Turmeric Copywriter for Supplements

Turmeric is one of the supplement industry’s greatest stories. A golden root. Prized in cuisine and culture. Loaded with some of the juiciest benefits you can imagine for overall wellness. I am a turmeric copywriter (among other topics) and I LOVE writing about turmeric. (as well as eating it and drinking it!)

If you’re here, you may be seeking a turmeric copywriter to boost your  supplement or natural health product. Or perhaps you are a writer seeking some guidance on how to write about the active antioxidant curcumin that powers turmeric benefits.

Whatever you want to learn about turmeric copywriting, I am here to help!

I am the Natural Health Writer. I’ve written about turmeric for 10+ dietary supplement brands.

Turmeric requires careful wordsmithing when it comes to selling it in supplement form. Here’s a few reasons why:

  • Turmeric benefits are massive, but in sensitive areas to the FDA and FTC (inflammation, for example).
  • It has certain absorption challenges, which can be a strong marketing point in the right context.
  • Turmeric is one of the world’s most popular herbs, and has several different branded forms that are available on the market — creating challenges and advantages.

In this blog post, I am going to share a marketing article on turmeric. It has one of my proudest puns. See if you can find it… it’s a triple entendre!

Sample of work I’ve done as a turmeric copywriter:

Now: Curcumin Made 65X More Bioavailable

Modern Take on a “Golden” Spice Busts Brain Fog, Joint & Body Pain

Have you had a “Fibro Fog” day lately? Hazy focus, slow thinking and spotty memory can be frustrating when you’re trying to take care of business. What about a “joint and body pain” day? Morning stiffness, creaky flexibility and muscle aches make it hard to get up and go.

Of course, for fibromyalgia and CFS/ME sufferers, on the worst days these brain and body complaints combine – diminishing work performance, day-to-day activities and overall quality of life.

Turmeric, a legendary “Golden Spice,” may help. Used for thousands of years in both Ayurvedic and Traditional Chinese health systems, turmeric’s active compound, curcumin, has been shown in scientific research to have multiple biological activities that may sharpen mental performance while soothing away muscle aches and joint discomfort.

More promising still, new technologies have made curcumin 65X more bioavailable, while novel combinations with other time-tested botanicals appear to achieve powerful synergistic effects. These formulations may bring new hope for fibromyalgia and CFS/ME sufferers seeking natural relief from brain, joint and body concerns.

A Brain-Healthy Spice Curries Favor

The solution to brain fog may be found in India, which has one of the lowest rates of cognitive decline in the world. About 78% of the globe’s turmeric supply is grown in India, where the spice is widely used in curry dishes.1

Indian citizens’ high intake of turmeric – estimated at 2 to 2.5 g of turmeric per day from their diet alone2 – is believed to contribute to their sharp mental function and overall brain health:

  • Research has found that only 0.7% of the people in India between 70 and 79 years old are affected by Alzheimer’s disease; as opposed to 3.1% of Americans in the same age group.3
  • Additional research has suggested that, in addition to supporting a healthy brain, curry consumption appears to be associated with sharper cognitive performance.4

The curcumin found in curry’s turmeric has multiple neuroprotective actions that are believed to support cognitive function and brain health:

  • Curcumin modulates inflammation. Chronic low-grade inflammation affects many different brain functions and is considered a risk factor for neurodegenerative issues.5
  • Curcumin may inhibit amyloid plaque formation. Amyloid plaque refers to the abnormal protein clusters that are associated with multiple neurodegenerative problems.6
  • Curcumin fights oxidative stress in the brain. Strongly tied to neurodegenerative issues, oxidative stress damages brain cell membranes and DNA while depleting brain cell energy.7,8

Did you know? Oxidative stress levels have been found to be significantly higher in people with CFS/ME.9

Beyond the Brain, Curcumin Soothes the Body

Fibromyalgia and CFS/ME patients are no strangers to aches and stiffness throughout their muscles, joints and connective tissues. Nonsteroidal anti-inflammatory drugs (NSAIDs) like naproxen sodium, aspirin and ibuprofen can help, and are used as default treatments.

However, chemical sensitivities, digestive distress, and potential toxicity to the liver and kidneys have led many with fibromyalgia and CFS/ME to forego NSAIDs in favor of safer, gentler therapies for their joint and body aches. This is where curcumin may offer advantages:

  • In one trial, 107 patients with moderate knee pain were given 800 mg of ibuprofen or 2 g of turmeric extract every day for six weeks. Subjects were then evaluated in their walking, stair-stepping and general knee function. At the study’s conclusion, researchers reported turmeric was associated with significant across-the-board improvements, similar to ibuprofen.10

In addition to the joints, curcumin’s notable anti-inflammatory activity may help to promote soothing comfort in the muscles. These benefits are promising for CFS/ME and fibromyalgia patients because curcumin may simply be better-tolerated than conventional OTC options.

Did you know? Curcumin has also been found to support the joints by protecting chondrocytes – special cells that regenerate cartilage — from destructive enzymes called matrix metalloproteinases (MMPs).11

The Curcumin Challenge

Frustratingly, despite its great therapeutic promise, curcumin has been shown in studies to be poorly absorbed – so poorly absorbed, in fact, that its low bioavailability may actually limit its clinical impact.12

If poorly absorbed curcumin still brings benefits for brain health and body comfort, then what might a highly absorbable form of curcumin achieve? One supplement innovator intends to find out with a patented, highly bioavailable curcumin extract called Longvida®.

Longvida®: Curcumin that’s 65X More Bioavailable

Developed by UCLA neuroscientists Dr. Sally Frautschy and Dr. Greg Cole, Longvida is a patented curcumin extract with optimized absorption and delivery into the blood and tissues. Longvida has been found to be 65X more bioavailable than regular curcumin – suggesting that a lower dose may supply more benefit than a higher dose of regular curcumin.

Longvida is also made with SLP™ technology, a patented, bioavailability-boosting process that enables curcumin to pass through the blood-brain barrier and deliver its inflammation-modulating and antioxidant activity directly to the brain.

Herbal Synergy for Mental Clarity & Bodily Comfort

Longvida appears to optimize curcumin’s ability to promote brain health and joint/muscle comfort in those with fibromyalgia and CFS/ME. Two new nutritional supplement breakthroughs are taking this potential to the next level by pairing Longvida with herbals that have also been formulated into patented, highly bioavailable extracts:

ProHealth Optimized Curcumin Brain & Focus®
Longvida 400 mg + Bacognize® 600 mg

ProHealth Optimized Curcumin Brain & Focus unites the benefits of optimized curcumin for cognitive function with optimized Bacopa monnieri, an Ayurvedic herb that promotes memory, focus and mood.

Animal studies show that Bacopa appears to bring antioxidant activity to the brain.13 Bacopa as Bacognize is concentrated and standardized to supply 45% bacosides, which are considered its active compounds – yielding an advanced, bioavailable brain health supplement.

  • In a randomized, double-blind, placebo-controlled study, daily supplementation with 300 mg Bacopa monnieri was found to significantly improve speed of mental processing, learning rate, memory performance and mood. Researchers concluded that the herb “may improve higher order cognitive processes.”14

ProHealth Optimized Curcumin Body & Joint®
Longvida 400 mg + WokVel 666 mg

ProHealth Optimized Curcumin Body & Joint supplies curcumin’s joint and muscle-soothing properties in Longvida® form along with Wokvel®, a patented and bioavailable Boswellia serrata gum resin.

Also known as Indian Frankincense, Boswellia is an extensively researched Ayurvedic herb for promoting joint comfort and flexibility. Curcumin alone may be comparable to NSAIDs in soothing joint pain, but when combined with Boswellia it appears to be even more effective than NSAIDs:

  • One clinical trial found that when curcumin is combined with boswellia serrata, the resulting botanical blend appeared to be better at easing discomfort than a popular NSAID drug – providing superior assistance with pain severity, walking distance and joint tenderness with fewer adverse effects.15


Curcumin, Bacopa monnieri and Boswellia serrata have ancient Ayurvedic brain health and body comfort uses that are backed by extensive scientific evidence. Formulated for peak bioavailability and standardized to supply precise active ingredient levels, some patented forms of these botanicals – Longvida®, Bacognize® and Wokvel® – appear to enhance their therapeutic potential.

ProHealth Optimized Curcumin Brain & Focus® and Optimized Curcumin Body & Joint® supply these breakthrough branded ingredients in formulations that are calibrated to the specific needs of fibromyalgia and CFS/ME patients – offering safe, well-tolerated and natural therapies for addressing the brain fog, joint pains and muscle aches experienced by these populations


  1. http://www.icexindia.com/profiles_html/turmeric.html
  2. Shah BH, Nawaz Z, Pertani SA, et al. Inhibitory effect of curcumin, a food spice from turmeric, on platelet-activating factor- and arachidonic acid-mediated platelet aggregation through inhibition of thromboxane formation and Ca2+ signaling. Biochem Pharmacol. 1999;58:1167–1172
  3. Kannappan R, et al. Neuroprotection by Spice-Derived Nutraceuticals: You Are What You Eat! Mol Neurobiol., Oct 2011; 44(2):142-159.
  4. Ng TP, et al. Curry consumption and cognitive function in the elderly. Am J Epidemiol. 2006 Nov 1;164(9):898-906. Epub 2006 Jul 26.
  5. Begum A, et al. Curcumin Structure-Function, Bioavailability, and Efficacy in Models of Neuroinflammation and Alzheimer’s Disease. J Pharmacol Exp Ther. Jul 2008; 326(1): 196–208.
  6. Garcia-Alloza M, Borrelli LA, Rozkalne A, Hyman BT, Bacskai BJ. Curcumin labels amyloid pathology in vivo, disrupts existing plaques, and partially restores distorted neurites in an Alzheimer mouse model. J Neurochem.2007;102:1095–1104.
  7. Rajeswari A. Curcumin protects mouse brain from oxidative stress caused by 1-methyl-4-phenyl-1,2,3,6-tetrahydropyridine. Eur Rev Med Pharmacol Sci. 2006 Jul-Aug;10(4):157-61.
  8. Uttara B, et al. Oxidative Stress and Neurodegenerative Diseases: A Review of Upstream and Downstream Antioxidant Therapeutic Options. Curr Neuropharmacol. Mar 2009; 7(1): 65–74.
  9. Kennedy G, et al. Oxidative stress levels are raised in chronic fatigue syndrome and are associated with clinical symptoms. Free Radical Biology and Medicine, vol. 39, no. 5, pp. 584–589, 2005.
  10. Kuptniratsaikul V, et al. Efficacy and safety of Curcuma domestica extracts in patients with knee osteoarthritis. J Altern Complement Med. 2009 Aug;15(8):891-7.
  11.  Henrotin Y, et al. Biological actions of curcumin on articular chondrocytes. Osteoarthritis Cartilage. 2010 Feb;18(2):141-9.
  12. Jurenka J. Anti-inflammatory Properties of Curcumin, a Major Constituent of Curcuma longa: A Review of Preclinical and Clinical Research. Alternative Medicine Review Volume 14, Number 2 2009
  13. Bhattacharya SK, Bhattacharya A, Kumar A, Ghosal S Antioxidant activity of Bacopa monniera in rat frontal cortex, striatum and hippocampus. Phytother Res . 2000;14:174-179.
  14. Stough C, Lloyd J, Clarke J, et al. The chronic effects of an extract of Bacopa monniera ( B. monnieri ) on cognitive function in healthy human subjects. Psychopharmacology . 2001;156:481-484.
  15. Kizhakkedath R. Clinical evaluation of a formulation containing Curcuma longa and Boswellia serrata extracts in the management of knee osteoarthritis. Mol Med Rep. November 2013;8(5):1542-1548.

Want this caliber of content for YOUR supplement? Contact me, and let’s work together!

100+ Product Copywriter for Essential Oils & Aromatherapy

Looking for essential oils marketing help? In this guide I will be discussing copywriting for essential oils and aromatherapy products. As a top essential oils copywriter, I share my top 3 tips for maximizing sales across them all.

My main experience is helping an aromatherapy business launch an entire line of over 100 different essential oils, blends, diffusers and related products. Website copy was the emphasis. The business owner was focusing on content marketing for website visitors to convert into lifelong customers.

I oversaw concept development for this project. I created the style in the template, and worked on strategies for communicating the benefits of these products without crossing any regulatory lines. And I worked as a copywriter for essential oils, helping to write up every single product in their line. I’ve pasted samples of this copywriting below, for the essential oil of Thyme White and as a website content Category Page.

I’m Pat Dougherty, the Natural Health Writer. And I have done extensive writing and creative conceptualizing for clients’ essential oils and aromatherapy products. Here are my top 3 tips for creating copywriting content that sells essential oils.

1. Create Essential Oil Storytelling Copy

 The aromatherapy category is among the richest and story potential natural history. Each one is a sensory experience that can be described. Practically all of them have cultural significance, and traditional uses that create fantastic stories.

They often come from flowers which can be described, both in terms of their color, their appearance and scent.

Or they may come from bark on important trees to cultures around the world, each with its own story.

They can come from roots, that may have importance as sustenance or wellness traditions for centuries in different parts of the world. I could go on and on. It is just the most fascinating category.

To sell maximum aromatherapy products, the essential oils copywriter must tap the rich history that is unique to this category. When skillfully mind, this massive archive can produce irresistibly compelling essential oils copywriting.

{{Information |Description= Picture of lavender fields atHeacham, Norfolk |Source= [http://www.geograph.org.uk/photo/ 59789/ Geograph] |Date= July 1992 |Author= [http://www.geograph.org.uk/ 1777/ Christine Matthews]

2. Back Your Aromatherapy Copy With Science

As the market stands, leveraging strong science can give you a big advantage over your competitors in the aromatherapy space. Thorough research can help you form the most credible content, which really shows when you use references and list them at the bottom. Further, outbound linking to authoritative sites where you got your research can help support your search engine optimization initiatives. One final tip: the right research for science will also yield great information for storytelling!

3. Cross-Sell Essential Oils

I was hired as a copywriter for essential oils for a well-established brand to write a script about Lavender. It was written with extreme caution due to FDA scrutiny, relying pretty heavily on storytelling and some more obscure marketing angles. But when finished, it was spectacular!

At the script’s end was a call to action for the viewer to buy the essential oil. And then following that was a second call to action for the consumer to buy more: diffusers, carrier oils, and a few essential oils that blend especially well with lavender.

It is bananas to not cross sell essential oils. The aromatherapy category is so juicy when it comes to stacking different products and adding on in the shopping cart, etc.

One of the biggest components of aromatherapy is the blending of oils to produce unique sense and custom-tailored wellness benefits. There is also equipment that is required to do this. Diffusers, jars, reeds, spray bottles. And then we have carrier oils that can turn those essential oils into massage oils: jojoba, almond oil, avocado oil, and so on and so forth.

All of these products are so damn sexy, your customers will add on when prompted, if executed in the right way. I’ll go so far as to say that aromatherapy is the ultimate add on category.

You will see in the samples that follow, one of the approaches that I have taken is to create aromatherapy recipes and give them cool names and stories. This is just another channel with which we can sell the visitor on buying multiple essential oils at once.

Copywriter for Essential Oils, Sample 1:  Sell Sheets & Storytelling

King’s Point
100% Pure Essential Oils

Our essential oils give you the therapeutic “life force” of the plant kingdom’s greatest aromatic flowers, herbs and fruits. We carefully select for you only pure, vital botanicals from the world’s best-growing regions. With this philosophy and our advanced extraction process, King’s Point creates superior-quality aromatherapy oils that truly reflect plants’ life-enhancing essence.

Thyme White

  • Refined & lush herbaceous fragrance

  • Encourages overall health and vibrancy

  • Great for respiratory and digestive health

Thyme White
Botanical Name: Thymus vulgaris/zygis
Plant Part Used: Flowering Plant
Extraction Method: Steam Distilled
Intensity of Aroma: Medium – Strong
Blend with: Basil, Bergamot, Eucalyptus, Frankincense, Grapefruit, Lavender, Lemon, Lemon Balm, Marjoram, Neroli, Pine, Rosemary, Sweet Fennel, Tea Tree.

Thyme white oil presents a pleasingly herbaceous scent that is green, invigorating and carries numerous beneficial qualities.

Emotional Benefits: Fortifying, reviving, energizing and strengthening, thyme white’s scent is useful when a little boost of courage is needed.

Wellness Benefits: Antioxidant and antimicrobial. Supports respiration and comfort in times of seasonal immune challenges. Good for digestion and body aches.

Low-lying and rather inconspicuous in a garden or the wilderness, the thyme plant nonetheless features an unexpectedly revitalizing and fresh aroma that has been treasured by diverse global cultures for ages. A strengthening and fortifying scent, white thyme has been used by soldiers in battle and is associated with bravery and courage. King’s Point 100% Pure Thyme White Essential Oil features a subtler incarnation of the herb’s fragrance, surrounding you in a clarifying and bracing scent that brings about heartening and cleansing effects.

Thyme White History
A small flowering herb with a disproportionately big aroma, thyme has been used throughout the ages for its various emotional and physical wellness applications. From ancient Rome to medieval times, warriors revered the fragrant plant for its ability to instill bravery. For thousands of years in the Middle East, thyme has been linked to purification, healthy respiration and efficient digestion. Thyme contains the natural phenols thymol and carvacrol, which boast notable antibacterial and antioxidant attributes. Due to its rarity and refined quality, thyme white oil is slightly more expensive than other thyme oils. Given its crisp, green and lightly spicy scent, it is easy to understand why thyme white is so valued.

King’s Point 100% Pure Thyme White Essential Oil is extensively distilled to draw out its herbal subtleties, resulting in a superior quality product for reinvigoration, strength and clarity.


A Warrior’s Courage
Everybody can use a little more bravery, even if you’re not riding a mighty steed into battle. A whiff of this strengthening blend will fortify your courage for any challenge.

3 drops King’s Point 100% Pure Thyme White Essential Oil
2 drops King’s Point 100% Pure Sweet Fennel Essential Oil
2 drops King’s Point 100% Pure Frankincense Essential Oil
2 drops King’s Point 100% Pure Marjoram Essential Oil

Cool & Clear Citrus
A citrusy combination with an added touch of herbal freshness instills sharp mental clarity and feelings of can-do positivity.

3 drops King’s Point 100% Pure Thyme White Essential Oil
3 drops King’s Point 100% Pure Lemon Essential Oil
3 drops King’s Point 100% Pure Grapefruit Essential Oil

Aromatherapy Uses
Bath: 5-10 drops in a hot bath.
Shower: Sprinkle 5-10 drops into the shower stream before stepping in.
Massage: 8-10 drops of essential oil diluted in 1 ounce of carrier oil.
Inhalation: Inhale directly or use with a burner or diffuser.

Safety Notes: As with all King’s Point Essential Oils, always check for potential allergic reactions by testing a small amount of oil on the skin prior to use. For external use only. Always dilute essential oils in a carrier oil. Do not apply to broken or irritated skin. If you are pregnant, nursing or taking any medications, consult your doctor before use. Discontinue use and consult your doctor if any adverse reactions or skin sensitivities occur. Keep out of the reach of children. Essential oils are flammable.

a painting of four essential oils in a natural setting

Essential Oils Copywriter, Sample 2: Category Page

Note: This business wanted informational landing pages to support Google Ads campaigns. As part of a larger content initiative across the entire website.

[Category name] = Essential Oils

Derived from natural plant sources.
Contain health-supporting compounds.
Considered to be the “soul” of the plant.
May benefit the mind, body and spirit.
Support positive mood, relaxation and/or revitalization.
Some essential oils may promote healthy skin.

[More Information]

Essential oils are plant extracts that have wellness benefits. Often obtained from flowers, leaves and/or roots, essential oils can also have seeds and stems as components. Using essential oils for health purposes is known as aromatherapy. While some essential oils are appreciated for their physical effects, many are also valued in aromatherapy for their emotional and spiritual benefits.

Utilized in wellness traditions for thousands of years—from ancient China to Persia during the Middle Ages and beyond—essential oils became increasingly prominent as production methods in aromatherapy grew more advanced. During the early 20th century, the French refined the distillation process, which involves subjecting plants to heat and pressure, and this is how many essential oils are still produced today. Certain aromatherapy oils, however, such as sweet orange and lime, are cold-pressed. Regardless of production method, essential oils are believed to capture the “soul” of the plant in its purest form.

Much of aromatherapy’s effectiveness comes from the importance of scent, with smell being one of the body’s key senses. The fragrances of essential oils affect the limbic system, the part of the brain that processes emotions. Linked to memory and learning, the limbic system takes its cues from the aromatherapy nuances of essential oils, and these shifts can affect the mind, along with the spirit and body. The limbic system is considered the oldest region of the brain.

The effects of aromatherapy and its essential oils have undergone more research during recent decades, with scientists uncovering numerous health-benefiting results. Studies have shown that many essential oils encourage calmness and/or reinvigoration, among other desirable aromatherapy responses. Investigations have also indicated that various essential oils have antimicrobial attributes that support skin wellness and overall health.

Essential oils have been incorporated into mainstream culture in various foods, beverages, and conventional beauty and health products, though they remain most closely associated with natural wellness and aromatherapy.

Among the most popular essential oils in aromatherapy are:

Tea tree oil: Sourced from the leaves of an Australian tree, this cleansing aromatherapy oil has an arboreal and bracing fragrance that is both revitalizing and soothing. Research has shown that it has potent anti-inflammatory and antimicrobial properties, and is particularly effective in encouraging skin health.

Eucalyptus oil: Another leaf-derived Australian botanical, eucalyptus yields a cool, clear scent that is reassuring and invigorating. The aromatherapy oil has been called upon for its respiratory benefits, though studies have indicated that it has antimicrobial and anti-inflammatory qualities that may support immune function and skin wellness.

Lavender oil: One of the most widely used essential oils in aromatherapy, lavender is extracted from its namesake bloom, which has a pleasant floral fragrance that encourages calmness and clarity. Science has found that the oil has a calming effect and may promote ideal sleep.

Cedar oil: Also called cedarwood, this oil is drawn from the wood of the ancient cedar tree. The time-honored aromatherapy oil is stimulating and grounding, with a scent both woody and warm. One study noted that cedar assists in upholding healthy circulation and respiration.

Patchouli oil: Bearing a fragrance associated with exotic locales and counterculture, patchouli oil comes from a perennial Asian plant and carries a potent sweet and earthy aroma. Known as a soothing and balancing aromatherapy oil, patchouli has been studied for its anti-inflammatory properties.

Cinnamon oil: World-renowned, cinnamon has been used for millennia in cuisines and health practices, as well as aromatherapy, thanks to its warm and sweet scent and flavor. Sourced from the Asian tree’s bark or leaf, cinnamon oil is both energizing and comforting, with wellness applications that include antioxidant and antimicrobial activity.

Rose oil: Derived from the cherished flower, rose oil features the blossom’s refreshing floral fragrance, and is appreciated in aromatherapy for its sense of calm and equilibrium. Studies show that rose oil may help to uphold a bright outlook, as well as ideal skin health.

Frankincense oil: Forever linked to its biblical references, frankincense oil originates from the exotic, rich resin of its namesake Middle Eastern tree. Associated with liberation and meditation in aromatherapy, frankincense has been investigated for anti-inflammatory and antimicrobial qualities.

Sandalwood oil: This sweet and warm oil, sourced from the wood of an Asian tree, is a major component of aromatherapy. Valued for its inherent serenity, sandalwood, like many essential oils, has been researched for its skin-supporting properties.

Essential Oil Products

Extracted from their respective plants, essential oils are available as liquid, often sold in 15 ml vials. In aromatherapy, essential oils are frequently blended to support specific effects and benefits. Essential oils are highly concentrated and commonly mixed with carrier oils such as jojoba or sweet almond for topical aromatherapy application, particularly in massage therapy.

Essential Oil Dosage

There are no set recommended aromatherapy doses for essential oils, but they should be used sparingly. In one ounce of carrier oil, 5 to 10 drops of an essential oil is an ideal aromatherapy ratio for topical application or when added to a bath. Some essential oils may be consumed in tiny amounts, but only while carefully following professional instructions.

Essential Oil Side Effects

Because of their concentration, essential oils may irritate sensitive skin. Test for potential allergic reactions by placing a tiny amount on the skin before use. Some essential oils, notably citrus oils, may cause phototoxicity. In many cases, carrier oils are necessary for external application. Many aromatherapy oils are not intended for internal use. When using essential oils, be aware of the proper aromatherapy method of application and the appropriate concentration. Pregnant or breastfeeding should consult with a physician prior to using essential oils outside of aromatherapy inhalation.


If your aromatherapy business needs content, I am your copywriter for essential oils. I am 100+ sell sheets into the aromatherapy industry, with expertise and knowledge that makes content creation (and collaboration) efficient and productive. I am a writer who understands aromatherapy. I also understand FDA and FTC writing, and strive to adhere to their guidelines.

I would advise any brand in the aromatherapy market to focus on drawing new website visitors via consistent SEO content marketing. Learn more about my blog post and website article writing services

Writing in depth blog articles is one aspect of this. But I also offer other copywriter services: mission statements, press releases, website copy, brand documents, Instagram posts, etc. I invite you to learn more about my history as a supplement copywriter.



20+ Year Nootropics Copywriter: Strategies and Secrets

Looking for a nootropics copywriter? Or looking to become one? You are in the right place.

My name is Pat Dougherty, the Natural Health Writer.

In this article, I will share some strategies I have used as a 20+ year supplement copywriter with an emphasis on nootropics and brain supplements.

I will discuss my experience copywriting for brain supplements, nootropics and smart drugs of all types. I’m going to share some examples of my work in this space, as well as some insight I learned along the way. I’ll also reveal some strategies that will help you as you create your copy.

And of course, I will mention which nootropics benefit writers, including those I personally take to enhance writing skills and productivity.

If you are interested in hiring me as your freelance supplement copywriter, you’ll see in this article why it’s the best possible strategy you can take to crush the market.

Now, I am pushing 20 years in the industry, and sharing everything would be a very long article. So instead, I’ll be sharing some greatest hits. And some really good tips and strategies to help you succeed.

For the very best, contact me about starting a project. Let’s begin.

Quick Summary: Nootropics for Writers to Consider

Over the years I have learned a lot about nootropics. Here are my favorite nootropics for writers, specifically. I have taken all of these at some point, so please consider them as my personal recommendation.

  • Phosphatidylserine (PS): Working memory booster, for agile thinking while writing
  • Citicoline (Cognizin): For brain energy, caffeine-free cognitive performance booster
  • L-Theanine: Helps boost mood and alpha brainwaves; help me be creative and overcome writer’s block
  • L-Tyrosine: Helps me with intense focus and brain function under stress (deadlines)
  • Rhodiola: Quick mental energy, short term memory. Boosts mental performance and cognitive ability under stress

If you have any questions about these nootropics for writers, feel free to contact me.

Nootropics 101: Brain Health Supplements Copywriting

Hiring an experienced nootropics copywriter can help your sales grow.

Before the time of nootropics, when I started out as a supplement copywriter, the landscape was primarily “brain health” supplements. These typically targeted senior demographics, while focusing on benefits for age-related memory concerns.

Brain Supplement Copywriting Example: My third-party published booklet PS: Mental Clarity at Any Age was reprinted multiple times, ultimately reaching over 10 million copies in circulation. It made a significant impact on PS (phosphatidylserine) brain supplement sales in every channel through which it was distributed. It also launched my career as the Natural Health Writer.

The secret: Educational marketing to the right demographic. This wasn’t an ad. It was a 32-page booklet on PS and memory in general. Our audience was mostly 55+. They liked getting a free booklet, and they loved reading it.

Here is a snip of the PS booklet. As a third-party publication, it had a little more leeway. In it, I emphasized PS as the best nootropic for memory

What claims does a nootropics copywriter make?

When making claims about brain supplements and nootropics, it’s essential to ensure that these claims are supported by credible scientific evidence and comply with regulatory standards. Here is a list of basic, credible claims that can be made about brain supplements and nootropics:

  1. “Supports Cognitive Function”
  2. “Enhances Focus and Concentration”
  3. “Promotes Mental Alertness”
  4. “Supports Healthy Brain Aging”
  5. “May Improve Memory Function”
  6. “May Enhance Learning Capacity”
  7. “Supports Stress Management”
  8. “Enhances Mental Energy”
  9. “Supports Overall Brain Health”
  10. “May Help with Mood Regulation”
  11. “Improves Neurotransmitter Balance”
  12. “Enhances Neuroplasticity”
  13. “Supports mood balance””
  14. “May help to improve focus and improve cognition overall”
  15. Promotes long term cognitive enhancement

Remember that it’s crucial to ensure that any claims made about brain supplements and nootropics are accurate.

The best nootropics substantiate with scientific research and comply with regulatory requirements.

Additionally, supplement manufacturers should provide clear information on dosage, potential side effects, and safety precautions to consumers.

Did you know? Once upon a time, Phosphatidylserine was one of the few nutrients to receive an FDA-qualified health claim. This is a special case requiring abundant evidence where the FDA allows supplements to claim to treat or prevent a disease. The PS claim:


Yes, a begrudging claim at best, but still, even the FDA’s most reluctant acknowledgement of potential remains a big deal.

Tip: Don’t mention Alzheimer’s.

Don’t mention dementia, either. It may be tempting because several nootropics have shown potential to help with Alzheimer’s, dementia and age-related cognitive decline, none have received an FDA-qualified health claim. At least, not yet. Perhaps, someday.

Copywriting for Nootropic Supplements


Brain dietary supplements spawned nootropics. But the principles (and indeed, ingredients) of the early memory pills are still present in today’s best nootropic stacks that boost mental performance while nourishing the brain.

Enter Mind Lab Pro®. A nootropic supplement with 11 ingredients. I was brought on as a copywriter for a full overhaul, helping to reposition, rebrand, create new copy and more. I created two new taglines for the brand refresh:

100% Brainpower™

The idea is that the nootropic supplement itself can optimize the whole brain, thereby unleashing its full potential. The secondary meaning is that the capsule has no additives or pointless fillers, so the supplement is literally 100% brainpower, delivering brain-boosting ingredients ONLY.

Universal Nootropic™

Here, I express that the supplement can improve cognitive function across the board, so it can help everyone to perform better. Mental energy, creative thinking, mental clarity, positive mood, stress resistance. MLP does it all.


For your reference: A clip of the PS page for Mind Lab Pro. Here, you will see more conservative claims; along with a “brain health + nootropic performance” angle in describing its use in this formula.

My initial Mind Lab Pro copy renovation was quality work that paid immediate dividends, with testing showing that my copy outperformed the previous by a significant margin. But that was just beginning.

High Volume Blogging

What followed was one of the most exciting projects I’ve worked on. It was an all out nootropic supplement blogging blitz. Over 100 authoritative, high-quality, thought-leadership caliber blog articles in 4 months.

Within a couple of months after all were published, 99% of those articles were ranked on the first page of Google, with approximately 90% of those ranking #1 for the desired keyword.

It was complete supplement segment domination, all as the Nootropic supplement frenzy was hitting its peak.

With over one million bottles sold, Mind Lab Pro is now arguably the biggest Nootropic supplement in the world.

Nootropics Review Writer

Around the time that I was working on Mind Lab Pro, I also began writing about brain supplements and nootropic formulas through a different lens – that of the product review. I helped launch one of the most prominent Nootropic review sites.


I would delve into each of the ingredients, detailing what each one brought to the table. Evaluating the form, the dosage, the potential synergies with other ingredients in the formula and more.

This deep analysis empowered me with even more nootropic knowledge and strategy along the way. For example, being able to take a supplement facts label only, deconstruct it, and from it build an entire brand with a clearly defined position, strategy and storytelling.

Writing reviews of Nootropics made me an expert on formulation, quality, safety, price, shipping, reputation and more.

Because of this broad-reaching expertise, I am uniquely qualified to create the greatest nootropic supplement content, copywriting, branding, positioning and claims substantiation.

I am a helpful resource if you want these components of your brain health supplement to really sparkle and shine.


The Natural Health Writer is a top supplement copywriter, including Numero Uno in nootropics, for many reasons.

I have created content for no less than 30 industry-leading nootropic supplements.

Are you getting ready to launch a Nootropic supplement?

Or maybe you’re just in the conceptual phase, thinking about how you might accomplish you greatest brain supplement dreams.

If you are looking for help, here are some suggestions on different capacities in which I would hire me:


I deliver a continuum of great content to support your nootropic supplement brand! If you’re happy with your brand overall but lacking in blogging, I am here to help.

I write long-form, thought-leadership blog articles on Nootropics and brain supplements, as well as B2B writing on cognitive enhancers. As a nootropics copywriter, I integrate your products seamlessly with my articles.

I am experienced at SEO, with expertise in SurferSEO, Semrush, Search Console and others. Learn more about my services as an SEO Copywriter for Dietary Supplements.

While I am not a lawyer, I know how to keep my copy close to target when it comes to compliance, and always FDA-friendly. In conjunction with your existing SEO mojo, my blog articles are written to draw significant organic traffic that converts.

Learn more about my SEO-tuned, FDA-friendly, long-form supplement blog and article writing services


Are you among the supplement manufacturers who has been confounded by Amazon’s new dietary supplement selling guidelines? I stand ready to assist you.

With my deft copywriting skill, I can create Nootropic and brain supplement Amazon listings that strike the perfect balance between compliance and cognitive enhancement marketing sizzle.


in this scenario, I start from scratch. You provide the supplement facts of your brain health formula. That’s it. From that one piece of information, I will reverse engineer everything that you need.

Positioning, branding, explaining how the supplement works, cognitive function benefits, writing detailed ingredient pages, quality content, and more. Basically, everything you need to launch your Nootropic formula.


This is a great entry-level piece to have. When I write a sell sheet, it is front and back of a single 8.5 x 11 sheet of paper. It will contain taglines, bullet points, ingredient blurbs, and other key points.

My sell sheets serve as a standalone support documents that can be repurposed across multiple channels. A single source for all claims and positions, enabling consistency and compliance to FTC & FDA regulations across all affiliates, influencers, PR, etc.


Additional projects and types of content marketing I can do for your nootropic supplement:

  • Nootropic supplement video scripts
  • Research & Development, including nootropic claims
  • Nootropic & brain function infographics & charts
  • Press releases for new nootropic supplements
  • How-To guides on nootropics and brain-healthy lifestyles
  • “Best nootropics for…” articles & guides for myriad topics
  • Quality content on nootropics and brain supplements
  • Third party publications on nootropic brain-boosters
  • Nootropic website copy: Home, How It Works, Ingredients, etc.
  • Ingredient pages for nootropics, including claims & research

On Smart Drugs for Writers

I write about dietary supplements. This does not include the literal smart drugs: Pharmaceuticals and prescription stimulants (like Adderall) that many writers rely on to maintain concentration and supercharge writing performance. In my experience, prescription stimulants are great for boosting focus, but do not necessarily improve overall productivity for me.

The Nootropic segment shall continue to thrive.

Verified™ Market Research reports the nootropic segment may reach $6.2 Billion by 2028.

Verified Market Research projects continued robust growth for nootropic supplements.

The brain is so complex. It is the key to unlocking peak quality of life. As a demographic, Nootropic buyers are more than happy to spend extra for a clean, product that works.

But in order to convey that you really have to educate the consumer and talk a lot about why your product works and why it’s great. You need to weave that compelling, science driven story in the brain health category more so than in other categories. It is the smartest strategy to succeed.

With the market projected to continue its robust growth, you can expect a lot of competition for your Nootropic supplements or smart drugs. That’s why it’s important for you to hire the best Nootropic copywriter in the world. That’s me! The Natural Health Writer.

CONTACT ME ANYTIME TO DISCUSS how I can help as your nootropics copywriter.

Or any other natural health products for that matter! I stand ready to partner with you, assisting you as we together create the strongest- selling Nootropic supplement content the universe is ever seen.

Let’s talk today!


Supplement Copywriting for Amazon Compliance

Recently whilst sipping tea it occurred to me… Amazon’s power to regulate supplements might exceed that of the FDA. By a wide margin. Creating the surge in demand for unique copywriting skill set that combines nutritional supplement expertise, FDA-friendly regulatory style expertise, adapted for Amazon listings.

Source: https://www.flickr.com/photos/189590028@N07/50191152323/

So how to get approved to sell supplements on Amazon?

If you need help in that arena, then the Natural Health Writer is your man. If you don’t and want to try to do it yourself, I suggest you read on, anyway.

In this article I talk about my Amazon supplement power theory a bit more. I also share some useful tips to get you started on your way to compliance for selling on Amazon… which just happens to help you with the FDA, too.

Let’s dive into this idea that Amazon’s new dietary supplement policy that is more stringent in assessing a supplement’s claims and marketing copy. In theory it’s not that different from what the FDA does.

But, here is the key difference: Amazon will block you from selling your product at all unless you comply. Whereas with the FDA, which is an overburdened organization, warning letters are issued. After the product is already on the shelves.

Both systems have their merits. But it’s easy to see that by controlling the flow of commerce instantaneously, Amazon is able to deliver far swifter and harsher punishments (to a company’s bottom line, anyway).

How harsh are these punishments? Rather than a polite warning letter, Amazon can ban sellers forever, instantly remove product listings, and even stop payouts to sellers.

Selling dietary supplements on Amazon?

Remember: Amazon has ultimate control over compliance, within their own domain.

And Amazon’s compliance requirements for supplements may be more complex than you might think.

Beyond claims (in line with DSHEA), copy, and content, compliance involves ensuring that labeling and packaging are correct, and that some measures of quality must be substantiated and supported. In terms of copy, guidelines will be familiar to those who are fluent in FDA friendly writing.

Did you know? The Natural Health Writer is a DSHEA expert. I worked one-on-one with Gerald Kessler – one of the architects of DSHEA – on DSHEA-related content projects over the course of years.

It is interesting to note that Amazon’s new dietary supplements guideline policy, released in November 2020, also addresses images. It requires that images must be clear, with legible text. In combination with clean copy, clean imagery can elevate the presence of your brand on Amazon, anyway.

In other words, whether you are starting from scratch or refreshing an existing page, you may need my copywriting help for Amazon’s unique requirements.

It can be challenging to strike the perfect balance of marketing sizzle and regulatory restraint.

I have navigated these waters for years now, close to 20 years, in fact! I can help craft compelling, sexy copy for your dietary supplement that will sail through Amazon’s regulatory review.

As a bonus, this copy can be used elsewhere and, because it is clean and FDA-friendly to begin with, it will perform equally well in passing review for other media outlets, when reviewed by your lawyer

Whether you are thinking about selling a supplement on Amazon, or you are already selling supplements on Amazon, contact me or audit your existing copy to point out potential issues.

Let’s take a look at Amazon’s requirements for dietary supplement sellers.

Did you know Amazon used to have a $3,000 fee to sell supplements? It’s not much easier to sell supplements on Amazon today, due to their seller guidelines released in November of 2020.

Some points to keep in mind:

  • Amazon Letter of Guarantee: You must provide this document formally, on company letterhead
  • USP dietary supplement verification program: Voluntary quality testing to a high standard
  • Supplement label requirements: Be sure to proofread! Make sure your dosages match the contents
  • Amazon certificate of analysis: You will need ISO/IEC 17025 Lab accreditation; ingredient assay
  • DSHEA applies: Find a content expert fluent the Dietary Supplement Health & Education Act

That last point is the most direct. And that’s how I would approach, or at least keep that in mind as a core tenet of your Amazon copy. It must respect DSHEA. At a bare minimum this means your content must avoid unsubstantiated and untruthful claims.

This especially includes the basics. Your supplement can support what is healthy. You can encourage healthy function. It can help in a general way. Unless you have great, gold-standard human research studies back in your claims. In which case seeking it more into specifics. But even then, your language matters. The subtle nuance that allows one claim in this the same that is rejected for complete revision.

As if this framework were not challenging enough, now factor in the need for dynamic copywriting and marketing sizzle. This is especially crucial on Amazon. Your listing must pop. Your copy must sparkle. You have to differentiate, communicate, weave storytelling, educate, all while carefully avoiding content pitfalls that could undo your ability to sell your supplement on Amazon.

Another aspect of this to keep in mind: Amazon’s approach may soon be the standard everywhere. It makes less and less sense for companies to flout these rules. To sidestep them. Amazon’s move in this direction is good for supplement quality, good for the industry’s reputation in the eyes of the consumer, and overall a healthy development.

For savvy Amazon sellers, it also creates an opportunity to skillfully outmaneuver their competition with sophisticated Amazon-compliance supplement copy that simply performs better.


Are you looking to start an Amazon supplement business? Need to refresh your existing Amazon listings for better compliance and greater conversion? Or maybe you’re ready to finally overhaul everything – all of your copy, to streamline it, back it up with strong research, and bring it closer to the target on compliance.

The Natural Health Writer can help you with all of these challenges.

Contact me today and reserve some time. I am ready to speak with you, and ready to advance you to your goals. Let’s get you selling on Amazon right away, and get you sailing through the approval process!

Bee Products Copywriting – Propolis, Pollen, Royal Jelly, Honey

Bee products are a fascinating class within the natural health industry: Rich with compelling storytelling that makes for effective copywriting.

Natural health products related to bees can span nutritional supplements, foods, beauty products, topical formulas and more.

Bee-hold: A piece of my Bee product copywriting from days of yore, for a Royal Jelly supplement. As I recall, the client for this product wanted to go aggressive with the copywriting… producing some truly cringeworthy claims, in retrospect.

The claims may be risky, but the storytelling remains juicy on this one. With that direct-to-consumer copywriting style that moves bee-related supplements and natural health products fast.



**Supplement Copywriting Sample:


  • Unique Combination of Natural Compounds Unlocks Life-Enhancing Vitality
  • Anti-Aging Support for Smooth, Supple Skin & Lustrous, Glossy Hair
  • Sexual Stamina and Hormonal Support for Reproductive Potency and Peak Fertility
  • New Zealand Quality: Made from Pure Raw Materials Found Nowhere Else on Earth

Our superior-quality Royal Jelly supplement supplies a diverse array wellness compounds in Nature’s ideal potencies and ratios – promoting energy, fertility, anti-aging, skin & hair health, and much more.

“Mother Nature’s 100 Million-Year-Old Vitality Elixir Sparks Life and Invigorates Health!”

Discover how Royal Jelly’s unique nutrient-dense profile helps you feel energized, look great, and be healthier than ever!

“You Deserve an Energy Supplement that Boosts Virtually Every Aspect of Your Life!”

Do you have doubts about your energy supplement?

Sure, that initial rush feels fantastic… but it’s short-lived, and you can do without the jitters, crashes and chemicals.

Wouldn’t it be great to have a different kind of energy?

How about a supplement that brings the health-enhancing life energy that Nature intends for you to enjoy:

  • Jitter-free energy that naturally sustains your stamina throughout the day
  • Life-promoting energy that supports male virility and female fertility
  • Revitalizing energy that boosts physical endurance and performance
  • Refreshing mental energy that busts brain fog and sharpens your focus
  • Anti-Aging energy that restores your youthful exuberance and appearance

Can your energy supplement do that?

Here’s a news flash: Nature’s energy supplement can!

It’s called Royal Jelly, an amazing substance that supplies all these energizing advantages along with a whole host of additional health benefits.

But what exactly is Royal Jelly?

Royal Jelly’s “Life-Sparking” Biological Significance

Royal Jelly is a milky-white, nutrient-dense substance created by worker bees as food.

All baby bees eat Royal Jelly for growth and development until they are adults.

However, is the ongoing, lifelong consumption of Royal Jelly that creates a Queen Bee: Capable of living 40X as long and growing 40% bigger than worker bees.

Thanks to Royal Jelly’s nourishment, Queen Bees can develop their reproductive organs, lay 1,500 eggs per day, and produce up to 1,000,000 bees in their lifetime.

Queen Bees’ remarkable fertility has led to Royal Jelly’s strong reputation for promoting reproductive health in men and women.

In the big picture, Royal Jelly’s “life-sparking” ability to maximize Queen Bees’ fertility may hold even greater significance:

  • By imparting Queen Bees with tremendous longevity and fertility, Royal Jelly enables bee colonies to thrive and prosper. This is critically important because, according to the British Beekeepers Association, bees are directly responsible for one third of the food we eat!

Did you know? In 2006, scientists discovered a 100-million-year-old bee trapped in amber. Bees’ Royal Jelly contributes to the incredible longevity of the species.

Bee in amber. Via Engel MS (2009) Two New Halictine Bees in Miocene Amber from the Dominican Republic (Hymenoptera, Halticidae). ZooKeys 29: 1–12. doi:10.3897/zookeys.29.257

100+ Health-Enhancing Compounds in One Substance!

So what’s in Royal Jelly that makes it so effective at promoting energy, vitality and life itself? Designed by Nature and unchanged for 100 million years, the “Royal Jelly Recipe” supplies 100+ different compounds in precisely balanced ratios, including:
• B Complex Vitamins
• Vitamins A, C, D & E
• Natural Sterols
• Acetylcholine
• Fatty Acids
• 12 Proteins
• 7 Minerals
• 20 Amino Acids

In addition, Royal Jelly supplies bioactive compounds not found anywhere else in nature. The result: Royal Jelly achieves unique nutritional synergy for human health:

Royal Jelly starts with an exhilarating vitality boost, then sustains with diverse health-enhancing benefits across multiple organs and body systems.

Did you know? Considered Royal Jelly’s most active compound, 10-hydroxy-2-decenoic acid (10-HDA) is increasingly researched for its potential to optimize health and well-being in a number of different ways. 10-HDA is not found anywhere else in nature, and is believed to account for many of Royal Jelly’s wellness benefits.

Royal Jelly: Far Beyond Energy & Fertility

Royal Jelly has a well-established reputation for helping with energy, fertility and anti-aging. However, emerging research is now suggesting that Royal Jelly might do even more, helping to promote the following:

  • Youthful Skin & Hair. Royal Jelly boosts collagen production for supple skin and healthy hair. It also supplies antioxidants that fight age-accelerating free radicals.
  • Bone Strength. Royal Jelly’s diverse minerals and collagen precursors support strong bones, new bone formation, peak bone mineral density and good posture
  • Focus & Memory. Royal Jelly supplies acetylcholine, an important neurotransmitter for sharp cognitive function and overall brain health.
  • Peak Circulation. Royal Jelly acts as a vasodilator, boosting circulation for robust sexual function and overall cardiovascular wellness
  • Immune Function. Royal Jelly has anti-inflammatory activity and also activates immune cells known as T-cells and macrophages, reinforcing immune defenses
  • Menopause Comfort. Royal Jelly possesses mild hormone-balancing estrogenic activity that helps to ease menopausal and post-menopausal symptoms.

These benefits are just the beginning. Research has suggested Royal Jelly may also help with gum health, blood sugar levels, exercise capacity and more. Royal Jelly may be the ultimate whole-body vitality booster for an amazingly healthy you!

A Word of Warning: Choose Your Royal Jelly Carefully

Bees make Royal Jelly from pollen they have collected, along with honey or nectar and their own glandular secretions. In other words, the quality of Royal Jelly is highly dependent on the environment in which it was produced.

Most Royal Jelly supplements on the market are sourced from China, which is one of the most highly industrialized and polluted regions in the world!

Chinese bees are likely collecting toxins and pollutants along with pollen, which they then pass on to bee products like Royal Jelly. Still other Royal Jelly supplements may be made from unhealthy bee colonies, supplying lower levels of the most active ingredient, 10-HDA.



We take great pride in our Bees’ Knees Royal Jelly. In fact, we think it’s the best Royal Jelly in the world!

It all starts with Royal Jelly from bee colonies in the pristine natural environment of New Zealand. Due to New Zealand’s small population and scarce industrialization, its air and water are incredibly fresh.

Plus, New Zealand is so isolated that pollution from other parts of the world simply can’t reach it… no matter which way the wind is blowing. This environment produces clean, pure, top-quality Royal Jelly.

But there’s an even more intriguing feature of New Zealand-Sourced Bees’ Knees Royal Jelly that elevates it above any other royal jelly products:
Worker bees make Royal Jelly from pollen and nectar that they collect from flowers.

Since New Zealand’s flora evolved in isolation, 85% of its flowering plants are not found anywhere else in the world. What does this mean?

  • Bees’ Knees Royal Jelly features exotic natural compounds, unique to New Zealand’s flora, that simply don’t exist in other bee products.
  • With greater nutritional diversity, unparalleled purity, and supercharged potency, Bees’ Knees Royal Jelly is different — and far better — than any other royal jelly supplement!
  • Bees’ Knees Royal Jelly is sourced from New Zealand: Home of Happy Bees! New Zealand’s pristine natural environment produces a superior Royal Jelly product.
  • Bees’ Knees Royal Jelly supplies 1,000 mg of fresh, natural, 100% pure Royal Jelly in each easy-to-absorb, bioavailable vegetarian capsule
  • Bees’ Knees Royal Jelly is standardized to supply 1.1% 10-HDA, guaranteeing that you get a therapeutic serving of royal jelly’s most prized active ingredient.
  • Bees’ Knees Royal Jelly is produced in a sustainable, eco-friendly and respectful manner – no bees are harmed in the creation of this product
  • Bees’ Knees Royal Jelly is manufactured with stringent quality control and quality assurance procedures, yielding a safe, natural and effective final product.
  • Bees’ Knees Royal Jelly is processed quickly and efficiently, preserving its freshness and ensuring it remains highly biologically active to best support your health.

Enhance Your Whole Life With the Remarkable Power of Bees’ Knees Royal Jelly!

If you are currently seeking support for greater vitality, better fertility, anti-aging regimens, or other areas of wellness, then our Bees’ Knees Royal Jelly could be the supplement you’ve been searching for. Safe, natural, and side-effect free, our Bees’ Knees Royal Jelly makes one of Nature’s perfect foods even better than ever before!

6 Months Unconditional Guarantee of Complete Satisfaction!

Try any of our nutritional products and supplements – including our Bees’ Knees Royal Jelly capsules. If you don’t personally see and feel a difference in your overall vitality, let us know within 6 months. We’ll refund your order. No hassles. No quibbles. No delays.

All we ask is that you give our nutritional supplements an honest try.

Fair enough?

Order Your Supply of Bees’ Knees Royal Jelly Today!

Krill Supplement Copywriting

Following is a  krill supplement copywriting sample. It is from a content project completed many moons ago in the Natural Health Writer’s history.

In it, I sell (pretty aggressively!) the benefits of an omega-3 krill oil supplement.

As I read this over, I see some things I would change. I would make the supplement claims more conservative.

I also give my past self a high-five for one stroke of genius:

Selling Krill Oil Supplement Freshness.

There is storytelling in this copy about where the krill are harvested, and where they are processed.

They are harvested in clear, clean and cold waters near Antarctica… and processed very close to point of harvest.

The result: This brand of Antarctic Krill  is positioned as higher quality for nutritional supplement use: Less transit time, cleaner product, and preserved Omega-3 content.

The Lesson

Effective krill supplement copywriting can crystallize a beautiful image in the consumer’s mind, as well as differentiating a krill product that may have previously been viewed as a commodity.

When you are looking for a nutritional supplement copywriter, ask for storytelling samples.

To succeed in an era where health claims for supplements must be scaled back, supplement marketers must find their sizzle elsewhere.

For example, krill supplement copywriting…. as brilliantly-crafted storytelling about how speed and proximity of krill harvest to processing can produce a superior krill oil omega-3 supplement.

Krill Supplement Copywriting Sample:

MX High-Strength Red Krill Oil

100% Pure Cold Pressed Antarctic Krill Oil: 60 Softgels

  • All Fish Oil’s Benefits Plus Antioxidant & Phospholipid Boosters
  • Nature’s Ideal Formula for Heart Health & Youthful Quality of Life
  • New Zealand Quality: Krill Sourced from Cold, Clear Antarctic waters

100% Pure Cold Pressed Antarctic Krill Oil

Our superior-quality Krill Oil supplies health-enhancing Omega-3 fatty acids in their ideal potencies along with astaxanthin, a super-antioxidant for skin, and natural phospholipids, which nourish the brain

Turn Back the Clock on your Heart, Brain, Skin, Joints and more with Nature’s Perfect Whole-Life Anti-Aging Formula: Krill Oil!

Looking for a superior krill oil product? MX High-Strength Red Krill Oil is pure New Zealand quality.

We start with Nature’s best krill from clear Antarctic waters.

Short transit time to our nearby New Zealand facilities means we can encapsulate sooner – making MX High-Strength Red Krill Oil the freshest, most biologically active krill oil supplement on the market!

Krill is It!

Krill are tiny, red shrimp-like creatures with a big nutritional profile.

Krill Oil has become a breakthrough supplement because it naturally supplies today’s best anti-aging nutrients in beneficial potencies and ratios.

Cold-pressed krill oil has been shown to promote:

  • Youthful Skin. Krill Oil nourishes skin for a firm, supple and clear complexion.
  • Youthful Brain. Krill Oil helps sharpen memory, focus and mental clarity.
  • Youthful Joints. Krill Oil soothes and lubricates joints for peak flexibility.

But most importantly

  • Krill Oil helps keep your heart and cardiovascular system robust, energized and healthy. What could be more youthful than that?
Why is Krill Oil so hot right now?

Just like fish, krill supplies healthy Omega-3s fatty acids – considered among the best supplements you can take. But the real buzz is that unlike fish, krill also supplies astaxanthin, a super-antioxidant for youthful skin, and phospholipids, healthy fats that boost Omega-3 absorption and nourish the brain.

Let’s see how these nutrients, balanced in Nature’s perfect ratios, work together to unleash exuberant quality of life!

Krill Oil Omega 3s

Krill Oil Omega-3s are great for your heart and cardiovascular system.

Just how great? A study of over 15,000 US Physicians that found those with the highest levels of Omega 3s in their blood appeared to have a 90% reduction in risk of sudden cardiac death.

I do not condone using this chart in copywriting to sell omega-3 supplements for cardiovascular health.
I do not condone using this chart in copywriting to sell omega-3 supplements for cardiovascular health. Too risky. But this client wanted it.

This amazing result may be attributed to the Omega-3s EPA and DHA, which are known to support health across the entire cardiovascular system:

  • Support the arteries: EPA and DHA keep blood vessels pliable, and may even help to balance healthy blood pressure levels.
  • Promotes free-flowing circulation: Krill oil’s Omega-3s modulate inflammatory pathways to keep blood vessels relaxed and blood cells loose.
  • Help stabilize the heart. In helping to maintain a steady, strong heartbeat, Omega 3s address a major factor of heart problems.
  • Optimizes LDL & HDL blood lipids. Evidence suggests EPA and DHA found in krill may help to maintain blood cholesterol levels in normal range.
“Heart health is fabulous, but it’s not really anti-aging.”

We beg to differ, but if you think of anti-aging in terms of smooth, healthy skin…

Enter Astaxanthin: Krill Oil’s Potent Anti-Aging Antioxidant

Krill and some other sea creatures – including lobster, salmon and some algae – get their red color from astaxanthin, a protective antioxidant that has become a red-hot health trend.

Astaxanthin may hold massive anti-aging potential because it

  • Features off-the-charts antioxidant activity. Also known as a carotenoid, astaxanthin can effectively “quench” the free radicals that are associated with accelerated aging.
  • Protects the skin from sun damage. Astaxanthin is tailor-made to protect fragile algae floating on the ocean from the sun’s searing rays. Imagine what it does for your skin?
  • Supports youthful-looking, healthy skin. By soothing inflammation and delivering antioxidant protection, astaxanthin helps keep skin supple, firm and clear.

The real kicker? In addition to its anti-aging skin health benefits, astaxanthin appears to perfectly complement Omega-3s… because it also helps with heart health and joint health. Astaxanthin even helps to support healthy vision and strong immune system performance.

“But brain fog and bad memory make me feel old!”

Krill Oil Phospholipids boost your brainpower.

Krill Oil supplies natural phosphatidylserine and phosphatidylcholine. These compounds are also known as phospholipids, and they help comprise brain cell membranes. Here, phospholipids perform a wide range of biological actions that are crucial to sharp cognition, memory, focus and even mood.

Phospholipids benefit mental performance because they are…

  • Neurotransmitter Boosters. Phospholipids promote production of acetylcholine, a brain neurotransmitter for fast cognitive processing and clear memory.
  • Brain Power Superchargers. Phospholipids revitalize brain cells, for energized brain performance: That means sharp focus, attention and speed.
  • “Building Blocks” of New Brain Cells. The brain can make fresh new brain cells, but in order to build it needs raw materials: Phospholipids.

The Problem With Phospholipids….

Starting in our 30s, our phospholipid stores in the brain start to naturally decline.

This phospholipid decline may be linked to early feelings of brain fog and Mild Cognitive Impairment (MCI), and later issues with Age-Associated Memory Impairment (AAMI) and Age-Related Cognitive Decline (ARCD).

Krill Oil helps replenish your brain phospholipid levels to their youthful prime – promoting razor-sharp memory, a bright mood, sustained focus, fast mental processing and overall brain health.

“Now I remember my steps… but my joints are too achy to dance!”

Krill Oil Soothes Away Joint Discomfort.

Krill Oil’s EPA, DHA and astaxanthin have a powerful benefit in common: They help to modulate the body’s inflammatory responses. This critical biological action does wonders for cardiovascular health, but is far more tangible when it comes to joint health.

Krill Oil promotes joint flexibility, mobility and comfort by…

  • Modulating Joint Inflammation. Krill Oil blocks inflammatory enzymes called prostaglandins from their aggressive signaling, thereby soothing achy joints.
  • Helping to Protect Cartilage. Antioxidants like the astaxanthin found in krill oil have been associated with plump, cushy cartilage and fewer cartilage defects.
  • Promoting Bone Mineral Density. Research shows that higher levels of Omega-3 DHA, found in krill oil, is associated with higher spine and total body bone mineral density.

Krill Oil: Secret Bonus Benefits?

Krill Oil’s support for the heart, brain, joints and skin may be just the tip of the Antarctic iceberg!

The Omega-3s, astaxanthin and phospholipids found in Krill Oil are currently being researched in additional areas of wellness, with early evidence suggesting they may help with:

  • Immune Function
  • Migraine Discomfort
  • PMS Problems
  • Weight Management
  • Hair & Nail Health
  • Peak Energy
  • Eye Health
  • Respiratory Health
  • Energy Production
  • Healthy Metabolism
  • Digestive Wellness
  • Healthy Pregnancy

With a remarkably diverse and extensive list of wellness benefits, MX High-Strength Red Krill Oil may be the perfect formula for staying healthy on the inside, looking young on the outside, and maintaining the active, happy life you deserve!

Why MX High-Strength Red Krill Oil?

The Krill Story

Krill are crustaceans that look like tiny little shrimp. They live in cold waters and cluster together in massive swarms, which are a favorite food source of whales, seals, and other ocean-dwellers. Krill are also dried and enjoyed as a crispy snack in Japan.

In more recent years, Krill has become prized for its intriguing nutritional profile. The market has flooded with krill products, but the reality is that not all krill oil supplements are created equal. The quality of Krill is wholly dependent on the environment in which it lives, and unfortunately, the world’s oceans are more polluted than at any point in history.

New Zealand-Made MX High-Strength Red Krill Oil is the Cleanest, Freshest Krill Oil On Earth!

Krill Oil is Nature’s perfect whole-body health tonic. We go to great lengths to preserve what Nature has created in our MX High Strength Red Krill Oil. Every step of the way, we’re ensuring that you will receive the freshest, most pure and true Krill Oil out there.

We start with the best krill. MX High Strength Red Krill Oil is made from krill caught in the frigid – but incredibly clean and unspoiled – waters of the Southern Ocean in Antarctica. This environment yields krill oil that is just brimming with highly active, life-enhancing nutrition.

Want to know the real secret why MX High-Strength Red Krill Oil is different – and better – than any other krill oil on the market?:

  • Simply put, It’s a very short trip from Antarctica to our New Zealand manufacturing facilities!
This map is used as a tool in krill supplement copywriting to emphasize a fresh, clean and potent product.
MX High-Strength Red Krill Oil is made from krill caught in the Southern Ocean, off Antarctica’s coast.

Faster transit means our krill arrives fresh. We process it immediately to best preserve its peak potency. And since our Krill travels once from Antarctica to New Zealand, we can confidently say it has only been in a pristine natural environment.

How many other krill oils can say that? None!

With better freshness, purity and potency, MX High-Strength Red Krill Oil is the best krill oil supplement you can buy!

  • MX High-Strength Red Krill Oil is sourced from Antarctica and manufactured New Zealand, true to Maxalife’s philosophy of creating an environmentally clean Krill Oil product.

 Our High-Strength Red Krill Oil :

  • Starts with the best krill available, then purifies the oil to eliminate any potential heavy metals and/or toxins for added assurance of quality.
  • Is processed quickly and efficiently, preserving its freshness and ensuring it remains highly biologically active to best support your health.
  • Supplies 1,000 mg of fresh, natural, 100% pure Euphausia Superba Krill Oil in each easy-to-absorb, bioavailable vegetarian capsule.
  • Supplies Omega-3s (EPA and DHA), astaxanthin, and phospholipids (phosphatidylserine and phosphatidylcholine), in Nature’s perfect ratios.
  • Is produced in a sustainable, eco-friendly and respectful manner – we feel it’s very important to sustain krill populations for global environmental health.
  • Is manufactured with stringent quality control and quality assurance procedures, yielding a safe, natural and effective final product.

Reclaim Youthful Skin, Heart Vitality, Mental Sharpness and More with Pure, Potent MX High-Strength Red Krill Oil!

If you are currently seeking whole-life anti-aging support, then our MX High-Strength Red Krill Oil could be perfect for you.

Safe, natural, and side-effect free, our MX High-Strength Red Krill Oil brings you the true nutrition of Nature’s amazing krill!

6 Months Unconditional Guarantee of Complete Satisfaction!

Try any of our nutritional products and supplements – including our MX High-Strength Red Krill Oil capsules.

If you don’t personally see and feel a difference in your overall vitality, let us know within 6 months. We’ll refund your order. No hassles. No quibbles. No delays.

All we ask is that you give our nutritional supplements an honest try.

Fair enough?

Order Your Supply of MX High-Strength Red Krill Oil Today!

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