Tag: health:

Need Great Natural Health Content?

Supplements and holistic practices need premium-quality content to excel.

All your communications must be credible, clear and compelling.

Equally critical: Your messaging to patients and customers must be consistent.

Here’s the problem:

Whether you’re treating patients, developing supplements or marketing natural health products, you don’t have time to create consistently outstanding content.

The Natural Health Writer is Here to Help.

– Accomplished storyteller of supplements and holistic wellness

– Skilled curator of authoritative, substantiated research sources

– Copywriting mastermind who sparks instant and sustained sales

I’ve written for industry legends: Piping Rock, Puritan’s Pride, Vitamin World, Cosway, Youngevity and Nature’s Plus.

My campaigns have made millions for branded health ingredients like Pycnogenol, Kaneka, OmniActives and more.

I’ve published two natural health magazines, seven books and 100+ articles on diverse holistic wellness practices.

I’ve landed and interviewed stars like Alec Baldwin, Jane Seymour and Mike Huckabee for natural health articles.

Let’s Work Together!

Are you months behind on email newsletters and blogging? Facing a “need it yesterday” time crunch on new product copywriting? Are your competitors winning Google because their content is simply better than yours? I can make these headaches disappear.

The Natural Health Writer is seeking a limited number of outstanding clients right now. Let’s take writing off your plate to free your time… so you can focus on what you do best!

Contact Me Today…

And we can get started today!

Email: p@naturalhealthwriter.com

Call: 631.790.4331

Connect on LinkedIn too, it’s cool!

Thank you, speak soon!

Regards,

 

P.J.S. Dougherty

the Natural Health Writer

People’s Health Series

You know how a powerful earthquake can shift the earth on its axis by an inch? The People’s Health Series has had a similar effect on the supplement industry.

10+ million copies in print... and counting.

The People’s Health Series is a collection of seven nutrition booklets that I ghostwrote and published. This project has proven to be phenomenally effective at sparking consumer interest in supplements.

Each nutrient covered has been extensively researched, so there is abundant substantiation. There are no over-the-top claims, just suggestions based on facts. And while nutrition is emphasized, I also include complementary lifestyle activities that optimize health. It’s valuable information that I am proud to disseminate.

The Lesson: When a PHS book is released, the immediate sales impact is staggering. This proves that education is the key to nutritional supplement success. With over ten million copies circulating across the U.S.A. and abroad, the PHS is a true game-changer, capable of making any nutritional ingredient a household word.

Below are three samples from my books on Pycnogenol, Ubiquinol and Lutein. Check them out, and witness a clinic on effective supplement writing. To see how this content can be translated for web, visit this page on Ubiquinol benefits.

The Pycnogenol book's early pages focus on history, setting the stage and weaving a story.
These pages use graphic elements and scientists' commentary to show why Ubiquinol is special.
Lutein research, testimonials, diagrams and even Government recommendations.

Writing for Health Freedom

Oh byoooooteeeeful, for spaaaacious skies, for amber waves of graaaaaain...

The Natural Health Writer is the voice of the Nutritional Health Alliance. The NHA was founded by industry giant Gerald Kessler, who helped create the Dietary Supplement Health and Education Act (DSHEA).

As the NHA’s writer, I adopted Kessler’s bombastic style to advance Health Freedom. The concept: We are one bad bill away from losing access to supplements. I believe in this cause; Europe has already set the precedent. Click the Capitol to read my latest NHA column.

The Lesson: Hiring a nutrition writer? Make this your first interview question: “Can you explain DSHEA?” If the candidate looks flabbergasted, move on. I have written about DSHEA since 2003. I understand DSHEA, and I know how the FDA and FTC regard supplements. This knowledge is supplement marketing gold.

Booming Brain Health: Ginkgo

As Woody Allen once said, “My brain? That’s my second favorite organ.” But for Boomers seeking peak quality of life in their golden years, the brain is priority #1.

Mental sharpness. Cognitive performance. Crystal-clear memory. The Brain Health segment is a supplement industry goldmine. Neuronutrients’ potency in promoting peak brain health is backed by reams of research. At right is a piece I wrote on Ginkgo Biloba, one of the most famous brain-boosters. This PDF is part of a larger marketing book that discusses several other neuronutrients in detail.

The Lesson: Brain health is a booming category. Effective educational marketing materials are the key to supercharging supplement sales in this all-important sector. The Natural Health Writer is a neuronutrient marketing expert.