-outfitted Bridgehampton house where, throughout the month of July, influential guests will attend parties, lectures, and education events centered around sound environmental practices.
Project GreenHouse coordinates travel of invited guests through a group called TerraPass, which erases attendees’ “carbon footprint” of travel and lodging through investments in wind farms, “cow power” projects (which generate power through methane gas extraction), and small landfill gas projects – achieving the homeostatic balance that is the goal of other “carbon offsetting” environmental efforts. Project GreenHouse further supports eco-friendly tourism by arranging for guests to travel in new Lexus hybrid cars.
“When people escape the city and come out to the Hamptons, it’s a really good opportunity to understand what your travel footprint is,” comments Corrin Arasa, Founder of Project GreenHouse and the Southampton-based marketing firm Events East. “People’s lifestyles and mindsets change when they visit the Hamptons . . . it’s the perfect place to assess daily travel needs; to see if you can walk, ride a bicycle, take a hybrid car, or use the train.”
On that train ride from New York City to Long Island’s east end, urban pollution gradually gives way to pristine pastoral landscapes – highlighting the need for immediate eco-awareness to maintain the natural beauty Hamptons locals hold dear.
“When I tell people the next Project GreenHouse stop is the Hamptons, they say, ‘The Hamptons? That’s not a’ green’ place!’” comments Arasa. “I reply, ‘It’s not green yet.’It’s about time things like this come to the Hamptons.”
Conclusion
Health and travel can intersect in many positive ways. As a natural health copywriter of 20+ years experience, I feel fortunate to have written some great content in the realm of holistic health travel and medical tourism. But I want to do more!
If you or your brand require any assistance creating awesome SEO content, health content, travel writing or other services that I offer, please do contact me today (pjsdougherty@gmail.com) so we can get started together. Vaya con dios!
Are you seeking the world’s greatest natural health copywriter? You have arrived, because it is I, the Natural Health Writer.
Natural health blog posts, print ads, brochures, web pages, press releases, media kits, advertorials, sell sheets… when it comes to writing in the wellness sphere, I have probably covered it — whether it is a topic or a medium.
In this article, I am going to give more detail on my experience as a natural health copywriter. You can use this information to see if you want to hire me; if not, I still hope it helps you in some way! Let’s get to it.
What is a natural health copywriter?
To me, “natural health” encompasses a wide range of alternative modalities that help people to achieve wellness.
At its best, natural health integrates products, practices, foods…. pretty much everything that can raise your vibration, as long as it is not a pharmaceutical drug.
When it comes to copywriting, the natural health sphere can span a lot of different topics. I will now discuss some of these in the context of my own experience as a writer.
Natural Health Writer Dot Com
When I started The Natural Health Writer website over 20 years ago, I chose the domain name naturalhealthwriter.com because it was catchy! At the time, I was writing for several magazines and websites about various holistic health modalities.
But when I got a job as a copywriter for a leading nutritional supplement company, dietary supplements became the main emphasis of my natural health copywriting practice.
I have done natural health copywriting for hundreds of different nutritional supplements across dozens of industry-leading brands.
I have covered it all! I am grateful for this, because ultimately nutrition is a key pillar of natural health.
Before I started writing about supplements I had covered nutrition in articles and copywriting about foods. But when I entered the world of nutritional supplement copywriting, I found my inspiration.
I was fascinated by the vast health impact of essential vitamins and minerals. I was captivated by the history and effectiveness of traditional herbal remedies, used in Ayurveda, traditional Asian practices, and other ancient modalities. I devoured information on sports nutrition, amino acids, energy supplements, everything I could get my hands on.
And I wrote about it all.
I built a thriving freelance copywriting business catering to nutritional supplements. I cover that experience extensively throughout this website. I am proud to feature dietary supplements and herbs as my #1 natural health copywriting service.
Holistic health copywriter concepts
I have done extensive writing about various holistic health modalities. I am especially grateful for my experience working with magazines in this regard. Here’s how it went down:
I started as a freelance natural health article writer…
Progressed to become Executive Editor of a leading natural health magazine…
And culminated in publishing third-party magazines for several leading nutritional supplement brands.
Working in various capacities for all these different publications gave me unique insight into natural health copywriting. Here are a couple of reasons reasons why.
Magazines that I wrote for and/or published have been distributed in health food stores across the nation.
As I created editorial calendars, helped coordinate advertising, conceptualized product ads, wrote cover lines, articles, and other tasks, I did a remarkable deep dive on everything that would serve the health food stores and the health-conscious consumers who patronize them.
Jane Seymour was nice. She will forever be my favorite Bond girl.
As you can imagine, I have covered just about everything in this vast category. Beyond nutritional supplements, this included healthy foods, skincare products, fitness, organic products, teas, aromatherapy and essential oils, women’s and men’s health copywriting… you name it.
Along the way, I secured interviews with high profile figures on natural health topics. Alicia Silverstone on vegan diets, Jane Seymour on vision health, Alec Baldwin on breast cancer, Mike Huckabee on weight loss, and more. How does this relate to copywriting? Perhaps it doesn’t directly relate, but in all cases, securing these interviews men’s getting a lot more eyes on the content within the magazines. In each of these high profile figures was promoting their own products, charities, books, etc.
That’s a really cool thing about writing and publishing natural health magazines. It weaves a tapestry of everything related to natural health into one enjoyable format that educates, sells and compels.
I have written and published magazines that were distributed In doctors’ offices.
These offices included those of chiropractors, herbalists, eye doctors and pretty much any alternative health practitioner you can imagine.
Writing for various doctors’ and healers’ offices gave me deep insight and knowledge on a wide range of natural health modalities – how they are practiced, how they work, what the patients were looking for and more.
I am grateful for having written in the context of alternative health practitioners. I consider this an important part of the overall natural health landscape.
Along the way, I interviewed holistic health practitioners about their practices and wrote various forms of copywriting, including full-page ads, press releases, media kits, and more. All this in addition to writing content for the patients themselves.
Alicia Silverstone made an especially fetching RX Complement cover.
My magazine work was full-spectrum natural health copywriting — writing for customer and product; patient and practitioner.
Holistic health copywriting
While nutritional supplements have been the focus of my writing career, I have also done extensive copywriting for various holistic modalities.
Early in my career, I obsessed over gonzo journalism. I didn’t want to merely write about the modalities, I wanted to experience them from a first-hand perspective, so I could best communicate about them to the reader.
This of course led me to many cool experiences in the alternative health world, that were highly educational and taught me a lot about approaching holistic treatments from an analytical perspective and explaining them in ways that pretty much anybody could understand.
It may have not been copywriting him from the purest perspective, but the experience that it gave me was tremendous. And, in each case there was a certain level of promotion involved, casting each modality in a positive light intended to educate and encourage the reader. Some highlights include:
Isolation tank, sensory deprivation chamber: this was one of the first gonzo pieces I did for a magazine. It was exciting to me, as I had previously read the works of John Lily, inventor of the isolation tank. I had a profound experience that day, wrote an immersive article on it, and continue to occasionally float to this day. It feels great to have been involved because floating is the antidote for today’s overstimulated state.
Transformational breathing: I will admit it. I cried. This is another profoundly moving experience in the holistic health world. My gonzo experience felt especially great, because after completing the session I was eager to share what I had experienced with as many people as possible. This felt like a truly transformative practice that could help a lot, but it required clear communication for readers to grasp its power.
Biodynamic farming: Another classic for me, where I visited a biodynamic farm, toured it with the farmer who operated the whole thing. I learned about microbial life in soil, ancient practices of sowing and harvesting based upon lunar cycles, the higher nutritional content of organic and biodynamic foods. I also got to experience them from a gonzo perspective by eating pickled Brussels sprouts that were absolutely delicious.
gonzo copywriting gave me hands-on knowledge of many holistic health practices.
The experience enabled me to communicate holistic health benefits more effectively to a wide readership. Was there copywriting involved? Kinda – again, there was a lot of educational content involved, combined with subtle promotion. Since I believed in each of these modalities, I had done my research, and I wanted more people to benefit from their health boosting potential.
biotechnology copywriting
Okay, you might want to stop me right here and say “Hey, that’s not natural health copywriting. The word technology is right there in the title!”
I can’t really argue about the word, but I would say it depends on the nature of the biotechnology whether or not it is natural. In any case I have dabbled in this kind of copywriting in ways that I consider to be natural and harmonious.
For example, brain training. I have done natural health copywriting about a brain training device that works via visualization of brain waves, combined with sounds, forming a type of biofeedback/neural feedback.
While we couldn’t directly talk about in the copy, this type of biotechnology has proven effective for a range of mental health concerns, most notably attention deficit tort disorder, anxiety, and depression.
In other words, it presented an alternative modality for helping with problems that are overwhelmingly treated with pharmaceutical drugs – but in a safe, non-invasive, drug free way. That is natural health enough for me.
Best natural health copywriting practices
What I’ve discussed above is really just a small sampling of my experience with natural health copywriting. Across all of these varied categories, there are commonalities that lead to success.
Whether it’s nutritional supplements, alternative health practices, biotechnology or other natural health modalities. Next supplement to talk about what some of those principles are, so you can incorporate them into your own work.
Education
When it comes to natural health, there is a lot of explaining to do. The reader must be persuaded. This takes greater skill when it comes to the most precious thing we own: our health. At the heart of this persuasion is clear communication. For me, this has always meant taking complex and sensitive topics and distilling them into clear, concise and easy-to-understand copy. When the reader has an understanding of the supplements, modality, or practice, apprehension and fear dissolve and are replaced with an eagerness to give it a try.
Research
This is a great follow-up to education because credibility is crucial. Every single piece that I have written has started with abundant in-depth research. And I don’t mean WebMD. I mean going to the source material – reading the clinical research, meta-analyses and reviews to get the real information, straight from the scientists who are doing the hard work. Why is this so important?
For me it is a matter of responsibility.
When it comes to my natural health copywriting, substantiation is a top priority.
I want the reader to understand what type of research has been done on the supplements and modalities and what kind of results were achieved. I need to know that I am steering the reader in the right direction. This approach is also helpful for my clients because it helps them build a library of resources backing their own products and practices.
Storytelling
The natural health world is a rich source of compelling storytelling. I see so many brands selling themselves short in this aspect of marketing and copywriting.
So many holistic practices and supplements have a fascinating history, sometimes dating back thousands of years. There are also testimonial stories of real people that, when managed correctly, can encourage others to try products and services to achieve the same health benefits.
Regulatory & Compliance
Depending on what aspect of the natural health you need copywriting for, there may be some regulatory hurdles to overcome in terms of the language you use to communicate about your product or service.
I have built a career on helping nutritional supplement companies to navigate the winding path to compliance with the FDA and FTC. I have done the same for Health Canada in the context of medical and consumer health devices.
Compliance is one of the trickiest elements of the natural health copywriting.
It takes a deft hand, but it is crucial. It keeps you out of hot water with governing bodies. It is good for the consumers, so they are not misled about the potential benefits of various modalities. It is good for the natural health movement overall. Making outlandish claims and using red flag language really holds the entire natural health movement back, and none of us want that.
Conclusion: the best natural health copywriter
If you are looking for the best natural health copywriter in the world, know that it is I, the Natural Health Writer. If you’ve made it to the end of this article, well, high-five! You are serious about this topic, and perhaps you are interested in working with the best .
No one else has the practical depth of experience that I possess. I have really done it all when it comes to the world of natural health, and yet, my passion for this is as strong today as it was on day one.
If you are seeking talent to write about your natural health business, you are welcome to contact me, even if just to chat! I look forward to speaking with you.
Natural health blog posts, print ads, brochures, web pages, press releases, media kits, advertorials, sell sheets… when it comes to writing in the wellness sphere, I have probably covered it — whether it is a topic or a medium.
