Are you looking to create a breakthrough dietary supplement that not only meets but exceeds consumer expectations? Look no further!

I’m Pat Dougherty, the Natural Health Writer. And with over two decades of experience in the natural health industry, including work as a dietary supplement formulator. I am here to help you design innovative formulas that meet the highest quality standards and drive tremendous sales.

In this article, I will be delving into the details of dietary supplement formulation, with an emphasis on my personal experience in the industry. Let’s get to it!

A Legacy of Expertise in Dietary Supplement Formulation

For more than two decades, I have been a driving force in the dietary supplement industry, passionately pursuing the art and science of creating exceptional products.

My journey as a dietary supplement formulation expert has been nothing short of extraordinary.

Over the years, I have had the privilege of collaborating with some of the leading R&D teams at the world’s largest dietary supplement companies. This experience has given me a deep understanding of the industry’s ins and outs, allowing me to stay ahead of trends and emerging research.

In this guide, I will outline some of the elements that go into dietary supplement formulation.

Innovative Formulations

One of the cornerstones of my success has been my ability to identify, recommend, and formulate exciting new supplement formulas.

By constantly staying at the forefront of scientific research and market trends, I have helped my clients source and combine cutting-edge ingredients that captivate consumers.

Whether it’s vitamins, minerals, herbs, branded ingredients or multi-ingredient blends, I know how to intelligently combine nutritional elements to achieve maximum efficacy for performance, health and overall wellness.

Innovation is at the heart of my approach.  My dedication to staying at the forefront of scientific research and industry trends has allowed me to consistently deliver formulations that captivate consumers and advance the entire industry.

If you want to create something entirely new, or put a new twist on an established formula, I stand ready to assist you with innovative thinking and limitless creativity.

Let’s design a supplement that helps health-conscious consumers in exciting new ways.

The Best Ingredients, Nutrient Forms, and Dosages

Quality is priority #1 in the dietary supplement industry. I take this commitment seriously across all the services I provide, including for formulation. As a nutritional supplement formulation expert, I have a knack for selecting:

• the best research-backed ingredients for the job
• breakthrough and trending supplement ingredients
• the most bioavailable nutrient forms
• advanced branded ingredients
• optimal dosages for each component
• ideal nutrient combinations; synergy and complementary pairings

This meticulous attention to detail ensures that the supplements I help formulate deliver tangible benefits to the consumers… as well as maximizing sales for each and every formula I help to develop.

Quality is Paramount!

In my role as a dietary supplement formulation expert, I bring a comprehensive understanding of supplement quality that goes beyond the formulation process itself.

Quality is not just a buzzword; it’s a commitment that underpins every aspect of a successful dietary supplement, from the initial concept to the finished product. My experience in ensuring top-tier quality sets me apart as a valuable partner in your supplement formulation journey.

Unparalleled Expertise in Supplement Quality Assurance

My expertise in dietary supplement quality assurance spans the entire product development lifecycle. This includes:

Rigorous Testing: I have a deep understanding of the importance of comprehensive testing protocols to verify the potency, purity, and safety of supplement ingredients. This commitment to testing ensures that your formulations consistently meet the highest standards.

Strategic Raw Material Sourcing: The foundation of any exceptional supplement is the quality of its raw materials. My experience in sourcing the finest ingredients from trusted suppliers ensures that your supplements are built on a solid foundation of excellence.

Clean Ingredients: In an era where consumers are increasingly conscious of what they put into their bodies, I have honed the skill of selecting clean and wholesome ingredients. This not only enhances the nutritional profile of your supplements but also aligns with the growing demand for transparency and health-conscious choices.

GMP Compliance: Good Manufacturing Practices (GMP) are the gold standard for supplement quality. I am well-versed in GMP compliance, ensuring that your supplement formulations are developed, manufactured, and tested in accordance with these rigorous standards.

Quality Assurance Protocols: I implement robust quality assurance protocols at every stage of product development, from concept to distribution. This commitment to quality assurance guarantees that your supplements consistently meet or exceed consumer expectations.

In summation, Quality is an essential step in your supplement formulation process. I stand ready to assist you with Quality from all angles.

Compelling Copywriting Skills

My expertise doesn’t stop at formulation. I also possess a copywriter’s knack for crafting compelling narratives around the products I create.

I understand what resonates with consumers and how to communicate the value of your supplements effectively.

A dietary supplement formula speaks to the consumer.

When a savvy consumer looks at supplement facts, the ingredients, dosages and design all speak to him or her.

It’s not just about creating a great supplement; it’s about telling its story.

From developing compelling label claims to creating persuasive marketing materials, I ensure that every word enhances the product’s appeal, driving consumer engagement and loyalty.

Why I’m the Ideal Partner for Your Formulation Needs

– 20 Years of Industry Experience: With two decades of hands-on experience, I bring a wealth of knowledge and expertise to the table.

– Proven Track Record: My work as a dietary supplement formulator and researcher have consistently generated tremendous sales and consumer satisfaction for leading supplement companies.

– Cutting-Edge Research: I stay up-to-date with the latest scientific advancements and market trends, ensuring that your products are always ahead of the curve.

– Tailored Solutions: I understand that each client is unique. I work closely with you to tailor formulations that align with your brand’s vision and goals.

– Unparalleled Expertise: My dual expertise in formulation and FDA compliance sets me apart as a comprehensive resource for your supplement development needs.

– Regulatory Efficiency: I streamline the approval process, reducing the time and resources required to get your products to market.

– Enhanced Safety: Your consumers can trust that your supplements are not only effective but also rigorously tested for safety and compliance.

– End-to-End Solutions: I offer a complete package of services, ensuring that your supplements are not only well-formulated but also meet all regulatory requirements.

Ultimately, by combining my expertise in dietary supplement formulation with my advanced FDA compliance knowledge, I offer a holistic approach that addresses every aspect of your product development process.

From selecting the right ingredients to creating compelling marketing materials and ensuring regulatory approval, I am your one-stop solution for dietary supplement success.

Your Next Step

If you’re ready to take your dietary supplement formulations to the next level, I invite you to reach out to me today. Let’s collaborate to create products that not only meet industry standards but set new benchmarks for excellence.

Together, we can formulate supplements that inspire trust, captivate consumers, and drive sales.

Don’t miss this opportunity to work with a dietary supplement formulation expert who has a proven history of success. Contact me now, and let’s start the journey toward formulating amazing supplements that will revolutionize your brand’s offerings.

Let’s collaborate to create supplements that not only meet consumer demand but also adhere to the highest standards of quality and safety.

~ Contact me today at pjsdougherty@gmail.com! ~

Seeking a biotech writer? I’m your huckleberry. And in this article, I will discuss how I can help you with all your biotechnology content writing needs.

My name is Pat Dougherty, the Natural Health Writer. I write about health and wellness from many angles, including biotech.

In the ever-evolving world of biotechnology, where scientific innovation meets the need for crystal-clear communication, there exists a unique convergence of skills, experiences, and passions.

Biotech is a realm where the power of the pen plays a pivotal role, writing to transcend the boundaries between technical documentation and storytelling that drives sales.

My biotech writer power is fueled by my background as a copywriter in the nutritional supplement industry.

Today, I invite you to join me on this journey and explore how my expertise in both supplements and biotechnology, along with my knack for persuasive writing, has enabled me to excel in crafting compelling writing that adheres to the most stringent regulations worldwide.

The Copywriter’s Odyssey: A Journey from Nutritional Supplements to Cutting-Edge Science

My odyssey as a copywriter began in the nutritional supplement space, an arena that demands not only creative flair but also a deep understanding of scientific intricacies.

Nutritional supplements, much like biotechnology, operate at the intersection of science and consumer demand.

My journey began with the craft of persuasive writing, where each word had the potential to educate, inspire, and ultimately drive sales.

During this formative period of my career, I honed my ability to create engaging narratives that resonated with consumers seeking a healthier lifestyle.

I learned that crafting a story around a product, infused with scientific authenticity, could not only pique curiosity but also educate, build trust and ultimately help people improve their health.

This skill would later become invaluable as I transitioned into the world of biotechnology, where regulatory rigor and technical complexity reigned supreme.

The Birth of a Biotechnology Writer

The leap from nutritional supplements to biotechnology might seem like a giant stride, but in truth, it was a seamless transition.

Both domains share a common thread – the necessity for precise, compliant, and persuasive writing.

Biotechnology, by nature, is a realm where groundbreaking innovations can change the course of human history. However, these innovations often come bundled with intricate scientific jargon that can confound the layperson.

My evolution as a biotechnology writer was characterized by an unyielding commitment to bridging this communication gap.

It became evident that my unique blend of technical writing prowess and creative storytelling had a distinct role to play in this dynamic field. Biotechnology wasn’t just about translating complex science; it was about making that science accessible to everyone.

The Art of Research and Translation

One of the cornerstones of my journey as a biotechnology writer has been my ability to dive into the depths of clinical studies and emerge with a treasure trove of insights.

In a field where cutting-edge research is the norm, staying up-to-date is paramount. I’ve spent countless hours delving into the intricacies of clinical trials, dissecting their findings, and distilling this knowledge into compelling writing.

Translating research isn’t merely about paraphrasing scientific jargon; it’s about crafting a narrative that resonates with the target audience. A scientist is not always adept at communicating such insight in an accessible, easy-to-understand way.

Note: I am not a scientist! But I love to help scientists and doctors to craft effective copy.

Whether it’s explaining the intricacies of gene editing or the potential of CRISPR-Cas9 technology, I take pride in my ability to transform complex technical language into digestible content.

This is where my experience writing about nutritional supplements became a valuable asset, as it taught me the art of simplifying scientific concepts without sacrificing accuracy.

Navigating the Rigorous Waters of Regulation

My journey writing for biotech reached new heights when I had the opportunity to work on a medical device marketing project destined for Canada.

The Canadian regulatory landscape is known for its stringent requirements, making it a true litmus test for any biotech writer.

(learn more about medical device regulations in Canada)

Crafting technical documentation, marketing content and other writing that adhered to these regulations while ensuring the product’s value was crystal clear was a monumental challenge.

However, I thrived in this demanding environment, using my expertise to navigate the intricate web of regulations while simultaneously creating persuasive content.

Learn more about my take on regulatory compliance for health products

Unique medical device = biotech writer challenge.

I don’t want to give away the client entirely. I will call it a self-improvement device that works by training the brain via biofeedback. They required writing for their website that spoke to their audience in clear, easy-to-understand terms.

My experience writing for this biotech client reinforced my belief that, in biotechnology, writing isn’t just about conveying information—it’s about adhering to the highest standards of quality, compliance, and transparency.

Let me set the stage for the challenge.

Medical writing of any kind in Canada must adhere to a particularly stringent code. If you are a medical writer in Canada, I empathize with you. Especially those writing in the realm of “Consumer Medical Devices” as I was.

Writing about this device, well you just can’t explain how it works. And you can’t really mention the benefits it provides explicitly. Therein lies the brand messaging challenge. How do you say it without saying it?

The principal medical writer — indeed the whole medical writing team of the brand — had fallen short in their efforts. The brand’s senior manager looked outside for help and found me, the Natural Health Writer.

And as it turned out, their challenge of not being able to say what their product did in their writing was right in my wheelhouse. After all, I’d been navigating that writing challenge for 20 years in the supplement industry.

What I did create was a list of 100 or so taglines, factoids, summaries of case studies and claims that painted a vivid (if vague) picture of the device and its value without crossing any medical writing boundaries or getting served with legal regulatory documents. It is one of my proud success stories.

Here are some samples of my brainstorming writing for the medical device client:

• [Medical Device] is the planet’s most relaxing, comfortable and enjoyable Brain Training experience.
• A [Medical Device] Session measures the electrical signal of your brain’s supercomputer in action. Each successive Session updates your brain to a more efficient operating system.
• [Device] makes Brain Training technology accessible and affordable for virtually everyone.
• [Device] is a universal human performance tool with the potential to help you do everything you do, better.
• With just two scalp sensors, three ear sensors and one pair of earbuds, [Device] sets up in 60 seconds – faster than any other neurofeedback system on the market.
• [Medical Device] helps you look inside your mind and interact with your brain.
• People have reported that [Device] feels like bringing your body, consciousness and brain into alignment.
• [Medical Device] allows you to glimpse inside your mind and interact with your brain’s raw code programming as it performs in real time.
• Sync your conscious mind with your subconscious supercomputer: Allow the proprietary [Device] algorithm to gently steer your brain away from chaos and toward order.

You get the idea. Now, I cannot say how many of these ultimately passed legal review. But with 100 to work with, I know the client had the writing they needed to effectively market their device.

It’s important to reiterate, all of the work that I did for this client was under Canadian regulations. In Canada, it is extremely challenging to stay compliant! This applies to all blogs, SEO articles and other writing across all business websites selling biotech in Canada.

But due to my extensive experience in the nutritional supplement industry, I was well-versed with skills related to “saying it without saying it.” (if you know, you know!)

Ultimately, I loved this particular project because it placed a lot of demand on creativity and expressive, even poetic, writing.

I stand ready to assist you with biotech writing!

Today, as I stand at the forefront of the biotechnology writing arena, I am driven by a passion for marrying science with storytelling.

My journey, which began writing in the nutritional supplement industry, has evolved into a commitment to making biotechnology accessible to all.

If your organization is seeking a biotechnology writer who possesses technical acumen, creativity, and an unwavering dedication to compliance, look no further.

I stand ready to assist clients in the biotechnology industry with all sorts of projects across writing and creative, including:

• SEO-tuned blog articles
• Press release writing
• Claims writing
• Taglines
• Documentation
• White papers
• Data viz
• Website copy
• See additional writing services I offer

As I continue to embark on this incredible journey through the realms of biotechnology writing, I invite you to join me. Let’s craft narratives that not only educate but also inspire. Let’s bridge the gap between cutting-edge science and the everyday person.

If you’re ready to embark on this journey together, I encourage you (or your marketing director) to message me.

Together, we can unleash the full potential of biotechnology through the power of the pen. Let’s write new success stories for your biotechnology brand!

Contact me via email: pjsdougherty@gmail.com

Dear Reader, please know that this post was NOT an easy one for the Natural Health Writer to publish.

In fact, I started this post over one year ago (!) and then abandoned it, ’cause I just couldn’t decide if it was right.

I should have listened to my microbiome.

My decision is now final: I will no longer share my nutritional supplement copywriting examples with “potential clients.”

But do not despair, dear reader!

The Natural Health Writer is serving up an even tastier dish:

I am going to LOAD this site with a lot more great content that shows off my chops.

Supplement advertising examples, health and wellness copywriting examples, and every form of nutritional supplement copywriting under the sun.

I am writing this post to:

1. Explain to Potential Clients why I do not share samples the way I used to;
2. Help noob natural health copywriters understand how to avoid the pitfalls and leverage free samples for maximum benefit

Let’s get to it!

The Potential Client was befuddled. I had just flat-out denied his request for a supplement copywriting sample.

“So… you don’t share samples. Is this to protect yourself, or your clients, or what?” He asked.

“Exactly.” I replied.

And remarkably, this Potential Client did not argue the point.

He understood and respected my position. Which in turn compelled me to take him on as a client.

But for most, my new “no free supplement copywriting examples!” stance may seem counterintuitive. Antagonistic even.

But I have my reasons, dear reader.

I will now demonstrate my reasons with three anecdotes, followed by my analysis.

#1. “Your supplement copywriting samples are exactly what we were looking for!”

I was contacted by a nutritional supplement copywriter who was working in-house for a large natural health products manufacturer and retailer.

He had a “big opportunity” (::eyeroll::) for me.

His company needed a lot of help creating rich, detailed blog posts that were research-driven and FDA-friendly, but also served as SEO and conversion rocket fuel.

Of course, this SEO-tuned supplement content in blog format is my specialty.

Now, this particular fellow and I shared a mutual acquaintance who had spoken highly of him in the past.

So when he asked me for samples that matched his needs, I said “Sure thing, Bro!”

I looked over his company’s website and natural health products. I evaluated their content, making notes along the way of FDA red flags, missed supplement marketing opportunities, etc.

Next I went through my vast archives to curate supplement blog post samples for him that were aligned with his company, his product line, and his clearly defined goal.

For the Natural Health Writer, this amounted to few hours of work.

But ultimately, I sent over a selection of the greatest nutritional supplement blog posts the world has ever seen.

“Thanks Pat! I will follow up in a couple of weeks,” the Potential Client replied.

A month or so goes by, and I hear nothing. Meh, whatever. So I follow up with the guy.

“We’re still looking at supplement copywriters,” He replied. “But I will be in touch. Your work is great! In fact, your samples are exactly what we are looking for.”

After that… radio silence.

Some time later, I check out their blog… only to find it has been populated with posts that are incredibly similar in style, format and form to the samples I had shared months earlier.

‘Twas then the Natural Health Writer had a moment like:

Boy did I feel like a dope.

But the last laugh is on them… because even though they did a great job stealing my moves, their blog posts were STILL riddled with highly risky red-flag claims.

Some of these claims were, in fact, not unlike the language that recently landed Mercola in hot water with the FDA.

::Facepalm::

#2. Natural Health Writer gets GHOSTED by a “Cheesy, Nutty” Potential Client after sharing supplement copywriting examples

This story is much simpler than the previous. A marketing guy from a supplement company contacted me via LinkedIn.

He needed sales-boosting nutritional supplement content, and lots of it. And of course, he wanted to see samples.

Mr. Nice Guy (that’s me!) said “Sure thing, Bro!” (I really want to name-and-shame this clown, but I will refrain).

One look at their website, and I saw that this company desperately needed my help with supplement copywriting, marketing, and a lot more.

If they had the budget, I knew I could be a RAINMAKER for them.

Enthused at the prospect, I spent another couple hours gleaning my archives for relevant samples.

Further, since this company was super-close, relatively speaking (about a 4-hour drive), I offered to make a trip and sit down with him in person to discuss working together.

I sent everything over. Three weeks go by, no reply. So I send a follow up.

::crickets::

I wait another week, send another follow-up.

::silence::

Finally, a couple of months later, I remembered this debacle.

Realization of the ghosting ticked me off, so I sent another email politely expressing that I am no longer interested in working with them.

That last email was infantile and unnecessary, I know. Similar to:

“I am breaking up with YOU.”

But whatever… it made me feel like less of a fool at the time!

#3. Fool me twice, shame on you. Fool me thrice…

This last one is a real doozy. One day, I will write the whole story.

But for now, I will do my best to keep it focused on the supplement sample topic.

A Marketing Director for a supplement company contacted me seeking help with sell sheets. Right up my alley!

We scheduled a call, and spoke for an hour about nutritional supplements.

As I looked over this company’s content, I must say, I was super impressed. Tight, credible, extensively researched copy, with nary a red flag in sight.

It turns out that the company founders were a couple of accomplished doctors. They simply no longer had the time to create this type of rich nutritional supplement content.

Yet again, here was a scenario where I knew I was the perfect fit for a supplement company’s needs. The Natural Health Writer could make all their copywriting headaches go away.

I discussed with the Marketing Director a timeline and an estimate, including detailed recommendations, to produce a Pilot Project sell sheet for them.

The Marketing Director was all-in, sounding very enthused for me to begin.

Over the course of the next week, I did a deep-dive on their brand, taking extensive notes along the way.

I then wrote up a detailed estimate, signed and ready to rock. I also sent an invoice for agreed-upon 50% project initiation fee.

I sent it out.

The next day I got the reply:

“Oh, my mistake. I thought you were going to do the first sell sheet for FREE within a week.”

Whaaaat?

The Marketing Director continued, “Can you send me some samples of supplement sell sheets you have written so I can show them to my bosses and justify the expense?”

nope.

Of course I said no! I immediately rescinded my proposal. The Marketing Director was shocked. LOL!

In anecdote #3, we have yet another variation on a discordant theme.

For the Natural Health Writer, it was another several hours lost in the void.

That, dear reader, was my tipping point, where I finally said…

I won’t be fooled again.

My Analysis on Nutritional Supplement Copywriting Samples, Examples, Etc.

The more I thought about sharing my samples with Potential Clients, the less sense it made. Here’s why:

• It is a waste of my time. I have 18 years’ worth of supplement content archives. I would always take far too much time to find samples that were highly relevant to the Potential Clients’ companies, products and needs.
• It is not fair to my past clients. Somebody else paid me to create something amazing…. Why should I give that Blueprint For Greatness to a potential client for free?
• Too many clowns have spoiled the show. Some Potential Clients have been genuinely appreciative and respectful when I send them examples of my supplement copy writing prowess. But as detailed above, many have also rude and disrespectful about it, even going so far as to ghost me and steal my moves. NEVER AGAIN!

Despite my ranting, there is a time for free supplement copywriting examples: Junior copywriters.

If you are a young natural health copywriter who has found this article, please take all of my commentary in context.

For those who are just starting out, the Natural Health Writer encourages you to share your samples!

And in some cases, actually writing a FREE SAMPLE (::shudder::) can even be greatly beneficial for securing new clients and starting a lucrative freelance writing career.

But once you get rolling, you must cease the freebies…. otherwise you are teaching Potential Clients that your work has little, if any, value.

Good luck rakin’ in the ducats then, noob.

Give ’em an inch, and they WILL take a mile.

Did you make it this far and STILL want to work with the Natural Health Writer?

If so, you have my respect and gratitude.

But how to get around this “I need to see samples!” issue?

Here is my pledge: Over the next several months, I will be loading the HECK out of this website with samples of my nutritional supplement content.

The Natural Health Writer has 18 years’ of complete and utter nutritional supplement industry DOMINATION under his belt.

“My archives are DEEP.” ~ The Natural Health Writer

Ergo, I can share my writing samples while still remaining true to my past clients. (for example, some pieces were never published, or supplements and natural health products may have been discontinued, etc.).

So watch this space if you want to work with me, but want to see some more of  my magic first.

In truth, dear reader, there is a much better way, however:

Email me at pjsdougherty@gmail.com, and let’s schedule a call.

I love talking about the nutritional supplement industry, especially with others who share my passion.

A 30-minute video chat (yes, I am real!) or phone call can more efficiently reveal if we will work well together.

Speak with me. After you hang up, you will have a general understanding of why The Natural Health Writer is The Greatest there is, and The Greatest there ever will be.

Work with me, and you will have proof of the same.

Until then, Dear Reader…

~ PJS, the NHW

P.S., OH! I almost forgot. There actually IS a way to get a “freebie” from the Natural Health Writer:

Challenge me and Defeat me at Words With Friends.

Doing so will win you a truly glorious prize: A free one-hour Natural Health Writer audit of one of your supplements.

(If you lose, you must send me a free bottle of said supplement).

Send me an email as your challenge, as I rarely check WWF. Then, Game on!

When I was 12, I watched the 80s sci-fi movie D.A.R.Y.L. (“Data-Analyzing Robot Youth Lifeform”… get it?) over at a friend’s traditional Asian household with his older brother, who was an accomplished violin virtuoso. I remember one scene where Daryl, a lifelike child robot powered by A.I., sat down at the piano and played… beautifully. “Daryl could never play that well in real life,” my friend’s brother sniffed. “He’s a robot… he could play the notes, but he could never play with emotion.”

The D.A.R.Y.L. scene and commentary replayed in my mind recently upon receiving an email from a keyword research company clobbering me over the head with “Buy Now!!!” sales copy about their new product: A software that can allegedly write highly effective copy.

“Complete Sales Messages In Under 90 Minutes!” It promised. “Users typically finish their first income-generating video sales message  in 90 minutes – with absolutely no copywriting experience.”

As a writer, I immediately took offense: They’re saying a robot can do my job!  I flashed back to D.A.R.Y.L., and started wondering… is it possible? Robots are amazing: They can vacuum floors, perform surgery and even explore distant planets!

I decided to investigate.

As much as I hate to admit it, I discovered that A.I. can indeed now “write” — but only in clumsy, basic forms, such as AP-style journalism stories and awkward erotica from “sexy chatbots”

(though I daresay A.I.-powered sexy chatbots could easily surpass the writing quality of 50 Shades of Gray).

But let’s be clear: Robots will never be able to write well, because writing, in its purest incarnation, is a creative art form.

Nutritional supplement copywriting, in particular, takes a deft touch. In order to sell any natural health  modality or product, we must connect with the reader’s feelings, fears, hopes and dreams.

Real writing requires something A.I. will never have: Feelings.

The same goes for painting, dancing, acting, and music. Any creative art, and those dummy stupid-head robots will fail.

Way back in 1987, my friend’s brother had been spot on about D.A.R.Y.L. and A.I. of the future:

Robots can play, but they cannot play with emotion.

Here’s what it sounds like.

Exhibit A.: Chopin – Nocturne No. 13 in C minor, Opus 48 No. 1

A damned dirty robot, ruining beautiful Chopin.

So clumsy! So devoid of finesse or style! Just a lifeless rendering of notes, like a player piano reeling through its scroll.

You can almost hear the robot saying, “CHOPIN SHEET MUSIC IS DATA. WILL PROCESS DATA. WILL TRANSLATE DATA ACCURATELY INTO APPROPRIATE NOTES. BEEP BOOP BEEP BOOP.”

(OK, maybe robots don’t say “beep boop” but they definitely think in all caps)

Human Valentina Lesitsa, playing the same.

So different. the Machine and Ms. Lesitsa the same? Taking “data” (the sheet music) and translating it into sound, using the physical tools at hand.

Yet their sound could not be any different. The reason why is best expressed at the 5:00 mark of Ms. Lesitsa’s video. It’s much better in the context of the performance, but in a nutshell:

Dat face.

She’s pouring her soul into her performance. Robots can’t do that.

Robots don’t have souls.

And why? Because as the plays, Ms. Lesitsa feels. She feels something Frédéric Chopin once felt, and mingles that with what she feels.  and bringing him to life once again. She mingles his brilliance with her own artistry; her own interpretation.

Deeper still, she is extending far into the Astral Plane, tapping into the infinite energy of the universe and pulling out something divine.

At the risk of mixing composer metaphors, Ms. Lesitsa becomes a mouthpiece for The Voice of God.

Is it any wonder that by the end, Ms. Lesitsa looks like this?

 

Exhausted. Drained. Slumped. She’s put every ounce of her mana into her performance.

It would be fitting for an assistant to emerge, drape a cape over her shoulders like James Brown, and help her off the stage.

What I am trying to express, I suppose, is that…

Robots will always fail at art because they don’t have souls.

There, I said it.

Robots cannot be creative. They will never be inspired by a muse. They will never suffer to sing the blues.

They might be able to muster a clumsy and soulless “performance.” But never will they be able to pour their soul into the music and leave it on the stage, as Ms. Lesitsa or James Brown. This is a human condition.

Ergooooooo, any software that claims it can “write” compelling sales copy is a joke.

And remember: Some of y’all “writers” are robots, too.

Any performing monkey can mine data from wikipedia, rearrange it, swap in a few synonyms and call it a day. That’s A.I.-grade writing.

Sure, it’s cheap, easy and plentiful. But it’s also mindless and soulless, and and quite frankly, it stinks.

The Google knows the difference. Your audience knows, too.

If your health message matters, you need a nutritional supplement copywriter who will give you a part of his soul.

Who, at the end of the performance, will be slumped over the keyboard in exhaustion, just as Ms. Letista is slumped over her keys above.

The difference in the finished product will be clear: More than merely words strung together into lifeless copy, you will possess writing as art that is a piece of the divine.

Robots can’t play Chopin.

And they sure as hell can’t write great copy.

Memo to all robots: Step away from the keyboard and get back to vacuuming my floors.

Fondly,

~ P.J.S. the N.H.W.

P.S. As you may have guessed, The Natural Health Writer is obsessed with Chopin Nocturnes. It’s better than chocolate. Listen to the Nocturnes once, all the way through, and they will unlock and open doors in your mind that will never close again. As you listen, you will feel your brain cells perking up, making new connections, flexing and reorganizing like cosmic antennae orienting to a higher power.

There are many who play Chopin Nocturnes, but in my opinion, Brigitte Engerer is best.