How to Market Innovation – Branded Ingredients Copywriter

In the massive dietary supplement industry, with myriad products and countless distinct formulations, branded ingredients stand out as a beacon of excellence, offering advantages to both manufacturers and consumers alike.

I’m Pat Dougherty, the Natural Health Writer. In this article, I delve into branded ingredients: their significance, benefits, and strategic advantages they offer to supplement manufacturers.

I will also discuss some of my own experience as a branded ingredients copywriter for some of the greatest supplements in the world, and share some samples at the end.

Join me on this journey as we unlock the untapped potential of branded ingredients and revolutionize the way we approach nutritional supplementation. Let’s get to it!

Defining Branded Ingredients

A registered trademark symbol superimposed over a background of dietary supplement bottles featuring branded ingredients.

At its core, the term “branded ingredients” encapsulates a class of nutritional components defined by scientific validation, quality assurance, and innovation.

Unlike generic ingredients that populate the shelves of countless supplements, branded ingredients undergo a rigorous process of research, development, and validation, culminating in patented formulations that represent the pinnacle of nutritional excellence.

These ingredients are not merely commodities; they are the result of years of meticulous study, backed by a wealth of scientific evidence attesting to their efficacy and benefits.

Advantages of Branded Ingredients

When assisting with dietary supplement research and development, I always encourage my clients to use branded ingredients. Of course, it’s not always possible. But those clients who can swing it enjoy a number of benefits from including branded ingredients in their formulas. Some examples:

Quality Assurance

Branded ingredients epitomize the highest standards of quality assurance, ensuring that each component meets stringent criteria for purity, potency, and safety.

Manufacturers can rest assured knowing that the ingredients they incorporate into their formulations undergo rigorous testing and adhere to strict quality control measures, thereby mitigating the risk of contamination or adulteration.

Transparency and Traceability

Branded ingredients offer unparalleled transparency and traceability, allowing consumers to trace the origin, sourcing, and manufacturing processes behind each component.

This transparency fosters a sense of trust and accountability, empowering consumers to make informed choices about the products they consume.

By leveraging this transparency, manufacturers can differentiate their products in a crowded market, appealing to consumers who prioritize visibility and accountability in their purchasing decisions.

Scientific Rigor and Validation

An orange cat wearing glasses wearing a lab coat holding an amber supplement bottle and a styrofoam cup of coffee.

One of the most compelling advantages of branded ingredients lies in their robust scientific validation.

These ingredients are subjected to rigorous clinical trials, peer-reviewed studies, and comprehensive research initiatives, substantiating their efficacy, safety, and health benefits.

Consumers can trust that the claims associated with branded ingredients are backed by solid scientific evidence, instilling confidence and credibility in the products they choose to incorporate into their daily regimen.

Note: Some branded ingredients are backed by clinical research that may allow them to make better claims than non-branded ingredients. Learn more about supplement copywriting guidelines and what claims you can make.

Innovative Formulations and Targeted Solutions

The versatility of branded ingredients enables manufacturers to create innovative formulations tailored to address specific health concerns, target niche demographics, or optimize bioavailability.

Whether it’s enhancing cognitive function, supporting cardiovascular health, or boosting immune function, branded ingredients offer a myriad of possibilities for formulators to explore.

By harnessing the unique properties of these ingredients, manufacturers can differentiate their products, offering consumers tailored solutions that align with their individual health goals and preferences.

Benefits for Supplement Manufacturers

Competitive Differentiation

In an increasingly competitive market, the use of branded ingredients provides manufacturers with a distinct competitive advantage.

By highlighting the incorporation of premium, scientifically validated ingredients in their formulations, manufacturers can differentiate their products from competitors and position themselves as leaders in the industry.

This differentiation not only attracts discerning consumers seeking superior quality but also reinforces brand loyalty and trust over time.

Enhanced Credibility and Trust

By aligning with reputable brands and utilizing branded ingredients, supplement manufacturers enhance their credibility and trustworthiness in the eyes of consumers.

The association with trusted names in the industry lends an air of legitimacy and authority to their products, reassuring consumers of their efficacy and safety.

This enhanced credibility fosters long-term relationships with consumers, driving repeat purchases and positive word-of-mouth endorsements.

Strategic Marketing Advantage

Branded ingredients offer a wealth of dietary supplement marketing opportunities for supplement manufacturers, providing a compelling narrative that resonates with consumers.

Whether it’s highlighting the proven efficacy, superior quality, or innovative formulations enabled by branded ingredients, manufacturers can craft targeted marketing campaigns that appeal to the specific needs and preferences of their target audience.

By leveraging the unique benefits of branded ingredients as key selling points, manufacturers can create a compelling value proposition that sets their products apart in a crowded marketplace, driving sales and fostering brand loyalty.

How to Sell Branded Ingredients

If you’re using a branded ingredient or considering using them in your supplement formulations, I’ve got some tips for you!

  • Don’t hide it! If you’re using the best ingredients in the world, you should back them with some ballyhoo. Proudly proclaim your branded ingredients as a key advantage of your formula and a differentiator from lesser formulas.
  • Tap the research. Your branded ingredient may have research backing its benefits. If so, be sure to showcase this research, especially if you can do so with an awesome chart or infographic that gives at-a-glance benefits and instant credibility.
  • Your brand foundation. If you use branded ingredients in more than one formula in your line, you can create a page highlighting this fact that positions your brand as the most cutting edge and advanced of your kind. My samples below exemplify this strategy.


Are you ready to elevate your supplements to unprecedented levels of excellence and success?

As the world’s best nutritional supplements copywriter specializing in branded ingredients, I possess the expertise and creativity to craft compelling narratives that showcase the superiority of your formulations.

Let’s collaborate to harness the power of branded ingredients and captivate your audience, driving sales and solidifying your position as an industry leader. Contact me today to embark on a transformative journey toward unparalleled success.

Together, we’ll unlock the full potential of your supplements and propel your brand to new heights of distinction and prominence.

Contact me to get started today!

Or read on to check out some of my dietary supplement copywriting samples and examples for branded ingredients.

Dietary Supplement Branded Ingredients Copywriter Samples

In this sample, I created a quick rundown list of all the branded ingredients in a supplement line, including mentioning each of the products that supply each ingredient. The goal was to position the entire line as cutting-edge; utilizing the greatest ingredients in the supplement universe. This page gave a birds-eye view. The individual product pages would delve deeper into each branded ingredient, touching on research and unique advantages. Check it out!


The first clean vegan protein powder to build muscle as effectively as whey protein

Patented plant protein from whole organic brown rice grain. Oryzatein® is clinically shown to build muscle as effectively as whey and to supply muscle critical leucine that absorbs faster than whey leucine. Oryzatein® is the world’s cleanest protein, made with Hexane-free extraction and low-heat technology that improves stability and taste.


The fastest-acting, longest-lasting sport carbohydrate muscle fuel ever developed

KarboLyn® is a bioengineered relatively complex carbohydrate. Using advanced multi-stage enzymatic milling technology, Karbolyn® is calibrated to a small molecular size that absorbs faster and lasts longer than any food or supplement: A unique sport carbohydrate advantage for muscle energy, strength, endurance and recovery.


The single best nootropic for both cognitive enhancement and long-range brain health

Enhanced tetrahydrate crystalline form of neuronutrient citicoline. Made with exclusive fermentation technology, Cognizin® is stabilized, water-soluble and 99%+ pure. Cognizin® has shown brain health and cognition benefits in multiple clinical trials, notably increasing brain energy by 13.6% and brain regeneration by 26%.


Curcumin made 46X more absorbable for superior joint-soothing support

Plain curcumin is hard to absorb. CurcuWIN® solves this with UltraSOL Nutrient Delivery System, a unique nutrition technology that converts poorly absorbed curcuminoids into highly bioavailable water-dispersible compounds. As a result, CurcuWIN® is 46X more absorbable than plain curcumin, making it a superior joint-soother in a smaller dose.

MicroActive® Q10

CoQ10 breakthrough energizes cells faster, lasts longer and builds with daily use

Basic CoQ10 is hard to absorb. MicroActive® Q10 nutrition technology complexes each CoQ10 molecule with beta-cyclodextrin (from potato starch) that improves absorption. Human research shows that MicroActive® Q10 absorbs quickly, energizes cells for up to 24 hours, and doubles CoQ10 blood levels in only 2 weeks.

Setria® Performance Blend

Nitric oxide-boosting combo shown to help build and maintain lean muscle mass

Setria® Performance Blend is a patent-pending combination (Kyowa Quality® L-Citrulline + Setria® L-Glutathione) clinically shown to boost and sustain blood Nitric Oxide (NO) levels 2X as long as L-Arginine or L-Citrulline. Research also shows Setria® Performance Blend significantly enhances muscle performance, growth and recovery.

CarnoSyn® and SR CarnoSyn®

Instant and sustained carnosine muscle-loading for athletic performance and recovery

CarnoSyn® and SR CarnoSyn® are bioengineered beta-alanine forms that work in synergy to max-out muscle carnosine for superior athletic performance and growth. CarnoSyn® is instant-release to raise muscle carnosine quickly; while SR CarnoSyn® is sustained-release to gradually raises and maintain muscle carnosine over 12 hours..


The only L-Theanine clinically shown to raise relaxing Alpha brain waves

100% pure L-Theanine made with patented fermentation technology. Highly concentrated, nature-identical green tea nutrient profile. Every 100 mg Suntheanine® supplies equivalent L-Theanine to 10+ cups green tea. Protected by 40+ patents, Suntheanine® is shown in human research to raise Alpha brainwaves for wakeful-relaxation effects.


The only lutein patented for blue-light eye protection and vision enhancement

FloraGLO® is purified lutein from non-GMO marigolds. Made with patented nutrition technology including bioavailability-boosting microencapsulation. Backed by 80+ human clinical trials, FloraGLO® is the #1 doctor-recommended lutein brand and only brand to boost vision performance and fight blue light-induced eye damage.


Patented botanical clinically shown to help increase muscle and reduce fat

Ancient Ayurvedic performance herb Coleus forskohlii supercharged with ultramodern nutritional technology. Calibrated to 10% of the active ingredient forskolin, Forslean® herbal extract is also patented and research-backed for its ability to help shift body composition away from fat and towards muscle.


The strongest, most bioavailable and best researched Ashwagandha in the world

Full-spectrum Ashwagandha extract made with unique extraction technology. Standardized to 5% active withanolides, KSM-66® is the strongest, most bioavailable and most researched Ashwagandha on the market. It has demonstrated benefits for stress, cognition, muscle and testosterone (+17%) in human clinical trials.


Boswellia serrata made 52% more absorbable for superior soothing joint support

Next-generation Boswellia serrata extract improves bioactivity of the root’s active ingredient, Acetyl-11-keto-ß-boswellic acid (AKBA). Research shows that when compared to basic AKBA, AprèsFLEX® absorbs faster, takes effect more quickly and sustains longer – enhancing the herb’s overall joint-soothing effects.

Orafti® Synergy1

Patented chicory fiber clinically shown to optimize microbiome and reduce caloric intake

Unique form of Oligofructose Enriched Inulin fiber (Inulin-FOS) derived from chicory. Orafti® Synergy1 combines the best benefits of two health-promoting fiber forms, including boosting gut Bifidobacterium probiotics. Orafti® Synergy1 is also the only Inulin-FOS fiber shown in research to reduce calorie intake and enhance calcium absorption.


First clinically effective non-animal chondroitin: Clean, vegan and 43% more bioavailable

Most chondroitin has dubious animal origins. Mythocondro® is the world’s first effective non-animal chondroitin sulfate source. Made with patented fermentation technology, Mythocondro® is pure, vegan-friendly and powerful: Shown to boost chondroitin bioavailability by 43%, for effective joint support at a lower dosage.


World’s best MSM, perfected over 30 years; clinically shown to enhance joint performance

Basic MSM (Methylsulfonylmethane) crystallization raises risk of trapping contaminants, heavy metals and other impurities. OptiMSM® instead uses multi-stage distillation that improves purity, quality and consistency. OptiMSM® has been shown in research to significantly reduce joint discomfort and cartilage breakdown.


Stabilized and bioavailability-enhanced R-Lipoic Acid delivers cleaner cell energy

Unstabilized R-Lipoic acid found in some supplements may have residual solvents and gastric side effects. Bio-Enhanced® Na-RALA purifies and stabilizes R-Lipoic acid into a salt form that matches the molecular structure of naturally synthesized Na-RALA, for better bioavailability, tolerability, and ultimate cell-energizing activity.


Breakthrough PQQ with research-backed support for cells’ powerhouse mitochondria

Patented, water-soluble Pyrroloquinoline quinone (PQQ). Most PQQ forms are synthetic, BioPQQ® is made with fermentation nutrition technology that produces a clean, natural finished product. BioPQQ® is the only PQQ brand backed by research; shown to boost brain nerve growth factor (NGF) and brain cells’ powerhouse mitochondria.


The only ingredient in the world that can boost other nutrients’ bioavailability

Black pepper extract patented and research-backed for its ability to boost bioavailability of certain nutrients, including CoQ10 and Curcumin. Made with nutrition technology innovations that extract and black pepper’s active piperine that is highly purified and powerful: Standardized to supply 95% piperine (raw black pepper supplies just 3-9% piperine).


Word’s best natural melatonin source, research-backed and concentrated to 50X potency

CherryPURE® is a pure, 100% natural and additive-free Montmorency tart cherry powder extract concentrated to 50:1 potency. Montmorency tart cherry is the richest botanical source of melatonin. CherryPURE® is also the only tart cherry source backed by ingredient-specific clinical studies, including demonstrated benefits for muscle recovery.


Patented, bioavailability-enhanced L-Tryptophan for superior mood and sleep support

TryptoPure® is L-Tryptophan made by global amino acid innovator Ajinomoto® and produced with Ferment-A-Pure™ – a patented, eco-friendly fermentation process that turns non-GMO and gluten-free vegetables into amino acid dietary supplement ingredients that are 99% pure, bioavailable and highly effective.

Sharp-PS® Green

World’s cleanest, most eco-friendly nootropic PS from sunflowers; 100% soy-free

A premium, high-purity PS (Phosphatidylserine) brand, developed and produced by Enzymotec under strict quality and safety standards. Many PS supplements are made from soy; Sharp PS® Green instead uses patented nutritional technology to produce PS from non-GMO sunflowers for a clean, allergen-free and eco-friendly finished product.

Creapure® pH10

99.5% pure Creatine, pH-balanced to boost bioavailability and supercharge strength

A special 99.5% pure form of creatine monohydrate made to superior standards of quality. Creapure® pH10 uses pH-balancing nutrition technology to enhance bioavailability while eliminating bloating and gastric distress. Creapure® pH10’s bioavailability advantages are key because higher creatine uptake produces greater performance benefits.


Chili pepper actives in patented microspheres for metabolic boost without the burn

A highly active extract calibrated to 2% capsaicinoids, Capsimax® uses a patented nutrition technology called OmniBead™ microspheres that delays absorption until it reaches the lower intestine. As a result, Capsimax® is the only brand that supplies capsaicinoids’ weight control and metabolic support without gastric burning side effects..


Packs the muscle-protective antioxidants of an entire pomegranate into just 100 mg

P40p™ is pomegranate extract standardized to 40% punicosides and 50% total polyphenols, which together comprise 90% of the antioxidants in pomegranate fruit. Supplying a full spectrum of the fruit’s health-promoting compounds, P40p™ is an easy-to-absorb, water-soluble form without the calories of whole pomegranate.

Contact Me

Need help  copywriting for branded ingredients? Or maybe you require help  with SEO content, press releases, brand books, video scripts or other services that I offer. If so, please do contact me today ( so we can get started post-haste. Thanks!

How to Sell Immunity – Immune Supplements Copywriting Tips

During and after the COVID-19 pandemic, demand for immune supplements has surged. However, supplement companies must approach this opportunity with caution and responsibility. I’m writing this article to help dietary supplement companies write about (and sell!) their immune products responsibly, and offer my immune supplements copywriting services if you’d rather outsource.

I am Pat Dougherty, the Natural Health Writer. In this article, we’ll explore how companies should market and communicate about their immune supplements during these times, including tips on how to create credible, responsible and compliant immune supplements copywriting and content writing. I will conclude with some examples of immune supplement copywriting from my own portfolio.

Ready to learn how to sell immune supplements safely, responsibly and successfully? Let’s get to it!

Immune supplements copywriting topics including capsules and a virus

The FDA’s Scrutiny of COVID-19 Claims

In the world of dietary supplements, immune support products have always been a rather sensitive category. Even claims ranging from acute respiratory tract infections to the common cold would trigger major red flags in the eyes of the FDA.

As you can imagine, during COVID any FDA scrutiny of the dietary supplement market was massively amplified — and rightfully so.

With a pandemic in full effect, sadly (and predictably) many unscrupulous companies went into vulture mode and began marketing their nutritional supplements as products that could fight COVID.

To the FDA’s credit, they swung into action quickly. By January 1 of 2020, the FDA had issued 136 warning letters to dietary supplement companies for unapproved and misbranded products in the context of COVID-19 claims. These actions were justified to protect consumers from dangerous misinformation.

You can check out many of the FDA warning letters related to COVID on your own. And I highly recommend doing so. Reading risky claims first-hand is a great way to learn how to keep your own claims clean.

If you’re in a rush, I have created a quick random sampling you can check out in the list below, to get an idea of the herbal supplements and natural products that were making irresponsible immune claims.

The FDA warning letters to immune supplement companies called out copywriting violations like the following:

  • “These herbal formulas are specifically formulated for combating COVID-19 . . ..”
  • “Take as a preventative measure right now to boost your immune system . . . If you become sick, discontinue and begin taking ANTI-VIRAL HERBAL FORMULA . . . specifically formulated for combating COVID-19 . . .”
  • “New COVID-19 FORMULA SAID TO HELP FIGHT + PROTECT against COVID-19[,] Dr. Marc’s COVID-19 Formula 100% Natural Herbal formula works by ultra-boosting the Immune System and significantly reducing inflammation. . . . 100 All Natural Herbal Formula to help your body fight against COVID-19. GOOD FOR PREVENTION AND STRENGTHENING THE IMMUNE SYSTEM. . . . HIGHLY EFFECTIVE FOR ACTIVE COVID-19 PATIENTS.
  • “Corona virus treatment. We analyzed how corona viruses infect tissues, what tissues they infect, and the herbs that are useful to interrupt that process, as well as the herbs useful to shut down the cytokine cascade they create. Here is the protocol.… [T]his is a rather extensive protocol because the particular corona virus that is now spreading world wide is exceptionally potent in its impacts. All the herbs are specific in one way or another for this virus. A number of the herbs are strongly antiviral for corona viruses .…. The formulations are preventative as well as specific for acute infections ….”
  • “Each 100 ml of product will last 16 days for a preventative dose and 8 days for an infection dosage. . . .Take Extracts #1 through #3 as preventative. . . .If you are infected, take all 4 products and use the infection dosage.”
  • “If you are concerned about protecting your health and the health of those you love as the world is facing the continued spread of COVID-19, Chinese medicine may have much to offer that could be life-saving.”
  • “This Nano Silver 10 PPM is your totally non-toxic key to halting COVID-19 APR – Attachment, Penetration, and Replication – to keep yourself and those you love healthy.”
  • “‘AS CORONAVIRUS SPREAD SPEEDS UP, MONTREAL RESEARCHERS WILL TRIAL AN ANTI-VIRAL TREATMENT FOR COVID-19 IN CHINA’‘ Quercetin has already proven successful at treating Ebola and Zika viruses [in mammals].’”

Such claims were found across several different marketing channels, including company websites, promotional materials, social accounts, and with affiliate marketing programs and influencers.

The audacity of some of these companies is staggering.

First off, immune claims are sensitive in their own right. But to then combine sensitive claims with claims of prevention, treatment and conflating supplements with medicines… well it’s a bad strategy to say the least. These companies were practically begging for warning letters from the FDA!

It is interesting to me that the FDA really cast a wide net with these warning letters, too. While most were egregious, there were a few “mild” violations as well — a pretty clear message that the FDA is not tolerating any shenanigans whatsoever when it comes to the COVID space.

Market Immune Health, Not COVID-19

Don’t let FDA scrutiny scare you away from immune supplement marketing!

Immune health is a great category to be in, with tremendous promise for the future.

Research Nester says the immune supplements category will have CAGR of 7.5% and grow to a total market size of $28 Billion by 2028.

This dietary supplements research report was released before the pandemic, and should be considered a conservative estimate.

Moreover, there are so many great ingredients the dietary supplement market can offer to consumers that may help!

Avoiding Risk: How to market immune supplements safely

So what can you say? What can’t you say about immune supplements? And what kind of risks should you look out for?

First and foremost: Don’t mention COVID, the common cold, viruses, sickness of any kind ever!


Don’t say COVID-19.

COVID, coronavirus, COVID-19… whatever moniker you use in day-to-day life, avoid them in all your immune supplement marketing materials.

As soon as you mention the exact threat to your immune system, you are placing your dietary supplements in the context of “treating” whatever that threat may be.

Also avoid phrases like these:

  • Immune-booster
  • Anti-viral or viruses
  • Strengthen your defenses
  • Anti-inflammatory
  • Fighting viral infection
  • Serious illness

*So how can you say “sick” without really saying it? One of my favorite phrases to use to dance around the risky words is “immune challenges.”

Along those same lines, “seasonal immune challenges” alludes to cold and flu season without using the red-flag phrasing that gets other nutritional supplements manufacturers into trouble.

Safer claims to use:

  • Supports immune system function
  • Maintain your natural defenses
  • Promotes a balanced immune responses
  • Support healthy immune performance
  • Promote balanced immune responses

Use the best researched immune nutrients for your supplement to make the strongest claims.

To make the strongest immune health claims, focus your formulation on the best dietary supplement ingredients shown in research to help the body’s immune response.

There are many ingredients now found in immune support supplements that have been shown in clinical trials to optimize the adaptive immune response. In other words, supplements remain a great way to support the immune system… and consumers know it. Some of my favorites:

Vitamin and Mineral Supplements

  • Vitamin C
  • Vitamin D (especially in the case of vitamin D deficiency)
  • Zinc
  • Selenium

Herbal Dietary Supplements

Dark elderberries next to raw turmeric root and powdered turmeric
I have done copywriting for immune supplements that supply elderberries and turmeric.

Gut Microbiome Nutritional Supplements

  • Prebiotics
  • Probiotics

In summary, the idea is you want to place your nutritional supplements of supporting your body’s existing healthy immune system function. So rather than nutritional supplements “boosting immune function,” we want to rather portray them as optimizing, promoting, supporting, maintaining, etc. the body’s immune response.

The same idea goes for the inflammatory aspects of immune system performance (which we can’t really talk about anyway). Nutritional supplements cannot have “anti-inflammatory” claims because they are very risky. To mitigate the risk, we rather suggest that a nutritional supplement may “modulate” or “regulate” inflammation.

Finally, it is also great to encourage new supplement takers to follow healthy lifestyle practices that are associated with immune function. These can include intake of citrus fruits, kefir and other immune-supportive foods in a balanced diet; weight loss efforts; stress reduction and more.

*Read my full article on Supplement Copywriting Guidelines, which includes tips on how to safely navigate the FDA and FTC regulations.

Amazon has similar policies in place. If you’re not compliant, then Amazon may not permit you to sell your product on their site.

You can read my article about Copywriting for Amazon Compliance to get an idea of how supplements can be quickly approved so they can market their products on Amazon.

I also have an entire category of posts on FDA writing, specifically. Reading these can help you get the lay of the land, especially if you are new to marketing supplements.

Get legal review!

If you make nutritional supplements and are venturing into the immune system support space, it’s vital to have a lawyer review your claims before going to market.

Hiring me can help you in this regard. I can ensure that your claims and overall marketing efforts are close-to-target before you go for legal review.

My expert supplement copywriting with 20+ years experience can make a huge difference in that legal bill.

By starting out with solid, respectful claims, you might end up paying your lawyer for 1 hour of review rather than 10 hours.

Not to mention the cost of having an inexperienced writer revise your content over and over again until it meets legal approval.


Making irresponsible immune dietary supplement claims is a travesty on many levels. It misleads the consumer, potentially putting their health at risk.

It also disrespects the FDA, raising risk of scrutiny or penalties for your company. Irresponsible marketing of immune supplements may also tarnish the entire supplement industry’s reputation.

If you’re in the supplement business, it is crucial to focus on promoting immune health without directly referencing COVID-19, flus, colds or making exaggerated claims about prevention and treatment. In addition, your key benefit in the immune space should be backed by scientific research, that you enthusiastically share with your customers.

Immune health remains a robust nutritional supplements category with a promising future.

Your target audience is almost certainly thinking of taking supplements to support their immune function. Immune health is a near universal trend these days. And the booming industry can capitalize on consumer interest and increase sales of all sorts of supplements… without incurring the higher risk of unsubstantiated or otherwise irresponsible claims.

Contact me today to get started on marketing your nutritional supplements for immune health.

Now let’s take a look at some dietary supplement copywriting samples and examples from my own portfolio, all from the immune system nourishment space.

My immune supplements copywriting examples follow:

Immune Supplement Content Writing Example

[Category name] = EpiCor

EpiCor® is a proprietary supplement derived from fermented baker’s yeast. The supplement supplies immunogens that optimize the body’s defenses.

  • Supports balanced, peak-performing immune function
  • Helps the immune system cope with daily stress
  • Immune support for year-round respiratory challenges

[More Information]

EpiCor® is a proprietary nutritional supplement made with Saccharomyces cerevisiae, which is commonly known as baker’s yeast. Also sometimes referred to as brewer’s yeast, the yeast cell is integral to the creation of both beer and bread.

After undergoing a specific fermentation process, the yeast yields an immune-supporting complex that includes numerous beneficial compounds including amino acids, antioxidants, fiber, polyphenols, protein and vitamins.

The development of this supplement extends back to the early 20th century, when a farm-raised mill worker named C.W. Bloomhall observed that livestock fed fermented food products maintained a notably high level of health.

He founded a company to make fermented products, and decades later it was discovered that employees who worked with the yeast culture exhibited unusually consistent wellness and rarely ever missed a day.

Research into this unique situation determined that the fermented compounds bolstered the immune response of those working with the product, leading to the creation of the supplement.

Science has shown that EpiCor helps to optimize immune function in two key ways. The nutrient promotes the production of secretory immunoglobin A (sIgA), which is present in saliva, tears and mucus and naturally protects the body from outside biological factors such as harmful bacteria.

The supplement’s compounds also reinforce the body’s production of certain white blood cells that act as an efficient defense system. As the nutrient maintains ideal the immune system function, it also modulates inflammatory responses, thereby benefiting overall health.

Clinical studies and research conducted on this branded ingredient have shown that in nutritional supplement form, it elevates antioxidant activity in the body, allowing it to counteract the effects of damaging oxidative stress caused by free radicals.

At least one supplement investigation concluded that the nutrient quickly becomes bioavailable, with antioxidant levels increased within two hours of supplement consumption.

Researchers have also found that it may encourage the optimal function of gastrointestinal microflora, regularly referred to as “good bacteria,” which assist digestion and adaptive immune response functions.

Since much of the immune system is located in the digestive tract, this prebiotic activity may further strengthen natural defenses while promoting digestive comfort and whole-body wellness.

Ever year there are approximately one billion instances of seasonal wellness issues. During these transitional times, each individual’s immune response system can benefit from fortification, with this science-backed supplement serving as a natural complement to conventional health practices.

Dietary Supplements

EpiCor nutritional supplements consist of metabolites and nutrients created from baker’s yeast as it undergoes a fermentation process. The supplement is primarily available in capsule form. The nutrient may be combined with other ingredients such as vitamins (including vitamin C and D3), minerals (zinc) and herbs (olive leaf) in some immune-support formulas.

Immune Product Literature Example



ARA-Larix / Olive Leaf / Andrographis

500 mg / 250 mg / 150 mg

Featuring the legendary power of nature’s three greatest botanicals for peak immune performance, DreamQuest Nutraceuticals™ TRI-IMMUNE is the most effective immunity supplement ever developed!

Over millennia, humankind has identified natural compounds that appear to have been placed on earth to help our immune systems function optimally. Spanning cultures, continents, and eras, three immune-boosting wonders have consistently remained in high regard:

  1. Olive Leaf
  2. Arabinogalactans
  3. Andrographis

Studied extensively by science and verified as effective by both ancient and modern healing arts, these botanicals offer the possibility of improving immune performance in a safe, natural, and remarkably effective manner.

TRI-IMMUNE Extended Release Tablets is the first supplement of its kind to unite Olive Leaf, Arabinogalactans, and Andrographis in a precisely-balanced, extended release blend – yielding a synergistic support formula that offers the ultimate natural defense!

Olive Leaf

A healing remedy dating back to ancient Egypt, Olive Leaf is believed to stimulate proper immune response, gently modulate inflammation, and provide powerful antioxidant support – helping to bolster the body’s defenses on multiple levels. Olive leaf may also influence microbes, viruses, and bacteria in the body. TRI-IMMUNE standardizes olive leaf to an unprecedented minimum of 20-25% oleuropein (the active compound), advancing this extraordinary healing herb’s effectiveness to the maximum.


Derived from the Western larch tree (larix occidentalis), arabonigalactan – also known as ARA-Larix – offers diverse immune-supporting actions. A natural fiber, ARA-Larix promotes peak immune function by supporting healthy digestion and helping to restore the friendly flora that are often wiped out by antibiotics. ARA-Larix is also believed to trigger immune response and stimulate production of specialized “defender” immune cells.


Long treasured for its therapeutic benefits in Traditional Chinese and Ayurvedic practices, Andrographis is also famous in Scandinavia for helping to soothe away common colds. A tall, hardy shrub, Andrographis is also associated with liver, digestive, and detoxification benefits. Andrographis contains phytochemicals that may promote immune function, regulate inflammation, and modulate fever.

Separately, these botanicals each exhibit the ability to harmonize with our internal defenses, providing multifaceted support for immune system performance.

With a sophisticated extended delivery formula for all-day support, TRI-IMMUNE is designed to fine-tune immune performance, modulating both underperforming immune systems and modulating overreacting immune systems.

So give your natural internal defenses the nutritional support they need to support peak health, vitality, and longevity – experience the power of nature’s greatest immune-boosting botanicals with DreamQuest Nutraceuticals™ TRI-IMMUNE!

Functional Food Immune Health Copywriting Sample

Solis Nutritional Blends® – Dream Immunity

Traditional Immune Support*

Exotic Herbs & Ancient Superfoods

Turmeric – Astragalus – Milk Thistle

  • Time-tested botanicals for immune health
  • Inspired by Traditional Chinese herbalism
  • Rich-and-creamy hot Vanilla Chai flavor

Defend your tribe.

Native Nutrition for Immune Health

Asian herbal legends have been prized for their immune-supportive properties for thousands of years. Blending the best of these botanicals, Solis® Dream Immunity is made to:

  • Modulate the immune system with Turmeric & fo-ti
  • Optimize immune responses with astragalus & milk thistle
  • Address seasonal challenges with Hot Vanilla Chai flavor

All it takes is one immune challenge to affect the whole family. Dream Immunity supports immune health in you and your tribe, for family wellness the whole season through.

Delicious Immune Support, Every Day.

Featuring delicious Vanilla Chai flavor with notes of black tea, cinnamon and organic clove, Dream Immunity is sweetened with lucuma fruit and blended with coconut oil powder that imparts a rich, velvety texture. It’s the easiest way to nourish your family’s immune health every day: Even your kids will love it!

Go wild. Make everything wholesome.

Vanilla Chai Dream Immunity is versatile in the kitchen, so you can defend your tribe in many delicious ways:

  • Mix into creamy hot beverages and cool drinks
  • Sprinkle on cereal to strengthen your breakfast
  • Whip it good into smoothies, frappes & shakes
  • Excellent for adding Indian cuisine spice to soups

Tribal Defense for Healthy Immune Function

In ancient times, folk healers turned to the herbs and superfoods of their native land to support the defenses of their tribes. With a unique proprietary blend, Solis Dream Immunity brings the best of these immune-supportive exotic herbs and ancient superfoods, in true authentic forms:

Organic & Raw South American Superfoods

Maca Root: Thriving in the harsh Andean mountains, maca root is a staple food of local nomadic tribes for supporting well being.

Lucuma Fruit: A staple food among Peruvian tribes, this fruit features an irresistibly delicious maple syrup-like sweetness.

Yacon Root: A prized superfood among Peruvian tribes, yacon root supplies immune-modulating prebiotic compounds.

Tribal Herbal Extracts for the Immune System

Turmeric 4:1 Root Extract: This bright yellow root is valued in Indian Ayurveda practices for its immune-supportive properties.

Astragalus 15:1 Root Extract: A valued adaptogen in Traditional Chinese health, astragalus influences immune cell activity.

Fo-Ti 12:1 Root Extract: Considered a “tonic” among Asian folk healers, this root herb supplies tannins that nourish the immune system.

Milk Thistle 4:1 Seed Extract: Used for millennia in folk health practices, milk thistle helps promote balanced, healthy immune responses.

*Reminder! I’m Pat Dougherty, and I’m here to help you with immune supplements copywriting. Contact me today!

T Marketing: Testosterone Supplements Copywriter Secrets


Are you in the business of crafting testosterone booster supplements that truly make a difference in the lives of your customers? Do you find yourself navigating the complex terrain of FTC, FDA, and Amazon regulations, all while striving to create persuasive, science-backed claims that resonate with potential buyers? If you need a testosterone supplements copywriter, Look no further – your solution is here.

Meet Your Trusted testosterone Supplements Copywriter with Over Two Decades of Experience: Me!

I’m Pat Dougherty, the Natural Health Writer.

In this article, I discuss some of the complexities and pitfalls of testosterone supplement copywriting. I share helpful tips on how you can talk about your T-booster product while still remaining respectful to FDA regulations. My experience is discussed, both in the nutritional supplement industry and as a testosterone copywriter specifically.

There are some great examples of my testosterone supplements copywriting and content writing, as well.

Ready to dive in? Let’s tee up!

How to Write About Testosterone Supplements

3D image of a testosterone molecule
This is a 3D image of a testosterone molecule.

If you’re getting ready to write up your T-booster dietary supplement, here are some words of advice for you — straight from a professional testosterone supplements copywriter!

The first is, you can’t treat testosterone supplements like other categories. Similar to supplements for cholesterol, for libido, and weight loss, testosterone is one of those very sensitive categories that requires special care.

It’s ironic; “testosterone booster” is in itself a risky name for a supplement. Because it implies that simply taking the pill will raise one’s testosterone levels. That’s exactly the kind of language you should probably be avoiding if you wish to minimize risk.

You’ll also want to avoid mentions of testosterone replacement therapy (TRT) because that is in a medical sphere, which must be kept completely separate from supplements.

The same goes for “alternative treatments” and marketing claims related to erectile function (as well as erectile dysfunction). Only prescription drugs can treat doctor-diagnosed, blood test verified testosterone problems.

Testosterone supplements claiming to treat low testosterone are asking for trouble!

This risk is amplified if a testosterone boosting supplement wades into the dangerous waters of erectile function claims. Just consider how popular drugs for erectile dysfunction are, how powerful the Big Pharma companies that produce them are, and ask yourself: “Do I really want to poke that bear?” It’s not worth it!

Now, if you want to keep your testosterone boosting supplement claims clean and conservative, you would use a different style of language. Some examples of safer claims include:

  • Helps to support healthy testosterone levels
  • Helps maintain testosterone production
  • Supports testosterone production
  • Supplies important nutrients for testosterone synthesis
  • Natural testosterone support

Sexy? Not really. Vague? Most definitely. But if you want to sell natural testosterone boosters on Amazon and remain in the good graces of the FDA and FTC, this is the tone you should aim for.

What to say: Testosterone, Test or T?

Great question. How should we refer to testosterone in supplement content? As a testosterone supplements copywriter, I have worked with quite a few  companies in this space, all of which had different takes on terminology.

One especially popular online testosterone supplement insisted on using “T” only in their content. I don’t agree with this.

Photo of a muscular and healthy middle aged man in the gym working outWhether you say “testosterone,” “test” (which is more sports nutrition oriented), or simply “T”, the Food and Drug Administration knows what you are talking about.

My advice: Use a mix of all these terms to cover all of the SEO permutations that will draw organic traffic to your site.

T-Booster Copywriting: My Mastery of a Tricky Category

It is possible to write your own copy for your testosterone boosting supplement. I share some examples below that I encourage you to add to your swipe file.

But it is wiser to hand it off your content marketing to an expert testosterone supplements copywriter like me, the Natural Health Writer.

I have written a lot of content about testosterone boosters (and supplements in general!). Some key advantages I offer:

1. Unmatched Expertise:

With 20+ years in the dietary supplement industry, I bring a wealth of experience that few can match. I have written compelling copy for a multitude of dietary supplements, including those aimed at muscle growth, athletic performance, and sex drive enhancement. My extensive background allows me to understand your product inside out, ensuring that I convey its unique selling points with finesse.

2. In-Depth Ingredient Research:

Navigating the complex world of dietary supplements requires an in-depth knowledge of ingredients. I am not just a wordsmith; I am also an expert in researching dietary supplement ingredients, especially those known to support testosterone. Whether it’s tribulus terrestris for its potential to boost libido or D-aspartic acid for its role in testosterone synthesis, I am well-versed in the science behind these ingredients. I know which ingredients are backed by peer-reviewed studies, which have stood the test of time, and which are making waves in the industry. My expertise ensures that the claims I write are not only compelling but also rooted in sound scientific principles.

3. Regulatory Compliance:

The stringent regulations imposed by the FTC, FDA, and Amazon can be daunting, especially in the testosterone booster category. My experience has taught me the importance of crafting claims that are respectful to these regulatory bodies while still being persuasive. I understand the delicate balance between persuasive marketing and compliance, ensuring that your product’s claims are solid, accurate, and won’t raise any red flags. This means that you can confidently market your testosterone booster supplement without fearing repercussions from regulatory agencies.

Read more about my FDA writing expertise here. 

FDA logo on a green tinted background showing various supplement bottles.

4. Comprehensive Understanding:

I’ve covered testosterone supplements from every conceivable angle. Whether your product is designed to boost muscle growth, enhance athletic performance, or reignite the flame of passion in the bedroom, I have the knowledge and expertise to tap into the unique aspects of your supplement’s benefits. I’ll create tailored, persuasive copy that resonates with your target audience, highlighting the specific advantages that set your product apart from the competition.

5. Professionalism and Expertise:

When you hire me, you’re not just getting a copywriter; you’re getting a seasoned professional who will elevate your supplement’s image. My friendly yet persuasive writing style conveys professionalism and expertise, making your product stand out in a crowded market. I understand the importance of tone and messaging, and I tailor my writing to create a brand image that resonates with your customers.

In a world where the dietary supplement industry faces ever-evolving challenges, you need a copywriter who can not only meet these challenges head-on but also turn them into opportunities for success. With my track record, passion for dietary supplements, and unwavering commitment to excellence, I am your ideal partner in crafting persuasive, scientifically-rooted copy for testosterone boosters.

But that’s not all…

I also understand the value of storytelling in marketing. Testosterone booster supplements often promise much more than just a physical boost. They promise vitality, confidence, and a better quality of life. I’ll help you create a compelling narrative around your product, connecting with your audience on a deeper level and instilling trust in your brand.

The Importance of Trust:

Trust is a critical factor when marketing testosterone booster supplements. Customers need to know that your product is safe and effective. My extensive experience allows me to communicate this trust effectively through your marketing materials. I’ll use authoritative language, highlight clinical studies, and provide clear explanations about how your supplement works, all while staying within the boundaries of regulatory compliance.

Read more about why I am the best dietary supplement copywriter here.

I  can help boost your T-Booster in many ways, including:

  • Sell sheets: Single-page (front and back) or web page content that outlines all the benefits behind your product and its ingredients. There is an example of this style of writing below.
  • Blog article writing: Start drawing free organic traffic to your website with my highly credible, SEO-tuned content. Read more about my supplement blog article writing here.
  • Product positioning: A very  popular service! Clients who have supplement facts ONLY just hand everything else off to me. Claims, research, positioning, substantiation… I handle it all.
  • Press releases & influencer optimization: I can write PR, but even more valuable are product dossiers that arm your influencers with a ton of great marketing points they can use to easily and accurately promote your product.

That’s just a short list. I have 20+ years experience selling supplements with great content, including extensive experience marketing testosterone boosters and writing sports nutrition supplements content. Please contact me for more details!

A young and physically fit male surrounded by red test booster capsules.

Testosterone Supplement Copywriting Examples

In this section, I will start sharing some of the good stuff!

I will begin with some content marketing: A testosterone booster index. This is an example of educational content in the t-booster space. In it, I list many of today’s most popular test boosters.

But instead of just empty marketing words, this content is helpful: It gives consumers at-a-glance education on what these herbs, vitamins, minerals and other common ingredients are, how they work, and what they do.

The kicker: each claim is linked to a credible research source (the numbered references are listed at the bottom of this article).

As I alluded to earlier in this article, evidence is critical when it comes to the more sensitive and risky categories in the nutritional supplement space — so sharing this research is one of the key factors for building trust with your consumers while paying respect to the FDA, FTC, Amazon and other important bodies that are interwoven in supplement sales. Samples follow:

Testosterone Booster Index – Sample of Supplement Content Writing

T-booster supplements may supply a single ingredient or multiple ingredients. Single-ingredient products can deliver a higher dosage of individual supplement components per capsule, but mega-dosing is often a bad idea with T-booster compounds. Individual supplements can also get expensive if you want more than one nutrient in your T-boosting regimen.

More popular are T-booster complexes, which blend many vitamins, minerals and botanicals into one product. In complexes, some ingredients directly boost testosterone levels; others may work indirectly or even address other aspects of men’s vitality.

In general, the idea is that these ingredients will combine to help men conquer common low-T symptoms like fatigue, lost sex drive, weight gain, brain fog and more.

Complexes can be a cost-effective way to get several T-boosters and related compounds in one supplement. But the best formulas – and this might be the real secret – are made to be synergistic. This means ingredients’ individual effects are magnified by others in the formula, making the compounds more powerful combined than when taken alone.

Ingredients in T-booster supplements:

Horny Goat Weed: This flowering Asian plant got its name when a farmer noticed that his goats had more sex after eating it. Horny Goat Weed supplies an active ingredient called icariin that was shown in early animal research to raise blood T-levels.(1) This T-boosting activity might contribute to Horny Goat Weed’s more widely known reputation as a natural “sex enhancer.”

Tongkat Ali: Also called “Malaysian Gisnseng” this root has shown anti-estrogen effects in animal research.(2) One animal study also found that tongkat ali raised the testosterone level in the testes after 30 days of supplementation.(3) The evidence supporting in animal studies complements human research that showed tongkat ali may improve semen volume, sperm activity and male potency.(4)

Bulbine Natalensis: A traditional African herb, Bulbine has long been used by the Zulu for libido support. In tribal practices, powdered Bulbine stem would be mixed with milk to make a virility-enhancing drink.(5) Animal research suggests Bulbine might help testicular and blood T-levels, and seems to exhibit anabolic and androgenic activities.(6) Bulbine has been linked to liver risks.

DHEA: Dehydroepiandrosterone (DHEA) is made in the adrenal glands and migrates to the testes. Here, it serves as a raw material for T production. Evidence shows DHEA declines with age: 70-year-old men, who often have low testosterone, have about 80% less DHEA in their blood than younger men.(7) Although DHEA supplementation is somewhat controversial, research shows it boosts and sustains free testosterone circulating in the blood.(8)

Tribulus: An aphrodisiac in ancient Asian traditions, Tribulus terrestris is now popularly used by athletes for lean muscle mass. A spiky plant, tribulus is also reputed to “spike” testosterone levels; however, evidence in this area is early at best. One study found that combining tribulus with androstenedione, chrysin, indole-3-carbinol (I3C), and saw palmetto did appear to boost multiple androgen male sex hormones, including testosterone.(9)

L-DOPA: Also called levodopa, this botanical compound may boost levels of Luteinizing Hormone (LH), which stimulates the testes to make testosterone. One animal study found that a single high-dose serving of L-DOPA significantly raised LH levels after only four hours. Researchers concluded that prolonged high-dose L-DOPA appeared to be associated with sustained blood LH levels.(10)

Mucuna Pruriens: Also known as “velvet bean,” Mucuna is an Ayurvedic plant with seeds that are a rich in levodopa (L-DOPA). In a human study of male subjects with fertility problems, Mucuna supplementation was found to significantly increase testosterone and LH blood levels, while also improving dopamine, adrenaline and noradrenaline status. Researchers observed that Mucuna could help to improve male fertility, since it also enhanced both sperm count and sperm motility.(11)

Oysters: Rich in protein, oysters are also a good source many important minerals, including zinc, selenium, magnesium and iron. Oysters also deliver several B vitamins. Famous for sparking men’s sex drive, oysters have been suggested to be a T-boosting food – a reputation that’s probably backed by their zinc and B-vitamin nutrition.

B Vitamins: Animal research shows low Vitamin B6 levels are tied to low testosterone levels. Scientists have even suggested low B6 intake may actually slow testosterone synthesis.14 B12 is another B-vitamin that may appear in T-boosters for its energy metabolism benefits. B vitamins can be challenging: We need a higher daily intake of them as we grow older, but they also get harder to absorb with age.15 It’s a good idea to supplement with absorption-enhanced forms of B6 and B12 when possible.

Magnesium: This mineral sparks 300+ life-sustaining reactions in the body, including protein synthesis, bone formation, muscle relaxation and testosterone boosting. In one study of male volunteers, researchers found “supplementation with magnesium increases free and total testosterone.”16 It’s worth noting that older men who may be in T decline have a harder time absorbing and retaining magnesium.(17) Bioavailable mineral forms, such as magnesium citrate, may be helpful for these populations.

Zinc: An essential mineral for masculine health, zinc supports prostate function, sperm activity and reproductive potency in men. Zinc is used by the Leydig cells in the testes to produce testosterone. Human clinical trials have found that young men with low zinc intake have lower blood testosterone levels and less semen volume.(18) These study results provide evidence for zinc’s potential role in male virility. Zinc may be depleted in the aging male body, and is a first-line supplement for maintaining testosterone levels.

Nettle Urtica: Also known as “stinging nettle,” this traditional European herb is popularly used by mature men to support prostate health, urinary comfort and sexual function. Nettle might be good for the prostate because it blocks aromatase, an enzyme that turns testosterone into estrogen.(19) By blocking this conversion, nettle may help men keep their T-levels up and estrogen down, supporting an ideal manly ratio while assisting with urinary symptoms.

Siberian Ginseng: Also known as eleuthero, Siberian Ginseng is an “adaptogen” herb that strengthens the body’s resistance to stress. Only weak anecdotal evidence suggests Siberian Ginseng may raise T-levels in mice. Eleuthero’s presence in individual supplements and stacks is more likely related to its well-documented benefits for energy, mental sharpness, peak physical performance and stress resistance.(20)

Fenugreek: This ancient Indian spice is one of the oldest cultivated plants in the world. Research has suggested that a standardized fenugreek seed supplement improved sex drive and helped maintain peak blood testosterone levels.(21) Fenugreek has also been suggested to have anabolic muscle mass and stamina-enhancing effects that may help with other goals of testosterone boosting regimens.(22)

Botanical illustration of Fenugreek from the 19th century showing leaves, stems and seeds of a popular T-booster ingredient. As a testosterone supplements copywriter, I love using images like these.
Botanical illustration of Fenugreek from the 19th century showing leaves, stems and seeds of a popular T-booster ingredient. As a testosterone supplements copywriter, I love using images like these. Franz Eugen Köhler, Köhler’s Medizinal-Pflanzen, Public domain, via Wikimedia Commons

Vitamin D: Most Americans fail to get enough of the recommended daily allowance of this important vitamin, famous for supporting immunity and bone density. Paradoxically, we need more vitamin D with age, but it also gets harder to absorb and synthesize as we age. This might mean that many men are missing out on D’s T-boosting benefits: Human clinical research has shown regular D intake raises blood levels of free testosterone, bioactive T and total T.23 Look for the D3 form of the vitamin, which is easier to absorb.

D-Aspartic Acid: Also called DAA, this amino acid influences the production and release of hormones. Animal studies have suggested DAA triggers release of LH and growth hormone from the pituitary gland; in the testes, it promotes the formation and release of testosterone.24 DAA seems to be one of the more effective T-boosters, with a strong human study finding it raised testosterone levels by 160%.25 DAACC, which is the chelated form of DAA, may be easier for the body to absorb and utilize.

Luteolin: An antioxidant flavonoid, luteolin is found in many fruits and vegetables, as well as in Traditional Chinese Medicine herbs. Luteolin may be featured in T- boosters because it blocks the aromatase enzyme that converts testosterone into the female sex hormone, estrogen.26 Like nettle, luteolin helps men optimize T-levels and keep estrogen in check – which may help delay andropause and its related symptoms.

Boron: This mineral, popularly taken for bone strength and joint comfort, may also have testosterone benefits. One study found that boron raises T while significantly reducing estradiol, a female sex hormone related to estrogen. These results led researchers to proclaim it was “the first human study to show an increased level of free testosterone after boron consumption.”(27)

Vitamin K: Known for keeping calcium in the bones and out of the bloodstream, this essential vitamin is also found in the testes, where it promotes testosterone synthesis. Animal research has found that Vitamin K deficiency correlates with low testosterone production.(28) Vitamin K supplements appear to reverse this problem, boosting T-synthesis and helping restore healthy levels.(29) There are several vitamin K forms; K2 is believed to have the highest activity and strongest potency.

T-Booster Sell Sheet – Sample of Testosterone Copywriting in Sports Nutrition

SPORT T+: Multi-pathway T support for peak athletic performance + masculine health*

Ultramodern male testosterone upgrade for vitality, power and performance

SPORT T+ optimizes every stage of testosterone (T) production for a multi-pathway boost, then maintains robust T activity by fighting compounds that deactivate T.

Result: SPORT T+ keeps more free T circulating for longer – maxing-out androgen-driven benefits for strength, muscle building and more.

SPORT T+ nutrition technology features KSM-66®: Clinically shown to increase T by 17%, as well as promoting endurance, strength, muscle size and muscle recovery rate.

With additional research-backed support for stress resistance, focus and energy, KSM-66® is the ultimate ingredient for enhancing male athletic performance across hormonal, physical and cognitive pathways.

SPORT T+ is safe and legal, delivered in clean plant-based capsules.

Performance Lab® SPORT T+ to boost more testosterone than strength training alone.

Upgrade your masculine power, vitality, virility, athletic performance and more.

Designed for Performance

  • Optimizes testosterone (T) for muscle growth, muscle mass and athletic performance*
  • Promotes ideal androgen levels associated with masculine vigor, virility and muscle strength*
  • Sustains T by supporting Luteinizing Hormone (LH) and Follicle-Stimulating Hormone*
  • Protects T from diminishing effects of female hormones, stress and free radicals*

Healthy for Daily Use

  • Safe, legal support for healthy male T production in conjunction with strength training*
  • KSM-66® Ashwagandha: Organic Certified and clinically shown to increase T by 17%*
  • Moderate 300 mg dose of D-AA-CC for T maintenance; no cycling required
  • Clean, premium and plant-based nutrition; no artificial colors, fillers or pointless additives
  • Clean Testosterone Essentials: Zinc, Magnesium, Boron, Vitamins D and K
  • Ultramodern prebiotic-infused capsules made from pullulan (fermented tapioca)


Testosterone Essentials

SPORT T+ starts with key essential vitamins and minerals that are required for healthy testosterone production, but may be suboptimal in some men:

  • Zinc – Raw material forms T, regulates T release, maintains T depleted by exercise
  • Magnesium – Protects T from SHBG, helping sustain circulating free testosterone
  • Vitamin D – Research links D to significant increase of total T, bioactive T, and free T
  • Boron – Fights SHBG and estrogen; helps androgen DHT, Magnesium and Vitamin D
  • Vitamin K – Research suggests low K may limit T while supplemental K may raise T

Our cultured vitamins and minerals are complexed with absorption-enhancing cofactors that maximize their T support and masculine health benefits.

KSM-66® Ashwagandha, 300 mg

Ashwagandha is an Ayurvedic root herb traditionally used for physical and mental performance enhancement. Its active withanolides may help increase testosterone by:

  1. Bolstering resistance to the negative impact of stress on testosterone, including by blunting the release of stress hormone cortisol;
  2. Promoting the synthesis of LH and Follicle-Stimulating Hormone, which trigger T production;
  3. Providing antioxidant activity that protects serum testosterone as well as protecting the testes that produce T

SPORT T+ KSM-66® has been shown in human clinical research to:

  • Increase LH by 34%
  • Increase testosterone by 17%

Mucuna Pruriens (15% levodopa), 150 mg

Mucuna Pruriens is a male tonic herb that supplies levodopa (L-DOPA), an effective active ingredient for masculine health and testosterone production:

  1. L-DOPA stimulates the brain to release gonadotropin-releasing hormone (GnRH);
  2. GnRH signals the pituitary gland to produce LH;
  3. LH promotes increased testosterone synthesis in the testes

Mucuna may further support a masculine hormone body-state by acting as a mild inhibitor of the T-diminishing hormone prolactin while optimizing growth hormone. Research suggests Mucuna significantly increases T in men with low sperm count.

SPORT T+ Mucuna Pruriens is strong. Velvet bean seeds are 4.2% levodopa; SPORT T+ Mucuna Pruriens is 15% levodopa. One SPORT T+ serving supplies levodopa equivalent to 8.6 g of velvet bean.

D-Aspartic Acid Calcium Chelate (D-AA-CC), 300 mg

D-Aspartic Acid Calcium Chelate (D-AA-CC) is an amino acid that regulates sex hormones throughout the endocrine system. It supports testosterone production by:

  1. Helping pituitary gland produce growth hormone; LH and growth hormone;
  2. Supporting gonadotropin-releasing hormone (GnRH), LH and Follicle Stimulating Hormone (FSH);
  3. LH and FSH signal for increased production of testosterone

SPORT T+ D-AA-CC complexes DAA molecules with calcium chelate for enhanced absorption and easier digestion.

Luteolin (from orange fruit extract), 30 mg

Luteolin is a botanical antioxidant that promotes ideal testosterone levels by blocking aromatase, an enzyme that converts T into estrogen. This bioactivity is helpful for:

  • Stacking with D-AA-CC: Luteolin limits D-AA-CC’s female hormone activity while allowing its male hormone activity to work to the fullest effect
  • Men over 30: Luteolin helps regulate aromatase’s testosterone-to-estrogen conversion rate, which increases as men grow older and is linked to age-related T decline

Take SPORT T+ in conjunction with strength training and sport nutrition supplements to support healthy testosterone production and peak athletic performance.

SPORT T+ helps keep more testosterone circulating for a longer time. Take it to upgrade your male testosterone activity, muscle strength and full masculine power.


Who should take SPORT T+?

SPORT T+ is designed to be taken by men, only. This formula can help men of all ages, including the aging male, who may suspect they have T deficiency and are seeking to safely and naturally raise testosterone levels. SPORT T+ may assist with the secondary benefits of a more masculine hormonal status, including physical strength, muscle mass and recovery, helping to increase energy, weight management, body fat metabolism, sexual function and virility.

How do I take SPORT T+?

Take 2-4 capsules daily. For best results, take 1-2 capsules with your first meal of the day or before your workout, and then 1-2 capsules with your second meal or after your workout. For best results, SPORT T+ should be taken as part of an overall fitness regimen including strength training and cardiovascular exercise. These activities work in conjunction with SPORT T+ to raise testosterone levels higher than with supplementing alone.

Why does SPORT T+ not supply fenugreek?

Fenugreek is one of the common ingredients in natural testosterone boosters and virility supplements, and evidence suggests it may effectively support healthy T levels in men with testosterone deficiency. Part of the reason it works is by blocking 5-alpha-reductase that converts T into another hormone called Dihydrotestosterone (DHT), thereby sustaining circulating T levels. The problem: DHT is another important male sex hormone that works together with T. Fenugreek benefits for testosterone are offset by its potential to reduce masculine DHT.

SPORT T+’s 300 mg of DAA seems low compared to other testosterone boosters. Why is this?

A recent study suggested DAA is only effective for a short period of time at high doses at 1500 mg – 3000 mg, and can actually reduce testosterone at excessively high 6000 mg doses. SPORT T+’s conservative 300 mg dose of DAA as enhanced potency D-AA-CC is intended to maintain your testosterone level to promote endocrine system signaling over time, thereby eliminating the need for cycling.

Is SPORT T+ safe?

Like all our supplements, SPORT T+ is designed to be safe for daily use and long term health. SPORT T+ achieves clean health benefits and testosterone boosting results by using pure, potent ingredients that are dosed appropriately and in line with clinical research. Free of GMOs, gluten, soy, colorants, preservatives and other additives found in low-quality over the counter supplements, SPORT T+ is safe and beneficial for raising serum T, even with long-term use.

Is SPORT T+ legal?

Yes. SPORT T+ is a safe, natural and legal form of T supplementation. This is important because some testosterone boosters are not legal in all countries, while others may be banned by professional, amateur and collegiate SPORTs organizations. SPORT T+ ingredients are legal all over the world, and are tested for banned substances that may be present in other testosterone supplements.

*These statements have not been evaluated by the Food and Drug Administration. These supplements are not intended to diagnose, treat, cure or prevent any disease.

Contact Me Today!

Are you ready to take your testosterone supplement marketing to the next level?

Contact me today, and let’s work together to make your product shine in a competitive market. I am ready to rock as your on-call testosterone supplements copywriter.

Your success is my success, and together, we can achieve greatness! 💪🚀

Email me at

References from Testosterone Boosters Index content writing sample

  1. Zhen-Bao Zhang, Qing-Tao Yang. The testosterone mimetic properties of icariin. Asian Journal of Andrology. Volume 8, Issue 5 (September 2006) 8, 601–605.
  2. Teh CH, Abdulghani M, et al. Comparative X-ray and conformational analysis of a new crystal of 13alpha,21-dihydroeurycomanone with eurycomanone from Eurycoma longifolia and their anti-estrogenic activity using the uterotrophic assay. Planta Med. 2011;77: 128–132.
  3. Chan K-L, Low B-S, Teh C-H, Das PK. The effect of Eurycoma longifolia on sperm quality of male rats. Natural Product Communications. 2009;4(10):1331–1336.
  4. Ismai M. Eurycoma longifolia Jack in managing idiopathic male infertility. Asian Journal of Andrology. Volume 12, Issue 3 (May 2010) 12, 376–380.
  5. Afolayan AJ, Yakubu MT. Effect of Bulbine natalensis Baker Stem Extract on the Functional Indices and Histology of the Liver and Kidney of Male Wistar Rats. J Med Food 12 (4) 2009, 814–820.
  6. Yakubu MT, Afolayan AJ. Anabolic and androgenic activities of Bulbine natalensis stem in male Wistar rats. Pharm Biol. 2010 May;48(5):568-76.
  8. Liu TC, Lin CH. Effect of acute DHEA administration on free testosterone in middle-aged and young men following high-intensity interval training. Eur J Appl Physiol. 2013 Jul;113(7):1783-92.
  9. Kohut ML, Thompson JR. Ingestion of a dietary supplement containing dehydroepiandrosterone (DHEA) and androstenedione has minimal effect on immune function in middle-aged men. J Am Coll Nutr. 2003 Oct;22(5):363-71.
  10. Yamada T, Nakamura J. Effect of chronic L-dopa administration on serum LH levels in male rats. Toxicology. 1995 Mar 31;97(1-3):173-82.
  12. Symes EK, Bender DA, Bowden JF, Coulson WF. Increased target tissue uptake of, and sensitivity to, testosterone in the vitamin B6 deficient rat. J Steroid Biochem. 1984 May;20(5):1089-93.
  14. V. Cinar, Y. Polat, A. K. Baltaci, and R. Mogulkoc, “Effects of magnesium supplementation on testosterone levels of athletes and sedentary subjects at rest and after exhaustion,” Biological Trace Element Research, vol. 140, no. 1, pp. 18–23, 2011.
  16. Hunt CD, Johnson PE, et al. Effects of dietary zinc depletion on seminal volume and zinc loss, serum T concentrations, and sperm morphology in young men. Am J Clin Nutr July 1992 vol. 56 no. 1 148-157.
  17. Balunas M, Su B. Natural Products as Aromatase Inhibitors. Anticancer Agents Med Chem. 2008 Aug; 8(6): 646–682.
  19. Steels E, Rao A, Vitetta L. Physiological aspects of male libido enhanced by standardized Trigonella foenum-graecum extract and mineral formulation. Phytother Res. 2011 Sep;25(9):1294-300.
  20. Poole C, Bushey B. The effects of a commercially available botanical supplement on strength, body composition, power output, and hormonal profiles in resistance-trained males. J Int Soc Sports Nutr. 2010; 7: 34.
  21. S. Pilz, S. Frisch. Effect of Vitamin D Supplementation on Testosterone Levels in Men. Horm Metab Res 2011; 43(3): 223-225.
  22. Topo E, Soricelli A, D’Aniello A, Ronsini S, D’Aniello G: The role and molecular mechanism of D-aspartic acid in the release and synthesis of LH and testosterone in humans and rats. Reprod Biol Endocrinol 2009, 7.
  23. G. D’Aniello, S. Ronsini, T. Notari, N. Grieco, V. Infante, N. D’Angel, F. Mascia, M. Fiore, G. Fisher and A. D’Aniello, “D-Aspartate, a Key Element for the Improvement of Sperm Quality,” Advances in Sexual Medicine, Vol. 2 No. 4, 2012, pp. 45-53.
  24. Lu DF, Yang LJ. Inhibitory effect of luteolin on estrogen biosynthesis in human ovarian granulosa cells by suppression of aromatase. J Agric Food Chem. 2012 Aug 29;60(34):8411-8. doi: 10.1021/jf3022817. Epub 2012 Aug 20.
  25. Naghii MR, Mofid M. Comparative effects of daily and weekly boron supplementation on plasma steroid hormones and proinflammatory cytokines. J Trace Elem Med Biol. 2011 Jan;25(1):54-8.
  26. Shirakawa H, Ohsaki Y, Minegishi Y, Takumi N, Ohinata K, Furukawa Y, Mizutani T, Komai M. Vitamin K Deficiency Reduces Testosterone Production in the Testis through Down-Regulation of the Cyp11a a Cholesterol Side Chain Cleavage Enzyme in Rats. Biochim Biophys Acta. 2006;1760:1482–1488.
  27. Ito A, Shirakawa H. Menaquinone-4 enhances testosterone production in rats and testis-derived tumor cells. Lipids Health Dis. 2011; 10: 158.

Expert Weight Loss Supplement Copywriter

In the ever-evolving world of weight loss supplements, few aspects are as crucial to success as persuasive and compliant copywriting. For over two decades, I have had the privilege of leading copywriting campaigns for numerous weight loss nutrients and supplements.

In this article, I’ll delve into my extensive experience, highlighting my expertise in scientific research, FDA and FTC compliance, Amazon regulations, and the unique creativity that fuels my content writing. If you’re seeking a seasoned professional weight loss supplement copywriter to elevate your marketing, you’ve come to the right place.

Let’s embark on this journey together, exploring the art and science of weight loss supplement copywriting.

Before and After: 20 Years in Nutritional Supplement Copywriting

Before we dive into the intricate world of weight loss supplement copywriting, let me introduce myself. I am Pat Dougherty, the Natural Health Writer.

With over two decades of experience in the nutritional supplement industry, I’ve had the privilege of leading copywriting campaigns for a diverse array of weight loss nutrients and supplements. This extensive background has allowed me to fine-tune my skills, transforming me into a specialist in this niche.

If you are considering entering or expanding within this highly competitive and regulated weight loss supplement market, here’s why you should hire me as your supplement writer:

1. Extensive Experience in Weight Loss Supplements: With a proven track record spanning 20 years, I have deep expertise in the weight loss supplement industry. I understand the nuances of this market, including the latest trends, ingredients, and consumer preferences. My experience allows me to create content that resonates with your target audience and drives results.

2. Mastery of FDA and FTC Regulations: Navigating the complex landscape of FDA and FTC regulations is paramount in the weight loss supplement industry. I am well-versed in these stringent guidelines, ensuring that your marketing materials remain compliant while still effectively promoting your products. I can craft persuasive and compelling content that respects these regulations, minimizing your legal risks.

3. Ethical Marketing: I understand the importance of responsible and ethical marketing, especially when it comes to weight loss claims. I can help you create messaging that highlights the benefits of your products without making unrealistic promises or using deceptive tactics. This approach not only keeps you in compliance but also builds trust with your customers.

4. Scientific Credibility: Diet pills often require scientific backing to gain consumer trust. I have a solid understanding of scientific research and can effectively communicate the evidence supporting your products. Whether it’s clinical studies, ingredient efficacy, or safety profiles, I can translate complex data into compelling narratives that resonate with your audience.

5. Sales-Driven Content: My writing is not just informative but also sales-driven. I have a knack for crafting persuasive content that motivates potential customers to take action. Whether it’s through product descriptions, website copy, or marketing materials, I can help you achieve great sales results.

6. Customized Solutions: I recognize that each weight loss product is unique, and your marketing materials should reflect that distinctiveness. I can tailor my writing to highlight the specific features and benefits of your products, helping you stand out in a crowded marketplace.

7. Long-Term Success: My goal is to contribute to your long-term success in the supplement industry. I can work closely with your team to create a cohesive and effective content strategy that evolves with market trends and regulatory changes, ensuring your brand remains competitive and compliant.

Ways I can help

I have written about dozens of weight loss ingredients in supplements for dozens of different companies. Content marketing can be huge for making these products really move. Some examples of projects I have done in this arena include:

  • SEO-tuned blog articles to draw organic traffic
  • Front-and-back sell sheets for your products
  • Positioning, taglines, claims (just send me your supplement facts!)
  • Research and development of your supplement
  • Press releases, media kits, influencer swipe files
  • Diet pill reviews (click here for several examples)
  • Testimonial collection for success stories & social proof
  • Google ads, taglines, shelf talkers, social media posts


The Science Behind the Art: Deep Scientific Research

One of the cornerstones of effective weight loss supplement copywriting is a profound understanding of the scientific principles behind these products. My commitment to excellence has driven me to immerse myself in the realm of scientific research. I cut through all the noise. I diligently study clinical studies, peer-reviewed journals, and the latest advancements in the field to ensure that every word I write is backed by credible scientific evidence.

Translating Complex Research into Understandable Content

A key challenge in weight loss supplement copywriting is translating complex technical language from research studies into marketing content that’s accessible to everyone. I take pride in my ability to bridge this gap seamlessly, and explain products flawlessly. My writing effortlessly transforms intricate scientific data into compelling narratives that captivate and educate consumers, making them feel confident in their supplement choices to lose weight.

Regulatory Navigation: FDA, FTC, and Beyond

The supplement industry is rife with regulations from government bodies worldwide, making compliance a top priority. My extensive experience has equipped me with a deep understanding of FDA and FTC regulations, as well as compliance with platforms like Amazon, which has its own stringent rules for supplement marketing.

Ensuring FDA Compliance: The Food and Drug Administration (FDA) in the United States sets strict guidelines for supplement claims and labeling. Navigating these regulations is no small feat, but my years of experience have provided me with an insider’s perspective on how to craft persuasive messaging while adhering to FDA guidelines. This ensures that your marketing materials not only drive sales but also remain in compliance. I consider FDA writing a specialty.

FTC Compliance: Ethical Marketing Practices: The Federal Trade Commission (FTC) is vigilant in protecting consumers from deceptive marketing practices as they strive to lose weight. I firmly believe in ethical marketing and can help you create content that promotes the benefits of your diet pills and fat burners without making unrealistic promises. This approach not only keeps you on the right side of the law but also builds trust with your customers.

Amazon’s Strict Regulations: Selling supplements on Amazon comes with its own set of challenges due to the platform’s strict regulations. From listing optimizations to reviews and advertising, I am well-versed in the intricacies of Amazon’s policies. I can guide you through the process, ensuring your products not only rank well but also meet Amazon’s compliance standards.

The Power of Compelling Storytelling

While compliance with regulations is non-negotiable, the art of persuasive storytelling is where the magic happens. My unique creativity as a content writer allows me to create narratives that resonate with your target audience. Whether it’s through product descriptions, blog posts, or social media content, I know how to craft extremely effective stories that engage and drive sales.

This is a storytelling weight loss copywriting example taken from a custom third-party publication (mini-magazine) I produced

The Customer Journey

Effective copywriting takes consumers on a journey, from identifying a problem to discovering the solution—your healthy weight supplement. I understand the psychology of consumer decision-making as they work to lose weight. I use this understanding to create content that guides potential customers through this journey, ultimately leading them to choose your product.

Building Trust and Credibility

In the age of information overload, trust and credibility are invaluable. I can help you establish your brand as a reliable source of health information. By delivering consistent, authoritative content, we can position your company as a trusted advisor in the world of weight loss.

Weight Loss Supplement Copywriter – Tips to Help You WIN

Weight loss is an extremely sensitive category when it comes to making any claims, especially in the context of dietary supplements. Concepts related to “fat burning” “reducing” or “losing” excess pounds may raise risk of FDA scrutiny.

A key phrase to keep in mind is “helps to support healthy weight management.”

You may choose more aggressive marketing than this, but if you want to stay extremely conservative, that is more the tone you must take. As a bonus, consider pairing any “helps you lose weight” claims with a qualifier like “as part of a healthy diet and exercise program.”

While we’re at it, remember the importance of the word “helps.”

Dietary supplements cannot cause weight loss. Rather, they are designed to complement healthy eating and fitness regimens. Your marketing copy should describe this angle. But your imagery can, as well. Rather than the “after” image, consider the journey: Imagery conveying regular exercise, the gym, muscle building, fitness efforts, healthy eating images, etc.

Storytelling is Key to Success

Some nutrients that help people lose weight have rich histories that are great for storytelling. This is important in the somewhat restrictive diet industry where it is challenging to talk in detail about how to lose weight. When you cannot make big claims, you can tell stories. African mango, green tea extract, green coffee bean, 5-HTP… all of these diet pill ingredients are fascinating in their own right. Telling the whole story can be a key benefit to your marketing efforts.

Be sure to use credible references to cover your claims.

In addition to keeping claims respectful, consider backing them with strong references. For example, if you are selling a fiber supplement for weight loss, you can make claims about appetite satisfaction and reducing caloric intake. You can make these points even stronger by referencing a source like this one from the National Institutes of Health, a credible .gov site that’s making the same point that you wish to make about your fiber product.

A small selection of diet pill ingredients I’ve written about:

a cup of brewed matcha green tea, which I have written about as a weight loss supplement copywriter

  • Garcinia cambogia (hydroxycitric acid [HCA])
  • Raspberry ketones
  • Conjugated linoleic acid (CLA)
  • White kidney bean
  • Konjac root
  • Hoodia
  • Green coffee bean
  • Chromium picolinate
  • African mango
  • Coleus forskohlii
  • Apple cider vinegar
  • Caffeine

I’ve also written extensively about major diet pill brands, including Slimvance, Hydroxycut and more.


As a weight loss supplement copywriter, my success is a delicate balance of science and art. With over 20 years of experience leading campaigns for a wide range of weight loss products, I bring a unique blend of expertise and creativity to the table. My commitment to deep scientific research, strict regulatory compliance, and the power of persuasive storytelling sets me apart as the go-to professional in the industry.

If you’re ready to take your supplement marketing to new heights, reach out to me today.

Let’s collaborate to create content that not only drives sales but also builds trust and credibility with your audience. Together, we’ll make your brand shine in this dynamic and competitive landscape.

In summary, my extensive experience, expertise in regulatory compliance, and commitment to ethical marketing make me the ideal partner for your weight loss supplement venture. I have a proven record of helping clients achieve remarkable sales while maintaining responsible and compliant marketing practices.

I would be thrilled to discuss how my skills can benefit your organization further. Let’s connect and explore how I can help you thrive in the highly competitive world of diet pills.

Contact me today!

If you’re a company selling supplements seeking a seasoned professional weight loss copywriter to spearhead your marketing efforts, look no further. Good copywriting can take you to the promised land.

My extensive experience, scientific expertise, regulatory knowledge, and creative flair make all the difference. Together, we can craft compelling narratives that drive sales, all while adhering to strict regulations and maintaining the highest ethical standards.

Contact me today to discuss how I can help you unlock the full potential of your weight loss products.

I stand ready to assist as you weight loss supplement copywriter. Let’s embark on this journey together and make your brand a dominant force in the competitive world of nutritional health supplements, muscle and fitness, and the weight loss industry overall.

Olive Supplement Copywriting – 2 Marketing Examples

Interested in upping your marketing on olive supplements? I, the Natural Health Writer, am here to help with this article on olive supplement copywriting. Read on for tips and examples on how to market your olive-based dietary supplements.

In my career I have written about a few different olive-based dietary supplements. Today, I will be sharing a couple of my samples as an olive supplement copywriter.

The first I am sharing is for ProHealth: A content marketing blog article focusing on a product featuring the branded ingredient Olea25™. (You can read more about my dietary supplement blog writing services right here.)

The second example is a more direct olive supplement copywriting piece done for the Asian natural health company Cosway, for a branded ingredient (Hidrox).

As I read these samples, I see nutritional supplement storytelling at its finest. I explain mechanisms of action and benefits in easy-to-understand terms.

I also introduce a concept many olive marketers are missing: That olive supplements are, in fact, quite eco-friendly. Some turn olive industry waste products into highly powerful antioxidant supplements.

Ready for the samples? Let’s get to it!

Olive supplement copywriting - a photo of fresh olives next to a bottle of olive extract

Olive Supplement Copywriting Example 1: Content Marketing Blog Article

Olea25™ Olive Hydroxytyrosol Hits Astonishing 68,000+ ORAC Antioxidant Value

The Mediterranean Diet is associated with heart health, beautiful skin, flexibility, youthfulness and longevity. In fact, Mediterranean populations—Greeks and Italians in particular—may have among the highest life expectancies and the lowest incidence rates of all-cause mortality in the world.1 Olives and olive oil, which are widely consumed among these populations, supply potent nutritional compounds that may help contribute to the remarkable health of Mediterranean citizens.

Traditionally, olives’ health-supportive activities were attributed to their content of oleic acid, also known as an Omega-9 fatty acid.2 However, some researches now suggest that olives’ health-promoting biological activities may be more attributed to polyphenols: Powerful inflammation-soothing antioxidant compounds that appear to promote health across many body systems:3

Polyphenols seem to hold great promise for wellness. And now, research is zeroing in one olive-sourced polyhenol in particular—hydroxytyrosol—because it seems to supply even greater nutritional support for both daily and long-term vitality. Olea25™ is a patented form of hydroxytyrosol that is designed to concentrate the polyphenol’s activity, potentially enhancing its nutritional support even further.

Hydroxytyrosol: The Most Important Phenol Ever Discovered?
Polyphenols are present in many fruits and vegetables. Hydroxytyrosol, however, is exclusively found in olives.4 In fact, hyroxytyrosol comprises 50% of the total phenolic content found in olives. It has the highest antioxidant activity of all the phenols found in olives, and appears to be well-absorbed in humans.5 Among hundreds of polyphenols in nature, hydroxytyrosol has emerged as one of the most promising for human health applications for its distinct biological properties:

  • Hydroxytyrosol is considered to be one of the most powerful plant antioxidants ever discovered, with a staggering 68,000 ORAC value: 15X more powerful than green tea and 3X more powerful than CoQ10.6
  • Hydroxytyrosol, a tiny molecule that is fat- and water-soluble, appears to be rapidly absorbed, distributed and metabolized in animal tissues– so its antioxidant and inflammation-modulating biological activities can reach and support many different body systems.7
  • Due to its small molecular size, Hydroxytyrosol is also one of the few antioxidants that can cross the blood-brain barrier; its beneficial activities appear to extend to brain health.7

Here’s the challenge: Olives and olive oil are a source of hydroxytyrosol, but let’s face it, they are heavy, dense foods. In fact, just one ounce of olive oil contains 250 calories and over 28 grams of fat!8 Plus, one ounce wouldn’t be nearly enough to provide beneficial levels of hydroxytyrosol.

“Olive” the benefits without “Olive” the fat and calories
In a significant nutritional advancement, some supplement manufacturers are now isolating hydroxytyrosol from olives and presenting it as a standalone compound—enabling them to supply an intensive dosage without the calories and fat of dietary olives and olive oil. By dramatically raising intake of olives’ “active ingredient” in this way, manufacturers may realize hydroxytyrosol’s full potential benefits. Let’s take a look into what those benefits might be.

Cardiovascular Health
Research has shown that those who followed a Mediterranean-style diet, including intake of olives and olive oil, appeared to have a 50% to 70% lower risk of recurrent heart concerns when compared with those who followed a diet that closely matched the American Heart Association’s (AHA) Step–I diet.9

Hydroxytyrosol may contribute to this heart-healthy diet through a few mechanisms:

  • Hydroxytyrosol has been shown to strongly inhibit the oxidation of LDL (“bad”) cholesterol. Oxidized LDL is believed to raise risk for cardiovascular health concerns.10
  • Animal studies suggest hydroxytyrosol may help to maintain blood triglycerides and cholesterol levels already within normal range, while also promoting HDL (“good”) cholesterol levels.11
  • Hydroxytyrosol may help inhibit blood “stickiness” while blocking inflammatory signals that irritate blood vessels. These activities may support flexible arteries and clear circulation.12,13

Brain Health
Not all antioxidants can cross the blood-brain barrier, but hydroxytyrosol is capable of entering the brain.14 This means hydroxytyrosol can leverage its potent antioxidant activity within our gray matter, working to protect brain cells against the free radical-induced damage that has been implicated in a range of neurodegenerative conditions.15 Hydroxytyrosol has also been suggested to be especially effective at neutralizing peroxynitrite, a type of free radical that is believed to directly influence the onset of age-related cognitive decline.16

Joint Health
One animal study found that olive oil that was enhanced with hydroxytyrosol appeared to promote joint flexibility and comfort. In particular, the study suggested hydroxytyrosol seemed to reduce bone breakdown and bone spurs while soothing connective tissue swelling—biological activities that seemed to combine to promote healthy joint function. Researchers concluded that hydroxytyrosol may help with the acute and ongoing inflammation associated with joint aches and stiffness.17

Skin Health
UVB rays from sunlight can unleash free radicals in skin that may cause photodamage: “accelerated aging” changes seen in the appearance of wrinkles, fine lines, sagging and spotting. These skin changes may also be associated with other more serious skin health concerns.18 Hydroxytyrosol has been suggested in some research to reduce UVB ray-induced DNA damage to human skin cells, a result that led research to suggest it may have “significant protective ability” against photodamage to skin.19

Did you know? Hydroxytyrosol may be a “green” nutritional supplement ingredient.
For thousands of years, the olive oil production process would discard olive juice as a “waste.” As it turns out, olive juice is an incredibly rich source of hydroxytyrosol. Now, what was previously treated as a throwaway byproduct has become a valued source of potent antioxidant nutrition—making hydroxytyrosol a “sustainable” nutritional supplement that’s good for the planet, too.

How to get Hydroxytyrosol?
Consider ProHealth Hydroxytyrosol Extreme Featuring Olea25™
Olive oil supplements and olive leaf supplements supply hydroxytyrosol, but some of these products may have potency limitations. Olea25™, a hydroxytyrosol ingredient manufactured by Certified Nutraceuticals, Inc. using patent-pending production and purification processes, may offer advantages as presented in ProHealth Hydroxytyrosol Extreme:

  • Olea25™ is standardized to supply 25% hydroxytyrosol content, assuring a minimum of 25 mg of “active ingredient” is present in each vegetarian Hydroxytyrosol Extreme capsule
  • Regular olives supply a compound called oleuropein which must be converted in the body into hydroxytyrosol. Olea25™ is pre-converted so no Oleuropein is present, only hydroxytyrosol
  • Olea25™ is manufactured from a superior quality hydroxytyrosol source: Cultivated organic olive leaves
  • Olea25™ is potent: One 100 mg capsule supplies the equivalent hydroxytyrosol found in one liter of extra virgin olive oil—helping bring you concentrated olive nutrition without all the fat and calories

Manufactured to high quality standard by ProHealth, Hydroxytyrosol Extreme featuring Olea25™ may be an ideal supplement for supporting the many whole-body wellness benefits associated with this promising olive-derived natural compound.

Olive Supplement Copywriting Example 2: Sell Sheet

Nn Olive Essence
Whole-food Organic Olive Juice Extract

Are you…
– Seeking olive oil’s health benefits…without the fat & calories?
– Seeking a new way to support clear, youthful-looking skin?
– Seeking safe, natural support for inflammatory skin problems?

Nn Olive Essence is Your One-Stop Skin Health Solution!
Clinical evidence suggests that Nn Olive Essence may help to:

– Promote smooth, glowing, youthful-looking skin*
– Protect against sun damage/premature aging of skin*
– Minimize the appearance of wrinkles*
– Lighten dark spots and promote balanced skin tone*
– Reduce age spots and liver spots*
– Ease the discomfort of inflammatory skin problems*
– Maintain skin hydration and elasticity*
– Promote healthy aging throughout the body*

Mediterranean Health Secret:
The Mediterranean diet is associated with healthy, youthful looking-skin  despite the region’s ever-blazing sunshine! Antioxidant polyphenols found in olives account for this remarkable skin health.

Hydroxytyrosol may be olives’ most exciting polyphenol.

In fact, recent independent studies suggest hydroxytyrosol may be the most powerful antioxidant ever discovered – offering unprecedented anti-aging support.

HIDROX™ Natural Mega-Antioxidant Blend
Nn Olive Essence is made with HIDROX™, a blend of hydroxytyrosol and other olive polyphenols in their naturally-occurring ratios.

By mirroring nature’s perfect polyphenol formula, Olive Essence is rapidly recognized, absorbed and circulated in the blood.

Supercharged with HIDROX™, Olive Essence takes olives’ life-enhancing, time-tested health benefits for the skin, heart, joints, brain and more to an exhilarating new level!

Nn Olive Essence’s HIDROX™ is:

  • 2011 Winner of NBT’s Outstanding Application in Health Management Award!
  • Extracted from 100% organic olives grown in California… Solvent-free, safe and natural!
  • Environmentally friendly and sustainable. Good for the planet… and your health!


  1. Dontas AS. Mediterranean diet and prevention of coronary heart disease in the elderly. Clin Interv Aging. 2007 Mar; 2(1): 109–115.
  2. Granados-Principal S. Hydroxytyrosol: from laboratory investigations to future clinical trials. Nutr Rev. 2010 Apr;68(4):191-206.
  3. Rafehi H1, Ververis K, Karagiannis TC. Mechanisms of action of phenolic compounds in olive. J Diet Suppl. 2012 Jun;9(2):96-109.
  4. Fabiani R. Production of hydrogen peroxide is responsible for the induction of apoptosis by hydroxytyrosol on HL60 cells. Mol Nutr Food Res. 2009 Jul;53(7):887-96.
  5. Raederstorff D. Antioxidant activity of olive polyphenols in humans: a review. Int J Vitam Nutr Res. 2009 May;79(3):152-65.
  7. D’Angelo S. Pharmacokinetics and Metabolism of Hydroxytyrosol, a Natural Antioxidant from Olive Oil. DMD November 1, 2001 vol. 29 no. 11 1492-1498.
  9. de Lorgeril M, et al. Mediterranean diet, traditional risk factors, and the rate of cardiovascular complications after myocardial infarction: final report of the Lyon Diet Heart Study. Circulation. 1999 Feb 16; 99(6):779-85.
  10. Aruoma O. Effect of Hydroxytyrosol Found in Extra Virgin Olive Oil on Oxidative DNA Damage and on Low-Density Lipoprotein Oxidation. J. Agric. Food Chem., 1998, 46 (12), pp 5181–5187.
  11. Jemai H, et al. Hypolipidimic and antioxidant activities of oleuropein and its hydrolysis derivative-rich extracts from Chemlali olive leaves. Chem Biol Interact. 2008 Nov 25;176(2-3):88-98.
  12. Anna Petroni, et al. Inhibition of platelet aggregation and eicosanoid production by phenolic components of olive oil. Thrombosis Research, April 15, 1995, Volume 78, Issue 2, Pages 151–160.
  13. Gonzales-Correa JA, et al. Effects of Hydroxytyrosol and Hydroxytyrosol Acetate Administration to Rats on Platelet Function Compared to Acetylsalicylic Acid. Agric. Food Chem., 2008, 56 (17), pp 7872–7876.
  14. Wu YT, et al. Measurement of free hydroxytyrosol in microdialysates from blood and brain of anesthetized rats by liquid chromatography with fluorescence detection. J Chromatogr A. 2009 Apr 17;1216(16):3501-7.
  15. Schaffer S, et al. Hydroxytyrosol-rich olive mill wastewater extract protects brain cells in vitro and ex vivo. J Agric Food Chem. 2007 Jun 27;55(13):5043-9. Epub 2007 May 27.
  16. Torreilles F. Neurodegenerative disorders: the role of peroxynitrite. Brain Res Brain Res Rev. 1999 Aug;30(2):153-63.
  17. Silva S, et al. Protective effects of hydroxytyrosol-supplemented refined olive oil in animal models of acute inflammation and rheumatoid arthritis. J Nutr Biochem. 2015 Apr;26(4):360-8.
  19. Guo W. The protective effects of hydroxytyrosol against UVB-induced DNA damage in HaCaT cells. Phytother Res. 2010 Mar;24(3):352-9.

Ahoy again!

I do hope you enjoyed these olive supplement copywriting samples. If you would like to work together on marketing your olive supplements (or any other supplements!) please do contact me. Thanks!

Sports Nutrition Copywriter – Clean, Compliant, High-Converting Content

Looking to hire a sports nutrition copywriter? You’re in the right place. My name is Pat, a.k.a. the Natural Health Writer. And I’ve written up hundreds of sports nutrition products over the course of my 20+ year career in the nutritional supplement industry.

In this post, I am going to share some samples of my sports nutrition copywriting. If you are seeking a sports nutrition copywriter and would like this type of content for your brand, please do contact me anytime to schedule a chat.

How can I benefit your brand as a sports nutrition copywriter? Some ideas:

  • Blog posts. Imagine a content machine cranking out amazing articles about your products and the sports nutrients contained within them. Demand for blog articles is skyrocketing for a LOT of reasons, including SEO traffic and consumer education.
  • Product claims
  • Press releases
  • Video scripts
  • Amazon product listings (that are accepted easily because they are compliant!)
  • Sell sheets and high-converting web pages
  • Advanced usage guidelines
  • eBooks
  • Label copy
  • Pretty much everything else you can imagine!

Performance Lab® SPORT Stack™ Copy

For my sports nutrition copywriting sample, I am choosing a piece with a rather high degree of difficulty.

The client in this case had six sports nutrition supplements. To start, I wrote in-depth sell sheets for each one.

They included taglines, claims, positioning, research, calls-to-action, etc. Basically, the whole enchilada for each individual athletic supplement. It was a large and challenging undertaking…. but that was the easy part.

The client was intent on maximizing sales by pushing “stacking” of supplements.

What we needed, therefore, was an overarching sell sheet that detailed not just each supplement, but also how they complemented each other and synergized with each other. As a sports nutrition writer, this required some savvy strategy.

The goal: A consumer would, with one click, buy all six supplements at once! This would multiply revenue for the brand AND deliver superior fitness results for the consumer.

Of course, realizing this goal was a tall order. It required a lot of clever connections across multiple supplements, a ton of scientific research, and good educational language explaining how it all works together — and why consumers would be bananas not to buy everything all at once.

  • Note: I didn’t stop with this brand’s sports nutrition formulas. At the end of the document, I included how several of their other products could be “stacked” with the sports formulas for even greater results.

Standard health and fitness copywriters may be great at communicating training regimens, but they often lack the nutritional supplement copywriting expertise required for a project of this scope.

The final product was called the SPORT Stack. Behold, here it is… my sports nutrition copywriter sample follows.

Performance Lab® SPORT Stack™

World’s most sophisticated sport nutrition stack – designed to perform.

All-in-one superstack for peak athletic performance

  • Universal athletic enhancement*
  • Strength, endurance, power & intensity*
  • Muscle energy, growth, repair & recovery*

Upgrade Yourself® with Performance Lab® SPORT Stack™

One ultramodern sport nutrition program for all your athletic goals

Performance-enhancing sport nutrients work best when combined strategically and taken every day, over time. Including rest days.

But this regimen can be inconvenient, imprecise and expensive.

SPORT Stack™ is your ultimate solution: Six Performance Lab® SPORT formulas combined into one complete, convenient program with all the sport nutrition you need for peak athletic performance.

Adaptable to any fitness goal, requirement or skill level, SPORT Stack™ is:

  1. Protein: Organic brown rice protein for clean muscle nourishment
  2. Carb: World’s fastest-acting, longest lasting muscle fuel
  3. BCAA: Performance enhancer + muscle builder in clean, convenient capsules
  4. Pre: Ultramodern stim-free athletic performance supercharger
  5. Post: Muscle-restoring sport nutrition for recovery and healthy gains
  6. Maintain: Rest day muscle recharger: 12-hours’ steady anabolic nourishment

Designed for Performance

  • Fuels and energizes muscles to supercharge strength, power and athletic performance*
  • Buffers muscles to increase reps and extend time to exhaustion*
  • Boosts circulation during exercise to supply muscle-pumping oxygen, fuel and nutrition*
  • Reloads, rehydrates, protects and soothes muscles immediately after exertion*
  • Helps stimulate the growth factors and stem cells that initiate muscle development*
  • Nourishes and powers anabolic bioactivities for maximum lean muscle gains*
  • Accelerates muscle recovery, helping you return to athletics faster and stronger*
  • Amplifies all fitness program results: Strength, power, speed, endurance and more*

Healthy for Daily Use

  • Sustained rest day nourishment for healthier muscle repair and growth*
  • Supports consistent daily muscle loading required for peak athletic performance*
  • Helps bolster immune system against challenges related to gym and training*
  • 100% clean: Premium nutrients, natural flavors and natural additives only. You won’t increase your synthetic load as you take more formulas
  • Caffeine free. Add on Stim precision-dose caffeine for healthy stimulation if desired
  • Clean capsules: Plant-based, prebiotic-infused NutriCaps® from pullulan (fermented tapioca)
  • Clean powders: Naturally flavored and sweetened, no artificial colors or preservatives
  • Sport nutrition technology from Creapure® pH10, CarnoSyn®, Setria®, AjiPure®, KarboLyn®, NutriGenesis®

(Note: The sports nutrition copywriter must have a strong grasp of reasonable claims and dynamic product features. This is just another sports nutrition writer skill in my set that delivers big benefits to my valued supplement brand clients.) 

Performance Lab® Curated, Combined and Designed to Perform.

In conjunction with your fitness program, Performance Lab® SPORT Stack™ helps you achieve maximum muscle and athletic enhancement with one easy-to-use program.

Performance Lab® SPORT Stack™ supplies 14 research-backed sport nutrients

  1. Protein
  2. Carbohydrate
  3. BCAA
  4. L-Citrulline
  5. L-Glutathione
  6. L-Glutamine
  7. Creatine
  8. Beta Alanine
  9. Maritime Pine Bark
  10. Coconut Sugar
  11. Himalayan Pink Salt
  12. Pomegranate
  13. Iron
  14. Potassium

As 6 unique Performance Lab® SPORT formulas – effective solo, even better stacked together

  1. SPORT Protein
  2. SPORT Carb
  3. SPORT Pre
  4. SPORT Post
  6. SPORT Maintain

Precision-designed to interlock perfectly as ONE master stack for peak athletic performance

  • Enhanced strength and power
  • Extended physical endurance
  • Amped-up mind/body intensity
  • Improved competitive performance
  • Accelerated muscle recovery
  • Massive lean muscle gains
  • Soothing muscle comfort
  • Optimized body composition

Performance Lab® SPORT Stack™ Strategy

To achieve the greatest fitness gains with the fewest products, Performance Lab® curates the best research-backed ergogenics and combines them strategically in SPORT Stack™ for performance-amplifying synergy:

Maximum Muscle Energy: Supercharge in Action, Recharge at Rest

Creatine + BCAA + Carbohydrate + Himalayan Pink Salt + Coconut Sugar + Iron

Muscle energy powers athletic performance and anabolic activity. SPORT Stack™ supplies the fuel and the spark: Carbohydrate optimized with salt and sugar transporters that absorbs fast and lasts 2 hours, plus sport nutrient cell-chargers to maintain energy output during exertion and reload depleted muscles during downtime.

Athletic Performance Enhancers: Strength, Endurance and Intensity

Protein + Carbohydrate + Creatine + Beta Alanine + BCAA + Maritime Pine Bark

Athletes only advance via progressive overload: One more rep, one mile longer, one second faster. SPORT Stack™ helps by buffering muscles from failure-inducing acids, blocking fatigue, enhancing oxygen utilization and promoting circulation. Result: Peak physical performance to achieve the greatest possible athletic advancement.

Athletic Circulation: Oxygenate, Fuel, Nourish and Detoxify Muscles

L-Glutathione + L-Citrulline + Maritime Pine Bark

Healthy blood flow delivers oxygen, fuel and nutrition to muscles for optimal energy, performance and recovery; as well as helping to clear fatigue-inducing, protein-damaging waste away from muscles. SPORT Stack™ includes ultramodern nitric oxide boosters that relax blood vessels and promote healthy muscle circulation.

Advanced Hydration: Convenient Sports-Drink-In-A-Capsule Designs

Himalayan Pink Salt + Potassium + Carbohydrate + NutriCaps® + Water

Hydration maximizes athletic performance, reduces cramps and improves recovery. SPORT Stack™ helps with sports-drink-in-a-capsule innovations: Electrolytes and trace minerals that rehydrate the body when taken with water. Plus, SPORT Stack™ carbohydrate absorbs so quickly it pulls fluids in its wake, further enhancing hydration.

Accelerated Recovery: Efficiently Restore, Repair and Reload Muscles

Protein + Carbohydrate + Creatine + BCAA + Pomegranate + Iron

SPORT Stack™ starts replenishing muscles as soon as you finish working out, then continues into the next day – nourishing for growth and repair, soothing aches and recharging energy. SPORT Stack™ helps accelerate and enhance your physical recovery so you can return to athletics faster and stronger.

Robust Muscle Growth: Anabolic Stacks for Maxed-Out Size and Strength

Protein + Carbohydrate + BCAA + Creatine + L-Glutamine

In addition to powering muscle growth, SPORT Stack™ initiates athletic development by stimulating growth hormones, raising nitrogen, signaling muscle stem cells and sparking muscle protein synthesis (MPS). SPORT Stack™ clean protein and amino acids then feed muscle with building blocks required for maximum gains.

Sérgio Raul Abreu, CC BY-SA 3.0, via Wikimedia Commons

SPORT Stack™ Sport Nutrient Synergy

SPORT Stack™ features sport nutrients that have demonstrated synergistic effects in human research:

SPORT Stack™ Combos – Research-Backed Synergies

Protein + Carbohydrate

  • Faster carbohydrate uptake into muscle
  • Greater muscle protein synthesis after exercise
  • Accelerated restoration of muscle energy stores

Beta Alanine + Protein + Carbohydrate

  • Enhanced carnosine muscle-loading activity
  • Shifts metabolism from catabolic to anabolic

Creatine + Protein + Carbohydrate

  • Greater muscle growth, size and strength
  • Boost muscle creatine retention by 25%

Protein + Creatine

  • Improved muscle strength and power

L-Glutamine + L-Citrulline

  • Muscle nitric oxide boost that lasts 2X as long

L-Citrulline + BCAA

  • Citrulline improves utilization of BCAA

L-Citrulline + Maritime Pine

  • Relaxes blood vessels and promotes blood flow better together

(Note: If you are ready to call me out, please press pause! I know that “synergy” is a forbidden concept when it comes to FDA writing for supplements. But in this case, the client wanted to included the concept, so I complied.)

Ultramodern Sport Nutrition Technology

SPORT Stack™ elevates all its ingredients by curating today’s most advanced sport nutrient forms that are cleaner, more powerful, and more effective than anything ever developed.

With SPORT Stack™, you get all of today’s greatest sport nutrients in one range:

Ultramodern sport amino acids, minerals and vitamins: Clean, absorbable and effective

The first clean vegan protein powder clinically shown to build muscle as effectively as whey protein

The fastest-acting, longest-lasting carbohydrate muscle fuel ever developed

Setria® Performance Blend
Nitric oxide-boosting combo shown in research to help build and maintain lean muscle mass

CarnoSyn® and SR CarnoSyn®
Instant and sustained carnosine muscle-loading for enhanced athletic performance and recovery

Creapure® pH10
99.5% pure Creatine, pH-balanced to boost bioavailability and supercharge strength

Packs the muscle-protective antioxidant activity of an entire pomegranate into just 100 mg

Pure, premium muscle-building amino acids made with eco-friendly Ferment-A-Pure technology

Himalayan Pink Salt
Prized sport nutrition ingredient supplies a natural complex of trace minerals and electrolytes

Maritime Pine Bark Extract
Muscle-protective super-antioxidant and circulation-booster; strongest potency on the market

(Note: As a sports nutrition copywriter of some esteem, I have advanced knowledge of today’s leading branded ingredients for athletic supplements. This is important for the industry, and will only rise in demand in coming years.)

Ultraclean Performance Lab® Design

With other sport nutrition stacks, increasing the number of formulas you take may multiply your intake of artificial colors, preservatives, flavors and additives.

Performance Lab® SPORT Stack™ is 100% clean.

  • No artificial colors, no preservatives, no GMO, no soy and no synthetic additives of any kind
  • NutriCaps® delivery: Revolutionary clean vegan-friendly capsule technology made from pullulan (naturally fermented from tapioca) and infused with prebiotics
  • SPORT Protein and SPORT Carb powders’ delicious chocolate flavor is 100% natural, from organic cocoa, vanilla and Ceylon cinnamon; naturally sweetened with organic yacon root, monk fruit and stevia

Whether you take a lot of SPORT Stack™ or a little, your synthetic additive load remains zero.

The smartest sport nutrition stack ever developed.

Stacking sport nutrition supplements from multiple brands is unpredictable. SPORT Stack™ performs better with sport nutrition supplements that are designed to go together.

Stacking with other brands

  • Haphazard dosages across multiple products; sometimes too much, sometimes too little
  • May create overlaps where there are redundant or antagonistic ingredients
  • Often include synthetic additives that accumulate as you take more products in a stack
  • Needlessly elaborate and bloated formulas; wasteful, inefficient designs
  • Expensive!
  • Caffeine may be present in one large megadose or in smaller doses across multiple products that add up to performance-diminishing overstimulation
  • Unknown variables when combining several formulas from several brands may lead to side effects

Performance Lab® SPORT Stack™

  • Precise dosages across multiple products, designed to combine for a specific set of athletic benefits
  • No overlaps. Each ingredient is purpose-driven, all are curated and combined to work better together
  • No synthetic additives, ever.
  • Streamlined formulas: As much sport nutrition as required for athletic advancement, no more
  • Cost-effective!
  • Caffeine-free by design. Optional Performance Lab® Stim stacks seamlessly with SPORT Stack™, delivering performance-enhanced caffeine in precise 50 mg doses
  • Consistent and clean stack, expertly combined and designed to perform with excellent tolerability

Performance Lab® SPORT Stack™ supplies the best sport nutrient combinations known to science in the most convenient format ever developed.

Performance Lab® SPORT Stack™ Formulas

SPORT Protein
World’s cleanest muscle-boosting protein powder
Oryzatein® Certified Organic Brown Rice [Oryza sativa] Protein Concentrate)

SPORT Protein is SPORT Stack™’s foundation formula for muscle strength and growth. It features the greatest sport protein ever developed, Oryzatein®: An ultramodern, vegan-friendly rice protein clinically shown to build muscle as effectively as whey, with leucine that absorbs 30% faster.

  • Enhances muscle strength, power, endurance and overall athletic performance
  • Promotes healthy muscle recovery and robust muscle growth
  • Helps support natural appetite control and weight management
  • Amplifies ultimate results of all muscle-building and general fitness programs

SPORT Protein Oryzatein® is also the world’s cleanest protein, made with Hexane-free extraction and low-heat technology that improves stability and taste. It is 100% naturally flavored with organic cocoa, vanilla, cinnamon yacon monk fruit and stevia for a delicious shake sensation you can look forward to every day.

World’s fastest-acting, longest-lasting muscle fuel
KarboLyn®, Himalayan Pink Salt, Organic Coconut Sugar

Carbohydrate is crucial muscle fuel for athletic performance and development. That’s why SPORT Stack™ SPORT Carb features ultramodern KarboLyn® – a bioengineered 2-in-1 simple/complex carb innovation shown to absorb faster and last longer. SPORT Carb organic transporters boost carb uptake and help KarboLyn® work even better.

  • Hyperloads muscle with athletic performance-enhancing carbohydrate
  • Loads muscle faster for quick strength; sustains muscle power longer for extended endurance
  • Refuels muscle over hours to steadily power growth and recovery
  • Clean and easy: No typical carb crashing, absorption delays, bloating or gastric distress

SPORT Carb muscle fuel works with all SPORT Stack™ formulas, powering strength, endurance, recovery and more. SPORT Carb also enhances absorption of other SPORT Stack™ nutrients and helps rehydrate the body.

Versatile performance enhancer + muscle builder in convenient capsules
Branched-chain amino acids L-Leucine, L-Isoleucine, L-Valine (Ajipure® and NutriGenesis®)

Branched-chain amino acids (BCAA) are key sport nutrients for all muscular fitness programs, capable of helping strength, growth, endurance and more. SPORT Stack™ includes SPORT BCAA as a source of branched chain acids in two ultramodern, highly bioavailable fermented forms: Ajipure® + NutriGenesis®.

  • Maximizes gains by accelerating muscle growth while slowing muscle breakdown
  • Energizes and enhances muscle strength across all athletic activities
  • Extends athletic endurance by blocking fatigue-inducing neurotransmitters
  • Reduces muscle soreness and reloads muscles for faster, healthier recovery

Presented in vegan-friendly NutriCaps® made from fermented tapioca, SPORT BCAA is a cleaner, more convenient BCAA supplement than typical bad-tasting BCAA powders loaded with artificial flavors, colors and sweeteners.

Ultramodern athletic performance supercharger
Setria® Performance Blend [L-Citrulline (Kyowa Quality®), L-Glutathione (Setria®)], Creapure® pH10 Creatine, CarnoSyn® Beta-Alanine, Maritime Pine Bark Extract (95% proanthocyanidins), Himalayan Pink Salt, NutriGenesis® Iron

SPORT Stack™ primes muscles for peak performance with SPORT Pre. Clean, stim-free SPORT Pre features Setria® Performance Blend: A nitric-oxide boosting, muscle-pumping sport nutrition breakthrough shown in research to significantly enhance muscle performance, growth and recovery.

  • Enhances exercise performance by sparking muscle-charging ATP energy
  • Raises nitric oxide (NO) to support muscle blood flow and oxygenation, strength and recovery
  • Improves endurance by buffering and hydrating hard-working muscles
  • Helps reduce muscle soreness and overall fatigue after exertion

Take SPORT Pre 30 minutes before exercise to enhance muscle power, training intensity and endurance across all types of exercise while nourishing muscles for healthy growth and recovery.

Today’s cleanest, smartest muscle-restoring post-workout formula
Creapure® pH10 Creatine, SR CarnoSyn® Beta-Alanine, Ajipure® L-Glutamine, P40p™ Pomegranate Extract (40% punicosides, 50% total polyphenols), Himalayan Pink Salt, NutriGenesis® Potassium

SPORT Post initiates SPORT Stack™ nourishment after exertion, giving muscles a head start on recovery and growth. SPORT Post’s sophisticated design also includes muscle-soothing pomegranate antioxidants and “sports-drink-in-a-capsule” technology that rehydrates muscle efficiently (when taken with water).

  • Promotes more robust muscle growth than exercise alone
  • Stimulates muscle stem cells and boosts muscle ATP energy production
  • Supports faster, more comfortable muscle recovery after exertion
  • Reloads depleted muscles so you are stronger for your next session

SPORT Post maximizes SPORT Stack™’s anabolic potential. Take it after exertion to reload muscles, soothe aches and return to form faster. Take it over time with SPORT Stack™ to promote the greatest possible muscle gains.

SPORT Maintain
Turn rest-day downtime into 12 hours’ steady anabolic nourishment
Creapure® pH10 (Creatine), SR CarnoSyn® (sustained-release Beta-Alanine), NutriGenesis® Iron

Smart sport nutrition stacking includes rest day. SPORT Stack™’s revolutionary rest-day muscle recharger SPORT Maintain leverages SR CarnoSyn® nutritional technology to nourish anabolic growth up to 12 hours while you rest. NutriGenesis® Iron replenishes a key performance mineral that is depleted by intense exercise.

  • Restores depleted muscles with crucial sports nutrients on rest day
  • Primes muscles for stronger athletic performance in your next session
  • Extended rest day nourishment for healthier muscle repair and growth
  • Helps with consistent daily muscle loading required for peak athletic performance

Integrating seamlessly with SPORT Stack™’s more dynamic performance-enhancing formulas, SPORT Maintain turns passive rest into active prep – for a stronger return to athletic training and competition.

SPORT Stack™ Synergy
SPORT Pre + Post + Maintain

SPORT Stack™ SPORT Pre + Post + Maintain are designed as an easy, convenient solution for getting the consistent daily beta alanine + creatine intake shown to produce the best muscle benefits in research.

How to Take SPORT Stack™ 

  • Pre 800 mg 1250 mg Active day: 30 minutes before training or competition Quickly charges muscles to perform + loads muscle over time
  • Post 1200 mg (as SR Carnosyn®) 1750 mg Active day: Immediately after training or competition Quickly replenishes muscles after exertion + loads muscle over time
  • Maintain 1600 mg (as SR Carnosyn®) 3000 mg Rest day: 3 caps in a.m., 3 caps in p.m. Slowly recharges muscle and nourishes growth over 12 hours

SPORT Stack™ is the ultimate team of athletic and anabolic performance-enhancers in one easy program. Take it to achieve your full athletic potential.

Performance Lab® SPORT Stack™ Stacks Well With…

(Note: I am not just a sports nutrition copywriter. I am a dietary supplements writer! This makes me uniquely qualified to integrate supplements from other categories into this sports nutrition copy.)


Ultramodern caffeine for clean, calm, performance-tuned stimulation

NutriGenesis® Caffeine Balance B-Complex (Riboflavin, B6, Folate, B12), Natural Caffeine (from Coffea robusta seeds), Suntheanine® L-Theanine, Ajipure® L-Tyrosine

Caffeine amplifies intensity, endurance, energy and overall athletic performance – but may also bring on jitters, crashes and burnout.

Performance Lab® Stim is a smarter approach to caffeine supplementation, designed for greater dosing precision, fewer side effects and performance-tuned stimulation.

  • Caffeine enhanced for superior intensity, athletic and thermogenic performance
  • Helps reduce jitters, crashes and other negative effects of caffeine overstimulation
  • Promotes balanced physiological responses to caffeine-induced stress
  • Restores stim-depleted neurotransmitters for healthy recovery from caffeine-driven exercise

Add Stim to SPORT Stack™ and get ultramodern caffeine in precise 50 mg increments – for clean, energized and intensified exercise performance, with stimulation as strong or as subtle as you desire.


Clean, premium and feature-rich, SPORTMixer is the perfect companion for Performance Lab® SPORT formulas.

Use it as a convenient carry-along solution for staying hydrated while you train and mixing SPORT Protein and SPORT Carb with ease.

NutriGenesis® Multi

NutriGenesis® Multi builds a strong nutritional foundation for overall health, which is a crucial first step for athletic development and performance enhancement.

In addition, some NutriGenesis® Multi essentials supply more targeted support for athletes, such as Vitamin A for protein synthesis; Vitamin C for collagen synthesis; Zinc for hormone-driven muscle growth; B-vitamins for cell energy and more.

Add NutriGenesis® Multi to SPORT Stack™ for fundamental muscle nutrition you need to succeed, plus clean vitamin and mineral essentials for overall health. All customized for men’s and women’s distinct nutritional requirements.


Sleep amplifies SPORT Stack™ rest day gains by extending your deepest, most regenerative sleep phases.

Together, SPORT Stack™ + Sleep maximize the profound athletic benefits of rest, helping you to return to action stronger, healthier and energized to perform.

Sleep also supplies magnesium bound with glycine. Glycine is a building block for natural creatine synthesis that augments Creapure® pH10 creatine in SPORT Stack™ Pre, Post and Maintain.

(Note: As a sports nutrition copywriter. I see the connection to sleep — and opportunity to cross-sell a sleep supplement — as a juicy opportunity. Robot and noob writers do not make these connections.)


After exertion, SPORT Stack™ supplies anabolic factors that nourish recovery and antioxidants that reduce soreness so you can get back to the gym sooner.

Flex supplies similar benefits to joints, ligaments and tendons – helping to soothe post-workout aches and stiffness while nourishing connective tissues for optimal repair, comfort and function.


SPORT T+ testosterone (T) support includes KSM-66® Ashwagandha. KSM-66® has research-backed benefits for T, athletic performance and muscle development that combine effectively with SPORT Stack™.

Add SPORT T+ to SPORT Stack™ to add a powerful extra layer of hormonal support for muscle strength, muscle growth and masculine performance.

Note: SPORT T+ should not be taken by women.


SPORT Burn augments SPORT Stack™ fitness support with a powerful stim-free formula for weight management. SPORT Burn is designed to help you burn more fat than with exercise alone, especially in the context of fasted training.

Add SPORT Burn to SPORT Stack™ if you are seeking extra support for maintaining muscle as part of an overall fat loss or body composition program.


Performance Lab® MCT (Medium Chain Triglycerides) supplies C8/C10 MCTs from 100% organic, non-GMO Coconuts.

Because they are rapidly metabolized and not stored as fat, MCTs are an ideal superfuel for athletic performance, especially in the context of fasted training.

MCTs also have a thermogenic effect in the body, which encourages fat burning and optimizes body composition.

Add MCT to SPORT Stack™ as fast, clean fuel to power-up your athletic performance.


Who should take Performance Lab® SPORT Stack™?

SPORT Stack™ may be taken by everyone from beginners to professional athletes.

How do I take Performance Lab® SPORT Stack™?

SPORT Protein: Mix 2 scoops (30 g) with 8-12 oz. (237-473 ml.) of water. Take 2-3 hours prior to or immediately after training or competition.

SPORT Carb: Mix 2 scoops (50 g) with12-16 oz. (360-473 ml.) of water.

SPORT BCAA: Take 3 capsules 30 minutes prior to training or competition and 3 capsules immediately afterwards.

SPORT Pre: Take 6 capsules 30 minutes prior to training or competition on an empty stomach with 16 oz. (480 ml.) of water. For best results take consistently.

SPORT Post: Take 6 capsules immediately following training or competition along with 16 oz. (480 ml.) of water. For best results use consistently.

SPORT Maintain: On rest days, take 3 capsules in the morning and 3 capsules in the afternoon on an empty stomach. For best results take consistently.

(Note: It is rare to see a sports nutrition copywriter tend to the little details as I have done with these “how to take” points!)

What do you mean by “synthetic load” in the context of sport nutrition stacking?

Stacking involves combining multiple supplements to unlock greater activity and more beneficial bio activities.

Here’s the problem: with every supplement you add to the stack, you increase intake of the bad things that you don’t want. For example, if you take 5 sport nutrition supplements from inferior “dirty label” brands, you will likely be consuming 5X artificial additives, preservatives, colors and fillers. In this scenario, the bigger your sport nutrition stack, the greater your synthetic load will be.

Performance Lab® SPORT Stack™ solves this challenge. Performance Lab® supplements are the World’s Cleanest Formulas, containing NO soy, egg, fish, shellfish, dairy, peanut, tree nuts, wheat, or other allergens. They are also non-GMO and non-irradiated; and are free of gluten, caffeine (except for optional add-on, Stim), synthetic additives, artificial colors, preservatives and banned substances.

In sport nutrition supplements, all these additives are particularly pervasive. For example, BCAA and Pre-Workout supplements are often presented as powders that are loaded with artificial colors and flavors in order to mask their bad taste – often resulting in a different (but still bad) taste and a much greater synthetic load.

Look under “Other Ingredients” on Performance Lab® formulas’ supplement facts, and you will see that for most of our products, the only “Other Ingredient” is the capsule or softgel itself. Or, in the case of SPORT Carb and Protein, the only other ingredients are natural flavors.

This is just another reason why SPORT Stack™ is the greatest sport nutrition program ever developed. Whether you take a lot of SPORT Stack™ or a little, your synthetic load remains zero – so you can enhance your athletic performance and muscle development without worry.

I am your sports nutrition copywriter, and I am ready to assist you!

Would you like this caliber of content for YOUR sports nutrition supplements? Contact me today and let’s work together. I am ready to rock!

(Note: I am a research-based sports nutrition copywriter. The research section that follows is WAY edited down… there were 75+ references for this piece, but it is just too bloated for this page, so I am only including a few for illustrative purposes only.)


Protein + Carbohydrate

Beck KL, et al. Role of nutrition in performance enhancement and postexercise recovery 19 May 2015

Howarth KR, et al. Coingestion of protein with carbohydrate during recovery from endurance exercise stimulates skeletal muscle protein synthesis in humans. J Appl Physiol 106: 1394–1402, 2009.

Citrulline + Glutathione

Hwang et al. Eight weeks of resistance training in conjunction with glutathione and L-Citrulline supplementation increases lean mass and has no adverse effects on blood clinical safety markers in resistance-trained males. Journal of the International Society of Sports Nutrition (2018) 15:30

Beta Alanine + Carbohydrate + Protein

Mor A, et al. The acute effects of combined supplementation of beta-alanine, carbohydrate and whey protein on biochemical parameters of athletes after exhaustive exercise Progress in Nutrition 2018; Vol. 20, N. 3: 329-337

Stegen S, et al. Meal and beta-alanine co-ingestion enhances muscle carnosine loading Medicine and Science in Sports and Exercise. 45(8). p.1478-1485 (2013)

Creatine + Protein + Carbohydrate

Cribb PJ, et al. A Creatine-Protein-Carbohydrate Supplement Enhances Responses to Resistance Training. Medicine & Science in Sports & Exercise: November 2007 – Volume 39 – Issue 11 – p 1960-1968

Steenge GR, Simpson EJ, Greenhaff PL. Protein- and carbohydrate-induced augmentation of whole body creatine retention in humans. J Appl Physiol (1985). 2000 Sep;89(3):1165-71.

Protein + Creatine

Jun Qiu, Jie Kang. Efficacy of Co-Supplementation of Whey and Creatine in Sports – An Observational Study. EC Nutrition, g.3 (2017): 113-121.

Carbohydrate + Creatine

Green AL et al. Carbohydrate ingestion augments skeletal muscle creatine accumulation during creatine supplementation in humans. Am J Physiol. 1996 Nov;271(5 Pt 1):E821-6.

Roberts PA, et al. Creatine ingestion augments dietary carbohydrate mediated muscle glycogen supercompensation during the initial 24 h of recovery following prolonged exhaustive exercise in humans. Amino Acids (2016) 48:1831–1842

Carbohydrate + Caffeine

Gant N, Ali A, Foskett A. The influence of caffeine and carbohydrate coingestion on simulated soccer performance. Int J Sport Nutr Exerc Metab. 2010 Jun;20(3):191-7.

Beta Alanine + Creatine

Hoffman J, et al., 2006. Effect of creatine and beta-alanine supplementation on performance and endocrine responses in strength/power athletes. Int J Sport Nutr & Exer Metab., 16: 430-446.

Zoeller RF, Stout JR, O’kroy JA, Torok DJ, Mielke M. Effects of 28 days of beta-alanine and creatine monohydrate supplementation on aerobic power, ventilatory and lactate thresholds, and time to exhaustion. Amino Acids. 2007 Sep;33(3):505-10.


Joy JM, Lowery RP, Wilson JM, et al. The effects of 8 weeks of whey or Oryzatein rice protein supplementation on body composition and exercise performance. Nutrition Journal. 2013;12(86). doi:10.1186/1475-2891-12-86.

Morita T. Mass production method for rice protein isolate and nutritional evaluation. Journal of Food Science. 1993;58(6):1393-1396.


Golini J, et al. A Designer Sugar, KarboLyn®, Leads to Tighter Sugar Control than Glucose in a Pre-Diabetic Cohort Transylvanian Review: Vol XXV, No. 17, May 2017

Williams C. et al. Carbohydrate Nutrition and Team Sport Performance. Sports Med. 2015 Nov;45 Suppl 1:S13-22. doi: 10.1007/s40279-015-0399-3.


Bassit RA1, Sawada LA, Bacurau RF, Navarro F, Costa Rosa LF. The effect of BCAA supplementation upon the immune response of triathletes. Med Sci SPORTs Exerc. 2000 Jul;32(7):1214-9

Blomstrand E, Newsholme EA. Effect of branched-chain amino acid supplementation on the exercise-induced change in aromatic amino acid concentration in human muscle. Acta Physiol Scand. 1992 Nov;146(3):293-8


Bassit RA, Pinheiro CH, Vitzel KF, Sproesser AJ, Silveira LR, Curi R: Effect of short-term creatine supplementation on markers of skeletal muscle damage after strenuous contractile activity. Eur J Appl Physiol. 2010, 108: 945-955.

Buford TW. International Society of Sports Nutrition position stand: creatine supplementation and exercise. J Int Soc Sports Nutr. 2007 Aug 30;4:6.

Branch J: Effect of creatine supplementation on body composition and performance: a meta-analysis. Int J Sport Nutr Exerc Metab. 2003, 13:

Casey A, Greenhaff P: Does dietary creatine supplementation play a role in skeletal muscle metabolism and performance?. Am J Clin Nutr. 2000, 72: 607S-617S.

Beta Alanine

Begum G, Cunliffe A, Leveritt M. Review Physiological role of carnosine in contracting muscle. Int J Sport Nutr Exerc Metab. 2005 Oct; 15(5):493-514.

Culbertson JY, et al. Effects of Beta-Alanine on Muscle Carnosine and Exercise Performance: A Review of the Current Literature. Nutrients. 2010 Jan; 2(1): 75–98.


Bailey SJ. et al. l-Citrulline supplementation improves O2 uptake kinetics and high-intensity exercise performance in humans. J Appl Physiol (1985). 2015 Aug 15;119(4):385-95.

Cutrufello PT., Gadomski SJ., Zavorsky GS. The effect of l-citrulline and watermelon juice supplementation on anaerobic and aerobic exercise performance. J Sports Sci. 2015;33(14):1459-66

Collins JK, Wu G, Perkins-Veazie P, et al. Watermelon consumption increases plasma arginine concentrations in adults. Nutrition 2007;23:261


Powers SK, Ji LL, Leeuwenburgh C. Exercise training-induced alterations in skeletal muscle antioxidant capacity: a brief review. Med Sci Sports Exerc 1999;31:987-97

Powers SK, Hamilton K. Antioxidants and exercise. Clin Sports Med 1999;18:525-36

Maritime Pine Bark Extract

Durzan D. Arginine, scurvy and Cartier’s “tree of life” J Ethnobiol Ethnomed. 2009; 5: 5.

Latunde-Dada GO. Iron metabolism in athletes—achieving a gold standard. Eur J Haematol 2012;90:10-5

Li YY, et al. Pine bark extracts: nutraceutical, pharmacological, and toxicological evaluation. J Pharmacol Exp Ther. 2015 Apr;353(1):9-16. doi: 10.1124/jpet.114.220277. Epub 2015 Jan 16.


Agostini F, Biolo G. Effect of physical activity on glutamine metabolism. Curr Opin Clin Nutr Metab Care. 2010 Jan;13(1):58-64.

Antonio J, Street C. Glutamine: a potentially useful supplement for athletes. Can J Appl Physiol 1999;24:1-14.

Miller AL. Therapeutic considerations of L-glutamine: a review of the literature. Altern Med Rev 1999;4:239-48.


Haber SL1, Joy JK, Largent R. Antioxidant and antiatherogenic effects of pomegranate. Am J Health Syst Pharm. 2011 Jul 15;68(14):1302-5.

Saremi A, et al. Effects of oral creatine and resistance training on serum myostatin and GASP-1. Mol Cell Endocrinol. 2010 Apr 12;317(1-2):25-30. doi: 10.1016/j.mce.2009.12.019. Epub 2009 Dec 22.

Trombold, J. R., Reinfeld, A. S., Casler, J. R., and Coyle, E. F. The effect of pomegranate juice supplementation on strength and soreness after eccentric exercise. J.Strength.Cond.Res. 2011;25:1782-1788


Del Coso J et al. Effects of oral salt supplementation on physical performance during a half-ironman: A randomized controlled trial. Scandinavian Journal of Medicine & Science in Sports. 2016 February 26(2):156-16

Mora-Rodriguez R and Hamouti N. Salt and fluid loading: effects on blood volume and exercise performance. Med Sport Sci. 2012;59:113-9


Lindinger MI1, Sjøgaard G. Potassium regulation during exercise and recovery. Sports Med. 1991 Jun;11(6):382-401.

Passos BN, et al. Association of Daily Dietary Intake and Inflammation Induced by Marathon Race. Mediators Inflamm. 2019; 2019: 1537274.


Latunde-Dada GO. Iron metabolism in athletes—achieving a gold standard. Eur J Haematol 2012;90:10-5

McClung JP, Murray-Kolb LE. Iron nutrition and premenopausal women: Effects of poor iron status on physical and neuropsychological performance. Annu Rev Nutr 2013;33:271-88.

Ready to rock with me as your personal sports nutrition copywriter? Then let’s GOOOOOO! We will dominate the sports nutrition category… and then we will rule the world!!!