How to Market Innovation – Branded Ingredients Copywriter

A registered trademark symbol superimposed over a background of dietary supplement bottles representing the target products of a branded ingredients copywriter.

In the massive dietary supplement industry, with myriad products and countless distinct formulations, branded ingredients stand out as a beacon of excellence, offering advantages to both manufacturers and consumers alike.

I’m Pat Dougherty, the Natural Health Writer. In this article, I delve into branded ingredients: their significance, benefits, and strategic advantages they offer to supplement manufacturers.

I will also discuss some of my own experience as a branded ingredients copywriter for some of the greatest supplements in the world, and share some samples at the end.

Join me on this journey as we unlock the untapped potential of branded ingredients and revolutionize the way we approach nutritional supplementation. Let’s get to it!

Defining Branded Ingredients

A registered trademark symbol superimposed over a background of dietary supplement bottles featuring branded ingredients.

At its core, the term “branded ingredients” encapsulates a class of nutritional components defined by scientific validation, quality assurance, and innovation.

Unlike generic ingredients that populate the shelves of countless supplements, branded ingredients undergo a rigorous process of research, development, and validation, culminating in patented formulations that represent the pinnacle of nutritional excellence.

These ingredients are not merely commodities; they are the result of years of meticulous study, backed by a wealth of scientific evidence attesting to their efficacy and benefits.

Advantages of Branded Ingredients

When assisting with dietary supplement research and development, I always encourage my clients to use branded ingredients. Of course, it’s not always possible. But those clients who can swing it enjoy a number of benefits from including branded ingredients in their formulas. Some examples:

Quality Assurance

Branded ingredients epitomize the highest standards of quality assurance, ensuring that each component meets stringent criteria for purity, potency, and safety.

Manufacturers can rest assured knowing that the ingredients they incorporate into their formulations undergo rigorous testing and adhere to strict quality control measures, thereby mitigating the risk of contamination or adulteration.

Transparency and Traceability

Branded ingredients offer unparalleled transparency and traceability, allowing consumers to trace the origin, sourcing, and manufacturing processes behind each component.

This transparency fosters a sense of trust and accountability, empowering consumers to make informed choices about the products they consume.

By leveraging this transparency, manufacturers can differentiate their products in a crowded market, appealing to consumers who prioritize visibility and accountability in their purchasing decisions.

Scientific Rigor and Validation

An orange cat wearing glasses wearing a lab coat holding an amber supplement bottle and a styrofoam cup of coffee.

One of the most compelling advantages of branded ingredients lies in their robust scientific validation.

These ingredients are subjected to rigorous clinical trials, peer-reviewed studies, and comprehensive research initiatives, substantiating their efficacy, safety, and health benefits.

Consumers can trust that the claims associated with branded ingredients are backed by solid scientific evidence, instilling confidence and credibility in the products they choose to incorporate into their daily regimen.

Note: Some branded ingredients are backed by clinical research that may allow them to make better claims than non-branded ingredients. Learn more about supplement copywriting guidelines and what claims you can make.

Innovative Formulations and Targeted Solutions

The versatility of branded ingredients enables manufacturers to create innovative formulations tailored to address specific health concerns, target niche demographics, or optimize bioavailability.

Whether it’s enhancing cognitive function, supporting cardiovascular health, or boosting immune function, branded ingredients offer a myriad of possibilities for formulators to explore.

By harnessing the unique properties of these ingredients, manufacturers can differentiate their products, offering consumers tailored solutions that align with their individual health goals and preferences.

Benefits for Supplement Manufacturers

Competitive Differentiation

In an increasingly competitive market, the use of branded ingredients provides manufacturers with a distinct competitive advantage.

By highlighting the incorporation of premium, scientifically validated ingredients in their formulations, manufacturers can differentiate their products from competitors and position themselves as leaders in the industry.

This differentiation not only attracts discerning consumers seeking superior quality but also reinforces brand loyalty and trust over time.

Enhanced Credibility and Trust

By aligning with reputable brands and utilizing branded ingredients, supplement manufacturers enhance their credibility and trustworthiness in the eyes of consumers.

The association with trusted names in the industry lends an air of legitimacy and authority to their products, reassuring consumers of their efficacy and safety.

This enhanced credibility fosters long-term relationships with consumers, driving repeat purchases and positive word-of-mouth endorsements.

Strategic Marketing Advantage

Branded ingredients offer a wealth of dietary supplement marketing opportunities for supplement manufacturers, providing a compelling narrative that resonates with consumers.

Whether it’s highlighting the proven efficacy, superior quality, or innovative formulations enabled by branded ingredients, manufacturers can craft targeted marketing campaigns that appeal to the specific needs and preferences of their target audience.

By leveraging the unique benefits of branded ingredients as key selling points, manufacturers can create a compelling value proposition that sets their products apart in a crowded marketplace, driving sales and fostering brand loyalty.

How to Sell Branded Ingredients

If you’re using a branded ingredient or considering using them in your supplement formulations, I’ve got some tips for you!

  • Don’t hide it! If you’re using the best ingredients in the world, you should back them with some ballyhoo. Proudly proclaim your branded ingredients as a key advantage of your formula and a differentiator from lesser formulas.
  • Tap the research. Your branded ingredient may have research backing its benefits. If so, be sure to showcase this research, especially if you can do so with an awesome chart or infographic that gives at-a-glance benefits and instant credibility.
  • Your brand foundation. If you use branded ingredients in more than one formula in your line, you can create a page highlighting this fact that positions your brand as the most cutting edge and advanced of your kind. My samples below exemplify this strategy.


Are you ready to elevate your supplements to unprecedented levels of excellence and success?

As the world’s best nutritional supplements copywriter specializing in branded ingredients, I possess the expertise and creativity to craft compelling narratives that showcase the superiority of your formulations.

Let’s collaborate to harness the power of branded ingredients and captivate your audience, driving sales and solidifying your position as an industry leader. Contact me today to embark on a transformative journey toward unparalleled success.

Together, we’ll unlock the full potential of your supplements and propel your brand to new heights of distinction and prominence.

Contact me to get started today!

Or read on to check out some of my dietary supplement copywriting samples and examples for branded ingredients.

Dietary Supplement Branded Ingredients Copywriter Samples

In this sample, I created a quick rundown list of all the branded ingredients in a supplement line, including mentioning each of the products that supply each ingredient. The goal was to position the entire line as cutting-edge; utilizing the greatest ingredients in the supplement universe. This page gave a birds-eye view. The individual product pages would delve deeper into each branded ingredient, touching on research and unique advantages. Check it out!


The first clean vegan protein powder to build muscle as effectively as whey protein

Patented plant protein from whole organic brown rice grain. Oryzatein® is clinically shown to build muscle as effectively as whey and to supply muscle critical leucine that absorbs faster than whey leucine. Oryzatein® is the world’s cleanest protein, made with Hexane-free extraction and low-heat technology that improves stability and taste.


The fastest-acting, longest-lasting sport carbohydrate muscle fuel ever developed

KarboLyn® is a bioengineered relatively complex carbohydrate. Using advanced multi-stage enzymatic milling technology, Karbolyn® is calibrated to a small molecular size that absorbs faster and lasts longer than any food or supplement: A unique sport carbohydrate advantage for muscle energy, strength, endurance and recovery.


The single best nootropic for both cognitive enhancement and long-range brain health

Enhanced tetrahydrate crystalline form of neuronutrient citicoline. Made with exclusive fermentation technology, Cognizin® is stabilized, water-soluble and 99%+ pure. Cognizin® has shown brain health and cognition benefits in multiple clinical trials, notably increasing brain energy by 13.6% and brain regeneration by 26%.


Curcumin made 46X more absorbable for superior joint-soothing support

Plain curcumin is hard to absorb. CurcuWIN® solves this with UltraSOL Nutrient Delivery System, a unique nutrition technology that converts poorly absorbed curcuminoids into highly bioavailable water-dispersible compounds. As a result, CurcuWIN® is 46X more absorbable than plain curcumin, making it a superior joint-soother in a smaller dose.

MicroActive® Q10

CoQ10 breakthrough energizes cells faster, lasts longer and builds with daily use

Basic CoQ10 is hard to absorb. MicroActive® Q10 nutrition technology complexes each CoQ10 molecule with beta-cyclodextrin (from potato starch) that improves absorption. Human research shows that MicroActive® Q10 absorbs quickly, energizes cells for up to 24 hours, and doubles CoQ10 blood levels in only 2 weeks.

Setria® Performance Blend

Nitric oxide-boosting combo shown to help build and maintain lean muscle mass

Setria® Performance Blend is a patent-pending combination (Kyowa Quality® L-Citrulline + Setria® L-Glutathione) clinically shown to boost and sustain blood Nitric Oxide (NO) levels 2X as long as L-Arginine or L-Citrulline. Research also shows Setria® Performance Blend significantly enhances muscle performance, growth and recovery.

CarnoSyn® and SR CarnoSyn®

Instant and sustained carnosine muscle-loading for athletic performance and recovery

CarnoSyn® and SR CarnoSyn® are bioengineered beta-alanine forms that work in synergy to max-out muscle carnosine for superior athletic performance and growth. CarnoSyn® is instant-release to raise muscle carnosine quickly; while SR CarnoSyn® is sustained-release to gradually raises and maintain muscle carnosine over 12 hours..


The only L-Theanine clinically shown to raise relaxing Alpha brain waves

100% pure L-Theanine made with patented fermentation technology. Highly concentrated, nature-identical green tea nutrient profile. Every 100 mg Suntheanine® supplies equivalent L-Theanine to 10+ cups green tea. Protected by 40+ patents, Suntheanine® is shown in human research to raise Alpha brainwaves for wakeful-relaxation effects.


The only lutein patented for blue-light eye protection and vision enhancement

FloraGLO® is purified lutein from non-GMO marigolds. Made with patented nutrition technology including bioavailability-boosting microencapsulation. Backed by 80+ human clinical trials, FloraGLO® is the #1 doctor-recommended lutein brand and only brand to boost vision performance and fight blue light-induced eye damage.


Patented botanical clinically shown to help increase muscle and reduce fat

Ancient Ayurvedic performance herb Coleus forskohlii supercharged with ultramodern nutritional technology. Calibrated to 10% of the active ingredient forskolin, Forslean® herbal extract is also patented and research-backed for its ability to help shift body composition away from fat and towards muscle.


The strongest, most bioavailable and best researched Ashwagandha in the world

Full-spectrum Ashwagandha extract made with unique extraction technology. Standardized to 5% active withanolides, KSM-66® is the strongest, most bioavailable and most researched Ashwagandha on the market. It has demonstrated benefits for stress, cognition, muscle and testosterone (+17%) in human clinical trials.


Boswellia serrata made 52% more absorbable for superior soothing joint support

Next-generation Boswellia serrata extract improves bioactivity of the root’s active ingredient, Acetyl-11-keto-ß-boswellic acid (AKBA). Research shows that when compared to basic AKBA, AprèsFLEX® absorbs faster, takes effect more quickly and sustains longer – enhancing the herb’s overall joint-soothing effects.

Orafti® Synergy1

Patented chicory fiber clinically shown to optimize microbiome and reduce caloric intake

Unique form of Oligofructose Enriched Inulin fiber (Inulin-FOS) derived from chicory. Orafti® Synergy1 combines the best benefits of two health-promoting fiber forms, including boosting gut Bifidobacterium probiotics. Orafti® Synergy1 is also the only Inulin-FOS fiber shown in research to reduce calorie intake and enhance calcium absorption.


First clinically effective non-animal chondroitin: Clean, vegan and 43% more bioavailable

Most chondroitin has dubious animal origins. Mythocondro® is the world’s first effective non-animal chondroitin sulfate source. Made with patented fermentation technology, Mythocondro® is pure, vegan-friendly and powerful: Shown to boost chondroitin bioavailability by 43%, for effective joint support at a lower dosage.


World’s best MSM, perfected over 30 years; clinically shown to enhance joint performance

Basic MSM (Methylsulfonylmethane) crystallization raises risk of trapping contaminants, heavy metals and other impurities. OptiMSM® instead uses multi-stage distillation that improves purity, quality and consistency. OptiMSM® has been shown in research to significantly reduce joint discomfort and cartilage breakdown.


Stabilized and bioavailability-enhanced R-Lipoic Acid delivers cleaner cell energy

Unstabilized R-Lipoic acid found in some supplements may have residual solvents and gastric side effects. Bio-Enhanced® Na-RALA purifies and stabilizes R-Lipoic acid into a salt form that matches the molecular structure of naturally synthesized Na-RALA, for better bioavailability, tolerability, and ultimate cell-energizing activity.


Breakthrough PQQ with research-backed support for cells’ powerhouse mitochondria

Patented, water-soluble Pyrroloquinoline quinone (PQQ). Most PQQ forms are synthetic, BioPQQ® is made with fermentation nutrition technology that produces a clean, natural finished product. BioPQQ® is the only PQQ brand backed by research; shown to boost brain nerve growth factor (NGF) and brain cells’ powerhouse mitochondria.


The only ingredient in the world that can boost other nutrients’ bioavailability

Black pepper extract patented and research-backed for its ability to boost bioavailability of certain nutrients, including CoQ10 and Curcumin. Made with nutrition technology innovations that extract and black pepper’s active piperine that is highly purified and powerful: Standardized to supply 95% piperine (raw black pepper supplies just 3-9% piperine).


Word’s best natural melatonin source, research-backed and concentrated to 50X potency

CherryPURE® is a pure, 100% natural and additive-free Montmorency tart cherry powder extract concentrated to 50:1 potency. Montmorency tart cherry is the richest botanical source of melatonin. CherryPURE® is also the only tart cherry source backed by ingredient-specific clinical studies, including demonstrated benefits for muscle recovery.


Patented, bioavailability-enhanced L-Tryptophan for superior mood and sleep support

TryptoPure® is L-Tryptophan made by global amino acid innovator Ajinomoto® and produced with Ferment-A-Pure™ – a patented, eco-friendly fermentation process that turns non-GMO and gluten-free vegetables into amino acid dietary supplement ingredients that are 99% pure, bioavailable and highly effective.

Sharp-PS® Green

World’s cleanest, most eco-friendly nootropic PS from sunflowers; 100% soy-free

A premium, high-purity PS (Phosphatidylserine) brand, developed and produced by Enzymotec under strict quality and safety standards. Many PS supplements are made from soy; Sharp PS® Green instead uses patented nutritional technology to produce PS from non-GMO sunflowers for a clean, allergen-free and eco-friendly finished product.

Creapure® pH10

99.5% pure Creatine, pH-balanced to boost bioavailability and supercharge strength

A special 99.5% pure form of creatine monohydrate made to superior standards of quality. Creapure® pH10 uses pH-balancing nutrition technology to enhance bioavailability while eliminating bloating and gastric distress. Creapure® pH10’s bioavailability advantages are key because higher creatine uptake produces greater performance benefits.


Chili pepper actives in patented microspheres for metabolic boost without the burn

A highly active extract calibrated to 2% capsaicinoids, Capsimax® uses a patented nutrition technology called OmniBead™ microspheres that delays absorption until it reaches the lower intestine. As a result, Capsimax® is the only brand that supplies capsaicinoids’ weight control and metabolic support without gastric burning side effects..


Packs the muscle-protective antioxidants of an entire pomegranate into just 100 mg

P40p™ is pomegranate extract standardized to 40% punicosides and 50% total polyphenols, which together comprise 90% of the antioxidants in pomegranate fruit. Supplying a full spectrum of the fruit’s health-promoting compounds, P40p™ is an easy-to-absorb, water-soluble form without the calories of whole pomegranate.

Contact Me

Need help  copywriting for branded ingredients? Or maybe you require help  with SEO content, press releases, brand books, video scripts or other services that I offer. If so, please do contact me today ( so we can get started post-haste. Thanks!

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