Category: Nutritional Supplement Copywriting

Looking to hire a sports nutrition copywriter? You’re in the right place. My name is Pat, a.k.a. the Natural Health Writer. And I’ve written up hundreds of sports nutrition products over the course of my 20+ year career in the nutritional supplement industry.

In this post, I am going to share some samples of my sports nutrition copywriting. If you are seeking a sports nutrition copywriter and would like this type of content for your brand, please do contact me anytime to schedule a chat.

How can I benefit your brand as a sports nutrition copywriter? Some ideas:

• Blog posts. Imagine a content machine cranking out amazing articles about your products and the sports nutrients contained within them. Demand for blog articles is skyrocketing for a LOT of reasons, including SEO traffic and consumer education.
• Product claims
• Press releases
• Video scripts
• Amazon product listings (that are accepted easily because they are compliant!)
• Sell sheets and high-converting web pages
• Advanced usage guidelines
• eBooks
• Label copy
• Pretty much everything else you can imagine!

Performance Lab® SPORT Stack™ Copy

For my sports nutrition copywriting sample, I am choosing a piece with a rather high degree of difficulty.

The client in this case had six sports nutrition supplements. To start, I wrote in-depth sell sheets for each one.

They included taglines, claims, positioning, research, calls-to-action, etc. Basically, the whole enchilada for each individual athletic supplement. It was a large and challenging undertaking…. but that was the easy part.

The client was intent on maximizing sales by pushing “stacking” of supplements.

What we needed, therefore, was an overarching sell sheet that detailed not just each supplement, but also how they complemented each other and synergized with each other. As a sports nutrition writer, this required some savvy strategy.

The goal: A consumer would, with one click, buy all six supplements at once! This would multiply revenue for the brand AND deliver superior fitness results for the consumer.

Of course, realizing this goal was a tall order. It required a lot of clever connections across multiple supplements, a ton of scientific research, and good educational language explaining how it all works together — and why consumers would be bananas not to buy everything all at once.

• Note: I didn’t stop with this brand’s sports nutrition formulas. At the end of the document, I included how several of their other products could be “stacked” with the sports formulas for even greater results.

Standard health and fitness copywriters may be great at communicating training regimens, but they often lack the nutritional supplement copywriting expertise required for a project of this scope.

The final product was called the SPORT Stack. Behold, here it is… my sports nutrition copywriter sample follows.

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Performance Lab® SPORT Stack™

World’s most sophisticated sport nutrition stack – designed to perform.

All-in-one superstack for peak athletic performance

• Universal athletic enhancement*
• Strength, endurance, power & intensity*
• Muscle energy, growth, repair & recovery*

Upgrade Yourself® with Performance Lab® SPORT Stack™

One ultramodern sport nutrition program for all your athletic goals

Performance-enhancing sport nutrients work best when combined strategically and taken every day, over time. Including rest days.

But this regimen can be inconvenient, imprecise and expensive.

SPORT Stack™ is your ultimate solution: Six Performance Lab® SPORT formulas combined into one complete, convenient program with all the sport nutrition you need for peak athletic performance.

Adaptable to any fitness goal, requirement or skill level, SPORT Stack™ is:

1. Protein: Organic brown rice protein for clean muscle nourishment
2. Carb: World’s fastest-acting, longest lasting muscle fuel
3. BCAA: Performance enhancer + muscle builder in clean, convenient capsules
4. Pre: Ultramodern stim-free athletic performance supercharger
5. Post: Muscle-restoring sport nutrition for recovery and healthy gains
6. Maintain: Rest day muscle recharger: 12-hours’ steady anabolic nourishment

Designed for Performance

• Fuels and energizes muscles to supercharge strength, power and athletic performance*
• Buffers muscles to increase reps and extend time to exhaustion*
• Boosts circulation during exercise to supply muscle-pumping oxygen, fuel and nutrition*
• Reloads, rehydrates, protects and soothes muscles immediately after exertion*
• Helps stimulate the growth factors and stem cells that initiate muscle development*
• Nourishes and powers anabolic bioactivities for maximum lean muscle gains*
• Accelerates muscle recovery, helping you return to athletics faster and stronger*
• Amplifies all fitness program results: Strength, power, speed, endurance and more*

Healthy for Daily Use

• Sustained rest day nourishment for healthier muscle repair and growth*
• Supports consistent daily muscle loading required for peak athletic performance*
• Helps bolster immune system against challenges related to gym and training*
• 100% clean: Premium nutrients, natural flavors and natural additives only. You won’t increase your synthetic load as you take more formulas
• Caffeine free. Add on Stim precision-dose caffeine for healthy stimulation if desired
• Clean capsules: Plant-based, prebiotic-infused NutriCaps® from pullulan (fermented tapioca)
• Clean powders: Naturally flavored and sweetened, no artificial colors or preservatives
• Sport nutrition technology from Creapure® pH10, CarnoSyn®, Setria®, AjiPure®, KarboLyn®, NutriGenesis®

(Note: The sports nutrition copywriter must have a strong grasp of reasonable claims and dynamic product features. This is just another sports nutrition writer skill in my set that delivers big benefits to my valued supplement brand clients.) 

Performance Lab® Curated, Combined and Designed to Perform.

In conjunction with your fitness program, Performance Lab® SPORT Stack™ helps you achieve maximum muscle and athletic enhancement with one easy-to-use program.

Performance Lab® SPORT Stack™ supplies 14 research-backed sport nutrients

1. Protein
2. Carbohydrate
3. BCAA
4. L-Citrulline
5. L-Glutathione
6. L-Glutamine
7. Creatine
8. Beta Alanine
9. Maritime Pine Bark
10. Coconut Sugar
11. Himalayan Pink Salt
12. Pomegranate
13. Iron
14. Potassium

As 6 unique Performance Lab® SPORT formulas – effective solo, even better stacked together

1. SPORT Protein
2. SPORT Carb
3. SPORT Pre
4. SPORT Post
5. SPORT BCAA
6. SPORT Maintain

Precision-designed to interlock perfectly as ONE master stack for peak athletic performance

• Enhanced strength and power
• Extended physical endurance
• Amped-up mind/body intensity
• Improved competitive performance
• Accelerated muscle recovery
• Massive lean muscle gains
• Soothing muscle comfort
• Optimized body composition

Performance Lab® SPORT Stack™ Strategy

To achieve the greatest fitness gains with the fewest products, Performance Lab® curates the best research-backed ergogenics and combines them strategically in SPORT Stack™ for performance-amplifying synergy:

Maximum Muscle Energy: Supercharge in Action, Recharge at Rest

Creatine + BCAA + Carbohydrate + Himalayan Pink Salt + Coconut Sugar + Iron

Muscle energy powers athletic performance and anabolic activity. SPORT Stack™ supplies the fuel and the spark: Carbohydrate optimized with salt and sugar transporters that absorbs fast and lasts 2 hours, plus sport nutrient cell-chargers to maintain energy output during exertion and reload depleted muscles during downtime.

Athletic Performance Enhancers: Strength, Endurance and Intensity

Protein + Carbohydrate + Creatine + Beta Alanine + BCAA + Maritime Pine Bark

Athletes only advance via progressive overload: One more rep, one mile longer, one second faster. SPORT Stack™ helps by buffering muscles from failure-inducing acids, blocking fatigue, enhancing oxygen utilization and promoting circulation. Result: Peak physical performance to achieve the greatest possible athletic advancement.

Athletic Circulation: Oxygenate, Fuel, Nourish and Detoxify Muscles

L-Glutathione + L-Citrulline + Maritime Pine Bark

Healthy blood flow delivers oxygen, fuel and nutrition to muscles for optimal energy, performance and recovery; as well as helping to clear fatigue-inducing, protein-damaging waste away from muscles. SPORT Stack™ includes ultramodern nitric oxide boosters that relax blood vessels and promote healthy muscle circulation.

Advanced Hydration: Convenient Sports-Drink-In-A-Capsule Designs

Himalayan Pink Salt + Potassium + Carbohydrate + NutriCaps® + Water

Hydration maximizes athletic performance, reduces cramps and improves recovery. SPORT Stack™ helps with sports-drink-in-a-capsule innovations: Electrolytes and trace minerals that rehydrate the body when taken with water. Plus, SPORT Stack™ carbohydrate absorbs so quickly it pulls fluids in its wake, further enhancing hydration.

Accelerated Recovery: Efficiently Restore, Repair and Reload Muscles

Protein + Carbohydrate + Creatine + BCAA + Pomegranate + Iron

SPORT Stack™ starts replenishing muscles as soon as you finish working out, then continues into the next day – nourishing for growth and repair, soothing aches and recharging energy. SPORT Stack™ helps accelerate and enhance your physical recovery so you can return to athletics faster and stronger.

Robust Muscle Growth: Anabolic Stacks for Maxed-Out Size and Strength

Protein + Carbohydrate + BCAA + Creatine + L-Glutamine

In addition to powering muscle growth, SPORT Stack™ initiates athletic development by stimulating growth hormones, raising nitrogen, signaling muscle stem cells and sparking muscle protein synthesis (MPS). SPORT Stack™ clean protein and amino acids then feed muscle with building blocks required for maximum gains.

SPORT Stack™ Sport Nutrient Synergy

SPORT Stack™ features sport nutrients that have demonstrated synergistic effects in human research:

SPORT Stack™ Combos – Research-Backed Synergies

Protein + Carbohydrate

• Faster carbohydrate uptake into muscle
• Greater muscle protein synthesis after exercise
• Accelerated restoration of muscle energy stores

Beta Alanine + Protein + Carbohydrate

• Enhanced carnosine muscle-loading activity
• Shifts metabolism from catabolic to anabolic

Creatine + Protein + Carbohydrate

• Greater muscle growth, size and strength
• Boost muscle creatine retention by 25%

Protein + Creatine

• Improved muscle strength and power

L-Glutamine + L-Citrulline

• Muscle nitric oxide boost that lasts 2X as long

L-Citrulline + BCAA

• Citrulline improves utilization of BCAA

L-Citrulline + Maritime Pine

• Relaxes blood vessels and promotes blood flow better together

(Note: If you are ready to call me out, please press pause! I know that “synergy” is a forbidden concept when it comes to FDA writing for supplements. But in this case, the client wanted to included the concept, so I complied.)

Ultramodern Sport Nutrition Technology

SPORT Stack™ elevates all its ingredients by curating today’s most advanced sport nutrient forms that are cleaner, more powerful, and more effective than anything ever developed.

With SPORT Stack™, you get all of today’s greatest sport nutrients in one range:

NutriGenesis®
Ultramodern sport amino acids, minerals and vitamins: Clean, absorbable and effective

Oryzatein®
The first clean vegan protein powder clinically shown to build muscle as effectively as whey protein

KarboLyn®
The fastest-acting, longest-lasting carbohydrate muscle fuel ever developed

Setria® Performance Blend
Nitric oxide-boosting combo shown in research to help build and maintain lean muscle mass

CarnoSyn® and SR CarnoSyn®
Instant and sustained carnosine muscle-loading for enhanced athletic performance and recovery

Creapure® pH10
99.5% pure Creatine, pH-balanced to boost bioavailability and supercharge strength

P40p™
Packs the muscle-protective antioxidant activity of an entire pomegranate into just 100 mg

AjiPure®
Pure, premium muscle-building amino acids made with eco-friendly Ferment-A-Pure technology

Himalayan Pink Salt
Prized sport nutrition ingredient supplies a natural complex of trace minerals and electrolytes

Maritime Pine Bark Extract
Muscle-protective super-antioxidant and circulation-booster; strongest potency on the market

(Note: As a sports nutrition copywriter of some esteem, I have advanced knowledge of today’s leading branded ingredients for athletic supplements. This is important for the industry, and will only rise in demand in coming years.)

Ultraclean Performance Lab® Design

With other sport nutrition stacks, increasing the number of formulas you take may multiply your intake of artificial colors, preservatives, flavors and additives.

Performance Lab® SPORT Stack™ is 100% clean.

• No artificial colors, no preservatives, no GMO, no soy and no synthetic additives of any kind
• NutriCaps® delivery: Revolutionary clean vegan-friendly capsule technology made from pullulan (naturally fermented from tapioca) and infused with prebiotics
• SPORT Protein and SPORT Carb powders’ delicious chocolate flavor is 100% natural, from organic cocoa, vanilla and Ceylon cinnamon; naturally sweetened with organic yacon root, monk fruit and stevia

Whether you take a lot of SPORT Stack™ or a little, your synthetic additive load remains zero.

The smartest sport nutrition stack ever developed.

Stacking sport nutrition supplements from multiple brands is unpredictable. SPORT Stack™ performs better with sport nutrition supplements that are designed to go together.

Stacking with other brands

• Haphazard dosages across multiple products; sometimes too much, sometimes too little
• May create overlaps where there are redundant or antagonistic ingredients
• Often include synthetic additives that accumulate as you take more products in a stack
• Needlessly elaborate and bloated formulas; wasteful, inefficient designs
• Expensive!
• Caffeine may be present in one large megadose or in smaller doses across multiple products that add up to performance-diminishing overstimulation
• Unknown variables when combining several formulas from several brands may lead to side effects

Performance Lab® SPORT Stack™

• Precise dosages across multiple products, designed to combine for a specific set of athletic benefits
• No overlaps. Each ingredient is purpose-driven, all are curated and combined to work better together
• No synthetic additives, ever.
• Streamlined formulas: As much sport nutrition as required for athletic advancement, no more
• Cost-effective!
• Caffeine-free by design. Optional Performance Lab® Stim stacks seamlessly with SPORT Stack™, delivering performance-enhanced caffeine in precise 50 mg doses
• Consistent and clean stack, expertly combined and designed to perform with excellent tolerability

Performance Lab® SPORT Stack™ supplies the best sport nutrient combinations known to science in the most convenient format ever developed.

Performance Lab® SPORT Stack™ Formulas

SPORT Protein
World’s cleanest muscle-boosting protein powder
Oryzatein® Certified Organic Brown Rice [Oryza sativa] Protein Concentrate)

SPORT Protein is SPORT Stack™’s foundation formula for muscle strength and growth. It features the greatest sport protein ever developed, Oryzatein®: An ultramodern, vegan-friendly rice protein clinically shown to build muscle as effectively as whey, with leucine that absorbs 30% faster.

• Enhances muscle strength, power, endurance and overall athletic performance
• Promotes healthy muscle recovery and robust muscle growth
• Helps support natural appetite control and weight management
• Amplifies ultimate results of all muscle-building and general fitness programs

SPORT Protein Oryzatein® is also the world’s cleanest protein, made with Hexane-free extraction and low-heat technology that improves stability and taste. It is 100% naturally flavored with organic cocoa, vanilla, cinnamon yacon monk fruit and stevia for a delicious shake sensation you can look forward to every day.

SPORT Carb
World’s fastest-acting, longest-lasting muscle fuel
KarboLyn®, Himalayan Pink Salt, Organic Coconut Sugar

Carbohydrate is crucial muscle fuel for athletic performance and development. That’s why SPORT Stack™ SPORT Carb features ultramodern KarboLyn® – a bioengineered 2-in-1 simple/complex carb innovation shown to absorb faster and last longer. SPORT Carb organic transporters boost carb uptake and help KarboLyn® work even better.

• Hyperloads muscle with athletic performance-enhancing carbohydrate
• Loads muscle faster for quick strength; sustains muscle power longer for extended endurance
• Refuels muscle over hours to steadily power growth and recovery
• Clean and easy: No typical carb crashing, absorption delays, bloating or gastric distress

SPORT Carb muscle fuel works with all SPORT Stack™ formulas, powering strength, endurance, recovery and more. SPORT Carb also enhances absorption of other SPORT Stack™ nutrients and helps rehydrate the body.

SPORT BCAA
Versatile performance enhancer + muscle builder in convenient capsules
Branched-chain amino acids L-Leucine, L-Isoleucine, L-Valine (Ajipure® and NutriGenesis®)

Branched-chain amino acids (BCAA) are key sport nutrients for all muscular fitness programs, capable of helping strength, growth, endurance and more. SPORT Stack™ includes SPORT BCAA as a source of branched chain acids in two ultramodern, highly bioavailable fermented forms: Ajipure® + NutriGenesis®.

• Maximizes gains by accelerating muscle growth while slowing muscle breakdown
• Energizes and enhances muscle strength across all athletic activities
• Extends athletic endurance by blocking fatigue-inducing neurotransmitters
• Reduces muscle soreness and reloads muscles for faster, healthier recovery

Presented in vegan-friendly NutriCaps® made from fermented tapioca, SPORT BCAA is a cleaner, more convenient BCAA supplement than typical bad-tasting BCAA powders loaded with artificial flavors, colors and sweeteners.

SPORT Pre
Ultramodern athletic performance supercharger
Setria® Performance Blend [L-Citrulline (Kyowa Quality®), L-Glutathione (Setria®)], Creapure® pH10 Creatine, CarnoSyn® Beta-Alanine, Maritime Pine Bark Extract (95% proanthocyanidins), Himalayan Pink Salt, NutriGenesis® Iron

SPORT Stack™ primes muscles for peak performance with SPORT Pre. Clean, stim-free SPORT Pre features Setria® Performance Blend: A nitric-oxide boosting, muscle-pumping sport nutrition breakthrough shown in research to significantly enhance muscle performance, growth and recovery.

• Enhances exercise performance by sparking muscle-charging ATP energy
• Raises nitric oxide (NO) to support muscle blood flow and oxygenation, strength and recovery
• Improves endurance by buffering and hydrating hard-working muscles
• Helps reduce muscle soreness and overall fatigue after exertion

Take SPORT Pre 30 minutes before exercise to enhance muscle power, training intensity and endurance across all types of exercise while nourishing muscles for healthy growth and recovery.

SPORT Post
Today’s cleanest, smartest muscle-restoring post-workout formula
Creapure® pH10 Creatine, SR CarnoSyn® Beta-Alanine, Ajipure® L-Glutamine, P40p™ Pomegranate Extract (40% punicosides, 50% total polyphenols), Himalayan Pink Salt, NutriGenesis® Potassium

SPORT Post initiates SPORT Stack™ nourishment after exertion, giving muscles a head start on recovery and growth. SPORT Post’s sophisticated design also includes muscle-soothing pomegranate antioxidants and “sports-drink-in-a-capsule” technology that rehydrates muscle efficiently (when taken with water).

• Promotes more robust muscle growth than exercise alone
• Stimulates muscle stem cells and boosts muscle ATP energy production
• Supports faster, more comfortable muscle recovery after exertion
• Reloads depleted muscles so you are stronger for your next session

SPORT Post maximizes SPORT Stack™’s anabolic potential. Take it after exertion to reload muscles, soothe aches and return to form faster. Take it over time with SPORT Stack™ to promote the greatest possible muscle gains.

SPORT Maintain
Turn rest-day downtime into 12 hours’ steady anabolic nourishment
Creapure® pH10 (Creatine), SR CarnoSyn® (sustained-release Beta-Alanine), NutriGenesis® Iron

Smart sport nutrition stacking includes rest day. SPORT Stack™’s revolutionary rest-day muscle recharger SPORT Maintain leverages SR CarnoSyn® nutritional technology to nourish anabolic growth up to 12 hours while you rest. NutriGenesis® Iron replenishes a key performance mineral that is depleted by intense exercise.

• Restores depleted muscles with crucial sports nutrients on rest day
• Primes muscles for stronger athletic performance in your next session
• Extended rest day nourishment for healthier muscle repair and growth
• Helps with consistent daily muscle loading required for peak athletic performance

Integrating seamlessly with SPORT Stack™’s more dynamic performance-enhancing formulas, SPORT Maintain turns passive rest into active prep – for a stronger return to athletic training and competition.

SPORT Stack™ Synergy
SPORT Pre + Post + Maintain

SPORT Stack™ SPORT Pre + Post + Maintain are designed as an easy, convenient solution for getting the consistent daily beta alanine + creatine intake shown to produce the best muscle benefits in research.

How to Take SPORT Stack™ 

• Pre 800 mg 1250 mg Active day: 30 minutes before training or competition Quickly charges muscles to perform + loads muscle over time
• Post 1200 mg (as SR Carnosyn®) 1750 mg Active day: Immediately after training or competition Quickly replenishes muscles after exertion + loads muscle over time
• Maintain 1600 mg (as SR Carnosyn®) 3000 mg Rest day: 3 caps in a.m., 3 caps in p.m. Slowly recharges muscle and nourishes growth over 12 hours

SPORT Stack™ is the ultimate team of athletic and anabolic performance-enhancers in one easy program. Take it to achieve your full athletic potential.

Performance Lab® SPORT Stack™ Stacks Well With…

(Note: I am not just a sports nutrition copywriter. I am a dietary supplements writer! This makes me uniquely qualified to integrate supplements from other categories into this sports nutrition copy.)

Stim

Ultramodern caffeine for clean, calm, performance-tuned stimulation

NutriGenesis® Caffeine Balance B-Complex (Riboflavin, B6, Folate, B12), Natural Caffeine (from Coffea robusta seeds), Suntheanine® L-Theanine, Ajipure® L-Tyrosine

Caffeine amplifies intensity, endurance, energy and overall athletic performance – but may also bring on jitters, crashes and burnout.

Performance Lab® Stim is a smarter approach to caffeine supplementation, designed for greater dosing precision, fewer side effects and performance-tuned stimulation.

• Caffeine enhanced for superior intensity, athletic and thermogenic performance
• Helps reduce jitters, crashes and other negative effects of caffeine overstimulation
• Promotes balanced physiological responses to caffeine-induced stress
• Restores stim-depleted neurotransmitters for healthy recovery from caffeine-driven exercise

Add Stim to SPORT Stack™ and get ultramodern caffeine in precise 50 mg increments – for clean, energized and intensified exercise performance, with stimulation as strong or as subtle as you desire.

SPORTMixer

Clean, premium and feature-rich, SPORTMixer is the perfect companion for Performance Lab® SPORT formulas.

Use it as a convenient carry-along solution for staying hydrated while you train and mixing SPORT Protein and SPORT Carb with ease.

NutriGenesis® Multi

NutriGenesis® Multi builds a strong nutritional foundation for overall health, which is a crucial first step for athletic development and performance enhancement.

In addition, some NutriGenesis® Multi essentials supply more targeted support for athletes, such as Vitamin A for protein synthesis; Vitamin C for collagen synthesis; Zinc for hormone-driven muscle growth; B-vitamins for cell energy and more.

Add NutriGenesis® Multi to SPORT Stack™ for fundamental muscle nutrition you need to succeed, plus clean vitamin and mineral essentials for overall health. All customized for men’s and women’s distinct nutritional requirements.

Sleep

Sleep amplifies SPORT Stack™ rest day gains by extending your deepest, most regenerative sleep phases.

Together, SPORT Stack™ + Sleep maximize the profound athletic benefits of rest, helping you to return to action stronger, healthier and energized to perform.

Sleep also supplies magnesium bound with glycine. Glycine is a building block for natural creatine synthesis that augments Creapure® pH10 creatine in SPORT Stack™ Pre, Post and Maintain.

(Note: As a sports nutrition copywriter. I see the connection to sleep — and opportunity to cross-sell a sleep supplement — as a juicy opportunity. Robot and noob writers do not make these connections.)

Flex

After exertion, SPORT Stack™ supplies anabolic factors that nourish recovery and antioxidants that reduce soreness so you can get back to the gym sooner.

Flex supplies similar benefits to joints, ligaments and tendons – helping to soothe post-workout aches and stiffness while nourishing connective tissues for optimal repair, comfort and function.

SPORT T+

SPORT T+ testosterone (T) support includes KSM-66® Ashwagandha. KSM-66® has research-backed benefits for T, athletic performance and muscle development that combine effectively with SPORT Stack™.

Add SPORT T+ to SPORT Stack™ to add a powerful extra layer of hormonal support for muscle strength, muscle growth and masculine performance.

Note: SPORT T+ should not be taken by women.

SPORT Burn

SPORT Burn augments SPORT Stack™ fitness support with a powerful stim-free formula for weight management. SPORT Burn is designed to help you burn more fat than with exercise alone, especially in the context of fasted training.

Add SPORT Burn to SPORT Stack™ if you are seeking extra support for maintaining muscle as part of an overall fat loss or body composition program.

MCT

Performance Lab® MCT (Medium Chain Triglycerides) supplies C8/C10 MCTs from 100% organic, non-GMO Coconuts.

Because they are rapidly metabolized and not stored as fat, MCTs are an ideal superfuel for athletic performance, especially in the context of fasted training.

MCTs also have a thermogenic effect in the body, which encourages fat burning and optimizes body composition.

Add MCT to SPORT Stack™ as fast, clean fuel to power-up your athletic performance.

F.A.Q.

Who should take Performance Lab® SPORT Stack™?

SPORT Stack™ may be taken by everyone from beginners to professional athletes.

How do I take Performance Lab® SPORT Stack™?

SPORT Protein: Mix 2 scoops (30 g) with 8-12 oz. (237-473 ml.) of water. Take 2-3 hours prior to or immediately after training or competition.

SPORT Carb: Mix 2 scoops (50 g) with12-16 oz. (360-473 ml.) of water.

SPORT BCAA: Take 3 capsules 30 minutes prior to training or competition and 3 capsules immediately afterwards.

SPORT Pre: Take 6 capsules 30 minutes prior to training or competition on an empty stomach with 16 oz. (480 ml.) of water. For best results take consistently.

SPORT Post: Take 6 capsules immediately following training or competition along with 16 oz. (480 ml.) of water. For best results use consistently.

SPORT Maintain: On rest days, take 3 capsules in the morning and 3 capsules in the afternoon on an empty stomach. For best results take consistently.

(Note: It is rare to see a sports nutrition copywriter tend to the little details as I have done with these “how to take” points!)

What do you mean by “synthetic load” in the context of sport nutrition stacking?

Stacking involves combining multiple supplements to unlock greater activity and more beneficial bio activities.

Here’s the problem: with every supplement you add to the stack, you increase intake of the bad things that you don’t want. For example, if you take 5 sport nutrition supplements from inferior “dirty label” brands, you will likely be consuming 5X artificial additives, preservatives, colors and fillers. In this scenario, the bigger your sport nutrition stack, the greater your synthetic load will be.

Performance Lab® SPORT Stack™ solves this challenge. Performance Lab® supplements are the World’s Cleanest Formulas, containing NO soy, egg, fish, shellfish, dairy, peanut, tree nuts, wheat, or other allergens. They are also non-GMO and non-irradiated; and are free of gluten, caffeine (except for optional add-on, Stim), synthetic additives, artificial colors, preservatives and banned substances.

In sport nutrition supplements, all these additives are particularly pervasive. For example, BCAA and Pre-Workout supplements are often presented as powders that are loaded with artificial colors and flavors in order to mask their bad taste – often resulting in a different (but still bad) taste and a much greater synthetic load.

Look under “Other Ingredients” on Performance Lab® formulas’ supplement facts, and you will see that for most of our products, the only “Other Ingredient” is the capsule or softgel itself. Or, in the case of SPORT Carb and Protein, the only other ingredients are natural flavors.

This is just another reason why SPORT Stack™ is the greatest sport nutrition program ever developed. Whether you take a lot of SPORT Stack™ or a little, your synthetic load remains zero – so you can enhance your athletic performance and muscle development without worry.

I am your sports nutrition copywriter, and I am ready to assist you!

Would you like this caliber of content for YOUR sports nutrition supplements? Contact me today and let’s work together. I am ready to rock!

(Note: I am a research-based sports nutrition copywriter. The research section that follows is WAY edited down… there were 75+ references for this piece, but it is just too bloated for this page, so I am only including a few for illustrative purposes only.)

Research

Protein + Carbohydrate

Beck KL, et al. Role of nutrition in performance enhancement and postexercise recovery 19 May 2015

Howarth KR, et al. Coingestion of protein with carbohydrate during recovery from endurance exercise stimulates skeletal muscle protein synthesis in humans. J Appl Physiol 106: 1394–1402, 2009.

Citrulline + Glutathione

Hwang et al. Eight weeks of resistance training in conjunction with glutathione and L-Citrulline supplementation increases lean mass and has no adverse effects on blood clinical safety markers in resistance-trained males. Journal of the International Society of Sports Nutrition (2018) 15:30

Beta Alanine + Carbohydrate + Protein

Mor A, et al. The acute effects of combined supplementation of beta-alanine, carbohydrate and whey protein on biochemical parameters of athletes after exhaustive exercise Progress in Nutrition 2018; Vol. 20, N. 3: 329-337

Stegen S, et al. Meal and beta-alanine co-ingestion enhances muscle carnosine loading Medicine and Science in Sports and Exercise. 45(8). p.1478-1485 (2013)

Creatine + Protein + Carbohydrate

Cribb PJ, et al. A Creatine-Protein-Carbohydrate Supplement Enhances Responses to Resistance Training. Medicine & Science in Sports & Exercise: November 2007 – Volume 39 – Issue 11 – p 1960-1968

Steenge GR, Simpson EJ, Greenhaff PL. Protein- and carbohydrate-induced augmentation of whole body creatine retention in humans. J Appl Physiol (1985). 2000 Sep;89(3):1165-71.

Protein + Creatine

Jun Qiu, Jie Kang. Efficacy of Co-Supplementation of Whey and Creatine in Sports – An Observational Study. EC Nutrition, g.3 (2017): 113-121.

Carbohydrate + Creatine

Green AL et al. Carbohydrate ingestion augments skeletal muscle creatine accumulation during creatine supplementation in humans. Am J Physiol. 1996 Nov;271(5 Pt 1):E821-6.

Roberts PA, et al. Creatine ingestion augments dietary carbohydrate mediated muscle glycogen supercompensation during the initial 24 h of recovery following prolonged exhaustive exercise in humans. Amino Acids (2016) 48:1831–1842

Carbohydrate + Caffeine

Gant N, Ali A, Foskett A. The influence of caffeine and carbohydrate coingestion on simulated soccer performance. Int J Sport Nutr Exerc Metab. 2010 Jun;20(3):191-7.

Beta Alanine + Creatine

Hoffman J, et al., 2006. Effect of creatine and beta-alanine supplementation on performance and endocrine responses in strength/power athletes. Int J Sport Nutr & Exer Metab., 16: 430-446.

Zoeller RF, Stout JR, O’kroy JA, Torok DJ, Mielke M. Effects of 28 days of beta-alanine and creatine monohydrate supplementation on aerobic power, ventilatory and lactate thresholds, and time to exhaustion. Amino Acids. 2007 Sep;33(3):505-10.

Protein

Joy JM, Lowery RP, Wilson JM, et al. The effects of 8 weeks of whey or Oryzatein rice protein supplementation on body composition and exercise performance. Nutrition Journal. 2013;12(86). doi:10.1186/1475-2891-12-86.

Morita T. Mass production method for rice protein isolate and nutritional evaluation. Journal of Food Science. 1993;58(6):1393-1396.

Carbohydrate

Golini J, et al. A Designer Sugar, KarboLyn®, Leads to Tighter Sugar Control than Glucose in a Pre-Diabetic Cohort Transylvanian Review: Vol XXV, No. 17, May 2017

Williams C. et al. Carbohydrate Nutrition and Team Sport Performance. Sports Med. 2015 Nov;45 Suppl 1:S13-22. doi: 10.1007/s40279-015-0399-3.

BCAA

Bassit RA1, Sawada LA, Bacurau RF, Navarro F, Costa Rosa LF. The effect of BCAA supplementation upon the immune response of triathletes. Med Sci SPORTs Exerc. 2000 Jul;32(7):1214-9

Blomstrand E, Newsholme EA. Effect of branched-chain amino acid supplementation on the exercise-induced change in aromatic amino acid concentration in human muscle. Acta Physiol Scand. 1992 Nov;146(3):293-8

Creatine

Bassit RA, Pinheiro CH, Vitzel KF, Sproesser AJ, Silveira LR, Curi R: Effect of short-term creatine supplementation on markers of skeletal muscle damage after strenuous contractile activity. Eur J Appl Physiol. 2010, 108: 945-955.

Buford TW. International Society of Sports Nutrition position stand: creatine supplementation and exercise. J Int Soc Sports Nutr. 2007 Aug 30;4:6.

Branch J: Effect of creatine supplementation on body composition and performance: a meta-analysis. Int J Sport Nutr Exerc Metab. 2003, 13:

Casey A, Greenhaff P: Does dietary creatine supplementation play a role in skeletal muscle metabolism and performance?. Am J Clin Nutr. 2000, 72: 607S-617S.

Beta Alanine

Begum G, Cunliffe A, Leveritt M. Review Physiological role of carnosine in contracting muscle. Int J Sport Nutr Exerc Metab. 2005 Oct; 15(5):493-514.

Culbertson JY, et al. Effects of Beta-Alanine on Muscle Carnosine and Exercise Performance: A Review of the Current Literature. Nutrients. 2010 Jan; 2(1): 75–98.

Citrulline

Bailey SJ. et al. l-Citrulline supplementation improves O2 uptake kinetics and high-intensity exercise performance in humans. J Appl Physiol (1985). 2015 Aug 15;119(4):385-95.

Cutrufello PT., Gadomski SJ., Zavorsky GS. The effect of l-citrulline and watermelon juice supplementation on anaerobic and aerobic exercise performance. J Sports Sci. 2015;33(14):1459-66

Collins JK, Wu G, Perkins-Veazie P, et al. Watermelon consumption increases plasma arginine concentrations in adults. Nutrition 2007;23:261

L-Glutathione

Powers SK, Ji LL, Leeuwenburgh C. Exercise training-induced alterations in skeletal muscle antioxidant capacity: a brief review. Med Sci Sports Exerc 1999;31:987-97

Powers SK, Hamilton K. Antioxidants and exercise. Clin Sports Med 1999;18:525-36

Maritime Pine Bark Extract

Durzan D. Arginine, scurvy and Cartier’s “tree of life” J Ethnobiol Ethnomed. 2009; 5: 5.

Latunde-Dada GO. Iron metabolism in athletes—achieving a gold standard. Eur J Haematol 2012;90:10-5

Li YY, et al. Pine bark extracts: nutraceutical, pharmacological, and toxicological evaluation. J Pharmacol Exp Ther. 2015 Apr;353(1):9-16. doi: 10.1124/jpet.114.220277. Epub 2015 Jan 16.
Iron

Glutamine

Agostini F, Biolo G. Effect of physical activity on glutamine metabolism. Curr Opin Clin Nutr Metab Care. 2010 Jan;13(1):58-64.

Antonio J, Street C. Glutamine: a potentially useful supplement for athletes. Can J Appl Physiol 1999;24:1-14.

Miller AL. Therapeutic considerations of L-glutamine: a review of the literature. Altern Med Rev 1999;4:239-48.

Pomegranate

Haber SL1, Joy JK, Largent R. Antioxidant and antiatherogenic effects of pomegranate. Am J Health Syst Pharm. 2011 Jul 15;68(14):1302-5.

Saremi A, et al. Effects of oral creatine and resistance training on serum myostatin and GASP-1. Mol Cell Endocrinol. 2010 Apr 12;317(1-2):25-30. doi: 10.1016/j.mce.2009.12.019. Epub 2009 Dec 22.

Trombold, J. R., Reinfeld, A. S., Casler, J. R., and Coyle, E. F. The effect of pomegranate juice supplementation on strength and soreness after eccentric exercise. J.Strength.Cond.Res. 2011;25:1782-1788

Salt

Del Coso J et al. Effects of oral salt supplementation on physical performance during a half-ironman: A randomized controlled trial. Scandinavian Journal of Medicine & Science in Sports. 2016 February 26(2):156-16

Mora-Rodriguez R and Hamouti N. Salt and fluid loading: effects on blood volume and exercise performance. Med Sport Sci. 2012;59:113-9

Potassium

Lindinger MI1, Sjøgaard G. Potassium regulation during exercise and recovery. Sports Med. 1991 Jun;11(6):382-401.

Passos BN, et al. Association of Daily Dietary Intake and Inflammation Induced by Marathon Race. Mediators Inflamm. 2019; 2019: 1537274.

Iron

Latunde-Dada GO. Iron metabolism in athletes—achieving a gold standard. Eur J Haematol 2012;90:10-5

McClung JP, Murray-Kolb LE. Iron nutrition and premenopausal women: Effects of poor iron status on physical and neuropsychological performance. Annu Rev Nutr 2013;33:271-88.

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Ready to rock with me as your personal sports nutrition copywriter? Then let’s GOOOOOO! We will dominate the sports nutrition category… and then we will rule the world!!!

Turmeric is one of the supplement industry’s greatest stories. A golden root. Prized in cuisine and culture. Loaded with some of the juiciest benefits you can imagine for overall wellness. I am a turmeric copywriter (among other topics) and I LOVE writing about turmeric. (as well as eating it and drinking it!)

If you’re here, you may be seeking a turmeric copywriter to boost your  supplement or natural health product. Or perhaps you are a writer seeking some guidance on how to write about the active antioxidant curcumin that powers turmeric benefits.

Whatever you want to learn about turmeric copywriting, I am here to help!

I am the Natural Health Writer. I’ve written about turmeric for 10+ dietary supplement brands.

Turmeric requires careful wordsmithing when it comes to selling it in supplement form. Here’s a few reasons why:

• Turmeric benefits are massive, but in sensitive areas to the FDA and FTC (inflammation, for example).
• It has certain absorption challenges, which can be a strong marketing point in the right context.
• Turmeric is one of the world’s most popular herbs, and has several different branded forms that are available on the market — creating challenges and advantages.

In this blog post, I am going to share a marketing article on turmeric. It has one of my proudest puns. See if you can find it… it’s a triple entendre!

Sample of work I’ve done as a turmeric copywriter:

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Now: Curcumin Made 65X More Bioavailable

Modern Take on a “Golden” Spice Busts Brain Fog, Joint & Body Pain

Have you had a “Fibro Fog” day lately? Hazy focus, slow thinking and spotty memory can be frustrating when you’re trying to take care of business. What about a “joint and body pain” day? Morning stiffness, creaky flexibility and muscle aches make it hard to get up and go.

Of course, for fibromyalgia and CFS/ME sufferers, on the worst days these brain and body complaints combine – diminishing work performance, day-to-day activities and overall quality of life.

Turmeric, a legendary “Golden Spice,” may help. Used for thousands of years in both Ayurvedic and Traditional Chinese health systems, turmeric’s active compound, curcumin, has been shown in scientific research to have multiple biological activities that may sharpen mental performance while soothing away muscle aches and joint discomfort.

More promising still, new technologies have made curcumin 65X more bioavailable, while novel combinations with other time-tested botanicals appear to achieve powerful synergistic effects. These formulations may bring new hope for fibromyalgia and CFS/ME sufferers seeking natural relief from brain, joint and body concerns.

A Brain-Healthy Spice Curries Favor

The solution to brain fog may be found in India, which has one of the lowest rates of cognitive decline in the world. About 78% of the globe’s turmeric supply is grown in India, where the spice is widely used in curry dishes.1

Indian citizens’ high intake of turmeric – estimated at 2 to 2.5 g of turmeric per day from their diet alone2 – is believed to contribute to their sharp mental function and overall brain health:

• Research has found that only 0.7% of the people in India between 70 and 79 years old are affected by Alzheimer’s disease; as opposed to 3.1% of Americans in the same age group.3
• Additional research has suggested that, in addition to supporting a healthy brain, curry consumption appears to be associated with sharper cognitive performance.4

The curcumin found in curry’s turmeric has multiple neuroprotective actions that are believed to support cognitive function and brain health:

• Curcumin modulates inflammation. Chronic low-grade inflammation affects many different brain functions and is considered a risk factor for neurodegenerative issues.5
• Curcumin may inhibit amyloid plaque formation. Amyloid plaque refers to the abnormal protein clusters that are associated with multiple neurodegenerative problems.6
• Curcumin fights oxidative stress in the brain. Strongly tied to neurodegenerative issues, oxidative stress damages brain cell membranes and DNA while depleting brain cell energy.7,8

Did you know? Oxidative stress levels have been found to be significantly higher in people with CFS/ME.9

Beyond the Brain, Curcumin Soothes the Body

Fibromyalgia and CFS/ME patients are no strangers to aches and stiffness throughout their muscles, joints and connective tissues. Nonsteroidal anti-inflammatory drugs (NSAIDs) like naproxen sodium, aspirin and ibuprofen can help, and are used as default treatments.

However, chemical sensitivities, digestive distress, and potential toxicity to the liver and kidneys have led many with fibromyalgia and CFS/ME to forego NSAIDs in favor of safer, gentler therapies for their joint and body aches. This is where curcumin may offer advantages:

• In one trial, 107 patients with moderate knee pain were given 800 mg of ibuprofen or 2 g of turmeric extract every day for six weeks. Subjects were then evaluated in their walking, stair-stepping and general knee function. At the study’s conclusion, researchers reported turmeric was associated with significant across-the-board improvements, similar to ibuprofen.10

In addition to the joints, curcumin’s notable anti-inflammatory activity may help to promote soothing comfort in the muscles. These benefits are promising for CFS/ME and fibromyalgia patients because curcumin may simply be better-tolerated than conventional OTC options.

Did you know? Curcumin has also been found to support the joints by protecting chondrocytes – special cells that regenerate cartilage — from destructive enzymes called matrix metalloproteinases (MMPs).11

The Curcumin Challenge

Frustratingly, despite its great therapeutic promise, curcumin has been shown in studies to be poorly absorbed – so poorly absorbed, in fact, that its low bioavailability may actually limit its clinical impact.12

If poorly absorbed curcumin still brings benefits for brain health and body comfort, then what might a highly absorbable form of curcumin achieve? One supplement innovator intends to find out with a patented, highly bioavailable curcumin extract called Longvida®.

Longvida®: Curcumin that’s 65X More Bioavailable

Developed by UCLA neuroscientists Dr. Sally Frautschy and Dr. Greg Cole, Longvida is a patented curcumin extract with optimized absorption and delivery into the blood and tissues. Longvida has been found to be 65X more bioavailable than regular curcumin – suggesting that a lower dose may supply more benefit than a higher dose of regular curcumin.

Longvida is also made with SLP™ technology, a patented, bioavailability-boosting process that enables curcumin to pass through the blood-brain barrier and deliver its inflammation-modulating and antioxidant activity directly to the brain.

Herbal Synergy for Mental Clarity & Bodily Comfort

Longvida appears to optimize curcumin’s ability to promote brain health and joint/muscle comfort in those with fibromyalgia and CFS/ME. Two new nutritional supplement breakthroughs are taking this potential to the next level by pairing Longvida with herbals that have also been formulated into patented, highly bioavailable extracts:

ProHealth Optimized Curcumin Brain & Focus®
Longvida 400 mg + Bacognize® 600 mg

ProHealth Optimized Curcumin Brain & Focus unites the benefits of optimized curcumin for cognitive function with optimized Bacopa monnieri, an Ayurvedic herb that promotes memory, focus and mood.

Animal studies show that Bacopa appears to bring antioxidant activity to the brain.13 Bacopa as Bacognize is concentrated and standardized to supply 45% bacosides, which are considered its active compounds – yielding an advanced, bioavailable brain health supplement.

• In a randomized, double-blind, placebo-controlled study, daily supplementation with 300 mg Bacopa monnieri was found to significantly improve speed of mental processing, learning rate, memory performance and mood. Researchers concluded that the herb “may improve higher order cognitive processes.”14

ProHealth Optimized Curcumin Body & Joint®
Longvida 400 mg + WokVel 666 mg

ProHealth Optimized Curcumin Body & Joint supplies curcumin’s joint and muscle-soothing properties in Longvida® form along with Wokvel®, a patented and bioavailable Boswellia serrata gum resin.

Also known as Indian Frankincense, Boswellia is an extensively researched Ayurvedic herb for promoting joint comfort and flexibility. Curcumin alone may be comparable to NSAIDs in soothing joint pain, but when combined with Boswellia it appears to be even more effective than NSAIDs:

• One clinical trial found that when curcumin is combined with boswellia serrata, the resulting botanical blend appeared to be better at easing discomfort than a popular NSAID drug – providing superior assistance with pain severity, walking distance and joint tenderness with fewer adverse effects.15

Summary

Curcumin, Bacopa monnieri and Boswellia serrata have ancient Ayurvedic brain health and body comfort uses that are backed by extensive scientific evidence. Formulated for peak bioavailability and standardized to supply precise active ingredient levels, some patented forms of these botanicals – Longvida®, Bacognize® and Wokvel® – appear to enhance their therapeutic potential.

ProHealth Optimized Curcumin Brain & Focus® and Optimized Curcumin Body & Joint® supply these breakthrough branded ingredients in formulations that are calibrated to the specific needs of fibromyalgia and CFS/ME patients – offering safe, well-tolerated and natural therapies for addressing the brain fog, joint pains and muscle aches experienced by these populations

References

1. http://www.icexindia.com/profiles_html/turmeric.html
2. Shah BH, Nawaz Z, Pertani SA, et al. Inhibitory effect of curcumin, a food spice from turmeric, on platelet-activating factor- and arachidonic acid-mediated platelet aggregation through inhibition of thromboxane formation and Ca2+ signaling. Biochem Pharmacol. 1999;58:1167–1172
3. Kannappan R, et al. Neuroprotection by Spice-Derived Nutraceuticals: You Are What You Eat! Mol Neurobiol., Oct 2011; 44(2):142-159.
4. Ng TP, et al. Curry consumption and cognitive function in the elderly. Am J Epidemiol. 2006 Nov 1;164(9):898-906. Epub 2006 Jul 26.
5. Begum A, et al. Curcumin Structure-Function, Bioavailability, and Efficacy in Models of Neuroinflammation and Alzheimer’s Disease. J Pharmacol Exp Ther. Jul 2008; 326(1): 196–208.
6. Garcia-Alloza M, Borrelli LA, Rozkalne A, Hyman BT, Bacskai BJ. Curcumin labels amyloid pathology in vivo, disrupts existing plaques, and partially restores distorted neurites in an Alzheimer mouse model. J Neurochem.2007;102:1095–1104.
7. Rajeswari A. Curcumin protects mouse brain from oxidative stress caused by 1-methyl-4-phenyl-1,2,3,6-tetrahydropyridine. Eur Rev Med Pharmacol Sci. 2006 Jul-Aug;10(4):157-61.
8. Uttara B, et al. Oxidative Stress and Neurodegenerative Diseases: A Review of Upstream and Downstream Antioxidant Therapeutic Options. Curr Neuropharmacol. Mar 2009; 7(1): 65–74.
9. Kennedy G, et al. Oxidative stress levels are raised in chronic fatigue syndrome and are associated with clinical symptoms. Free Radical Biology and Medicine, vol. 39, no. 5, pp. 584–589, 2005.
10. Kuptniratsaikul V, et al. Efficacy and safety of Curcuma domestica extracts in patients with knee osteoarthritis. J Altern Complement Med. 2009 Aug;15(8):891-7.
11.  Henrotin Y, et al. Biological actions of curcumin on articular chondrocytes. Osteoarthritis Cartilage. 2010 Feb;18(2):141-9.
12. Jurenka J. Anti-inflammatory Properties of Curcumin, a Major Constituent of Curcuma longa: A Review of Preclinical and Clinical Research. Alternative Medicine Review Volume 14, Number 2 2009
13. Bhattacharya SK, Bhattacharya A, Kumar A, Ghosal S Antioxidant activity of Bacopa monniera in rat frontal cortex, striatum and hippocampus. Phytother Res . 2000;14:174-179.
14. Stough C, Lloyd J, Clarke J, et al. The chronic effects of an extract of Bacopa monniera ( B. monnieri ) on cognitive function in healthy human subjects. Psychopharmacology . 2001;156:481-484.
15. Kizhakkedath R. Clinical evaluation of a formulation containing Curcuma longa and Boswellia serrata extracts in the management of knee osteoarthritis. Mol Med Rep. November 2013;8(5):1542-1548.

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Want this caliber of content for YOUR supplement? Contact me, and let’s work together!

In this post I will be discuss copywriting for essential oils and aromatherapy products. This includes my top 3 tips for maximizing sales across them all!

About 10 years ago, a client approached me seeking to launch an entire product line of nutritional supplements and natural health products. The first step was aromatherapy and essential oils category. It was comprised of over 100 different essential oils, blends, diffusers and related products. However, due to the sensitive nature of the important all claims conservative.

In the months that followed I did concept development for this project. I created the style in the template, and worked on strategies for communicating the benefits of these products without crossing any regulatory lines.

The Natural Health Writer is, of course, the greatest essential oils copywriter in the universe. The above is just one of the jobs I have done involving extensive writing and creative conceptualizing in order to maximize sales across my clients’ essential oils and aromatherapy products. Here are my top 3 tips for creating copywriting content that sells essential oils.

1. Create Essential Oil Storytelling Copy

 The aromatherapy category is among the richest and story potential natural history. Each one is a sensory experience that can be described. Practically all of them have cultural significance, and traditional the Spartans that create fantastic stories. They often come from flowers which can be described, both in terms of their color, their appearance and sense. Or they may come from bark on important trees to cultures around the world, each with its own story. They can come from roots, that may have importance as sustenance or wellness traditions for centuries in different parts of the world. I could go on and on. It is just the most fascinating category.

To sell maximum aromatherapy products, I advised tapping the rich history that is unique to this category. When skillfully mind, this massive archive can produce irresistibly compelling essential oils contents.

2. Back Your Aromatherapy Copy With Science

As the market stands, leveraging strong science can give you a big advantage over your competitors in the aromatherapy space. Thorough research can help you form the most credible content, which really shows when you use references and list them at the bottom. Further, outbound linking to authoritative sites where you got your research can help support your search engine optimization initiatives. One final tip: the right research for science will also yield great information for storytelling!

3. Cross-Sell Essential Oils! All else is folly!

One time I wrote a script about Lavender essential oil for a client. It was written with extreme caution due to FDA scrutiny, relying pretty heavily on storytelling and some more obscure marketing angles. But when finished, it was spectacular!

At the script’s end was a call to action for the viewer to buy the essential oil. And then following that was a second call to action for the consumer to buy more: diffusers, carrier oils, and a few essential oils that blend especially well with lavender. After I submitted the script, the marketing manager deleted the cross-sell section. I was flabbergasted. I guess I’ve always wanted to get this off my chest, so I might as well now.

It is bananas to not cross sell essential oils. The aromatherapy category is so juicy when it comes to stacking different products and adding on in the shopping cart, etc. One of the biggest components of aromatherapy is the blending of oils to produce unique sense and custom-tailored wellness benefits. There is also equipment that is required to do this. So much equipment! Diffusers, jars, reads, spray bottles. And then we have carrier oils that can turn those essential oils into sumptuous massage oils: how whole bar, almond oil, avocado oil, and so on and so forth.

All of these products are so damn sexy, your customers will add on when prompted, if executed in the right way. I’ll go so far as to say that aromatherapy is the ultimate add on category. And I reiterate – deleting that section was nuts! Okay, now I am letting it go.

You will see in the sample that follows, one of the approaches that I have taken is to create aromatherapy recipes and give them cool names and stories. This is just another channel with which we can sell the visitor on buying multiple essential oils at once.

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King’s Point
100% Pure Essential Oils

Our essential oils give you the therapeutic “life force” of the plant kingdom’s greatest aromatic flowers, herbs and fruits. We carefully select for you only pure, vital botanicals from the world’s best-growing regions. With this philosophy and our advanced extraction process, King’s Point creates superior-quality aromatherapy oils that truly reflect plants’ life-enhancing essence.

Frankincense

• Botanical Name: Boswellia serrata
• Plant Part Used: Resin
• Extraction Method: Steam distillation
• Intensity of Aroma: Medium
• Blend with: Amber, Bergamot, Cinnamon, Cypress, Cedarwood, Fir Needle, Geranium, Jasmine, Lavender, Lemon, Myrrh, Neroli, Orange, Palmarosa, Patchouli, Pine, Rosewood, Sandalwood, Spruce, Vetiver, Ylang Ylang

Frankincense’s lemony-sweet top note and complex symphony of rich, warm balsamic aromas gently induce a deeply meditative Zen state.

Emotional Benefits:
• Freeing, euphoric and transcendental. Spiritually enlightening. Sharpens mental clarity and sparks creativity. Calms the spirit.

Wellness Benefits:
• Deepens and revitalizes the breath. Eases joint and menstrual discomfort. Multiple skin benefits; use diluted in carrier oil.

Let King’s Point 100% Pure Frankincense Essential Oil’s meditative aroma melt away time and build an olfactory bridge between your present and the dawning of civilized human society. This encompassing union of notes will inspire you to transcend your limits and free your spirit to soar to astral worlds unknown.

Frankincense History

Most are familiar with the Bible story of the three wise men who travelled from afar to visit the infant Jesus with gifts of gold, frankincense and myrrh. However, the first recorded uses of frankincense date back all the way to the 15th century BC, where it was used by the Egyptians for beauty products, incense and embalming. Frankincense essential oil has since gained worldwide popularity for containing the spirit of the sacred and divine. Today it is often used in deep meditation practices, where it is believed to help elevate the spirit to higher levels.

King’s Point 100% Pure Frankincense Essential Oil is distilled from resin known as “liquid pearls from the Tree of Life.” King’s Point brings you only the purest Frankincense oil, staying true to its legendary role in religion, spirituality, healing and world history.

Recipes

Transcendental Awareness
Hop on the express train to the astral plane: These mind-expanding oils unite to lift your consciousness far into the ether, where enlightenment awaits.

6 drops King’s Point 100% Pure Frankincense Essential Oil
4 drops King’s Point 100% Pure Myrrh Essential Oil
3 drops King’s Point 100% Pure Sandalwood Essential Oil
3 drops King’s Point 100% Pure Patchouli Essential Oil

Trees of Life
Gain the eternal wisdom, peaceful calm, and far-reaching perspective of an ancient tree: Elevate your cognitive power with this potent-yet-soothing botanical blend.

6 drops King’s Point 100% Pure Frankincense Essential Oil
2 drops King’s Point 100% Pure Cedarwood Essential Oil
2 drops King’s Point 100% Pure Cypress Essential Oil
2 drops King’s Point 100% Pure Rosewood Essential Oil
2 drops King’s Point 100% Pure Pine Essential Oil

Aromatherapy Uses
Bath: 5-10 drops in a hot bath.
Shower: Sprinkle 5-10 drops into the shower stream before stepping in.
Massage: 8-10 drops of essential oil diluted in 1 ounce of carrier oil.
Inhalation: Inhale directly or use with a burner or diffuser.

Safety Notes: As with all King’s Point Essential Oils, always check for potential allergic reactions by testing a small amount of oil on the skin prior to use. For external use only. Always dilute essential oils in a carrier oil. Do not apply to broken or irritated skin. If you are pregnant, nursing or taking any medications, consult your doctor before use. Discontinue use and consult your doctor if any adverse reactions or skin sensitivities occur. Keep out of the reach of children. Essential oils are flammable.

*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. King’s Point makes no claims of medicinal value for any of its essential oils. The information on this site is for educational purposes only. Always consult with a health professional before starting any wellness regimen, including aromatherapy and any other use of essential oils

This post is a long time coming. I must now claim what is mine. The title of The World’s Greatest Nootropics Copywriter. Yes, this also includes supplement copywriting. But as you will see, that represents just one aspect of what I have achieved in this booming nutritional supplements category.

If you’re here, it is likely that your searching for a nootropics copywriter to help launch, supercharge or otherwise boost your brain supplement brand. I already like your strategy. After all, you’ve found me!

I recently did a business-to-business blog article about nootropic supplements for a leading contract manufacturer’s blog. Up until this point I had written more than any other writer on the topic of nootropics and brain supplements. I have watched these categories grow, diversify and thrive over my past 18 years in the nutritional supplement industry. So seeing the projections did not surprise me.

Verified™ Market Research reports the nootropic segment may reach $6.2 Billion by 2028.

This is why, dear reader, I already like you. You’re going after a great segment. And the mere act of performing the search that led you to The Natural Health Writer tells me that you are employing smart strategy – which is absolutely required to succeed in this ever-booming, increasingly competitive niche.

In this blog post, I am going to tell you about my experience writing for various brain supplements and nootropic formulas.

I’m going to share some examples of my work in this space. I’ll also reveal some strategies that will help you as you create your copy. Or if you’re looking to hire me, you’ll see in this article why it’s the best possible strategy you can take to absolutely dominate the market.

Now, I am pushing 20 years in the industry, and sharing everything would be a very long article. So instead, I’ll be sharing some greatest hits. And some really good tips and strategies to help you succeed. For the very best, contact me about starting a project. Let’s begin.

When I began my nutritional supplements copywriting career 18 years ago with Natural Organics, Inc. (NaturesPlus) I got an awesome crash course in writing about supplements across every category imaginable. Including brain health.

When I began in the nutritional supplements industry, “Nootropics” did not yet exist.

(Oh jeah. I’m so old I took my road test on a horse and buggy.)

My Early Days: Brain Supplements Copywriting

Before the time of nootropics, the cognitive supplement landscape was primarily composed of “brain health” supplements. These typically targeted senior demographics, while focusing on benefits for age-related memory concerns.

As I am writing this, it is occurring to me that the brain supplement category is actually what enabled me to vault out of the corporate world and enter self-employment as The Natural Health Writer in 2007.

At that time, I did a third-party publishing project on a brain health nutrient called phosphatidylserine, or PS. This booklet was part of the People’s Health Series, conceived by marketing genius Gerard McIntee. These educational booklets combined science with consumer testimonials. They were remarkably effective in educating consumers, which is key to driving supplement sales, especially when it comes to higher end products.

For me, researching and writing about PS opened a door in my mind that I could never close again. The deeper I dug into this nutrient’s research, the more compelling evidence I found. To this day I am a staunch advocate for PS, especially for those with any type of age-related cognitive decline or other degenerative brain concerns.

But one of the really cool things about phosphatidylserine is that it also represents a missing link supplement between brain health supplements and nootropic formulas. Since my booklet, PS science has advanced to position the nutrient more for performance-driven cognition, including for sports performance. That’s right. PS might help you improve your golf game. Nothing can improve MY golf game, but PS might just help yours.

But I digress.

My phosphatidylserine booklet was reprinted multiple times, ultimately reaching over 10 million copies in circulation. It made a significant impact on PS brain supplement sales in every channel through which it was distributed.

I am highlighting the PS book for a few reasons. It is sentimental to me. I really enjoyed it. It is also one of my greatest hits. I’ve done many brain supplements previously, and the heckuva lot of nootropics afterwards, but this particular nutrient – and the projects I associate with it – will always be a favorite.

Did you know? Once upon a time, Phosphatidylserine was one of the few nutrients to receive an FDA-qualified health claim. It went a little something like this:

“Very limited and preliminary scientific research suggests that phosphatidylserine may reduce the risk of dementia and cognitive dysfunction in the elderly. FDA concludes that there is little scientific evidence supporting this claim.”

Yes, a begrudging claim at best, but still, even the FDA’s most reluctant acknowledgement of potential remains a big deal.

Copywriting for Nootropic Supplements

Now, let us move into the world of nootropic supplements marketing content. This trend began perhaps seven or eight years after the last phosphatidylserine book that I printed. The world changed. Print died out. Content moved in a digital direction with gusto. So it was very intriguing to me how my next nootropic blockbuster manifested.

Enter Mind Lab Pro®. A nootropic supplement with 11 ingredients. The client had previously hired one of the most widely known copywriters in the world to launch this new nootropic brand. And then came to me to make it better. Which I did.

The content for this supplement was old-fashioned. Direct mail style. It didn’t really explain how the formula worked or why it worked. It didn’t talk about the reasoning behind the choices of its brain-boosting ingredients; nor did address how its 11 nootropics worked in harmony. And perhaps most concerning, the copy lacked awareness of FDA compliance. There were many risks, and few rewards.

For what it was, the copy would have been OK on a standard product. But when we’re talking about nootropics — the BRAIN — things get quite complex.

To unleash this nootropic’s full potential, I had to reposition, rebrand, overhaul copy, and more.

Creative genius alert: My deep dive produced a couple of truly awesome taglines, especially in the nootropic supplement context:

• 100% Brainpower™: A clever wordplay, if I do say so myself. The idea is that the nootropic supplement itself can optimize the whole brain, thereby unleashing its full potential. The secondary meaning is that the capsule has no additives or pointless fillers, so the supplement is literally 100% brainpower, delivering brain-boosting ingredients ONLY.
• Universal Nootropic™: Also damn clever! Here, I express that the supplement can help ALL aspects of brain function, and therefore is ONE nootropic that can help EVERYONE to perform better. (sorry for the yelling).

These two tags are poetry in motion: With 4 words, I had woven a compelling story that explains the nature of this nootropic.

For your reference, check this out: A clip of the PS page for Mind Lab Pro. Yes, I wrote individual pages for each of the 11 ingredients. Here, you will see more conservative claims; along with a clever “brain health + nootropic performance” angle in describing its use in this formula.

My initial Mind Lab Pro copy renovation paid immediate dividends, with testing showing that my copy outperformed the previous by a significant margin. But that was just beginning.

What followed was one of the most exciting projects I’ve directed. It was an all out nootropic supplement blogging blitz. Over 100 authoritative, high-quality, thought-leadership caliber blog articles.

I personally did all of the keyword research, identifying the most desirable search terms for which we wanted to rank. I created a format and template to follow, as well as a brand voice and overall style.

I personally wrote about one third of these articles, all of the most important “big money” keyword topics. To see some of the articles that I wrote, Google these keywords and look for Mind Lab Pro in the results. Overall the rankings have held up remarkably well.

• List of Nootropics
• Nootropics FAQ
• Benefits of Nootropics
• Nootropics for Poker
• Nootropics for Beginners

Due to the aggressive schedule, I  brought on a researcher and writers for the remaining pieces. They had a template and style to follow, along with my own feedbacks and edits to make their pieces superb. I believe it was about three or four months, and all of these articles had been published.

Within a couple of months after that, 99% of those articles were ranked on the first page of Google, with approximately 90% of those ranking #1 for the desired keyword.

It was complete supplement segment domination, all as the Nootropic supplement frenzy was hitting its peak. Good times.

With over one million bottles sold, Mind Lab Pro is now arguably the biggest Nootropic supplement in the world.

My strategy, talent and execution played a large role in vaulting this nootropic supplement to number one. Since my role in that project has concluded, many of the articles have slipped in ranking. Regardless, what I sparked in that brand continues to drive its growth and success to this day.

There are so many other aspects to the story, but one of which I am particularly proud: About midway through our project, the FDA started cracking down on risky, unsubstantiated, and downright offensive Nootropic supplement claims. This is how things work. When something is  that popular the FDA must pay attention. They have to do is sweep and make an example of some of the primary offenders. You can track this by just following the FDA warning letters that were sent to Nootropic supplements at that time. It was clearly a coordinated initiative to set an example.

Dear reader, I know in my very soul that the FDA took a good hard look at Mind Lab Pro. After all, we were the most prominent nootropic supplement at the time the entire nootropic category was scrutinized. If there were an example to be made, the FDA would make it out of the leading nootropic supplement in the world.

But they didn’t.

All of that Mind Lab Pro content. Hundreds of pages of copy on Nootropic ingredients, Nootropic supplements, Nootropic benefits. And the FDA didn’t flag a single word… Because

1. I had personally written FDA-friendly copy for the most prominent pages;
2. I had personally vetted all the copy provided by my writers

Was it 100% perfect? No. We pushed boundaries here and there. But overall, the copy for this brand was overwhelmingly respectful to FDA guidelines.

I had created clean, credible, FDA-friendly nootropic supplement copy that converted fantastically well.

When it comes to supplement copywriting, nootropics are a different beast.

They are brainy supplements. People who want to take them want to boost their brainpower, sharpen their cognition, perform better every day. As a result, they are hungry to learn about the brain supplements that will be taking. These personality types will do the research to find the formula that will work best for them. They will look for studies, investigate claims independently. Education is the key to selling these types of consumers. Consumer education in the brain supplement to Nootropic spaces is a slamdunk for sales.

Did you know? Phosphatidylserine that launched my career as the world’s greatest Nootropic supplement copywriter also turned out to be a key ingredient in the mind lab Pro formulation that I later vaulted to complete market domination. Go figure!

A Prolific Nootropics Reviewer

Around the time that I was working on Mind Lab Pro, I also began writing about brain supplements and nootropic formulas through a different lens – that of the product review. I helped launch one of the most prominent Nootropic review sites.

In these nootropic reviews I shared true authoritative expert insight from an industry insider.

I would delve into each of the ingredients, detailing what each one brought to the table. Evaluating the form, the dosage, the potential synergies with other ingredients in the formula and more.

This deep analysis empowered me with even more nootropic knowledge and strategy along the way. For example, being able to take a supplement facts label only, deconstruct it, and from it build an entire brand with a clearly defined position, strategy and storytelling.

Clients often issue this challenge: They have a list of ingredients but they don’t really know how the ingredients work together. They are often failing to tap the full marketing potential of their formulas.

I can figure out what each ingredient does, how these nootropics complement each other, and the benefits that we might reasonably talk about in the copy as a result.

Writing reviews of Nootropics taught me so much about brain supplement formulation. It also taught me about quality, safety, price and more. As I am writing this, I am really appreciating how important it was for me to write all of these brain supplement reviews. I think this is what really elevated me to the next level, because it enables me to see what no one else can see – the totality of the nootropic supplement from all angles: Ingredients, formulation, combinations, quality, branded ingredients and standardized forms, history, research, substantiation, you name it.

Because of this broad-reaching expertise, I am uniquely qualified to create the greatest Nootropic supplement content, copywriting, branding, positioning and substantiation. In the ultimate resource in the world if you want these components of your brain health supplement to really sparkle and shine.

Nootropic Supplement Content I have Created

The Natural Health Writer is the best supplement copywriter, including Numero Uno in nootropics, for many reasons.

I have created content for no less than 30 industry-leading nootropic supplements.

Are you getting ready to launch a Nootropic supplement? Or maybe you’re just in the conceptual phase, thinking about how you might accomplish you greatest brain supplement dreams. Here are some suggestions on different ways in which I can help you.

Nootropics blogger

Blogging: I deliver a continuum of great content to support your nootropic supplement brand! If you’re happy with your brand overall but lacking in blogging, I am here to help. I write long-form, thought-leadership blog articles on Nootropics and brain supplements. While I am not a lawyer, I know how to keep my copy close to target when it comes to compliance, and always FDA-friendly. In conjunction with your existing SEO mojo, my blog articles are written to draw significant organic traffic that converts.

Amazon product listings for supplements

Are you among the supplement manufacturers who has been confounded by Amazon’s new dietary supplement selling guidelines? I stand ready to assist you. With my deft copywriting skill, I can create Nootropic and brain supplement Amazon listings that strike the perfect balance between compliance and marketing sizzle.

Nootropic supplement content cornucopia

in this scenario, I start from scratch. You provide the supplement facts of your Nootropic or brain health formula. That’s it. From that one piece of information, I will reverse engineer everything that you need. Positioning, branding, explaining how the supplement works, writing detailed ingredient pages, quality content, and more. Basically, everything you need to launch your Nootropic formula.

Nootropic supplement sell sheet: All-in-One Starter Document

This is a great entry-level piece to have. When I write a sell sheet, it is front and back of a single 8.5 x 11 sheet of paper. It will contain taglines, bullet points, ingredient blurbs, and other key points. The cell she can serve as a standalone document to support your supplement, but it can also that can be broken up like a Kit Kat bar and distributed through many different channels. You will have a single source from which you can draw all of your claims and simple statements about your product, enabling you to stay consistent with what you say, regardless of where you are expressing it.

any other piece of nootropic content you can imagine!

I have really done it all! In addition to the above:

• Nootropic supplement video scripts
• Research & Development, including nootropic claims
• Nootropic & brain supplement infographics & charts
• Press releases for new nootropic supplements
• How-To guides on nootropics and brain-healthy lifestyles
• “Best nootropics for…” articles & guides for myriad topics
• Quality content on nootropics and brain supplements
• Third party publications on nootropic brain-boosters
• Nootropic website copy: Home, How It Works, Ingredients, etc.
• Ingredient pages for nootropics, including claims & research
• So much more, bruhs and ladies. SO much more.

The Nootropic segment shall continue to thrive.

The brain is so complex. It is the key to unlocking peak quality of life. As a demographic, Nootropic buyers are more than happy to spend extra for a clean, product that works. But in order to convey that you really have to educate the consumer and talk a lot about why your product works and why it’s great. You need to weave that compelling, science driven story in the brain health category more so than in other categories. It is the smartest strategy to succeed.

With the market projected to continue its robust growth, you can expect a lot of competition for your Nootropic supplement. That’s why it’s important for you to hire the best Nootropic copywriter in the world. That’s me! The Natural Health Writer.

Contact me anytime to discuss how I can help your Nootropic supplement.

Or any other natural health products for that matter! I stand ready to partner with you, assisting you as we together create the strongest- selling Nootropic supplement content the universe is ever seen.

Write me at pjsdougherty@gmail.com.

I will reply within 24 hours.

Recently whilst sipping tea it occurred to me… Amazon’s power to regulate supplements might exceed that of the FDA. By a wide margin. Creating the surge in demand for unique copywriting skill set that combines nutritional supplement expertise, FDA-friendly regulatory style expertise, adapted for Amazon listings.

So how to get approved to sell supplements on Amazon?

If you need help in that arena, then the Natural Health Writer is your man. If you don’t and want to try to do it yourself, I suggest you read on, anyway.

In this article I talk about my Amazon supplement power theory a bit more. I also share some useful tips to get you started on your way to compliance for selling on Amazon… which just happens to help you with the FDA, too.

Let’s dive into this idea that Amazon’s new dietary supplement policy that is more stringent in assessing a supplement’s claims and marketing copy. In theory it’s not that different from what the FDA does.

But, here is the key difference: Amazon will block you from selling your product at all unless you comply. Whereas with the FDA, which is an overburdened organization, warning letters are issued. After the product is already on the shelves.

Both systems have their merits. But it’s easy to see that by controlling the flow of commerce instantaneously, Amazon is able to deliver far swifter and harsher punishments (to a company’s bottom line, anyway).

How harsh are these punishments? Rather than a polite warning letter, Amazon can ban sellers forever, instantly remove product listings, and even stop payouts to sellers.

Selling dietary supplements on Amazon?

Remember: Amazon has ultimate control over compliance, within their own domain.

And Amazon’s compliance requirements for supplements may be more complex than you might think.

Beyond claims (in line with DSHEA), copy, and content, compliance involves ensuring that labeling and packaging are correct, and that some measures of quality must be substantiated and supported. In terms of copy, guidelines will be familiar to those who are fluent in FDA friendly writing.

Did you know? The Natural Health Writer is a DSHEA expert. I worked one-on-one with Gerald Kessler – one of the architects of DSHEA – on DSHEA-related content projects over the course of years.

It is interesting to note that Amazon’s new dietary supplements guideline policy, released in November 2020, also addresses images. It requires that images must be clear, with legible text. In combination with clean copy, clean imagery can elevate the presence of your brand on Amazon, anyway.

In other words, whether you are starting from scratch or refreshing an existing page, you may need my copywriting help for Amazon’s unique requirements.

It can be challenging to strike the perfect balance of marketing sizzle and regulatory restraint.

I have navigated these waters for years now, close to 20 years, in fact! I can help craft compelling, sexy copy for your dietary supplement that will sail through Amazon’s regulatory review.

As a bonus, this copy can be used elsewhere and, because it is clean and FDA-friendly to begin with, it will perform equally well in passing review for other media outlets, when reviewed by your lawyer

Whether you are thinking about selling a supplement on Amazon, or you are already selling supplements on Amazon, contact me or audit your existing copy to point out potential issues.

Let’s take a look at Amazon’s requirements for dietary supplement sellers.

Did you know Amazon used to have a $3,000 fee to sell supplements? It’s not much easier to sell supplements on Amazon today, due to their seller guidelines released in November of 2020.

Some points to keep in mind:

• Amazon Letter of Guarantee: You must provide this document formally, on company letterhead
• USP dietary supplement verification program: Voluntary quality testing to a high standard
• Supplement label requirements: Be sure to proofread! Make sure your dosages match the contents
• Amazon certificate of analysis: You will need ISO/IEC 17025 Lab accreditation; ingredient assay
• DSHEA applies: Find a content expert fluent the Dietary Supplement Health & Education Act

That last point is the most direct. And that’s how I would approach, or at least keep that in mind as a core tenet of your Amazon copy. It must respect DSHEA. At a bare minimum this means your content must avoid unsubstantiated and untruthful claims.

This especially includes the basics. Your supplement can support what is healthy. You can encourage healthy function. It can help in a general way. Unless you have great, gold-standard human research studies back in your claims. In which case seeking it more into specifics. But even then, your language matters. The subtle nuance that allows one claim in this the same that is rejected for complete revision.

As if this framework were not challenging enough, now factor in the need for dynamic copywriting and marketing sizzle. This is especially crucial on Amazon. Your listing must pop. Your copy must sparkle. You have to differentiate, communicate, weave storytelling, educate, all while carefully avoiding content pitfalls that could undo your ability to sell your supplement on Amazon.

Another aspect of this to keep in mind: Amazon’s approach may soon be the standard everywhere. It makes less and less sense for companies to flout these rules. To sidestep them. Amazon’s move in this direction is good for supplement quality, good for the industry’s reputation in the eyes of the consumer, and overall a healthy development.

For savvy Amazon sellers, it also creates an opportunity to skillfully outmaneuver their competition with sophisticated Amazon-compliance supplement copy that simply performs better.

Conclusion

Are you looking to start an Amazon supplement business? Need to refresh your existing Amazon listings for better compliance and greater conversion? Or maybe you’re ready to finally overhaul everything – all of your copy, to streamline it, back it up with strong research, and bring it closer to the target on compliance.

The Natural Health Writer can help you with all of these challenges.

Contact me today and reserve some time. I am ready to speak with you, and ready to advance you to your goals. Let’s get you selling on Amazon right away, and get you sailing through the approval process!

Bee products are a fascinating class within the natural health industry: Rich with compelling storytelling that makes for effective copywriting.

Natural health products related to bees can span nutritional supplements, foods, beauty products, topical formulas and more.

Bee-hold: A piece of my Bee product copywriting from days of yore, for a Royal Jelly supplement. As I recall, the client for this product wanted to go aggressive with the copywriting… producing some truly cringeworthy claims, in retrospect.

The claims may be risky, but the storytelling remains juicy on this one. With that direct-to-consumer copywriting style that moves bee-related supplements and natural health products fast.

 

 

**Supplement Copywriting Sample:

BEES’ KNEES ROYAL JELLY™

• Unique Combination of Natural Compounds Unlocks Life-Enhancing Vitality
• Anti-Aging Support for Smooth, Supple Skin & Lustrous, Glossy Hair
• Sexual Stamina and Hormonal Support for Reproductive Potency and Peak Fertility
• New Zealand Quality: Made from Pure Raw Materials Found Nowhere Else on Earth

Our superior-quality Royal Jelly supplement supplies a diverse array wellness compounds in Nature’s ideal potencies and ratios – promoting energy, fertility, anti-aging, skin & hair health, and much more.

BEES’ KNEES ROYAL JELLY™
“Mother Nature’s 100 Million-Year-Old Vitality Elixir Sparks Life and Invigorates Health!”

Discover how Royal Jelly’s unique nutrient-dense profile helps you feel energized, look great, and be healthier than ever!

“You Deserve an Energy Supplement that Boosts Virtually Every Aspect of Your Life!”

Do you have doubts about your energy supplement?

Sure, that initial rush feels fantastic… but it’s short-lived, and you can do without the jitters, crashes and chemicals.

Wouldn’t it be great to have a different kind of energy?

How about a supplement that brings the health-enhancing life energy that Nature intends for you to enjoy:

• Jitter-free energy that naturally sustains your stamina throughout the day
• Life-promoting energy that supports male virility and female fertility
• Revitalizing energy that boosts physical endurance and performance
• Refreshing mental energy that busts brain fog and sharpens your focus
• Anti-Aging energy that restores your youthful exuberance and appearance

Can your energy supplement do that?

Here’s a news flash: Nature’s energy supplement can!

It’s called Royal Jelly, an amazing substance that supplies all these energizing advantages along with a whole host of additional health benefits.

But what exactly is Royal Jelly?

Royal Jelly’s “Life-Sparking” Biological Significance

Royal Jelly is a milky-white, nutrient-dense substance created by worker bees as food.

All baby bees eat Royal Jelly for growth and development until they are adults.

However, is the ongoing, lifelong consumption of Royal Jelly that creates a Queen Bee: Capable of living 40X as long and growing 40% bigger than worker bees.

Thanks to Royal Jelly’s nourishment, Queen Bees can develop their reproductive organs, lay 1,500 eggs per day, and produce up to 1,000,000 bees in their lifetime.

Queen Bees’ remarkable fertility has led to Royal Jelly’s strong reputation for promoting reproductive health in men and women.

In the big picture, Royal Jelly’s “life-sparking” ability to maximize Queen Bees’ fertility may hold even greater significance:

• By imparting Queen Bees with tremendous longevity and fertility, Royal Jelly enables bee colonies to thrive and prosper. This is critically important because, according to the British Beekeepers Association, bees are directly responsible for one third of the food we eat!

Did you know? In 2006, scientists discovered a 100-million-year-old bee trapped in amber. Bees’ Royal Jelly contributes to the incredible longevity of the species.

100+ Health-Enhancing Compounds in One Substance!

So what’s in Royal Jelly that makes it so effective at promoting energy, vitality and life itself? Designed by Nature and unchanged for 100 million years, the “Royal Jelly Recipe” supplies 100+ different compounds in precisely balanced ratios, including:
• B Complex Vitamins
• Vitamins A, C, D & E
• Natural Sterols
• Acetylcholine
• Fatty Acids
• 12 Proteins
• RNA & DNA
• 7 Minerals
• 20 Amino Acids

In addition, Royal Jelly supplies bioactive compounds not found anywhere else in nature. The result: Royal Jelly achieves unique nutritional synergy for human health:

Royal Jelly starts with an exhilarating vitality boost, then sustains with diverse health-enhancing benefits across multiple organs and body systems.

Did you know? Considered Royal Jelly’s most active compound, 10-hydroxy-2-decenoic acid (10-HDA) is increasingly researched for its potential to optimize health and well-being in a number of different ways. 10-HDA is not found anywhere else in nature, and is believed to account for many of Royal Jelly’s wellness benefits.

Royal Jelly: Far Beyond Energy & Fertility

Royal Jelly has a well-established reputation for helping with energy, fertility and anti-aging. However, emerging research is now suggesting that Royal Jelly might do even more, helping to promote the following:

• Youthful Skin & Hair. Royal Jelly boosts collagen production for supple skin and healthy hair. It also supplies antioxidants that fight age-accelerating free radicals.
• Bone Strength. Royal Jelly’s diverse minerals and collagen precursors support strong bones, new bone formation, peak bone mineral density and good posture
• Focus & Memory. Royal Jelly supplies acetylcholine, an important neurotransmitter for sharp cognitive function and overall brain health.
• Peak Circulation. Royal Jelly acts as a vasodilator, boosting circulation for robust sexual function and overall cardiovascular wellness
• Immune Function. Royal Jelly has anti-inflammatory activity and also activates immune cells known as T-cells and macrophages, reinforcing immune defenses
• Menopause Comfort. Royal Jelly possesses mild hormone-balancing estrogenic activity that helps to ease menopausal and post-menopausal symptoms.

These benefits are just the beginning. Research has suggested Royal Jelly may also help with gum health, blood sugar levels, exercise capacity and more. Royal Jelly may be the ultimate whole-body vitality booster for an amazingly healthy you!

A Word of Warning: Choose Your Royal Jelly Carefully

Bees make Royal Jelly from pollen they have collected, along with honey or nectar and their own glandular secretions. In other words, the quality of Royal Jelly is highly dependent on the environment in which it was produced.

Most Royal Jelly supplements on the market are sourced from China, which is one of the most highly industrialized and polluted regions in the world!

Chinese bees are likely collecting toxins and pollutants along with pollen, which they then pass on to bee products like Royal Jelly. Still other Royal Jelly supplements may be made from unhealthy bee colonies, supplying lower levels of the most active ingredient, 10-HDA.

NEW ZEALAND-SOURCED BEES’ KNEES ROYAL JELLY IS….

THE MOST BIOACTIVE ROYAL JELLY ON EARTH!

We take great pride in our Bees’ Knees Royal Jelly. In fact, we think it’s the best Royal Jelly in the world!

It all starts with Royal Jelly from bee colonies in the pristine natural environment of New Zealand. Due to New Zealand’s small population and scarce industrialization, its air and water are incredibly fresh.

Plus, New Zealand is so isolated that pollution from other parts of the world simply can’t reach it… no matter which way the wind is blowing. This environment produces clean, pure, top-quality Royal Jelly.

But there’s an even more intriguing feature of New Zealand-Sourced Bees’ Knees Royal Jelly that elevates it above any other royal jelly products:
Worker bees make Royal Jelly from pollen and nectar that they collect from flowers.

Since New Zealand’s flora evolved in isolation, 85% of its flowering plants are not found anywhere else in the world. What does this mean?

• Bees’ Knees Royal Jelly features exotic natural compounds, unique to New Zealand’s flora, that simply don’t exist in other bee products.
• With greater nutritional diversity, unparalleled purity, and supercharged potency, Bees’ Knees Royal Jelly is different — and far better — than any other royal jelly supplement!
• Bees’ Knees Royal Jelly is sourced from New Zealand: Home of Happy Bees! New Zealand’s pristine natural environment produces a superior Royal Jelly product.
• Bees’ Knees Royal Jelly supplies 1,000 mg of fresh, natural, 100% pure Royal Jelly in each easy-to-absorb, bioavailable vegetarian capsule
• Bees’ Knees Royal Jelly is standardized to supply 1.1% 10-HDA, guaranteeing that you get a therapeutic serving of royal jelly’s most prized active ingredient.
• Bees’ Knees Royal Jelly is produced in a sustainable, eco-friendly and respectful manner – no bees are harmed in the creation of this product
• Bees’ Knees Royal Jelly is manufactured with stringent quality control and quality assurance procedures, yielding a safe, natural and effective final product.
• Bees’ Knees Royal Jelly is processed quickly and efficiently, preserving its freshness and ensuring it remains highly biologically active to best support your health.

Enhance Your Whole Life With the Remarkable Power of Bees’ Knees Royal Jelly!

If you are currently seeking support for greater vitality, better fertility, anti-aging regimens, or other areas of wellness, then our Bees’ Knees Royal Jelly could be the supplement you’ve been searching for. Safe, natural, and side-effect free, our Bees’ Knees Royal Jelly makes one of Nature’s perfect foods even better than ever before!

6 Months Unconditional Guarantee of Complete Satisfaction!

Try any of our nutritional products and supplements – including our Bees’ Knees Royal Jelly capsules. If you don’t personally see and feel a difference in your overall vitality, let us know within 6 months. We’ll refund your order. No hassles. No quibbles. No delays.

All we ask is that you give our nutritional supplements an honest try.

Fair enough?

Order Your Supply of Bees’ Knees Royal Jelly Today!