Best Copywriter for Essential Oils & Aromatherapy

In this post I will be discuss copywriting for essential oils and aromatherapy products. This includes my top 3 tips for maximizing sales across them all!

About 10 years ago, a client approached me seeking to launch an entire product line of nutritional supplements and natural health products. The first step was aromatherapy and essential oils category. It was comprised of over 100 different essential oils, blends, diffusers and related products. However, due to the sensitive nature of the important all claims conservative.

In the months that followed I did concept development for this project. I created the style in the template, and worked on strategies for communicating the benefits of these products without crossing any regulatory lines.

The Natural Health Writer is, of course, the greatest essential oils copywriter in the universe. The above is just one of the jobs I have done involving extensive writing and creative conceptualizing in order to maximize sales across my clients’ essential oils and aromatherapy products. Here are my top 3 tips for creating copywriting content that sells essential oils.

1. Create Essential Oil Storytelling Copy

 The aromatherapy category is among the richest and story potential natural history. Each one is a sensory experience that can be described. Practically all of them have cultural significance, and traditional the Spartans that create fantastic stories. They often come from flowers which can be described, both in terms of their color, their appearance and sense. Or they may come from bark on important trees to cultures around the world, each with its own story. They can come from roots, that may have importance as sustenance or wellness traditions for centuries in different parts of the world. I could go on and on. It is just the most fascinating category.

To sell maximum aromatherapy products, I advised tapping the rich history that is unique to this category. When skillfully mind, this massive archive can produce irresistibly compelling essential oils contents.

{{Information |Description= Picture of lavender fields atHeacham, Norfolk |Source= [ 59789/ Geograph] |Date= July 1992 |Author= [ 1777/ Christine Matthews]

2. Back Your Aromatherapy Copy With Science

As the market stands, leveraging strong science can give you a big advantage over your competitors in the aromatherapy space. Thorough research can help you form the most credible content, which really shows when you use references and list them at the bottom. Further, outbound linking to authoritative sites where you got your research can help support your search engine optimization initiatives. One final tip: the right research for science will also yield great information for storytelling!

3. Cross-Sell Essential Oils! All else is folly!

One time I wrote a script about Lavender essential oil for a client. It was written with extreme caution due to FDA scrutiny, relying pretty heavily on storytelling and some more obscure marketing angles. But when finished, it was spectacular!

At the script’s end was a call to action for the viewer to buy the essential oil. And then following that was a second call to action for the consumer to buy more: diffusers, carrier oils, and a few essential oils that blend especially well with lavender. After I submitted the script, the marketing manager deleted the cross-sell section. I was flabbergasted. I guess I’ve always wanted to get this off my chest, so I might as well now.

It is bananas to not cross sell essential oils. The aromatherapy category is so juicy when it comes to stacking different products and adding on in the shopping cart, etc. One of the biggest components of aromatherapy is the blending of oils to produce unique sense and custom-tailored wellness benefits. There is also equipment that is required to do this. So much equipment! Diffusers, jars, reads, spray bottles. And then we have carrier oils that can turn those essential oils into sumptuous massage oils: how whole bar, almond oil, avocado oil, and so on and so forth.

All of these products are so damn sexy, your customers will add on when prompted, if executed in the right way. I’ll go so far as to say that aromatherapy is the ultimate add on category. And I reiterate – deleting that section was nuts! Okay, now I am letting it go.

You will see in the sample that follows, one of the approaches that I have taken is to create aromatherapy recipes and give them cool names and stories. This is just another channel with which we can sell the visitor on buying multiple essential oils at once.

King’s Point
100% Pure Essential Oils

Our essential oils give you the therapeutic “life force” of the plant kingdom’s greatest aromatic flowers, herbs and fruits. We carefully select for you only pure, vital botanicals from the world’s best-growing regions. With this philosophy and our advanced extraction process, King’s Point creates superior-quality aromatherapy oils that truly reflect plants’ life-enhancing essence.

{{Information |Description=Frankincense and matchbox |Source=Hebrew Wikipedia [] |Date= 21:05, 15 בספטמבר 2005 21:05, 15 September 2005 |Author=User:אביהו


  • Botanical Name: Boswellia serrata
  • Plant Part Used: Resin
  • Extraction Method: Steam distillation
  • Intensity of Aroma: Medium
  • Blend with: Amber, Bergamot, Cinnamon, Cypress, Cedarwood, Fir Needle, Geranium, Jasmine, Lavender, Lemon, Myrrh, Neroli, Orange, Palmarosa, Patchouli, Pine, Rosewood, Sandalwood, Spruce, Vetiver, Ylang Ylang

Frankincense’s lemony-sweet top note and complex symphony of rich, warm balsamic aromas gently induce a deeply meditative Zen state.

Emotional Benefits:
• Freeing, euphoric and transcendental. Spiritually enlightening. Sharpens mental clarity and sparks creativity. Calms the spirit.

Wellness Benefits:
• Deepens and revitalizes the breath. Eases joint and menstrual discomfort. Multiple skin benefits; use diluted in carrier oil.

Let King’s Point 100% Pure Frankincense Essential Oil’s meditative aroma melt away time and build an olfactory bridge between your present and the dawning of civilized human society. This encompassing union of notes will inspire you to transcend your limits and free your spirit to soar to astral worlds unknown.

Frankincense History

Most are familiar with the Bible story of the three wise men who travelled from afar to visit the infant Jesus with gifts of gold, frankincense and myrrh. However, the first recorded uses of frankincense date back all the way to the 15th century BC, where it was used by the Egyptians for beauty products, incense and embalming. Frankincense essential oil has since gained worldwide popularity for containing the spirit of the sacred and divine. Today it is often used in deep meditation practices, where it is believed to help elevate the spirit to higher levels.

King’s Point 100% Pure Frankincense Essential Oil is distilled from resin known as “liquid pearls from the Tree of Life.” King’s Point brings you only the purest Frankincense oil, staying true to its legendary role in religion, spirituality, healing and world history.


Transcendental Awareness
Hop on the express train to the astral plane: These mind-expanding oils unite to lift your consciousness far into the ether, where enlightenment awaits.

6 drops King’s Point 100% Pure Frankincense Essential Oil
4 drops King’s Point 100% Pure Myrrh Essential Oil
3 drops King’s Point 100% Pure Sandalwood Essential Oil
3 drops King’s Point 100% Pure Patchouli Essential Oil

Trees of Life
Gain the eternal wisdom, peaceful calm, and far-reaching perspective of an ancient tree: Elevate your cognitive power with this potent-yet-soothing botanical blend.

6 drops King’s Point 100% Pure Frankincense Essential Oil
2 drops King’s Point 100% Pure Cedarwood Essential Oil
2 drops King’s Point 100% Pure Cypress Essential Oil
2 drops King’s Point 100% Pure Rosewood Essential Oil
2 drops King’s Point 100% Pure Pine Essential Oil

Aromatherapy Uses
Bath: 5-10 drops in a hot bath.
Shower: Sprinkle 5-10 drops into the shower stream before stepping in.
Massage: 8-10 drops of essential oil diluted in 1 ounce of carrier oil.
Inhalation: Inhale directly or use with a burner or diffuser.

Safety Notes: As with all King’s Point Essential Oils, always check for potential allergic reactions by testing a small amount of oil on the skin prior to use. For external use only. Always dilute essential oils in a carrier oil. Do not apply to broken or irritated skin. If you are pregnant, nursing or taking any medications, consult your doctor before use. Discontinue use and consult your doctor if any adverse reactions or skin sensitivities occur. Keep out of the reach of children. Essential oils are flammable.

*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. King’s Point makes no claims of medicinal value for any of its essential oils. The information on this site is for educational purposes only. Always consult with a health professional before starting any wellness regimen, including aromatherapy and any other use of essential oils

World’s Best Nootropics Copywriter

This post is a long time coming. I must now claim what is mine. The title of The World’s Greatest Nootropics Copywriter. Yes, this also includes supplement copywriting. But as you will see, that represents just one aspect of what I have achieved in this booming nutritional supplements category.

If you’re here, it is likely that your searching for a nootropics copywriter to help launch, supercharge or otherwise boost your brain supplement brand. I already like your strategy. After all, you’ve found me!

I recently did a business-to-business blog article about nootropic supplements for a leading contract manufacturer’s blog. Up until this point I had written more than any other writer on the topic of nootropics and brain supplements. I have watched these categories grow, diversify and thrive over my past 18 years in the nutritional supplement industry. So seeing the projections did not surprise me.

Verified™ Market Research reports the nootropic segment may reach $6.2 Billion by 2028.

Nootropic sales are projected to hit 6.3 billion dollars by 2028.
Verified Market Research projects continued robust growth for nootropic supplements.

This is why, dear reader, I already like you. You’re going after a great segment. And the mere act of performing the search that led you to The Natural Health Writer tells me that you are employing smart strategy – which is absolutely required to succeed in this ever-booming, increasingly competitive niche.

In this blog post, I am going to tell you about my experience writing for various brain supplements and nootropic formulas.

I’m going to share some examples of my work in this space. I’ll also reveal some strategies that will help you as you create your copy. Or if you’re looking to hire me, you’ll see in this article why it’s the best possible strategy you can take to absolutely dominate the market.

Now, I am pushing 20 years in the industry, and sharing everything would be a very long article. So instead, I’ll be sharing some greatest hits. And some really good tips and strategies to help you succeed. For the very best, contact me about starting a project. Let’s begin.

When I began my nutritional supplements copywriting career 18 years ago with Natural Organics, Inc. (NaturesPlus) I got an awesome crash course in writing about supplements across every category imaginable. Including brain health.

A picture of the Nature's Plus supplement label for Cal/Mag Citrate
Look for the gold and green, ‘nah mean, BRUH?

When I began in the nutritional supplements industry, “Nootropics” did not yet exist.

(Oh jeah. I’m so old I took my road test on a horse and buggy.)

My Early Days: Brain Supplements Copywriting

Before the time of nootropics, the cognitive supplement landscape was primarily composed of “brain health” supplements. These typically targeted senior demographics, while focusing on benefits for age-related memory concerns.

As I am writing this, it is occurring to me that the brain supplement category is actually what enabled me to vault out of the corporate world and enter self-employment as The Natural Health Writer in 2007.

At that time, I did a third-party publishing project on a brain health nutrient called phosphatidylserine, or PS. This booklet was part of the People’s Health Series, conceived by marketing genius Gerard McIntee. These educational booklets combined science with consumer testimonials. They were remarkably effective in educating consumers, which is key to driving supplement sales, especially when it comes to higher end products.

This image shows the People's Health Series Complete book, a compilation of six supplement booklets, including on the brain supplement PS.
I wrote six of these supplement booklets; the PS one is in the top-right of this image.

For me, researching and writing about PS opened a door in my mind that I could never close again. The deeper I dug into this nutrient’s research, the more compelling evidence I found. To this day I am a staunch advocate for PS, especially for those with any type of age-related cognitive decline or other degenerative brain concerns.

But one of the really cool things about phosphatidylserine is that it also represents a missing link supplement between brain health supplements and nootropic formulas. Since my booklet, PS science has advanced to position the nutrient more for performance-driven cognition, including for sports performance. That’s right. PS might help you improve your golf game. Nothing can improve MY golf game, but PS might just help yours.

But I digress.

My phosphatidylserine booklet was reprinted multiple times, ultimately reaching over 10 million copies in circulation. It made a significant impact on PS brain supplement sales in every channel through which it was distributed.

I am highlighting the PS book for a few reasons. It is sentimental to me. I really enjoyed it. It is also one of my greatest hits. I’ve done many brain supplements previously, and the heckuva lot of nootropics afterwards, but this particular nutrient – and the projects I associate with it – will always be a favorite.

This image shows a snipped of the PS nootropic book, with some claims and a chart.
Here is a snip of the PS booklet. As a third-party publication, it had a little more leeway.

Did you know? Once upon a time, Phosphatidylserine was one of the few nutrients to receive an FDA-qualified health claim. It went a little something like this:

“Very limited and preliminary scientific research suggests that phosphatidylserine may reduce the risk of dementia and cognitive dysfunction in the elderly. FDA concludes that there is little scientific evidence supporting this claim.”

Yes, a begrudging claim at best, but still, even the FDA’s most reluctant acknowledgement of potential remains a big deal.

Copywriting for Nootropic Supplements

Now, let us move into the world of nootropic supplements marketing content. This trend began perhaps seven or eight years after the last phosphatidylserine book that I printed. The world changed. Print died out. Content moved in a digital direction with gusto. So it was very intriguing to me how my next nootropic blockbuster manifested.

Enter Mind Lab Pro®. A nootropic supplement with 11 ingredients. The client had previously hired one of the most widely known copywriters in the world to launch this new nootropic brand. And then came to me to make it better. Which I did.

The content for this supplement was old-fashioned. Direct mail style. It didn’t really explain how the formula worked or why it worked. It didn’t talk about the reasoning behind the choices of its brain-boosting ingredients; nor did address how its 11 nootropics worked in harmony. And perhaps most concerning, the copy lacked awareness of FDA compliance. There were many risks, and few rewards.

For what it was, the copy would have been OK on a standard product. But when we’re talking about nootropics — the BRAIN — things get quite complex.

To unleash this nootropic’s full potential, I had to reposition, rebrand, overhaul copy, and more.

Creative genius alert: My deep dive produced a couple of truly awesome taglines, especially in the nootropic supplement context:

  • 100% Brainpower™: A clever wordplay, if I do say so myself. The idea is that the nootropic supplement itself can optimize the whole brain, thereby unleashing its full potential. The secondary meaning is that the capsule has no additives or pointless fillers, so the supplement is literally 100% brainpower, delivering brain-boosting ingredients ONLY.
  • Universal Nootropic™: Also damn clever! Here, I express that the supplement can help ALL aspects of brain function, and therefore is ONE nootropic that can help EVERYONE to perform better. (sorry for the yelling).

These two tags are poetry in motion: With 4 words, I had woven a compelling story that explains the nature of this nootropic.

For your reference, check this out: A clip of the PS page for Mind Lab Pro. Yes, I wrote individual pages for each of the 11 ingredients. Here, you will see more conservative claims; along with a clever “brain health + nootropic performance” angle in describing its use in this formula.

My initial Mind Lab Pro copy renovation paid immediate dividends, with testing showing that my copy outperformed the previous by a significant margin. But that was just beginning.

What followed was one of the most exciting projects I’ve directed. It was an all out nootropic supplement blogging blitz. Over 100 authoritative, high-quality, thought-leadership caliber blog articles.

I personally did all of the keyword research, identifying the most desirable search terms for which we wanted to rank. I created a format and template to follow, as well as a brand voice and overall style.

I personally wrote about one third of these articles, all of the most important “big money” keyword topics. To see some of the articles that I wrote, Google these keywords and look for Mind Lab Pro in the results. Overall the rankings have held up remarkably well.

  • List of Nootropics
  • Nootropics FAQ
  • Benefits of Nootropics
  • Nootropics for Poker
  • Nootropics for Beginners

Due to the aggressive schedule, I  brought on a researcher and writers for the remaining pieces. They had a template and style to follow, along with my own feedbacks and edits to make their pieces superb. I believe it was about three or four months, and all of these articles had been published.

Within a couple of months after that, 99% of those articles were ranked on the first page of Google, with approximately 90% of those ranking #1 for the desired keyword.

It was complete supplement segment domination, all as the Nootropic supplement frenzy was hitting its peak. Good times.

With over one million bottles sold, Mind Lab Pro is now arguably the biggest Nootropic supplement in the world.

My strategy, talent and execution played a large role in vaulting this nootropic supplement to number one. Since my role in that project has concluded, many of the articles have slipped in ranking. Regardless, what I sparked in that brand continues to drive its growth and success to this day.

There are so many other aspects to the story, but one of which I am particularly proud: About midway through our project, the FDA started cracking down on risky, unsubstantiated, and downright offensive Nootropic supplement claims. This is how things work. When something is  that popular the FDA must pay attention. They have to do is sweep and make an example of some of the primary offenders. You can track this by just following the FDA warning letters that were sent to Nootropic supplements at that time. It was clearly a coordinated initiative to set an example.

Dear reader, I know in my very soul that the FDA took a good hard look at Mind Lab Pro. After all, we were the most prominent nootropic supplement at the time the entire nootropic category was scrutinized. If there were an example to be made, the FDA would make it out of the leading nootropic supplement in the world.

But they didn’t.

All of that Mind Lab Pro content. Hundreds of pages of copy on Nootropic ingredients, Nootropic supplements, Nootropic benefits. And the FDA didn’t flag a single word… Because

  1. I had personally written FDA-friendly copy for the most prominent pages;
  2. I had personally vetted all the copy provided by my writers

Was it 100% perfect? No. We pushed boundaries here and there. But overall, the copy for this brand was overwhelmingly respectful to FDA guidelines.

I had created clean, credible, FDA-friendly nootropic supplement copy that converted fantastically well.

When it comes to supplement copywriting, nootropics are a different beast.

They are brainy supplements. People who want to take them want to boost their brainpower, sharpen their cognition, perform better every day. As a result, they are hungry to learn about the brain supplements that will be taking. These personality types will do the research to find the formula that will work best for them. They will look for studies, investigate claims independently. Education is the key to selling these types of consumers. Consumer education in the brain supplement to Nootropic spaces is a slamdunk for sales.

Did you know? Phosphatidylserine that launched my career as the world’s greatest Nootropic supplement copywriter also turned out to be a key ingredient in the mind lab Pro formulation that I later vaulted to complete market domination. Go figure!

A Prolific Nootropics Reviewer

Around the time that I was working on Mind Lab Pro, I also began writing about brain supplements and nootropic formulas through a different lens – that of the product review. I helped launch one of the most prominent Nootropic review sites.

In these nootropic reviews I shared true authoritative expert insight from an industry insider.

I would delve into each of the ingredients, detailing what each one brought to the table. Evaluating the form, the dosage, the potential synergies with other ingredients in the formula and more.

This deep analysis empowered me with even more nootropic knowledge and strategy along the way. For example, being able to take a supplement facts label only, deconstruct it, and from it build an entire brand with a clearly defined position, strategy and storytelling.

Clients often issue this challenge: They have a list of ingredients but they don’t really know how the ingredients work together. They are often failing to tap the full marketing potential of their formulas.

I can figure out what each ingredient does, how these nootropics complement each other, and the benefits that we might reasonably talk about in the copy as a result.

Writing reviews of Nootropics taught me so much about brain supplement formulation. It also taught me about quality, safety, price and more. As I am writing this, I am really appreciating how important it was for me to write all of these brain supplement reviews. I think this is what really elevated me to the next level, because it enables me to see what no one else can see – the totality of the nootropic supplement from all angles: Ingredients, formulation, combinations, quality, branded ingredients and standardized forms, history, research, substantiation, you name it.

Because of this broad-reaching expertise, I am uniquely qualified to create the greatest Nootropic supplement content, copywriting, branding, positioning and substantiation. In the ultimate resource in the world if you want these components of your brain health supplement to really sparkle and shine.

Nootropic Supplement Content I have Created

The Natural Health Writer is the best supplement copywriter, including Numero Uno in nootropics, for many reasons.

I have created content for no less than 30 industry-leading nootropic supplements.

Are you getting ready to launch a Nootropic supplement? Or maybe you’re just in the conceptual phase, thinking about how you might accomplish you greatest brain supplement dreams. Here are some suggestions on different ways in which I can help you.

Nootropics blogger

Blogging: I deliver a continuum of great content to support your nootropic supplement brand! If you’re happy with your brand overall but lacking in blogging, I am here to help. I write long-form, thought-leadership blog articles on Nootropics and brain supplements. While I am not a lawyer, I know how to keep my copy close to target when it comes to compliance, and always FDA-friendly. In conjunction with your existing SEO mojo, my blog articles are written to draw significant organic traffic that converts.

Amazon product listings for supplements

Are you among the supplement manufacturers who has been confounded by Amazon’s new dietary supplement selling guidelines? I stand ready to assist you. With my deft copywriting skill, I can create Nootropic and brain supplement Amazon listings that strike the perfect balance between compliance and marketing sizzle.

Nootropic supplement content cornucopia

in this scenario, I start from scratch. You provide the supplement facts of your Nootropic or brain health formula. That’s it. From that one piece of information, I will reverse engineer everything that you need. Positioning, branding, explaining how the supplement works, writing detailed ingredient pages, quality content, and more. Basically, everything you need to launch your Nootropic formula.

Nootropic supplement sell sheet: All-in-One Starter Document

This is a great entry-level piece to have. When I write a sell sheet, it is front and back of a single 8.5 x 11 sheet of paper. It will contain taglines, bullet points, ingredient blurbs, and other key points. The cell she can serve as a standalone document to support your supplement, but it can also that can be broken up like a Kit Kat bar and distributed through many different channels. You will have a single source from which you can draw all of your claims and simple statements about your product, enabling you to stay consistent with what you say, regardless of where you are expressing it.

any other piece of nootropic content you can imagine!

I have really done it all! In addition to the above:

  • Nootropic supplement video scripts
  • Research & Development, including nootropic claims
  • Nootropic & brain supplement infographics & charts
  • Press releases for new nootropic supplements
  • How-To guides on nootropics and brain-healthy lifestyles
  • “Best nootropics for…” articles & guides for myriad topics
  • Quality content on nootropics and brain supplements
  • Third party publications on nootropic brain-boosters
  • Nootropic website copy: Home, How It Works, Ingredients, etc.
  • Ingredient pages for nootropics, including claims & research
  • So much more, bruhs and ladies. SO much more.

The Nootropic segment shall continue to thrive.

The brain is so complex. It is the key to unlocking peak quality of life. As a demographic, Nootropic buyers are more than happy to spend extra for a clean, product that works. But in order to convey that you really have to educate the consumer and talk a lot about why your product works and why it’s great. You need to weave that compelling, science driven story in the brain health category more so than in other categories. It is the smartest strategy to succeed.

With the market projected to continue its robust growth, you can expect a lot of competition for your Nootropic supplement. That’s why it’s important for you to hire the best Nootropic copywriter in the world. That’s me! The Natural Health Writer.

Contact me anytime to discuss how I can help your Nootropic supplement.

Or any other natural health products for that matter! I stand ready to partner with you, assisting you as we together create the strongest- selling Nootropic supplement content the universe is ever seen.

Write me at

I will reply within 24 hours.

Supplement Copywriting for Amazon Compliance

Recently whilst sipping tea it occurred to me… Amazon’s power to regulate supplements might exceed that of the FDA. By a wide margin. Creating the surge in demand for unique copywriting skill set that combines nutritional supplement expertise, FDA-friendly regulatory style expertise, adapted for Amazon listings.


So how to get approved to sell supplements on Amazon?

If you need help in that arena, then the Natural Health Writer is your man. If you don’t and want to try to do it yourself, I suggest you read on, anyway.

In this article I talk about my Amazon supplement power theory a bit more. I also share some useful tips to get you started on your way to compliance for selling on Amazon… which just happens to help you with the FDA, too.

Let’s dive into this idea that Amazon’s new dietary supplement policy that is more stringent in assessing a supplement’s claims and marketing copy. In theory it’s not that different from what the FDA does.

But, here is the key difference: Amazon will block you from selling your product at all unless you comply. Whereas with the FDA, which is an overburdened organization, warning letters are issued. After the product is already on the shelves.

Both systems have their merits. But it’s easy to see that by controlling the flow of commerce instantaneously, Amazon is able to deliver far swifter and harsher punishments (to a company’s bottom line, anyway).

How harsh are these punishments? Rather than a polite warning letter, Amazon can ban sellers forever, instantly remove product listings, and even stop payouts to sellers.

Selling dietary supplements on Amazon?

Remember: Amazon has ultimate control over compliance, within their own domain.

And Amazon’s compliance requirements for supplements may be more complex than you might think.

Beyond claims (in line with DSHEA), copy, and content, compliance involves ensuring that labeling and packaging are correct, and that some measures of quality must be substantiated and supported. In terms of copy, guidelines will be familiar to those who are fluent in FDA friendly writing.

Did you know? The Natural Health Writer is a DSHEA expert. I worked one-on-one with Gerald Kessler – one of the architects of DSHEA – on DSHEA-related content projects over the course of years.

It is interesting to note that Amazon’s new dietary supplements guideline policy, released in November 2020, also addresses images. It requires that images must be clear, with legible text. In combination with clean copy, clean imagery can elevate the presence of your brand on Amazon, anyway.

In other words, whether you are starting from scratch or refreshing an existing page, you may need my copywriting help for Amazon’s unique requirements.

It can be challenging to strike the perfect balance of marketing sizzle and regulatory restraint.

I have navigated these waters for years now, close to 20 years, in fact! I can help craft compelling, sexy copy for your dietary supplement that will sail through Amazon’s regulatory review.

As a bonus, this copy can be used elsewhere and, because it is clean and FDA-friendly to begin with, it will perform equally well in passing review for other media outlets, when reviewed by your lawyer

Whether you are thinking about selling a supplement on Amazon, or you are already selling supplements on Amazon, contact me or audit your existing copy to point out potential issues.

Let’s take a look at Amazon’s requirements for dietary supplement sellers.

Did you know Amazon used to have a $3,000 fee to sell supplements? It’s not much easier to sell supplements on Amazon today, due to their seller guidelines released in November of 2020.

Some points to keep in mind:

  • Amazon Letter of Guarantee: You must provide this document formally, on company letterhead
  • USP dietary supplement verification program: Voluntary quality testing to a high standard
  • Supplement label requirements: Be sure to proofread! Make sure your dosages match the contents
  • Amazon certificate of analysis: You will need ISO/IEC 17025 Lab accreditation; ingredient assay
  • DSHEA applies: Find a content expert fluent the Dietary Supplement Health & Education Act

That last point is the most direct. And that’s how I would approach, or at least keep that in mind as a core tenet of your Amazon copy. It must respect DSHEA. At a bare minimum this means your content must avoid unsubstantiated and untruthful claims.

This especially includes the basics. Your supplement can support what is healthy. You can encourage healthy function. It can help in a general way. Unless you have great, gold-standard human research studies back in your claims. In which case seeking it more into specifics. But even then, your language matters. The subtle nuance that allows one claim in this the same that is rejected for complete revision.

As if this framework were not challenging enough, now factor in the need for dynamic copywriting and marketing sizzle. This is especially crucial on Amazon. Your listing must pop. Your copy must sparkle. You have to differentiate, communicate, weave storytelling, educate, all while carefully avoiding content pitfalls that could undo your ability to sell your supplement on Amazon.

Another aspect of this to keep in mind: Amazon’s approach may soon be the standard everywhere. It makes less and less sense for companies to flout these rules. To sidestep them. Amazon’s move in this direction is good for supplement quality, good for the industry’s reputation in the eyes of the consumer, and overall a healthy development.

For savvy Amazon sellers, it also creates an opportunity to skillfully outmaneuver their competition with sophisticated Amazon-compliance supplement copy that simply performs better.


Are you looking to start an Amazon supplement business? Need to refresh your existing Amazon listings for better compliance and greater conversion? Or maybe you’re ready to finally overhaul everything – all of your copy, to streamline it, back it up with strong research, and bring it closer to the target on compliance.

The Natural Health Writer can help you with all of these challenges.

Contact me today and reserve some time. I am ready to speak with you, and ready to advance you to your goals. Let’s get you selling on Amazon right away, and get you sailing through the approval process!

Bee Products Copywriting – Propolis, Pollen, Royal Jelly, Honey

Bee products are a fascinating class within the natural health industry: Rich with compelling storytelling that makes for effective copywriting.

Natural health products related to bees can span nutritional supplements, foods, beauty products, topical formulas and more.

Bee-hold: A piece of my Bee product copywriting from days of yore, for a Royal Jelly supplement. As I recall, the client for this product wanted to go aggressive with the copywriting… producing some truly cringeworthy claims, in retrospect.

The claims may be risky, but the storytelling remains juicy on this one. With that direct-to-consumer copywriting style that moves bee-related supplements and natural health products fast.



**Supplement Copywriting Sample:


  • Unique Combination of Natural Compounds Unlocks Life-Enhancing Vitality
  • Anti-Aging Support for Smooth, Supple Skin & Lustrous, Glossy Hair
  • Sexual Stamina and Hormonal Support for Reproductive Potency and Peak Fertility
  • New Zealand Quality: Made from Pure Raw Materials Found Nowhere Else on Earth

Our superior-quality Royal Jelly supplement supplies a diverse array wellness compounds in Nature’s ideal potencies and ratios – promoting energy, fertility, anti-aging, skin & hair health, and much more.

“Mother Nature’s 100 Million-Year-Old Vitality Elixir Sparks Life and Invigorates Health!”

Discover how Royal Jelly’s unique nutrient-dense profile helps you feel energized, look great, and be healthier than ever!

“You Deserve an Energy Supplement that Boosts Virtually Every Aspect of Your Life!”

Do you have doubts about your energy supplement?

Sure, that initial rush feels fantastic… but it’s short-lived, and you can do without the jitters, crashes and chemicals.

Wouldn’t it be great to have a different kind of energy?

How about a supplement that brings the health-enhancing life energy that Nature intends for you to enjoy:

  • Jitter-free energy that naturally sustains your stamina throughout the day
  • Life-promoting energy that supports male virility and female fertility
  • Revitalizing energy that boosts physical endurance and performance
  • Refreshing mental energy that busts brain fog and sharpens your focus
  • Anti-Aging energy that restores your youthful exuberance and appearance

Can your energy supplement do that?

Here’s a news flash: Nature’s energy supplement can!

It’s called Royal Jelly, an amazing substance that supplies all these energizing advantages along with a whole host of additional health benefits.

But what exactly is Royal Jelly?

Royal Jelly’s “Life-Sparking” Biological Significance

Royal Jelly is a milky-white, nutrient-dense substance created by worker bees as food.

All baby bees eat Royal Jelly for growth and development until they are adults.

However, is the ongoing, lifelong consumption of Royal Jelly that creates a Queen Bee: Capable of living 40X as long and growing 40% bigger than worker bees.

Thanks to Royal Jelly’s nourishment, Queen Bees can develop their reproductive organs, lay 1,500 eggs per day, and produce up to 1,000,000 bees in their lifetime.

Queen Bees’ remarkable fertility has led to Royal Jelly’s strong reputation for promoting reproductive health in men and women.

In the big picture, Royal Jelly’s “life-sparking” ability to maximize Queen Bees’ fertility may hold even greater significance:

  • By imparting Queen Bees with tremendous longevity and fertility, Royal Jelly enables bee colonies to thrive and prosper. This is critically important because, according to the British Beekeepers Association, bees are directly responsible for one third of the food we eat!

Did you know? In 2006, scientists discovered a 100-million-year-old bee trapped in amber. Bees’ Royal Jelly contributes to the incredible longevity of the species.

Bee in amber. Via Engel MS (2009) Two New Halictine Bees in Miocene Amber from the Dominican Republic (Hymenoptera, Halticidae). ZooKeys 29: 1–12. doi:10.3897/zookeys.29.257

100+ Health-Enhancing Compounds in One Substance!

So what’s in Royal Jelly that makes it so effective at promoting energy, vitality and life itself? Designed by Nature and unchanged for 100 million years, the “Royal Jelly Recipe” supplies 100+ different compounds in precisely balanced ratios, including:
• B Complex Vitamins
• Vitamins A, C, D & E
• Natural Sterols
• Acetylcholine
• Fatty Acids
• 12 Proteins
• 7 Minerals
• 20 Amino Acids

In addition, Royal Jelly supplies bioactive compounds not found anywhere else in nature. The result: Royal Jelly achieves unique nutritional synergy for human health:

Royal Jelly starts with an exhilarating vitality boost, then sustains with diverse health-enhancing benefits across multiple organs and body systems.

Did you know? Considered Royal Jelly’s most active compound, 10-hydroxy-2-decenoic acid (10-HDA) is increasingly researched for its potential to optimize health and well-being in a number of different ways. 10-HDA is not found anywhere else in nature, and is believed to account for many of Royal Jelly’s wellness benefits.

Royal Jelly: Far Beyond Energy & Fertility

Royal Jelly has a well-established reputation for helping with energy, fertility and anti-aging. However, emerging research is now suggesting that Royal Jelly might do even more, helping to promote the following:

  • Youthful Skin & Hair. Royal Jelly boosts collagen production for supple skin and healthy hair. It also supplies antioxidants that fight age-accelerating free radicals.
  • Bone Strength. Royal Jelly’s diverse minerals and collagen precursors support strong bones, new bone formation, peak bone mineral density and good posture
  • Focus & Memory. Royal Jelly supplies acetylcholine, an important neurotransmitter for sharp cognitive function and overall brain health.
  • Peak Circulation. Royal Jelly acts as a vasodilator, boosting circulation for robust sexual function and overall cardiovascular wellness
  • Immune Function. Royal Jelly has anti-inflammatory activity and also activates immune cells known as T-cells and macrophages, reinforcing immune defenses
  • Menopause Comfort. Royal Jelly possesses mild hormone-balancing estrogenic activity that helps to ease menopausal and post-menopausal symptoms.

These benefits are just the beginning. Research has suggested Royal Jelly may also help with gum health, blood sugar levels, exercise capacity and more. Royal Jelly may be the ultimate whole-body vitality booster for an amazingly healthy you!

A Word of Warning: Choose Your Royal Jelly Carefully

Bees make Royal Jelly from pollen they have collected, along with honey or nectar and their own glandular secretions. In other words, the quality of Royal Jelly is highly dependent on the environment in which it was produced.

Most Royal Jelly supplements on the market are sourced from China, which is one of the most highly industrialized and polluted regions in the world!

Chinese bees are likely collecting toxins and pollutants along with pollen, which they then pass on to bee products like Royal Jelly. Still other Royal Jelly supplements may be made from unhealthy bee colonies, supplying lower levels of the most active ingredient, 10-HDA.



We take great pride in our Bees’ Knees Royal Jelly. In fact, we think it’s the best Royal Jelly in the world!

It all starts with Royal Jelly from bee colonies in the pristine natural environment of New Zealand. Due to New Zealand’s small population and scarce industrialization, its air and water are incredibly fresh.

Plus, New Zealand is so isolated that pollution from other parts of the world simply can’t reach it… no matter which way the wind is blowing. This environment produces clean, pure, top-quality Royal Jelly.

But there’s an even more intriguing feature of New Zealand-Sourced Bees’ Knees Royal Jelly that elevates it above any other royal jelly products:
Worker bees make Royal Jelly from pollen and nectar that they collect from flowers.

Since New Zealand’s flora evolved in isolation, 85% of its flowering plants are not found anywhere else in the world. What does this mean?

  • Bees’ Knees Royal Jelly features exotic natural compounds, unique to New Zealand’s flora, that simply don’t exist in other bee products.
  • With greater nutritional diversity, unparalleled purity, and supercharged potency, Bees’ Knees Royal Jelly is different — and far better — than any other royal jelly supplement!
  • Bees’ Knees Royal Jelly is sourced from New Zealand: Home of Happy Bees! New Zealand’s pristine natural environment produces a superior Royal Jelly product.
  • Bees’ Knees Royal Jelly supplies 1,000 mg of fresh, natural, 100% pure Royal Jelly in each easy-to-absorb, bioavailable vegetarian capsule
  • Bees’ Knees Royal Jelly is standardized to supply 1.1% 10-HDA, guaranteeing that you get a therapeutic serving of royal jelly’s most prized active ingredient.
  • Bees’ Knees Royal Jelly is produced in a sustainable, eco-friendly and respectful manner – no bees are harmed in the creation of this product
  • Bees’ Knees Royal Jelly is manufactured with stringent quality control and quality assurance procedures, yielding a safe, natural and effective final product.
  • Bees’ Knees Royal Jelly is processed quickly and efficiently, preserving its freshness and ensuring it remains highly biologically active to best support your health.

Enhance Your Whole Life With the Remarkable Power of Bees’ Knees Royal Jelly!

If you are currently seeking support for greater vitality, better fertility, anti-aging regimens, or other areas of wellness, then our Bees’ Knees Royal Jelly could be the supplement you’ve been searching for. Safe, natural, and side-effect free, our Bees’ Knees Royal Jelly makes one of Nature’s perfect foods even better than ever before!

6 Months Unconditional Guarantee of Complete Satisfaction!

Try any of our nutritional products and supplements – including our Bees’ Knees Royal Jelly capsules. If you don’t personally see and feel a difference in your overall vitality, let us know within 6 months. We’ll refund your order. No hassles. No quibbles. No delays.

All we ask is that you give our nutritional supplements an honest try.

Fair enough?

Order Your Supply of Bees’ Knees Royal Jelly Today!

Krill Supplement Copywriting

Following is a  krill supplement copywriting sample. It is from a content project completed many moons ago in the Natural Health Writer’s history.

In it, I sell (pretty aggressively!) the benefits of an omega-3 krill oil supplement.

As I read this over, I see some things I would change. I would make the supplement claims more conservative.

I also give my past self a high-five for one stroke of genius:

Selling Krill Oil Supplement Freshness.

There is storytelling in this copy about where the krill are harvested, and where they are processed.

They are harvested in clear, clean and cold waters near Antarctica… and processed very close to point of harvest.

The result: This brand of Antarctic Krill  is positioned as higher quality for nutritional supplement use: Less transit time, cleaner product, and preserved Omega-3 content.

The Lesson

Effective krill supplement copywriting can crystallize a beautiful image in the consumer’s mind, as well as differentiating a krill product that may have previously been viewed as a commodity.

When you are looking for a nutritional supplement copywriter, ask for storytelling samples.

To succeed in an era where health claims for supplements must be scaled back, supplement marketers must find their sizzle elsewhere.

For example, krill supplement copywriting…. as brilliantly-crafted storytelling about how speed and proximity of krill harvest to processing can produce a superior krill oil omega-3 supplement.

Krill Supplement Copywriting Sample:

MX High-Strength Red Krill Oil

100% Pure Cold Pressed Antarctic Krill Oil: 60 Softgels

  • All Fish Oil’s Benefits Plus Antioxidant & Phospholipid Boosters
  • Nature’s Ideal Formula for Heart Health & Youthful Quality of Life
  • New Zealand Quality: Krill Sourced from Cold, Clear Antarctic waters

100% Pure Cold Pressed Antarctic Krill Oil

Our superior-quality Krill Oil supplies health-enhancing Omega-3 fatty acids in their ideal potencies along with astaxanthin, a super-antioxidant for skin, and natural phospholipids, which nourish the brain

Turn Back the Clock on your Heart, Brain, Skin, Joints and more with Nature’s Perfect Whole-Life Anti-Aging Formula: Krill Oil!

Looking for a superior krill oil product? MX High-Strength Red Krill Oil is pure New Zealand quality.

We start with Nature’s best krill from clear Antarctic waters.

Short transit time to our nearby New Zealand facilities means we can encapsulate sooner – making MX High-Strength Red Krill Oil the freshest, most biologically active krill oil supplement on the market!

Krill is It!

Krill are tiny, red shrimp-like creatures with a big nutritional profile.

Krill Oil has become a breakthrough supplement because it naturally supplies today’s best anti-aging nutrients in beneficial potencies and ratios.

Cold-pressed krill oil has been shown to promote:

  • Youthful Skin. Krill Oil nourishes skin for a firm, supple and clear complexion.
  • Youthful Brain. Krill Oil helps sharpen memory, focus and mental clarity.
  • Youthful Joints. Krill Oil soothes and lubricates joints for peak flexibility.

But most importantly

  • Krill Oil helps keep your heart and cardiovascular system robust, energized and healthy. What could be more youthful than that?
Why is Krill Oil so hot right now?

Just like fish, krill supplies healthy Omega-3s fatty acids – considered among the best supplements you can take. But the real buzz is that unlike fish, krill also supplies astaxanthin, a super-antioxidant for youthful skin, and phospholipids, healthy fats that boost Omega-3 absorption and nourish the brain.

Let’s see how these nutrients, balanced in Nature’s perfect ratios, work together to unleash exuberant quality of life!

Krill Oil Omega 3s

Krill Oil Omega-3s are great for your heart and cardiovascular system.

Just how great? A study of over 15,000 US Physicians that found those with the highest levels of Omega 3s in their blood appeared to have a 90% reduction in risk of sudden cardiac death.

I do not condone using this chart in copywriting to sell omega-3 supplements for cardiovascular health.
I do not condone using this chart in copywriting to sell omega-3 supplements for cardiovascular health. Too risky. But this client wanted it.

This amazing result may be attributed to the Omega-3s EPA and DHA, which are known to support health across the entire cardiovascular system:

  • Support the arteries: EPA and DHA keep blood vessels pliable, and may even help to balance healthy blood pressure levels.
  • Promotes free-flowing circulation: Krill oil’s Omega-3s modulate inflammatory pathways to keep blood vessels relaxed and blood cells loose.
  • Help stabilize the heart. In helping to maintain a steady, strong heartbeat, Omega 3s address a major factor of heart problems.
  • Optimizes LDL & HDL blood lipids. Evidence suggests EPA and DHA found in krill may help to maintain blood cholesterol levels in normal range.
“Heart health is fabulous, but it’s not really anti-aging.”

We beg to differ, but if you think of anti-aging in terms of smooth, healthy skin…

Enter Astaxanthin: Krill Oil’s Potent Anti-Aging Antioxidant

Krill and some other sea creatures – including lobster, salmon and some algae – get their red color from astaxanthin, a protective antioxidant that has become a red-hot health trend.

Astaxanthin may hold massive anti-aging potential because it

  • Features off-the-charts antioxidant activity. Also known as a carotenoid, astaxanthin can effectively “quench” the free radicals that are associated with accelerated aging.
  • Protects the skin from sun damage. Astaxanthin is tailor-made to protect fragile algae floating on the ocean from the sun’s searing rays. Imagine what it does for your skin?
  • Supports youthful-looking, healthy skin. By soothing inflammation and delivering antioxidant protection, astaxanthin helps keep skin supple, firm and clear.

The real kicker? In addition to its anti-aging skin health benefits, astaxanthin appears to perfectly complement Omega-3s… because it also helps with heart health and joint health. Astaxanthin even helps to support healthy vision and strong immune system performance.

“But brain fog and bad memory make me feel old!”

Krill Oil Phospholipids boost your brainpower.

Krill Oil supplies natural phosphatidylserine and phosphatidylcholine. These compounds are also known as phospholipids, and they help comprise brain cell membranes. Here, phospholipids perform a wide range of biological actions that are crucial to sharp cognition, memory, focus and even mood.

Phospholipids benefit mental performance because they are…

  • Neurotransmitter Boosters. Phospholipids promote production of acetylcholine, a brain neurotransmitter for fast cognitive processing and clear memory.
  • Brain Power Superchargers. Phospholipids revitalize brain cells, for energized brain performance: That means sharp focus, attention and speed.
  • “Building Blocks” of New Brain Cells. The brain can make fresh new brain cells, but in order to build it needs raw materials: Phospholipids.

The Problem With Phospholipids….

Starting in our 30s, our phospholipid stores in the brain start to naturally decline.

This phospholipid decline may be linked to early feelings of brain fog and Mild Cognitive Impairment (MCI), and later issues with Age-Associated Memory Impairment (AAMI) and Age-Related Cognitive Decline (ARCD).

Krill Oil helps replenish your brain phospholipid levels to their youthful prime – promoting razor-sharp memory, a bright mood, sustained focus, fast mental processing and overall brain health.

“Now I remember my steps… but my joints are too achy to dance!”

Krill Oil Soothes Away Joint Discomfort.

Krill Oil’s EPA, DHA and astaxanthin have a powerful benefit in common: They help to modulate the body’s inflammatory responses. This critical biological action does wonders for cardiovascular health, but is far more tangible when it comes to joint health.

Krill Oil promotes joint flexibility, mobility and comfort by…

  • Modulating Joint Inflammation. Krill Oil blocks inflammatory enzymes called prostaglandins from their aggressive signaling, thereby soothing achy joints.
  • Helping to Protect Cartilage. Antioxidants like the astaxanthin found in krill oil have been associated with plump, cushy cartilage and fewer cartilage defects.
  • Promoting Bone Mineral Density. Research shows that higher levels of Omega-3 DHA, found in krill oil, is associated with higher spine and total body bone mineral density.

Krill Oil: Secret Bonus Benefits?

Krill Oil’s support for the heart, brain, joints and skin may be just the tip of the Antarctic iceberg!

The Omega-3s, astaxanthin and phospholipids found in Krill Oil are currently being researched in additional areas of wellness, with early evidence suggesting they may help with:

  • Immune Function
  • Migraine Discomfort
  • PMS Problems
  • Weight Management
  • Hair & Nail Health
  • Peak Energy
  • Eye Health
  • Respiratory Health
  • Energy Production
  • Healthy Metabolism
  • Digestive Wellness
  • Healthy Pregnancy

With a remarkably diverse and extensive list of wellness benefits, MX High-Strength Red Krill Oil may be the perfect formula for staying healthy on the inside, looking young on the outside, and maintaining the active, happy life you deserve!

Why MX High-Strength Red Krill Oil?

The Krill Story

Krill are crustaceans that look like tiny little shrimp. They live in cold waters and cluster together in massive swarms, which are a favorite food source of whales, seals, and other ocean-dwellers. Krill are also dried and enjoyed as a crispy snack in Japan.

In more recent years, Krill has become prized for its intriguing nutritional profile. The market has flooded with krill products, but the reality is that not all krill oil supplements are created equal. The quality of Krill is wholly dependent on the environment in which it lives, and unfortunately, the world’s oceans are more polluted than at any point in history.

New Zealand-Made MX High-Strength Red Krill Oil is the Cleanest, Freshest Krill Oil On Earth!

Krill Oil is Nature’s perfect whole-body health tonic. We go to great lengths to preserve what Nature has created in our MX High Strength Red Krill Oil. Every step of the way, we’re ensuring that you will receive the freshest, most pure and true Krill Oil out there.

We start with the best krill. MX High Strength Red Krill Oil is made from krill caught in the frigid – but incredibly clean and unspoiled – waters of the Southern Ocean in Antarctica. This environment yields krill oil that is just brimming with highly active, life-enhancing nutrition.

Want to know the real secret why MX High-Strength Red Krill Oil is different – and better – than any other krill oil on the market?:

  • Simply put, It’s a very short trip from Antarctica to our New Zealand manufacturing facilities!

This map is used as a tool in krill supplement copywriting to emphasize a fresh, clean and potent product.
MX High-Strength Red Krill Oil is made from krill caught in the Southern Ocean, off Antarctica’s coast.

Faster transit means our krill arrives fresh. We process it immediately to best preserve its peak potency. And since our Krill travels once from Antarctica to New Zealand, we can confidently say it has only been in a pristine natural environment.

How many other krill oils can say that? None!

With better freshness, purity and potency, MX High-Strength Red Krill Oil is the best krill oil supplement you can buy!

  • MX High-Strength Red Krill Oil is sourced from Antarctica and manufactured New Zealand, true to Maxalife’s philosophy of creating an environmentally clean Krill Oil product.

 Our High-Strength Red Krill Oil :

  • Starts with the best krill available, then purifies the oil to eliminate any potential heavy metals and/or toxins for added assurance of quality.
  • Is processed quickly and efficiently, preserving its freshness and ensuring it remains highly biologically active to best support your health.
  • Supplies 1,000 mg of fresh, natural, 100% pure Euphausia Superba Krill Oil in each easy-to-absorb, bioavailable vegetarian capsule.
  • Supplies Omega-3s (EPA and DHA), astaxanthin, and phospholipids (phosphatidylserine and phosphatidylcholine), in Nature’s perfect ratios.
  • Is produced in a sustainable, eco-friendly and respectful manner – we feel it’s very important to sustain krill populations for global environmental health.
  • Is manufactured with stringent quality control and quality assurance procedures, yielding a safe, natural and effective final product.

Reclaim Youthful Skin, Heart Vitality, Mental Sharpness and More with Pure, Potent MX High-Strength Red Krill Oil!

If you are currently seeking whole-life anti-aging support, then our MX High-Strength Red Krill Oil could be perfect for you.

Safe, natural, and side-effect free, our MX High-Strength Red Krill Oil brings you the true nutrition of Nature’s amazing krill!

6 Months Unconditional Guarantee of Complete Satisfaction!

Try any of our nutritional products and supplements – including our MX High-Strength Red Krill Oil capsules.

If you don’t personally see and feel a difference in your overall vitality, let us know within 6 months. We’ll refund your order. No hassles. No quibbles. No delays.

All we ask is that you give our nutritional supplements an honest try.

Fair enough?

Order Your Supply of MX High-Strength Red Krill Oil Today!

That concludes my krill supplement copywriting sample.

Do you need copywriting for your nutritional supplement?

Contact the Natural Health Writer.