How to Market Innovation – Branded Ingredients Copywriter

In the massive dietary supplement industry, with myriad products and countless distinct formulations, branded ingredients stand out as a beacon of excellence, offering advantages to both manufacturers and consumers alike.

I’m Pat Dougherty, the Natural Health Writer. In this article, I delve into branded ingredients: their significance, benefits, and strategic advantages they offer to supplement manufacturers.

I will also discuss some of my own experience as a branded ingredients copywriter for some of the greatest supplements in the world, and share some samples at the end.

Join me on this journey as we unlock the untapped potential of branded ingredients and revolutionize the way we approach nutritional supplementation. Let’s get to it!

Defining Branded Ingredients

A registered trademark symbol superimposed over a background of dietary supplement bottles featuring branded ingredients.

At its core, the term “branded ingredients” encapsulates a class of nutritional components defined by scientific validation, quality assurance, and innovation.

Unlike generic ingredients that populate the shelves of countless supplements, branded ingredients undergo a rigorous process of research, development, and validation, culminating in patented formulations that represent the pinnacle of nutritional excellence.

These ingredients are not merely commodities; they are the result of years of meticulous study, backed by a wealth of scientific evidence attesting to their efficacy and benefits.

Advantages of Branded Ingredients

When assisting with dietary supplement research and development, I always encourage my clients to use branded ingredients. Of course, it’s not always possible. But those clients who can swing it enjoy a number of benefits from including branded ingredients in their formulas. Some examples:

Quality Assurance

Branded ingredients epitomize the highest standards of quality assurance, ensuring that each component meets stringent criteria for purity, potency, and safety.

Manufacturers can rest assured knowing that the ingredients they incorporate into their formulations undergo rigorous testing and adhere to strict quality control measures, thereby mitigating the risk of contamination or adulteration.

Transparency and Traceability

Branded ingredients offer unparalleled transparency and traceability, allowing consumers to trace the origin, sourcing, and manufacturing processes behind each component.

This transparency fosters a sense of trust and accountability, empowering consumers to make informed choices about the products they consume.

By leveraging this transparency, manufacturers can differentiate their products in a crowded market, appealing to consumers who prioritize visibility and accountability in their purchasing decisions.

Scientific Rigor and Validation

An orange cat wearing glasses wearing a lab coat holding an amber supplement bottle and a styrofoam cup of coffee.

One of the most compelling advantages of branded ingredients lies in their robust scientific validation.

These ingredients are subjected to rigorous clinical trials, peer-reviewed studies, and comprehensive research initiatives, substantiating their efficacy, safety, and health benefits.

Consumers can trust that the claims associated with branded ingredients are backed by solid scientific evidence, instilling confidence and credibility in the products they choose to incorporate into their daily regimen.

Note: Some branded ingredients are backed by clinical research that may allow them to make better claims than non-branded ingredients. Learn more about supplement copywriting guidelines and what claims you can make.

Innovative Formulations and Targeted Solutions

The versatility of branded ingredients enables manufacturers to create innovative formulations tailored to address specific health concerns, target niche demographics, or optimize bioavailability.

Whether it’s enhancing cognitive function, supporting cardiovascular health, or boosting immune function, branded ingredients offer a myriad of possibilities for formulators to explore.

By harnessing the unique properties of these ingredients, manufacturers can differentiate their products, offering consumers tailored solutions that align with their individual health goals and preferences.

Benefits for Supplement Manufacturers

Competitive Differentiation

In an increasingly competitive market, the use of branded ingredients provides manufacturers with a distinct competitive advantage.

By highlighting the incorporation of premium, scientifically validated ingredients in their formulations, manufacturers can differentiate their products from competitors and position themselves as leaders in the industry.

This differentiation not only attracts discerning consumers seeking superior quality but also reinforces brand loyalty and trust over time.

Enhanced Credibility and Trust

By aligning with reputable brands and utilizing branded ingredients, supplement manufacturers enhance their credibility and trustworthiness in the eyes of consumers.

The association with trusted names in the industry lends an air of legitimacy and authority to their products, reassuring consumers of their efficacy and safety.

This enhanced credibility fosters long-term relationships with consumers, driving repeat purchases and positive word-of-mouth endorsements.

Strategic Marketing Advantage

Branded ingredients offer a wealth of dietary supplement marketing opportunities for supplement manufacturers, providing a compelling narrative that resonates with consumers.

Whether it’s highlighting the proven efficacy, superior quality, or innovative formulations enabled by branded ingredients, manufacturers can craft targeted marketing campaigns that appeal to the specific needs and preferences of their target audience.

By leveraging the unique benefits of branded ingredients as key selling points, manufacturers can create a compelling value proposition that sets their products apart in a crowded marketplace, driving sales and fostering brand loyalty.

How to Sell Branded Ingredients

If you’re using a branded ingredient or considering using them in your supplement formulations, I’ve got some tips for you!

  • Don’t hide it! If you’re using the best ingredients in the world, you should back them with some ballyhoo. Proudly proclaim your branded ingredients as a key advantage of your formula and a differentiator from lesser formulas.
  • Tap the research. Your branded ingredient may have research backing its benefits. If so, be sure to showcase this research, especially if you can do so with an awesome chart or infographic that gives at-a-glance benefits and instant credibility.
  • Your brand foundation. If you use branded ingredients in more than one formula in your line, you can create a page highlighting this fact that positions your brand as the most cutting edge and advanced of your kind. My samples below exemplify this strategy.


Are you ready to elevate your supplements to unprecedented levels of excellence and success?

As the world’s best nutritional supplements copywriter specializing in branded ingredients, I possess the expertise and creativity to craft compelling narratives that showcase the superiority of your formulations.

Let’s collaborate to harness the power of branded ingredients and captivate your audience, driving sales and solidifying your position as an industry leader. Contact me today to embark on a transformative journey toward unparalleled success.

Together, we’ll unlock the full potential of your supplements and propel your brand to new heights of distinction and prominence.

Contact me to get started today!

Or read on to check out some of my dietary supplement copywriting samples and examples for branded ingredients.

Dietary Supplement Branded Ingredients Copywriter Samples

In this sample, I created a quick rundown list of all the branded ingredients in a supplement line, including mentioning each of the products that supply each ingredient. The goal was to position the entire line as cutting-edge; utilizing the greatest ingredients in the supplement universe. This page gave a birds-eye view. The individual product pages would delve deeper into each branded ingredient, touching on research and unique advantages. Check it out!


The first clean vegan protein powder to build muscle as effectively as whey protein

Patented plant protein from whole organic brown rice grain. Oryzatein® is clinically shown to build muscle as effectively as whey and to supply muscle critical leucine that absorbs faster than whey leucine. Oryzatein® is the world’s cleanest protein, made with Hexane-free extraction and low-heat technology that improves stability and taste.


The fastest-acting, longest-lasting sport carbohydrate muscle fuel ever developed

KarboLyn® is a bioengineered relatively complex carbohydrate. Using advanced multi-stage enzymatic milling technology, Karbolyn® is calibrated to a small molecular size that absorbs faster and lasts longer than any food or supplement: A unique sport carbohydrate advantage for muscle energy, strength, endurance and recovery.


The single best nootropic for both cognitive enhancement and long-range brain health

Enhanced tetrahydrate crystalline form of neuronutrient citicoline. Made with exclusive fermentation technology, Cognizin® is stabilized, water-soluble and 99%+ pure. Cognizin® has shown brain health and cognition benefits in multiple clinical trials, notably increasing brain energy by 13.6% and brain regeneration by 26%.


Curcumin made 46X more absorbable for superior joint-soothing support

Plain curcumin is hard to absorb. CurcuWIN® solves this with UltraSOL Nutrient Delivery System, a unique nutrition technology that converts poorly absorbed curcuminoids into highly bioavailable water-dispersible compounds. As a result, CurcuWIN® is 46X more absorbable than plain curcumin, making it a superior joint-soother in a smaller dose.

MicroActive® Q10

CoQ10 breakthrough energizes cells faster, lasts longer and builds with daily use

Basic CoQ10 is hard to absorb. MicroActive® Q10 nutrition technology complexes each CoQ10 molecule with beta-cyclodextrin (from potato starch) that improves absorption. Human research shows that MicroActive® Q10 absorbs quickly, energizes cells for up to 24 hours, and doubles CoQ10 blood levels in only 2 weeks.

Setria® Performance Blend

Nitric oxide-boosting combo shown to help build and maintain lean muscle mass

Setria® Performance Blend is a patent-pending combination (Kyowa Quality® L-Citrulline + Setria® L-Glutathione) clinically shown to boost and sustain blood Nitric Oxide (NO) levels 2X as long as L-Arginine or L-Citrulline. Research also shows Setria® Performance Blend significantly enhances muscle performance, growth and recovery.

CarnoSyn® and SR CarnoSyn®

Instant and sustained carnosine muscle-loading for athletic performance and recovery

CarnoSyn® and SR CarnoSyn® are bioengineered beta-alanine forms that work in synergy to max-out muscle carnosine for superior athletic performance and growth. CarnoSyn® is instant-release to raise muscle carnosine quickly; while SR CarnoSyn® is sustained-release to gradually raises and maintain muscle carnosine over 12 hours..


The only L-Theanine clinically shown to raise relaxing Alpha brain waves

100% pure L-Theanine made with patented fermentation technology. Highly concentrated, nature-identical green tea nutrient profile. Every 100 mg Suntheanine® supplies equivalent L-Theanine to 10+ cups green tea. Protected by 40+ patents, Suntheanine® is shown in human research to raise Alpha brainwaves for wakeful-relaxation effects.


The only lutein patented for blue-light eye protection and vision enhancement

FloraGLO® is purified lutein from non-GMO marigolds. Made with patented nutrition technology including bioavailability-boosting microencapsulation. Backed by 80+ human clinical trials, FloraGLO® is the #1 doctor-recommended lutein brand and only brand to boost vision performance and fight blue light-induced eye damage.


Patented botanical clinically shown to help increase muscle and reduce fat

Ancient Ayurvedic performance herb Coleus forskohlii supercharged with ultramodern nutritional technology. Calibrated to 10% of the active ingredient forskolin, Forslean® herbal extract is also patented and research-backed for its ability to help shift body composition away from fat and towards muscle.


The strongest, most bioavailable and best researched Ashwagandha in the world

Full-spectrum Ashwagandha extract made with unique extraction technology. Standardized to 5% active withanolides, KSM-66® is the strongest, most bioavailable and most researched Ashwagandha on the market. It has demonstrated benefits for stress, cognition, muscle and testosterone (+17%) in human clinical trials.


Boswellia serrata made 52% more absorbable for superior soothing joint support

Next-generation Boswellia serrata extract improves bioactivity of the root’s active ingredient, Acetyl-11-keto-ß-boswellic acid (AKBA). Research shows that when compared to basic AKBA, AprèsFLEX® absorbs faster, takes effect more quickly and sustains longer – enhancing the herb’s overall joint-soothing effects.

Orafti® Synergy1

Patented chicory fiber clinically shown to optimize microbiome and reduce caloric intake

Unique form of Oligofructose Enriched Inulin fiber (Inulin-FOS) derived from chicory. Orafti® Synergy1 combines the best benefits of two health-promoting fiber forms, including boosting gut Bifidobacterium probiotics. Orafti® Synergy1 is also the only Inulin-FOS fiber shown in research to reduce calorie intake and enhance calcium absorption.


First clinically effective non-animal chondroitin: Clean, vegan and 43% more bioavailable

Most chondroitin has dubious animal origins. Mythocondro® is the world’s first effective non-animal chondroitin sulfate source. Made with patented fermentation technology, Mythocondro® is pure, vegan-friendly and powerful: Shown to boost chondroitin bioavailability by 43%, for effective joint support at a lower dosage.


World’s best MSM, perfected over 30 years; clinically shown to enhance joint performance

Basic MSM (Methylsulfonylmethane) crystallization raises risk of trapping contaminants, heavy metals and other impurities. OptiMSM® instead uses multi-stage distillation that improves purity, quality and consistency. OptiMSM® has been shown in research to significantly reduce joint discomfort and cartilage breakdown.


Stabilized and bioavailability-enhanced R-Lipoic Acid delivers cleaner cell energy

Unstabilized R-Lipoic acid found in some supplements may have residual solvents and gastric side effects. Bio-Enhanced® Na-RALA purifies and stabilizes R-Lipoic acid into a salt form that matches the molecular structure of naturally synthesized Na-RALA, for better bioavailability, tolerability, and ultimate cell-energizing activity.


Breakthrough PQQ with research-backed support for cells’ powerhouse mitochondria

Patented, water-soluble Pyrroloquinoline quinone (PQQ). Most PQQ forms are synthetic, BioPQQ® is made with fermentation nutrition technology that produces a clean, natural finished product. BioPQQ® is the only PQQ brand backed by research; shown to boost brain nerve growth factor (NGF) and brain cells’ powerhouse mitochondria.


The only ingredient in the world that can boost other nutrients’ bioavailability

Black pepper extract patented and research-backed for its ability to boost bioavailability of certain nutrients, including CoQ10 and Curcumin. Made with nutrition technology innovations that extract and black pepper’s active piperine that is highly purified and powerful: Standardized to supply 95% piperine (raw black pepper supplies just 3-9% piperine).


Word’s best natural melatonin source, research-backed and concentrated to 50X potency

CherryPURE® is a pure, 100% natural and additive-free Montmorency tart cherry powder extract concentrated to 50:1 potency. Montmorency tart cherry is the richest botanical source of melatonin. CherryPURE® is also the only tart cherry source backed by ingredient-specific clinical studies, including demonstrated benefits for muscle recovery.


Patented, bioavailability-enhanced L-Tryptophan for superior mood and sleep support

TryptoPure® is L-Tryptophan made by global amino acid innovator Ajinomoto® and produced with Ferment-A-Pure™ – a patented, eco-friendly fermentation process that turns non-GMO and gluten-free vegetables into amino acid dietary supplement ingredients that are 99% pure, bioavailable and highly effective.

Sharp-PS® Green

World’s cleanest, most eco-friendly nootropic PS from sunflowers; 100% soy-free

A premium, high-purity PS (Phosphatidylserine) brand, developed and produced by Enzymotec under strict quality and safety standards. Many PS supplements are made from soy; Sharp PS® Green instead uses patented nutritional technology to produce PS from non-GMO sunflowers for a clean, allergen-free and eco-friendly finished product.

Creapure® pH10

99.5% pure Creatine, pH-balanced to boost bioavailability and supercharge strength

A special 99.5% pure form of creatine monohydrate made to superior standards of quality. Creapure® pH10 uses pH-balancing nutrition technology to enhance bioavailability while eliminating bloating and gastric distress. Creapure® pH10’s bioavailability advantages are key because higher creatine uptake produces greater performance benefits.


Chili pepper actives in patented microspheres for metabolic boost without the burn

A highly active extract calibrated to 2% capsaicinoids, Capsimax® uses a patented nutrition technology called OmniBead™ microspheres that delays absorption until it reaches the lower intestine. As a result, Capsimax® is the only brand that supplies capsaicinoids’ weight control and metabolic support without gastric burning side effects..


Packs the muscle-protective antioxidants of an entire pomegranate into just 100 mg

P40p™ is pomegranate extract standardized to 40% punicosides and 50% total polyphenols, which together comprise 90% of the antioxidants in pomegranate fruit. Supplying a full spectrum of the fruit’s health-promoting compounds, P40p™ is an easy-to-absorb, water-soluble form without the calories of whole pomegranate.

Contact Me

Need help  copywriting for branded ingredients? Or maybe you require help  with SEO content, press releases, brand books, video scripts or other services that I offer. If so, please do contact me today ( so we can get started post-haste. Thanks!

Copywriter for Chiropractors – Expertise to Elevate Your Practice

Are you a chiropractor looking to expand your practice and reach a wider audience of health-conscious individuals seeking holistic care? Look no further! As the world’s greatest natural health writer, I bring over 20 years of experience in crafting compelling and persuasive copy — with special expertise as a copywriter for chiropractors and holistic health practitioners.

In this article, I will discuss the comprehensive copywriting services I offer to help you boost your online presence, connect with your target audience, and ultimately grow your chiropractic practice. Let’s get to it!

Why Choose My Copywriting Services?

With a profound understanding of holistic practices like chiropractic care, I am well-equipped to communicate your unique approach and philosophy effectively. Here are some of the key services I provide to chiropractors and holistic health practitioners:

1. Website Copy

Your website is often the first point of contact for potential patients. I specialize in creating engaging and informative website copy that not only highlights your chiropractic services but also conveys your commitment to holistic health and patient well-being. From optimizing your homepage to creating compelling service descriptions, I ensure your website reflects your expertise and values.

2. Blog Articles

Regularly updated blog content is crucial for establishing your authority in the field and driving organic traffic to your website. I can create informative and engaging blog articles on topics relevant to chiropractic care, holistic health, wellness, and more. By providing valuable insights and sharing your expertise, you can build trust and credibility among your audience.

3. SEO Services

Have you considered local SEO for your practice? Following up on the first two services mentioned here, I offer SEO expertise that can help you rank fast. Imagine your practice’s site loaded up with compelling content and blog articles that are also SEO-tuned to organically draw new patients to your site. This can not only build your practice and brand, but also position you as a thought leader and leading chiropractor in your geographic area.

4. Email Campaigns

Effective email marketing is essential for nurturing relationships with your existing patients and attracting new ones. I craft personalized and persuasive email campaigns that resonate with your audience. Whether it’s newsletters, promotions, or informative health tips, my email copy will engage, educate, and convert.

5. Social Media Content

In today’s digital age, maintaining an active presence on social media platforms is crucial for expanding your reach. I can help you create compelling social media posts and content that reflect your brand and engage your audience. From Facebook to Instagram and beyond, I tailor content that resonates with your followers.

6. Brochures and Marketing Materials

When it comes to offline marketing, I can assist in creating persuasive brochures, pamphlets, and other marketing materials that effectively communicate your chiropractic services and holistic approach to health. Great for waiting rooms!

7. Ghostwriting Books, Articles, Guest Posts

A ghostwriter can be a pivotal asset in the growth and expansion of a chiropractor’s practice, offering a multifaceted approach to building authority and enhancing patient engagement.

By crafting well-researched and informative books, a ghostwriter can help a chiropractor share their expertise on a larger scale, positioning them as thought leaders within the wellness and health care industry. This not only attracts new patients who are seeking credible and trustworthy health information but also opens up opportunities for speaking engagements and seminars.

Similarly, ghostwriting articles and guest posts for reputable health websites or wellness blogs can significantly increase a chiropractor’s online presence, improving search engine visibility and drawing more traffic to their practice’s website. These written pieces serve as a silent yet powerful marketing tool, educating the public on the benefits of chiropractic care, debunking myths, and addressing common health concerns, all of which foster trust and credibility among potential patients.

Through these channels, a ghostwriter effectively communicates the chiropractor’s knowledge and passion for patient care, thereby attracting a broader audience and contributing to the practice’s growth and success.

The Natural Health Writer is an accomplished ghostwriter, having worked for the Book-in-a-Box company (now Scribe Media).

Whatever format you choose, I have a process in hand that can position you as a prolific author and thought leader within the field of chiropractic. Don’t be daunted! The process is painless and efficient when working with me.

Conclusion: Hiring a Copywriter for Chiropractors

Incorporating effective copywriting into your chiropractic practice is the key to attracting new patients, building trust, and enhancing your online presence. With over two decades of experience writing for holistic practices like chiropractic, I have the expertise and passion to help you succeed.

Don’t miss out on the opportunity to elevate your chiropractic practice to new heights. Contact me today to discuss your specific needs and learn how my expert copywriting services can help your practice thrive.

Together, we can create compelling content that resonates with your target audience, positions you as a trusted authority, and ultimately leads to the growth and success of your chiropractic practice.

Expert Dietary Supplement Formulator & Researcher

Are you looking to create a breakthrough dietary supplement that not only meets but exceeds consumer expectations? Look no further!

I’m Pat Dougherty, the Natural Health Writer. And with over two decades of experience in the natural health industry, including work as a dietary supplement formulator. I am here to help you design innovative formulas that meet the highest quality standards and drive tremendous sales.

In this article, I will be delving into the details of dietary supplement formulation, with an emphasis on my personal experience in the industry. Let’s get to it!

A Legacy of Expertise in Dietary Supplement Formulation

For more than two decades, I have been a driving force in the dietary supplement industry, passionately pursuing the art and science of creating exceptional products.

My journey as a dietary supplement formulation expert has been nothing short of extraordinary.

Over the years, I have had the privilege of collaborating with some of the leading R&D teams at the world’s largest dietary supplement companies. This experience has given me a deep understanding of the industry’s ins and outs, allowing me to stay ahead of trends and emerging research.

In this guide, I will outline some of the elements that go into dietary supplement formulation.

Innovative Formulations

One of the cornerstones of my success has been my ability to identify, recommend, and formulate exciting new supplement formulas.

By constantly staying at the forefront of scientific research and market trends, I have helped my clients source and combine cutting-edge ingredients that captivate consumers.

Whether it’s vitamins, minerals, herbs, branded ingredients or multi-ingredient blends, I know how to intelligently combine nutritional elements to achieve maximum efficacy for performance, health and overall wellness.

Innovation is at the heart of my approach.  My dedication to staying at the forefront of scientific research and industry trends has allowed me to consistently deliver formulations that captivate consumers and advance the entire industry.

If you want to create something entirely new, or put a new twist on an established formula, I stand ready to assist you with innovative thinking and limitless creativity.

Let’s design a supplement that helps health-conscious consumers in exciting new ways.

The Best Ingredients, Nutrient Forms, and Dosages

Quality is priority #1 in the dietary supplement industry. I take this commitment seriously across all the services I provide, including for formulation. As a nutritional supplement formulation expert, I have a knack for selecting:

  • the best research-backed ingredients for the job
  • breakthrough and trending supplement ingredients
  • the most bioavailable nutrient forms
  • advanced branded ingredients
  • optimal dosages for each component
  • ideal nutrient combinations; synergy and complementary pairings

This meticulous attention to detail ensures that the supplements I help formulate deliver tangible benefits to the consumers… as well as maximizing sales for each and every formula I help to develop.

Quality is Paramount!

Bespectacled cartoon cat dietary supplement formulation expert holding a beaker.

In my role as a dietary supplement formulation expert, I bring a comprehensive understanding of supplement quality that goes beyond the formulation process itself.

Quality is not just a buzzword; it’s a commitment that underpins every aspect of a successful dietary supplement, from the initial concept to the finished product. My experience in ensuring top-tier quality sets me apart as a valuable partner in your supplement formulation journey.

Unparalleled Expertise in Supplement Quality Assurance

My expertise in dietary supplement quality assurance spans the entire product development lifecycle. This includes:

Rigorous Testing: I have a deep understanding of the importance of comprehensive testing protocols to verify the potency, purity, and safety of supplement ingredients. This commitment to testing ensures that your formulations consistently meet the highest standards.

Strategic Raw Material Sourcing: The foundation of any exceptional supplement is the quality of its raw materials. My experience in sourcing the finest ingredients from trusted suppliers ensures that your supplements are built on a solid foundation of excellence.

Clean Ingredients: In an era where consumers are increasingly conscious of what they put into their bodies, I have honed the skill of selecting clean and wholesome ingredients. This not only enhances the nutritional profile of your supplements but also aligns with the growing demand for transparency and health-conscious choices.

GMP Compliance: Good Manufacturing Practices (GMP) are the gold standard for supplement quality. I am well-versed in GMP compliance, ensuring that your supplement formulations are developed, manufactured, and tested in accordance with these rigorous standards.

Quality Assurance Protocols: I implement robust quality assurance protocols at every stage of product development, from concept to distribution. This commitment to quality assurance guarantees that your supplements consistently meet or exceed consumer expectations.

In summation, Quality is an essential step in your supplement formulation process. I stand ready to assist you with Quality from all angles.

Compelling Copywriting Skills

My expertise doesn’t stop at formulation. I also possess a copywriter’s knack for crafting compelling narratives around the products I create.

I understand what resonates with consumers and how to communicate the value of your supplements effectively.

A dietary supplement formula speaks to the consumer.

When a savvy consumer looks at supplement facts, the ingredients, dosages and design all speak to him or her.

It’s not just about creating a great supplement; it’s about telling its story.

From developing compelling label claims to creating persuasive marketing materials, I ensure that every word enhances the product’s appeal, driving consumer engagement and loyalty.

Why I’m the Ideal Partner for Your Formulation Needs

– 20 Years of Industry Experience: With two decades of hands-on experience, I bring a wealth of knowledge and expertise to the table.

– Proven Track Record: My work as a dietary supplement formulator and researcher have consistently generated tremendous sales and consumer satisfaction for leading supplement companies.

– Cutting-Edge Research: I stay up-to-date with the latest scientific advancements and market trends, ensuring that your products are always ahead of the curve.

– Tailored Solutions: I understand that each client is unique. I work closely with you to tailor formulations that align with your brand’s vision and goals.

– Unparalleled Expertise: My dual expertise in formulation and FDA compliance sets me apart as a comprehensive resource for your supplement development needs.

– Regulatory Efficiency: I streamline the approval process, reducing the time and resources required to get your products to market.

– Enhanced Safety: Your consumers can trust that your supplements are not only effective but also rigorously tested for safety and compliance.

– End-to-End Solutions: I offer a complete package of services, ensuring that your supplements are not only well-formulated but also meet all regulatory requirements.

Ultimately, by combining my expertise in dietary supplement formulation with my advanced FDA compliance knowledge, I offer a holistic approach that addresses every aspect of your product development process.

From selecting the right ingredients to creating compelling marketing materials and ensuring regulatory approval, I am your one-stop solution for dietary supplement success.

Your Next Step

If you’re ready to take your dietary supplement formulations to the next level, I invite you to reach out to me today. Let’s collaborate to create products that not only meet industry standards but set new benchmarks for excellence.

Together, we can formulate supplements that inspire trust, captivate consumers, and drive sales.

Don’t miss this opportunity to work with a dietary supplement formulation expert who has a proven history of success. Contact me now, and let’s start the journey toward formulating amazing supplements that will revolutionize your brand’s offerings.

Let’s collaborate to create supplements that not only meet consumer demand but also adhere to the highest standards of quality and safety.

~ Contact me today at! ~

Holistic Health Travel Writer – Medical & Eco Tourism Content

Good day fellow traveler! In today’s post, I will be sharing some writing samples in the Holistic Health Travel Writing category. These are from my magazine article writing days, where my expertise in natural health made me an ideal choice for any healthy travel articles.

In the time since these articles were published, the travel industry has continued to niche down into cool spaces like eco-travel, medical tourism, organic farm vacations and more. As travel and health intertwine organically and demand for niche wellness trips rises, hospitality companies are presented with an opportunity to capitalize.

Great content can help you get there. I, the Natural Health Writer, can help you with all of your holistic health travel content writing needs. As well as your environmental writing and medical tourism content needs.

And, since I am a ramblin’ man, no matter what you have in mind, I will enjoy every minute of the holistic health travel writer assignment. Let’s get to it!

Alternative Health Travel Writing Sample: Natural Remedies

Cartoon airplane looking sick and unhappy for holistic health travel writing article sample

Natural Remedies for Travel’s Travails

For us humans, flying is unnatural. Perhaps that’s why so many regard the “travel” aspects of exploring the globe—everything from departing for the airport to arriving at a final destination—with a combination of stress, anxiety and intercontinental dread.

Just as travel troubles our psyches, it flogs our bodies with jetlag, cabin-acquired communicable ailments, and in some cases, the frightening condition known as deep vein thrombosis (DVT). Thankfully, there are natural remedies for these travel maladies that can help voyagers arrive in good health.

High Anxiety

The perpetual buzz found at any airport bar affirms that libations are a popular way for anxious travelers to mellow out. Unfortunately, the exaggerated post-flight hangovers that follow make for an unpleasant start to trips for business or pleasure.

Homeopathy presents anxious travelers with an energy-based alternative to in-flight cocktails. Administering natural substances in ultra low doses (usually in the form of small sugar “pellets”), homeopathy stimulates the body’s healing energies and restores inner balance. Homeopathic remedies are extremely precise, targeting fear triggers to allay travelers’ specific concerns.

“Homeopathy gets into nuances” says Dr. Lauri Grossman, a New York City-based Homeopath and Dean at the American Medical College of Homeopathy. “People who are certain their plane is going to crash will benefit from [the homeopathic remedy] Aconite. Those with more specific fears, such as heights or claustrophobia, will benefit from the remedy Argentum Nitricum. Borax is excellent for people who startle easily; who might be frightened by the sound of wheels lowering, the feeling of the plane descending, or turbulence. If you get a remedy that matches your symptoms more closely, you’ll get a much swifter and much more thorough response,” explains Grossman.

Grossman advises travelers to try “30C” potency homeopathic remedies, dissolving three pellets under the tongue before a flight. Homeopathic remedies addressing travel anxiety should produce significant relaxation results in 10 to 15 minutes, and can be repeated every 15 minutes if needed. As an added bonus, homeopathic remedies work synergistically with soothing herbal supplements like valerian and passionflower—offering even more layers of relaxing comfort that won’t leave travelers zonked out upon landing.

On the Move

Dubbed with the misnomer “Economy Class Syndrome” for its association with cramped air travel seating, DVT can just as easily strike in luxury travel classes; the real risk is sitting for extended periods of time. DVT involves formation of a deep-vein blood clot in the thigh or lower legs, which can impede circulation or break off and travel in the bloodstream, placing the heart, lungs and brain in danger.

A study published in The Lancet in 2001 revealed that approximately 1,000,000 cases of air-travel related DVT occur each year, and that 100,000 of those cases are fatal. But don’t let the DVT threat add more anxiety to flying—as it turns out, even travelers in the most confined quarters can perform simple exercises that can significantly reduce DVT risk.

“While sitting in their seat, travelers can do to heel raises; lifting their heels off the floor and holding for five to 10 seconds then lowering down, for ten repetitions,” says Marylin Moffat, PT, DPT, PhD, FAPTA, CSCS and author of Age Defying Fitness (Peachtree). “Perform the same exercise, lifting the toes off the ground. Next, circle the ankles 15 times clockwise, then 15 times counterclockwise. Try playing games, like tracing the letters of the alphabet in the air with the right foot and then with the left foot . . . anything that keeps the lower leg muscles moving as much as possible is going to be very helpful in preventing DVT.”

Moffat also suggests standing up, rising up on the toes, marching in place, and walking up and down aisles when they’re clear. Tight shoes and clothing that constricts circulation elevate DVT risk and should be avoided. Finally, drinking a lot of water is another good air travel tip, because it counters dehydration and compels passengers to get up and move—if only to go to the bathroom.

Self-Care Safety Net

For more all-encompassing travel maladies, such as dehydration, communicable colds and the misery of jetlag, common sense self-care and smart supplementation can help. Start your journey healthfully; that means getting enough rest, drinking plenty of water, and eating nutritious foods while avoiding alcohol and caffeine. These steps can both help mitigate jetlag and bolster the immune system against travel assaults like stress and low-oxygen cabins with poor air circulation.

Melatonin supplementation can help conquer jetlag by “re-setting” the body’s internal clock, which is notoriously skewed by east-west air travel. Lastly, natural supplements of vitamin C, zinc, Echinacea, probiotics and olive leaf, when taken before a flight, add further reinforcements to the immune system, helping to ward off those pesky travel bugs.

Wellness awareness should be step #1 on every travel itinerary. After all, the objective is not to merely arrive alive, but to arrive healthy, alert and eager to enjoy the mind-broadening exploration that makes weathering travel’s travails well worth the aggravation.

Holistic Travel Writing Sample: Eco-Tourism

an aerial photograph of a sprawling eco-friendly oasis holistic health resort in the desert

Travel Goes Green

From 30,000 feet, nature’s sublime beauty shines. As cities reduce to motes dotting a vast expanse of wilderness, humankind’s place on this earth is brought into perspective. The epiphany this majestic aerial view brings holds special significance for even the most casual environmentalist. But as puffy clouds and shimmering seas pass below, there is a sobering reality to confront: by the very nature of travel, we destroy the earth as we explore it. In fact, a cross-country flight burns 100 gallons of fuel per passenger, and global air travel pumps half-a-billion tons of greenhouse gases into the atmosphere each year.

The environmental affronts don’t stop when your plane lands. Consider rental car exhaust fumes; chemical concoctions keeping resorts’ pools crystal-clear and bathrooms sterile; hotels consuming enormous amounts of water during daily linen washing alone; and waste of all sorts left behind after every vacation. For environmentally-conscious tourists, traveling can be challenging. But like tender green shoots poking out from rich soil, eco-friendly hotels and resorts are sprouting across the country, introducing vacationers to a new travel philosophy: We need not destroy the earth as we explore it . . . because we can make a choice where we spend our tourism dollars.

Desert Genesis

An oasis blooms amidst Death Valley’s arid desolation – and this desert paradise is green in more ways than one. Furnace Creek Inn & Ranch Resort (now called The Oasis at Death Valley), part of the Xanterra “sustainable tourism” network of parks and resorts, is spearheading the enlightened tourism revolution, pursuing environmentalism with dedicated, stringent sophistication.

Utilizing a complex “environmental performance metrics” system dubbed Ecometrix, Furnace Creek Inn – along with all Xanterra-managed resorts – painstakingly tracks, compiles, and analyzes environmental impact data from virtually every aspect of resort operation. Elements like conventional energy usage, greenhouse gas emissions, and sustainable products purchasing and sales are accounted for – all with the intent of realizing Xanterra’s credo: “You can’t conserve what you can’t measure.”

Of course, Furnace Creek Inn’s amenities are consistent with its eco-friendly mission. Wind power and solar power provide a portion of the resort’s electricity. Its water system is completely spring fed; powered by gravity from two water tanks above the Inn property. The spring-fed swimming pool is chemical free, with a pleasingly consistent 85 degree temperature. Cuisine is sustainable, using products from sources that are grown, harvested, processed, packaged and distributed with the least amount of environmental impact. The Inn’s gift shops even feature work from local artisans, as Xanterra’s green practices extend to environmental education and social responsibility.

Bring it on Home

In contrast to Xanterra’s massive, multifaceted environmental investments are the basic, yet groundbreaking, beginnings of eco-tourism on Long Island’s east end. In East Hampton, Bowen’s by the Bays resort’s three-acre grounds have been transformed over ten years from sandy lifeless soil to lush gardens, using organic, eco-friendly duck manure, local seaweed, and mulched leaves. Bowen’s washes all linens on site and opts to dry them the old-fashioned way: on the line. The Southampton Inn, meanwhile, has just made a significant investment in green technology to replace the water heating system throughout the hotel.

Arriving in the Hamptons this summer to encourage local eco-warriors like Bowen’s and the Southampton Inn will be Project GreenHouse, an environmental lifestyle program conceived to raise awareness of sustainable lifestyle options and promote local establishments engaging in environmentally sound practices. The group will set up shop in an eco-outfitted Bridgehampton house where, throughout the month of July, influential guests will attend parties, lectures, and education events centered around sound environmental practices.

Project GreenHouse coordinates travel of invited guests through a group called TerraPass, which erases attendees’ “carbon footprint” of travel and lodging through investments in wind farms, “cow power” projects (which generate power through methane gas extraction), and small landfill gas projects – achieving the homeostatic balance that is the goal of other “carbon offsetting” environmental efforts. Project GreenHouse further supports eco-friendly tourism by arranging for guests to travel in new Lexus hybrid cars.

“When people escape the city and come out to the Hamptons, it’s a really good opportunity to understand what your travel footprint is,” comments Corrin Arasa, Founder of Project GreenHouse and the Southampton-based marketing firm Events East. “People’s lifestyles and mindsets change when they visit the Hamptons . . . it’s the perfect place to assess daily travel needs; to see if you can walk, ride a bicycle, take a hybrid car, or use the train.”
On that train ride from New York City to Long Island’s east end, urban pollution gradually gives way to pristine pastoral landscapes – highlighting the need for immediate eco-awareness to maintain the natural beauty Hamptons locals hold dear.

“When I tell people the next Project GreenHouse stop is the Hamptons, they say, ‘The Hamptons? That’s not a’ green’ place!’” comments Arasa. “I reply, ‘It’s not green yet.’It’s about time things like this come to the Hamptons.”


Health and travel can intersect in many positive ways. As a natural health copywriter of 20+ years experience, I feel fortunate to have written some great content in the realm of holistic health travel and medical tourism. But I want to do more!

If you or your brand require any assistance creating awesome SEO content, health content, travel writing or other services that I offer, please do contact me today ( so we can get started together. Vaya con dios!

Biotech Writer: Marketing Biotechnology for Healthy Sales

Seeking a biotech writer? I’m your huckleberry. And in this article, I will discuss how I can help you with all your biotechnology content writing needs.

My name is Pat Dougherty, the Natural Health Writer. I write about health and wellness from many angles, including biotech.

In the ever-evolving world of biotechnology, where scientific innovation meets the need for crystal-clear communication, there exists a unique convergence of skills, experiences, and passions.

Biotech is a realm where the power of the pen plays a pivotal role, writing to transcend the boundaries between technical documentation and storytelling that drives sales.

My biotech writer power is fueled by my background as a copywriter in the nutritional supplement industry.

Today, I invite you to join me on this journey and explore how my expertise in both supplements and biotechnology, along with my knack for persuasive writing, has enabled me to excel in crafting compelling writing that adheres to the most stringent regulations worldwide.

The Copywriter’s Odyssey: A Journey from Nutritional Supplements to Cutting-Edge Science

My odyssey as a copywriter began in the nutritional supplement space, an arena that demands not only creative flair but also a deep understanding of scientific intricacies.

Nutritional supplements, much like biotechnology, operate at the intersection of science and consumer demand.

My journey began with the craft of persuasive writing, where each word had the potential to educate, inspire, and ultimately drive sales.

During this formative period of my career, I honed my ability to create engaging narratives that resonated with consumers seeking a healthier lifestyle.

I learned that crafting a story around a product, infused with scientific authenticity, could not only pique curiosity but also educate, build trust and ultimately help people improve their health.

This skill would later become invaluable as I transitioned into the world of biotechnology, where regulatory rigor and technical complexity reigned supreme.

The Birth of a Biotechnology Writer

The leap from nutritional supplements to biotechnology might seem like a giant stride, but in truth, it was a seamless transition.

Both domains share a common thread – the necessity for precise, compliant, and persuasive writing.

Biotechnology, by nature, is a realm where groundbreaking innovations can change the course of human history. However, these innovations often come bundled with intricate scientific jargon that can confound the layperson.

My evolution as a biotechnology writer was characterized by an unyielding commitment to bridging this communication gap.

It became evident that my unique blend of technical writing prowess and creative storytelling had a distinct role to play in this dynamic field. Biotechnology wasn’t just about translating complex science; it was about making that science accessible to everyone.

The Art of Research and Translation

One of the cornerstones of my journey as a biotechnology writer has been my ability to dive into the depths of clinical studies and emerge with a treasure trove of insights.

In a field where cutting-edge research is the norm, staying up-to-date is paramount. I’ve spent countless hours delving into the intricacies of clinical trials, dissecting their findings, and distilling this knowledge into compelling writing.

Translating research isn’t merely about paraphrasing scientific jargon; it’s about crafting a narrative that resonates with the target audience. A scientist is not always adept at communicating such insight in an accessible, easy-to-understand way.

Note: I am not a scientist! But I love to help scientists and doctors to craft effective copy.

Whether it’s explaining the intricacies of gene editing or the potential of CRISPR-Cas9 technology, I take pride in my ability to transform complex technical language into digestible content.

This is where my experience writing about nutritional supplements became a valuable asset, as it taught me the art of simplifying scientific concepts without sacrificing accuracy.

Navigating the Rigorous Waters of Regulation

My journey writing for biotech reached new heights when I had the opportunity to work on a medical device marketing project destined for Canada.

The Canadian regulatory landscape is known for its stringent requirements, making it a true litmus test for any biotech writer.

(learn more about medical device regulations in Canada)

Crafting technical documentation, marketing content and other writing that adhered to these regulations while ensuring the product’s value was crystal clear was a monumental challenge.

However, I thrived in this demanding environment, using my expertise to navigate the intricate web of regulations while simultaneously creating persuasive content.

Learn more about my take on regulatory compliance for health products

Unique medical device = biotech writer challenge.

a photo of a brain sensing medical device in a laboratory setting, my first biotech writer project.
My extensive experience as a nootropics copywriter helped my biotech writing for a brain-oriented medical device.

I don’t want to give away the client entirely. I will call it a self-improvement device that works by training the brain via biofeedback. They required writing for their website that spoke to their audience in clear, easy-to-understand terms.

My experience writing for this biotech client reinforced my belief that, in biotechnology, writing isn’t just about conveying information—it’s about adhering to the highest standards of quality, compliance, and transparency.

Let me set the stage for the challenge.

Medical writing of any kind in Canada must adhere to a particularly stringent code. If you are a medical writer in Canada, I empathize with you. Especially those writing in the realm of “Consumer Medical Devices” as I was.

Writing about this device, well you just can’t explain how it works. And you can’t really mention the benefits it provides explicitly. Therein lies the brand messaging challenge. How do you say it without saying it?

The principal medical writer — indeed the whole medical writing team of the brand — had fallen short in their efforts. The brand’s senior manager looked outside for help and found me, the Natural Health Writer.

And as it turned out, their challenge of not being able to say what their product did in their writing was right in my wheelhouse. After all, I’d been navigating that writing challenge for 20 years in the supplement industry.

What I did create was a list of 100 or so taglines, factoids, summaries of case studies and claims that painted a vivid (if vague) picture of the device and its value without crossing any medical writing boundaries or getting served with legal regulatory documents. It is one of my proud success stories.

Here are some samples of my brainstorming writing for the medical device client:

  • [Medical Device] is the planet’s most relaxing, comfortable and enjoyable Brain Training experience.
  • A [Medical Device] Session measures the electrical signal of your brain’s supercomputer in action. Each successive Session updates your brain to a more efficient operating system.
  • [Device] makes Brain Training technology accessible and affordable for virtually everyone.
  • [Device] is a universal human performance tool with the potential to help you do everything you do, better.
  • With just two scalp sensors, three ear sensors and one pair of earbuds, [Device] sets up in 60 seconds – faster than any other neurofeedback system on the market.
  • [Medical Device] helps you look inside your mind and interact with your brain.
  • People have reported that [Device] feels like bringing your body, consciousness and brain into alignment.
  • [Medical Device] allows you to glimpse inside your mind and interact with your brain’s raw code programming as it performs in real time.
  • Sync your conscious mind with your subconscious supercomputer: Allow the proprietary [Device] algorithm to gently steer your brain away from chaos and toward order.

You get the idea. Now, I cannot say how many of these ultimately passed legal review. But with 100 to work with, I know the client had the writing they needed to effectively market their device.

It’s important to reiterate, all of the work that I did for this client was under Canadian regulations. In Canada, it is extremely challenging to stay compliant! This applies to all blogs, SEO articles and other writing across all business websites selling biotech in Canada.

But due to my extensive experience in the nutritional supplement industry, I was well-versed with skills related to “saying it without saying it.” (if you know, you know!)

Ultimately, I loved this particular project because it placed a lot of demand on creativity and expressive, even poetic, writing.

I stand ready to assist you with biotech writing!

Today, as I stand at the forefront of the biotechnology writing arena, I am driven by a passion for marrying science with storytelling.

My journey, which began writing in the nutritional supplement industry, has evolved into a commitment to making biotechnology accessible to all.

If your organization is seeking a biotechnology writer who possesses technical acumen, creativity, and an unwavering dedication to compliance, look no further.

I stand ready to assist clients in the biotechnology industry with all sorts of projects across writing and creative, including:

As I continue to embark on this incredible journey through the realms of biotechnology writing, I invite you to join me. Let’s craft narratives that not only educate but also inspire. Let’s bridge the gap between cutting-edge science and the everyday person.

If you’re ready to embark on this journey together, I encourage you (or your marketing director) to message me.

Together, we can unleash the full potential of biotechnology through the power of the pen. Let’s write new success stories for your biotechnology brand!

Contact me via email:

Mastering Dietary Supplement Marketing: Strategies for Success

Welcome to the world of dietary supplement marketing, where the pursuit of better health meets the art of persuasive communication.

My name is Pat Dougherty, the Natural Health Writer. As an industry-leading writer with a wealth of experience (20+ years!) in the global dietary supplements market, I am excited to guide you through the strategies that can transform your supplement brand into a powerhouse.

If you’re here as a marketing director, know that I would love to work with you. If you’re an aspiring supplement copywriter, there is golden knowledge in this post. If you one of the supplement brand owners who is interested in learning about how to market more effectively, then welcome! Let’s begin.

Supplement Marketing: Strategies for Success

Prepare to be informed and inspired as we explore the dynamic landscape of marketing supplements. In this article, I share marketing strategies and tips, including how you can:

Embrace the Power of Storytelling

Effective supplement marketing strategies often start with compelling stories. Consumers want to connect with your brand on a personal level. Share the journey of how your supplements were created, the dedication behind their formulation, and the real-life success stories of satisfied customers. Storytelling humanizes your brand and fosters trust and loyalty among your audience.

As a supplement copywriter for 20+ years, I love telling stories about natural health products!

Harness the Strength of Social Media

In today’s digital age, social media is a force to be reckoned with. Platforms like Instagram, Facebook, and TikTok offer unparalleled opportunities to engage with your audience in real-time. Develop a robust social media strategy that includes captivating visuals, informative content, and interactive elements. Use these platforms to showcase the benefits of your supplements, share user-generated content, and foster a vibrant online community.

Leverage the Authority of Influencers

Influencer marketing has skyrocketed in popularity, and for good reason. Collaborating with trusted influencers in the health and wellness niche can expose your brand to a broader and highly engaged audience.

Influencers can authentically share their experiences with your supplements, lending credibility and authenticity to your marketing efforts. Choose influencers whose values align with your brand, and watch the magic unfold.

Build an Archive of Educational Content

Educational content is a cornerstone of supplement marketing success. Develop a content strategy that educates your audience about the benefits of your products, the science behind them, and their role in improving health and well-being.

High-quality blog posts, videos, webinars, and podcasts not only establish your brand as an authority but also provide valuable information that consumers seek.

Create Loyalty Programs and Incentives

Encourage repeat purchases and brand loyalty by implementing customer loyalty programs and incentives. Offer discounts, rewards, and exclusive access to new products for your loyal customers.

This marketing strategy not only boosts retention rates but also turn your customers into brand advocates who eagerly promote your supplements to their networks.

Prioritize Transparency and Quality

In the world of supplements, transparency and quality are paramount. Ensure that your marketing materials emphasize your commitment to quality assurance, third-party testing, and adherence to industry standards. Transparency builds trust, and trust is the foundation of a successful supplement brand.

Note: I would include in the Quality section… copywriting and supplement marketing that is respectful to FDA guidelines. Learn more about copywriting and marketing guidelines for dietary supplements.

In addition, here is an external link to the FDA website with guidance and regulatory documents on supplement marketing.

Let’s dig into some of my favorite and most successful marketing strategies for maximizing dietary supplement sales that I have worked with in my 20+ years as an industry-leading supplement copywriter.

Content Marketing with SEO Articles

In the ever-expanding realm of the nutritional supplement industry, content marketing has emerged as a powerful tool to educate, engage, and ultimately convert consumers into loyal customers. I am a big advocate of Education as a major driving force behind consumers buying supplements (over and over again). Blog articles are a great way to educate.

When done right, content marketing, particularly through authoritative, high-quality, and SEO-tuned blog articles, can be a game-changer for supplement brands seeking to stand out in a crowded market.

I have seen supplement sales skyrocket with effective blogging. Of course, it is always a team effort with other smart SEO strategies.

If your site has been around for a while, and you have some authority, it is bananas to not be pumping out consistent blog content.

Here’s just a few reasons why content marketing via well-written blog articles is one of the best marketing strategies for dietary supplements.

Educate and Inform

Consumers today are more health-conscious than ever before. They actively seek information to make informed decisions about their well-being. This is where content marketing comes into play.

By crafting blog articles that provide valuable insights into the benefits of dietary supplements, you position your brand as an authority in the industry.

Whether it’s discussing the science behind specific ingredients, addressing common health concerns, or offering tips for a healthier lifestyle, your content becomes a trusted resource for your target audience.

The Power of Authority

High-quality blog articles are not just about throwing together a bunch of words; they are a reflection of your brand’s authority and commitment to consumer health.

When consumers find well-researched, evidence-based content on your website, they are more likely to trust your brand. This trust in your supplement business translates into brand loyalty and increased sales.

As an expert in the nutritional supplement industry, I understand the importance of crafting supplement marketing strategies and high-quality content that not only informs but also positions your brand as a reliable and credible source of information.

SEO-Tuned Visibility

Creating outstanding content is only half the battle. To draw organic traffic, your digital marketing blog articles must be optimized for search engines. This is where SEO (Search Engine Optimization) comes into play.

SEO-tuned blog articles ensure that your content ranks higher in search engine results pages (SERPs), making it more discoverable by your target audience.

By conducting thorough keyword research, optimizing meta tags, and employing best practices for on-page and off-page SEO, your content can attract a steady stream of organic traffic.

Building Lasting Relationships

Content marketing is not just about attracting visitors to your website; it’s about building lasting relationships with your audience. Through informative and engaging blog articles, you have the opportunity to connect with your readers on a personal level.

Tip: Encourage visitors to leave comments, ask questions, and share their experiences. Responding to comments and fostering a sense of community around your brand can lead to increased engagement, customer loyalty, and word-of-mouth referrals.

Conversion is Key

Ultimately, the goal of content marketing in the nutritional supplement industry is to convert visitors into customers. High-quality, authoritative content sets the stage for this conversion by establishing trust and credibility.

Include clear and compelling calls-to-action (CTAs) in your articles, guiding readers toward taking the desired actions, whether it’s signing up for a newsletter, requesting a sample, or making a purchase.

Well-placed CTAs, combined with informative content, can significantly increase your conversion rates.

Need help marketing your dietary supplements? Contact me today, and let’s have a chat!

In conclusion, content marketing in the nutritional supplement industry, particularly through SEO-tuned blog articles, is a potent strategy that can drive free organic traffic and convert visitors into loyal customers.

By consistently providing authoritative and high-quality content, you not only educate and inform your audience but also position your brand as a trusted resource in the quest for better health.

As an industry-leading marketing consultant with a proven track record of success, I can help you develop and execute a content marketing strategy that aligns with your brand’s goals and objectives. Let’s work together to harness the full potential of content marketing and elevate your nutritional supplement brand to new heights.

Learn more about my SEO-tuned article writing and dietary supplement blogging services.

Social Media for Supplement Marketing

In the dynamic and ever-evolving nutritional supplement industry, social media marketing strategies have emerged as a crucial avenue to connect with consumers, build brand awareness, and drive product sales.

Real talk: Social media posts are EASY. Ridiculously easy.

The best approach is to start with something larger and pick out salient points. For example, a well-written blog article about a supplement can yield several social media posts.

Even more if you go through the “tailings” left on the cutting room floor, which often include golden nuggets.

What I’m expressing here is that social media posts are effortless when you’re producing a great continuum of content for your supplement business. Posts write themselves.

The Real Deal: Equip Your Influencers

One powerful way to maximize the impact of your social media efforts is by equipping influencers with dietary supplement dossiers. These comprehensive documents provide influencers with marketing points, claims, research summaries, and more, making it easier for them to effectively promote your products.

The Role of Dietary Supplement Dossiers:

Dietary supplement dossiers serve as invaluable resources for both influencers and brands in the supplement business. These documents are carefully crafted (by me!) to provide influencers with all the necessary information and key selling points about a specific product or range of products. Here’s how they play a pivotal role in social media marketing:

  1. Marketing Points: Dossiers are meticulously designed to highlight the unique selling propositions of your supplements. Whether it’s the specific benefits they offer, the quality of ingredients, or their competitive edge in the market, these documents encapsulate what sets your products apart.
  2. Claims and Evidence: To ensure transparency and credibility, dossiers include claims backed by scientific research and clinical studies. They summarize the findings and evidence that support the efficacy and safety of your supplements, providing influencers with the information they need to substantiate their promotional efforts.
  3. Educational Content: Influencers often serve as trusted sources of information for their followers. Dietary supplement dossiers empower them with educational content that can be shared on social media. This content not only informs consumers about the products but also positions the influencer as an authority in the field.
  4. Compliance: The nutritional supplement industry is subject to stringent regulations. Dossiers are carefully reviewed and vetted to ensure that marketing claims are compliant with relevant laws and guidelines. This reduces the risk of legal issues and safeguards your brand’s reputation. If you want to sell on Amazon, you’ll need to mind compliance, too. More on Supplement Marketing for Amazon Compliance.
  5. Consistency: Dossiers provide influencers with a consistent and coherent message to convey about your products. This uniformity ensures that your brand’s key selling points are accurately and consistently communicated across various social media platforms.

The Benefits of Equipping Influencers:

Empowering influencers with dietary supplement dossiers offers several significant advantages in your social media marketing strategy:

  • Efficiency: Influencers receive all the necessary information in one comprehensive document, streamlining their content creation process. This saves time and effort and allows for quicker and more accurate promotion of your products.
  • Credibility: Influencers can confidently promote your supplements with a clear understanding of the scientific backing and benefits. This enhances their credibility and trustworthiness in the eyes of their followers.
  • Content Diversity: Dossiers provide influencers with a wide array of content options, from research summaries to infographics and key talking points. This diversity allows for creative and engaging social media campaigns.
  • Consumer Trust: When influencers share well-informed and evidence-based content, it reinforces consumer trust in your brand and its products. This trust translates into increased brand loyalty and higher conversion rates.

In conclusion, social media in the dietary supplement market can be a powerful tool for reaching your target audience.

By equipping influencers with meticulously crafted dietary supplement dossiers, you empower them to effectively and confidently promote your products.

This collaborative approach ensures that your brand’s message is clear, credible, and consistent, ultimately driving success in the competitive world of nutritional supplements.

As an industry-leading marketing consultant, I specialize in creating impactful dietary supplement dossiers and media kits for influencers.

If you’re ready to harness the full potential of social media marketing and influencer partnerships for your supplement brand, I am here to guide you every step of the way.

Contact me today, and let’s embark on a journey to social media marketing success in the global dietary supplements market.

Amber bottles with golden capsules spilling out illustrating the power of good dietary supplement marketing

Third-Party Publishing

In the dietary supplement industry, where trust, credibility, and education are paramount, a third-party publishing marketing strategy can be a game-changer. It positions your brand as an authoritative source and empowers consumers to make informed choices about their health and wellness.

Over the past 20 years, I’ve seen third-party publishing as marketing campaigns that have generated tremendous sales for some clients. These have taken a few forms:

Nutritional Supplement Booklets

32-page People’s Health Series booklets totaled 10+ million copies in print. Basically, mail order supplement companies would drop copies into outgoing orders, customers would read the books and buy the product. These were supplement marketing via education, and were a gold mine for clients who took full advantage of the program.

Custom-Published Magazines

I’ve directed several such publications, including third-party magazines distribute in health food stores, mail order shipments, doctor’s offices and more. Usually to market a dietary supplement line, supported with both articles and ads.


Typically 8-12 pages; a more affordable and focused marketing option that was distributed in supplement mail order shipments.

I understand the immense potential and challenges that come with marketing dietary supplements in today’s competitive landscape.

You’ve made a wise choice by considering a third-party publishing campaign to promote your brand, and I’m here to tell you why I am the ideal partner to help you achieve your goals.

Here are compelling reasons why you should hire me to run your third-party publishing campaign:

  1. Proven Expertise: With over two decades of experience in dietary supplement marketing, I have a deep understanding of the industry’s nuances and have successfully executed numerous third-party publishing campaigns. My track record speaks for itself, and I am committed to delivering results that exceed your expectations.
  2. Industry Authority: I have established myself as an industry authority, having worked on a wide range of dietary supplement products and supplement marketing campaigns. My extensive knowledge of ingredients, formulations, and regulations ensures that your campaign will be both informative and compliant, giving your brand a credible edge.
  3. Effective Content Creation: Crafting magazines and booklets that resonate with your target audience is my forte. I understand how to communicate the unique benefits and features of your supplements in a way that educates and engages consumers effectively. Compelling content is the key to capturing your audience’s attention and driving sales.
  4. Reputation and Trust: My reputation in the industry is built on trust and reliability. When consumers see that your brand is featured in reputable publications, their trust in your products and your commitment to their well-being grows. This trust translates into increased brand loyalty and sales.
  5. Strategic Partnerships: I have cultivated relationships with influential publishers and platforms in the dietary supplement space. Leveraging these connections, I can ensure that your content reaches a broad and engaged audience, amplifying the impact of your campaign.
  6. Comprehensive Approach: Beyond content creation, I offer a holistic approach to your campaign. This includes strategic planning, distribution, and analytics to track the campaign’s performance. I am dedicated to delivering measurable results that align with your business objectives.
  7. Customization for Your Brand: Your brand is unique, and your marketing efforts should reflect that. I will work closely with you to tailor the messaging, design, and distribution channels to align perfectly with your brand’s identity and target audience.
  8. Practical hands-on knowledge: I am not a designer, but I have designers at my disposal. I know how to source paper, sign off on proofs, coordinate inkjetting, and otherwise direct all phases of a print publication.

By choosing me as your partner, you are investing in a proven expert who will be dedicated to elevating your brand to new heights. Together, we can create a compelling narrative that not only informs but also inspires consumers to choose your supplements.

Don’t miss the opportunity to harness the power of third-party publishing. Let’s embark on this exciting journey together and make your dietary supplement brand a trusted name in the industry.

Contact me today, and let’s get started on a campaign that will drive growth and success for your brand.

Conclusion on Dietary Supplement Marketing

In the dynamic and competitive landscape of dietary supplements marketing strategy, success demands a multifaceted approach.

By embracing storytelling, leveraging social media, collaborating with influencers, investing in educational content, and prioritizing transparency and quality, your brand can rise above the noise and connect with your target audience on a profound level.

As an industry-leading copywriter and dietary supplement marketing consultant for health supplement brands around the world, I have witnessed firsthand the transformative power of these strategies. Let me be your guide on this exciting journey implementing supplement marketing strategies for success.

Contact Me Today!

Contact me today, and together, we will elevate your supplement business to new heights, creating a lasting impact on the health and well-being of your customers.

And hey… even if you don’t contact me, if you hire someone else, if you do it yourself… I hope the supplement marketing ideas in this article are helpful to you regardless.

The rising tide floats all boats. I love this industry and I want us ALL to succeed.

Let’s get to selling supplements!