Author: NaturalHealthWriter

During and after the COVID-19 pandemic, demand for immune supplements has surged. However, supplement companies must approach this opportunity with caution and responsibility. I’m writing this article to help dietary supplement companies write about (and sell!) their immune products responsibly, and offer my immune supplements copywriting services if you’d rather outsource.

I am Pat Dougherty, the Natural Health Writer. In this article, we’ll explore how companies should market and communicate about their immune supplements during these times, including tips on how to create credible, responsible and compliant immune supplements copywriting and content writing. I will conclude with some examples of immune supplement copywriting from my own portfolio.

Ready to learn how to sell immune supplements safely, responsibly and successfully? Let’s get to it!

The FDA’s Scrutiny of COVID-19 Claims

In the world of dietary supplements, immune support products have always been a rather sensitive category. Even claims ranging from acute respiratory tract infections to the common cold would trigger major red flags in the eyes of the FDA.

As you can imagine, during COVID any FDA scrutiny of the dietary supplement market was massively amplified — and rightfully so.

With a pandemic in full effect, sadly (and predictably) many unscrupulous companies went into vulture mode and began marketing their nutritional supplements as products that could fight COVID.

To the FDA’s credit, they swung into action quickly. By January 1 of 2020, the FDA had issued 136 warning letters to dietary supplement companies for unapproved and misbranded products in the context of COVID-19 claims. These actions were justified to protect consumers from dangerous misinformation.

You can check out many of the FDA warning letters related to COVID on your own. And I highly recommend doing so. Reading risky claims first-hand is a great way to learn how to keep your own claims clean.

If you’re in a rush, I have created a quick random sampling you can check out in the list below, to get an idea of the herbal supplements and natural products that were making irresponsible immune claims.

The FDA warning letters to immune supplement companies called out copywriting violations like the following:

• “These herbal formulas are specifically formulated for combating COVID-19 . . ..”
• “Take as a preventative measure right now to boost your immune system . . . If you become sick, discontinue and begin taking ANTI-VIRAL HERBAL FORMULA . . . specifically formulated for combating COVID-19 . . .”
• “New COVID-19 FORMULA SAID TO HELP FIGHT + PROTECT against COVID-19[,] Dr. Marc’s COVID-19 Formula 100% Natural Herbal formula works by ultra-boosting the Immune System and significantly reducing inflammation. . . . 100 All Natural Herbal Formula to help your body fight against COVID-19. GOOD FOR PREVENTION AND STRENGTHENING THE IMMUNE SYSTEM. . . . HIGHLY EFFECTIVE FOR ACTIVE COVID-19 PATIENTS.
• “Corona virus treatment. We analyzed how corona viruses infect tissues, what tissues they infect, and the herbs that are useful to interrupt that process, as well as the herbs useful to shut down the cytokine cascade they create. Here is the protocol.… [T]his is a rather extensive protocol because the particular corona virus that is now spreading world wide is exceptionally potent in its impacts. All the herbs are specific in one way or another for this virus. A number of the herbs are strongly antiviral for corona viruses .…. The formulations are preventative as well as specific for acute infections ….”
• “Each 100 ml of product will last 16 days for a preventative dose and 8 days for an infection dosage. . . .Take Extracts #1 through #3 as preventative. . . .If you are infected, take all 4 products and use the infection dosage.”
• “If you are concerned about protecting your health and the health of those you love as the world is facing the continued spread of COVID-19, Chinese medicine may have much to offer that could be life-saving.”
• “This Nano Silver 10 PPM is your totally non-toxic key to halting COVID-19 APR – Attachment, Penetration, and Replication – to keep yourself and those you love healthy.”
• “‘AS CORONAVIRUS SPREAD SPEEDS UP, MONTREAL RESEARCHERS WILL TRIAL AN ANTI-VIRAL TREATMENT FOR COVID-19 IN CHINA’‘ Quercetin has already proven successful at treating Ebola and Zika viruses [in mammals].’”

Such claims were found across several different marketing channels, including company websites, promotional materials, social accounts, and with affiliate marketing programs and influencers.

The audacity of some of these companies is staggering.

First off, immune claims are sensitive in their own right. But to then combine sensitive claims with claims of prevention, treatment and conflating supplements with medicines… well it’s a bad strategy to say the least. These companies were practically begging for warning letters from the FDA!

It is interesting to me that the FDA really cast a wide net with these warning letters, too. While most were egregious, there were a few “mild” violations as well — a pretty clear message that the FDA is not tolerating any shenanigans whatsoever when it comes to the COVID space.

Market Immune Health, Not COVID-19

Don’t let FDA scrutiny scare you away from immune supplement marketing!

Immune health is a great category to be in, with tremendous promise for the future.

Research Nester says the immune supplements category will have CAGR of 7.5% and grow to a total market size of $28 Billion by 2028.

This dietary supplements research report was released before the pandemic, and should be considered a conservative estimate.

Moreover, there are so many great ingredients the dietary supplement market can offer to consumers that may help!

Avoiding Risk: How to market immune supplements safely

So what can you say? What can’t you say about immune supplements? And what kind of risks should you look out for?

First and foremost: Don’t mention COVID, the common cold, viruses, sickness of any kind ever!

 

Don’t say COVID-19.

COVID, coronavirus, COVID-19… whatever moniker you use in day-to-day life, avoid them in all your immune supplement marketing materials.

As soon as you mention the exact threat to your immune system, you are placing your dietary supplements in the context of “treating” whatever that threat may be.

Also avoid phrases like these:

• Immune-booster
• Anti-viral or viruses
• Strengthen your defenses
• Anti-inflammatory
• Fighting viral infection
• Serious illness

*So how can you say “sick” without really saying it? One of my favorite phrases to use to dance around the risky words is “immune challenges.”

Along those same lines, “seasonal immune challenges” alludes to cold and flu season without using the red-flag phrasing that gets other nutritional supplements manufacturers into trouble.

Safer claims to use:

• Supports immune system function
• Maintain your natural defenses
• Promotes a balanced immune responses
• Support healthy immune performance
• Promote balanced immune responses

Use the best researched immune nutrients for your supplement to make the strongest claims.

To make the strongest immune health claims, focus your formulation on the best dietary supplement ingredients shown in research to help the body’s immune response.

There are many ingredients now found in immune support supplements that have been shown in clinical trials to optimize the adaptive immune response. In other words, supplements remain a great way to support the immune system… and consumers know it. Some of my favorites:

Vitamin and Mineral Supplements

• Vitamin C
• Vitamin D (especially in the case of vitamin D deficiency)
• Zinc
• Selenium

Herbal Dietary Supplements

• Turmeric
• Elderberry
• Arabinogalactan
• Olive supplements

Gut Microbiome Nutritional Supplements

• Prebiotics
• Probiotics

In summary, the idea is you want to place your nutritional supplements of supporting your body’s existing healthy immune system function. So rather than nutritional supplements “boosting immune function,” we want to rather portray them as optimizing, promoting, supporting, maintaining, etc. the body’s immune response.

The same idea goes for the inflammatory aspects of immune system performance (which we can’t really talk about anyway). Nutritional supplements cannot have “anti-inflammatory” claims because they are very risky. To mitigate the risk, we rather suggest that a nutritional supplement may “modulate” or “regulate” inflammation.

Finally, it is also great to encourage new supplement takers to follow healthy lifestyle practices that are associated with immune function. These can include intake of citrus fruits, kefir and other immune-supportive foods in a balanced diet; weight loss efforts; stress reduction and more.

*Read my full article on Supplement Copywriting Guidelines, which includes tips on how to safely navigate the FDA and FTC regulations.

Amazon has similar policies in place. If you’re not compliant, then Amazon may not permit you to sell your product on their site.

You can read my article about Copywriting for Amazon Compliance to get an idea of how supplements can be quickly approved so they can market their products on Amazon.

I also have an entire category of posts on FDA writing, specifically. Reading these can help you get the lay of the land, especially if you are new to marketing supplements.

Get legal review!

If you make nutritional supplements and are venturing into the immune system support space, it’s vital to have a lawyer review your claims before going to market.

Hiring me can help you in this regard. I can ensure that your claims and overall marketing efforts are close-to-target before you go for legal review.

My expert supplement copywriting with 20+ years experience can make a huge difference in that legal bill.

By starting out with solid, respectful claims, you might end up paying your lawyer for 1 hour of review rather than 10 hours.

Not to mention the cost of having an inexperienced writer revise your content over and over again until it meets legal approval.

Conclusion

Making irresponsible immune dietary supplement claims is a travesty on many levels. It misleads the consumer, potentially putting their health at risk.

It also disrespects the FDA, raising risk of scrutiny or penalties for your company. Irresponsible marketing of immune supplements may also tarnish the entire supplement industry’s reputation.

If you’re in the supplement business, it is crucial to focus on promoting immune health without directly referencing COVID-19, flus, colds or making exaggerated claims about prevention and treatment. In addition, your key benefit in the immune space should be backed by scientific research, that you enthusiastically share with your customers.

Immune health remains a robust nutritional supplements category with a promising future.

Your target audience is almost certainly thinking of taking supplements to support their immune function. Immune health is a near universal trend these days. And the booming industry can capitalize on consumer interest and increase sales of all sorts of supplements… without incurring the higher risk of unsubstantiated or otherwise irresponsible claims.

Contact me today to get started on marketing your nutritional supplements for immune health.

Now let’s take a look at some dietary supplement copywriting samples and examples from my own portfolio, all from the immune system nourishment space.

My immune supplements copywriting examples follow:

Immune Supplement Content Writing Example

[Category name] = EpiCor

EpiCor® is a proprietary supplement derived from fermented baker’s yeast. The supplement supplies immunogens that optimize the body’s defenses.

• Supports balanced, peak-performing immune function
• Helps the immune system cope with daily stress
• Immune support for year-round respiratory challenges

[More Information]

EpiCor® is a proprietary nutritional supplement made with Saccharomyces cerevisiae, which is commonly known as baker’s yeast. Also sometimes referred to as brewer’s yeast, the yeast cell is integral to the creation of both beer and bread.

After undergoing a specific fermentation process, the yeast yields an immune-supporting complex that includes numerous beneficial compounds including amino acids, antioxidants, fiber, polyphenols, protein and vitamins.

The development of this supplement extends back to the early 20th century, when a farm-raised mill worker named C.W. Bloomhall observed that livestock fed fermented food products maintained a notably high level of health.

He founded a company to make fermented products, and decades later it was discovered that employees who worked with the yeast culture exhibited unusually consistent wellness and rarely ever missed a day.

Research into this unique situation determined that the fermented compounds bolstered the immune response of those working with the product, leading to the creation of the supplement.

Science has shown that EpiCor helps to optimize immune function in two key ways. The nutrient promotes the production of secretory immunoglobin A (sIgA), which is present in saliva, tears and mucus and naturally protects the body from outside biological factors such as harmful bacteria.

The supplement’s compounds also reinforce the body’s production of certain white blood cells that act as an efficient defense system. As the nutrient maintains ideal the immune system function, it also modulates inflammatory responses, thereby benefiting overall health.

Clinical studies and research conducted on this branded ingredient have shown that in nutritional supplement form, it elevates antioxidant activity in the body, allowing it to counteract the effects of damaging oxidative stress caused by free radicals.

At least one supplement investigation concluded that the nutrient quickly becomes bioavailable, with antioxidant levels increased within two hours of supplement consumption.

Researchers have also found that it may encourage the optimal function of gastrointestinal microflora, regularly referred to as “good bacteria,” which assist digestion and adaptive immune response functions.

Since much of the immune system is located in the digestive tract, this prebiotic activity may further strengthen natural defenses while promoting digestive comfort and whole-body wellness.

Ever year there are approximately one billion instances of seasonal wellness issues. During these transitional times, each individual’s immune response system can benefit from fortification, with this science-backed supplement serving as a natural complement to conventional health practices.

Dietary Supplements

EpiCor nutritional supplements consist of metabolites and nutrients created from baker’s yeast as it undergoes a fermentation process. The supplement is primarily available in capsule form. The nutrient may be combined with other ingredients such as vitamins (including vitamin C and D3), minerals (zinc) and herbs (olive leaf) in some immune-support formulas.

Immune Product Literature Example

DreamQuest NUTRACEUTICALS™

Tri-IMMUNE™

ARA-Larix / Olive Leaf / Andrographis

500 mg / 250 mg / 150 mg

Featuring the legendary power of nature’s three greatest botanicals for peak immune performance, DreamQuest Nutraceuticals™ TRI-IMMUNE is the most effective immunity supplement ever developed!

Over millennia, humankind has identified natural compounds that appear to have been placed on earth to help our immune systems function optimally. Spanning cultures, continents, and eras, three immune-boosting wonders have consistently remained in high regard:

1. Olive Leaf
2. Arabinogalactans
3. Andrographis

Studied extensively by science and verified as effective by both ancient and modern healing arts, these botanicals offer the possibility of improving immune performance in a safe, natural, and remarkably effective manner.

TRI-IMMUNE Extended Release Tablets is the first supplement of its kind to unite Olive Leaf, Arabinogalactans, and Andrographis in a precisely-balanced, extended release blend – yielding a synergistic support formula that offers the ultimate natural defense!

Olive Leaf

A healing remedy dating back to ancient Egypt, Olive Leaf is believed to stimulate proper immune response, gently modulate inflammation, and provide powerful antioxidant support – helping to bolster the body’s defenses on multiple levels. Olive leaf may also influence microbes, viruses, and bacteria in the body. TRI-IMMUNE standardizes olive leaf to an unprecedented minimum of 20-25% oleuropein (the active compound), advancing this extraordinary healing herb’s effectiveness to the maximum.

Arabonigalactans

Derived from the Western larch tree (larix occidentalis), arabonigalactan – also known as ARA-Larix – offers diverse immune-supporting actions. A natural fiber, ARA-Larix promotes peak immune function by supporting healthy digestion and helping to restore the friendly flora that are often wiped out by antibiotics. ARA-Larix is also believed to trigger immune response and stimulate production of specialized “defender” immune cells.

Adrographis

Long treasured for its therapeutic benefits in Traditional Chinese and Ayurvedic practices, Andrographis is also famous in Scandinavia for helping to soothe away common colds. A tall, hardy shrub, Andrographis is also associated with liver, digestive, and detoxification benefits. Andrographis contains phytochemicals that may promote immune function, regulate inflammation, and modulate fever.

Separately, these botanicals each exhibit the ability to harmonize with our internal defenses, providing multifaceted support for immune system performance.

With a sophisticated extended delivery formula for all-day support, TRI-IMMUNE is designed to fine-tune immune performance, modulating both underperforming immune systems and modulating overreacting immune systems.

So give your natural internal defenses the nutritional support they need to support peak health, vitality, and longevity – experience the power of nature’s greatest immune-boosting botanicals with DreamQuest Nutraceuticals™ TRI-IMMUNE!

Functional Food Immune Health Copywriting Sample

Solis Nutritional Blends® – Dream Immunity

Traditional Immune Support*

Exotic Herbs & Ancient Superfoods

Turmeric – Astragalus – Milk Thistle

• Time-tested botanicals for immune health
• Inspired by Traditional Chinese herbalism
• Rich-and-creamy hot Vanilla Chai flavor

Defend your tribe.

Native Nutrition for Immune Health

Asian herbal legends have been prized for their immune-supportive properties for thousands of years. Blending the best of these botanicals, Solis® Dream Immunity is made to:

• Modulate the immune system with Turmeric & fo-ti
• Optimize immune responses with astragalus & milk thistle
• Address seasonal challenges with Hot Vanilla Chai flavor

All it takes is one immune challenge to affect the whole family. Dream Immunity supports immune health in you and your tribe, for family wellness the whole season through.

Delicious Immune Support, Every Day.

Featuring delicious Vanilla Chai flavor with notes of black tea, cinnamon and organic clove, Dream Immunity is sweetened with lucuma fruit and blended with coconut oil powder that imparts a rich, velvety texture. It’s the easiest way to nourish your family’s immune health every day: Even your kids will love it!

Go wild. Make everything wholesome.

Vanilla Chai Dream Immunity is versatile in the kitchen, so you can defend your tribe in many delicious ways:

• Mix into creamy hot beverages and cool drinks
• Sprinkle on cereal to strengthen your breakfast
• Whip it good into smoothies, frappes & shakes
• Excellent for adding Indian cuisine spice to soups

Tribal Defense for Healthy Immune Function

In ancient times, folk healers turned to the herbs and superfoods of their native land to support the defenses of their tribes. With a unique proprietary blend, Solis Dream Immunity brings the best of these immune-supportive exotic herbs and ancient superfoods, in true authentic forms:

Organic & Raw South American Superfoods

Maca Root: Thriving in the harsh Andean mountains, maca root is a staple food of local nomadic tribes for supporting well being.

Lucuma Fruit: A staple food among Peruvian tribes, this fruit features an irresistibly delicious maple syrup-like sweetness.

Yacon Root: A prized superfood among Peruvian tribes, yacon root supplies immune-modulating prebiotic compounds.

Tribal Herbal Extracts for the Immune System

Turmeric 4:1 Root Extract: This bright yellow root is valued in Indian Ayurveda practices for its immune-supportive properties.

Astragalus 15:1 Root Extract: A valued adaptogen in Traditional Chinese health, astragalus influences immune cell activity.

Fo-Ti 12:1 Root Extract: Considered a “tonic” among Asian folk healers, this root herb supplies tannins that nourish the immune system.

Milk Thistle 4:1 Seed Extract: Used for millennia in folk health practices, milk thistle helps promote balanced, healthy immune responses.

*Reminder! I’m Pat Dougherty, and I’m here to help you with immune supplements copywriting. Contact me today!

 

Are you in the business of crafting testosterone booster supplements that truly make a difference in the lives of your customers? Do you find yourself navigating the complex terrain of FTC, FDA, and Amazon regulations, all while striving to create persuasive, science-backed claims that resonate with potential buyers? If you need a testosterone supplements copywriter, Look no further – your solution is here.

Meet Your Trusted testosterone Supplements Copywriter with Over Two Decades of Experience: Me!

I’m Pat Dougherty, the Natural Health Writer.

In this article, I discuss some of the complexities and pitfalls of testosterone supplement copywriting. I share helpful tips on how you can talk about your T-booster product while still remaining respectful to FDA regulations. My experience is discussed, both in the nutritional supplement industry and as a testosterone copywriter specifically.

There are some great examples of my testosterone supplements copywriting and content writing, as well.

Ready to dive in? Let’s tee up!

How to Write About Testosterone Supplements

If you’re getting ready to write up your T-booster dietary supplement, here are some words of advice for you — straight from a professional testosterone supplements copywriter!

The first is, you can’t treat testosterone supplements like other categories. Similar to supplements for cholesterol, for libido, and weight loss, testosterone is one of those very sensitive categories that requires special care.

It’s ironic; “testosterone booster” is in itself a risky name for a supplement. Because it implies that simply taking the pill will raise one’s testosterone levels. That’s exactly the kind of language you should probably be avoiding if you wish to minimize risk.

You’ll also want to avoid mentions of testosterone replacement therapy (TRT) because that is in a medical sphere, which must be kept completely separate from supplements.

The same goes for “alternative treatments” and marketing claims related to erectile function (as well as erectile dysfunction). Only prescription drugs can treat doctor-diagnosed, blood test verified testosterone problems.

Testosterone supplements claiming to treat low testosterone are asking for trouble!

This risk is amplified if a testosterone boosting supplement wades into the dangerous waters of erectile function claims. Just consider how popular drugs for erectile dysfunction are, how powerful the Big Pharma companies that produce them are, and ask yourself: “Do I really want to poke that bear?” It’s not worth it!

Now, if you want to keep your testosterone boosting supplement claims clean and conservative, you would use a different style of language. Some examples of safer claims include:

• Helps to support healthy testosterone levels
• Helps maintain testosterone production
• Supports testosterone production
• Supplies important nutrients for testosterone synthesis
• Natural testosterone support

Sexy? Not really. Vague? Most definitely. But if you want to sell natural testosterone boosters on Amazon and remain in the good graces of the FDA and FTC, this is the tone you should aim for.

What to say: Testosterone, Test or T?

Great question. How should we refer to testosterone in supplement content? As a testosterone supplements copywriter, I have worked with quite a few  companies in this space, all of which had different takes on terminology.

One especially popular online testosterone supplement insisted on using “T” only in their content. I don’t agree with this.

Whether you say “testosterone,” “test” (which is more sports nutrition oriented), or simply “T”, the Food and Drug Administration knows what you are talking about.

My advice: Use a mix of all these terms to cover all of the SEO permutations that will draw organic traffic to your site.

T-Booster Copywriting: My Mastery of a Tricky Category

It is possible to write your own copy for your testosterone boosting supplement. I share some examples below that I encourage you to add to your swipe file.

But it is wiser to hand it off your content marketing to an expert testosterone supplements copywriter like me, the Natural Health Writer.

I have written a lot of content about testosterone boosters (and supplements in general!). Some key advantages I offer:

1. Unmatched Expertise:

With 20+ years in the dietary supplement industry, I bring a wealth of experience that few can match. I have written compelling copy for a multitude of dietary supplements, including those aimed at muscle growth, athletic performance, and sex drive enhancement. My extensive background allows me to understand your product inside out, ensuring that I convey its unique selling points with finesse.

2. In-Depth Ingredient Research:

Navigating the complex world of dietary supplements requires an in-depth knowledge of ingredients. I am not just a wordsmith; I am also an expert in researching dietary supplement ingredients, especially those known to support testosterone. Whether it’s tribulus terrestris for its potential to boost libido or D-aspartic acid for its role in testosterone synthesis, I am well-versed in the science behind these ingredients. I know which ingredients are backed by peer-reviewed studies, which have stood the test of time, and which are making waves in the industry. My expertise ensures that the claims I write are not only compelling but also rooted in sound scientific principles.

3. Regulatory Compliance:

The stringent regulations imposed by the FTC, FDA, and Amazon can be daunting, especially in the testosterone booster category. My experience has taught me the importance of crafting claims that are respectful to these regulatory bodies while still being persuasive. I understand the delicate balance between persuasive marketing and compliance, ensuring that your product’s claims are solid, accurate, and won’t raise any red flags. This means that you can confidently market your testosterone booster supplement without fearing repercussions from regulatory agencies.

Read more about my FDA writing expertise here. 

4. Comprehensive Understanding:

I’ve covered testosterone supplements from every conceivable angle. Whether your product is designed to boost muscle growth, enhance athletic performance, or reignite the flame of passion in the bedroom, I have the knowledge and expertise to tap into the unique aspects of your supplement’s benefits. I’ll create tailored, persuasive copy that resonates with your target audience, highlighting the specific advantages that set your product apart from the competition.

5. Professionalism and Expertise:

When you hire me, you’re not just getting a copywriter; you’re getting a seasoned professional who will elevate your supplement’s image. My friendly yet persuasive writing style conveys professionalism and expertise, making your product stand out in a crowded market. I understand the importance of tone and messaging, and I tailor my writing to create a brand image that resonates with your customers.

In a world where the dietary supplement industry faces ever-evolving challenges, you need a copywriter who can not only meet these challenges head-on but also turn them into opportunities for success. With my track record, passion for dietary supplements, and unwavering commitment to excellence, I am your ideal partner in crafting persuasive, scientifically-rooted copy for testosterone boosters.

But that’s not all…

I also understand the value of storytelling in marketing. Testosterone booster supplements often promise much more than just a physical boost. They promise vitality, confidence, and a better quality of life. I’ll help you create a compelling narrative around your product, connecting with your audience on a deeper level and instilling trust in your brand.

The Importance of Trust:

Trust is a critical factor when marketing testosterone booster supplements. Customers need to know that your product is safe and effective. My extensive experience allows me to communicate this trust effectively through your marketing materials. I’ll use authoritative language, highlight clinical studies, and provide clear explanations about how your supplement works, all while staying within the boundaries of regulatory compliance.

Read more about why I am the best dietary supplement copywriter here.

I  can help boost your T-Booster in many ways, including:

• Sell sheets: Single-page (front and back) or web page content that outlines all the benefits behind your product and its ingredients. There is an example of this style of writing below.
• Blog article writing: Start drawing free organic traffic to your website with my highly credible, SEO-tuned content. Read more about my supplement blog article writing here.
• Product positioning: A very  popular service! Clients who have supplement facts ONLY just hand everything else off to me. Claims, research, positioning, substantiation… I handle it all.
• Press releases & influencer optimization: I can write PR, but even more valuable are product dossiers that arm your influencers with a ton of great marketing points they can use to easily and accurately promote your product.

That’s just a short list. I have 20+ years experience selling supplements with great content, including extensive experience marketing testosterone boosters and writing sports nutrition supplements content. Please contact me for more details!

Testosterone Supplement Copywriting Examples

In this section, I will start sharing some of the good stuff!

I will begin with some content marketing: A testosterone booster index. This is an example of educational content in the t-booster space. In it, I list many of today’s most popular test boosters.

But instead of just empty marketing words, this content is helpful: It gives consumers at-a-glance education on what these herbs, vitamins, minerals and other common ingredients are, how they work, and what they do.

The kicker: each claim is linked to a credible research source (the numbered references are listed at the bottom of this article).

As I alluded to earlier in this article, evidence is critical when it comes to the more sensitive and risky categories in the nutritional supplement space — so sharing this research is one of the key factors for building trust with your consumers while paying respect to the FDA, FTC, Amazon and other important bodies that are interwoven in supplement sales. Samples follow:

Testosterone Booster Index – Sample of Supplement Content Writing

T-booster supplements may supply a single ingredient or multiple ingredients. Single-ingredient products can deliver a higher dosage of individual supplement components per capsule, but mega-dosing is often a bad idea with T-booster compounds. Individual supplements can also get expensive if you want more than one nutrient in your T-boosting regimen.

More popular are T-booster complexes, which blend many vitamins, minerals and botanicals into one product. In complexes, some ingredients directly boost testosterone levels; others may work indirectly or even address other aspects of men’s vitality.

In general, the idea is that these ingredients will combine to help men conquer common low-T symptoms like fatigue, lost sex drive, weight gain, brain fog and more.

Complexes can be a cost-effective way to get several T-boosters and related compounds in one supplement. But the best formulas – and this might be the real secret – are made to be synergistic. This means ingredients’ individual effects are magnified by others in the formula, making the compounds more powerful combined than when taken alone.

Ingredients in T-booster supplements:

Horny Goat Weed: This flowering Asian plant got its name when a farmer noticed that his goats had more sex after eating it. Horny Goat Weed supplies an active ingredient called icariin that was shown in early animal research to raise blood T-levels.(1) This T-boosting activity might contribute to Horny Goat Weed’s more widely known reputation as a natural “sex enhancer.”

Tongkat Ali: Also called “Malaysian Gisnseng” this root has shown anti-estrogen effects in animal research.(2) One animal study also found that tongkat ali raised the testosterone level in the testes after 30 days of supplementation.(3) The evidence supporting in animal studies complements human research that showed tongkat ali may improve semen volume, sperm activity and male potency.(4)

Bulbine Natalensis: A traditional African herb, Bulbine has long been used by the Zulu for libido support. In tribal practices, powdered Bulbine stem would be mixed with milk to make a virility-enhancing drink.(5) Animal research suggests Bulbine might help testicular and blood T-levels, and seems to exhibit anabolic and androgenic activities.(6) Bulbine has been linked to liver risks.

DHEA: Dehydroepiandrosterone (DHEA) is made in the adrenal glands and migrates to the testes. Here, it serves as a raw material for T production. Evidence shows DHEA declines with age: 70-year-old men, who often have low testosterone, have about 80% less DHEA in their blood than younger men.(7) Although DHEA supplementation is somewhat controversial, research shows it boosts and sustains free testosterone circulating in the blood.(8)

Tribulus: An aphrodisiac in ancient Asian traditions, Tribulus terrestris is now popularly used by athletes for lean muscle mass. A spiky plant, tribulus is also reputed to “spike” testosterone levels; however, evidence in this area is early at best. One study found that combining tribulus with androstenedione, chrysin, indole-3-carbinol (I3C), and saw palmetto did appear to boost multiple androgen male sex hormones, including testosterone.(9)

L-DOPA: Also called levodopa, this botanical compound may boost levels of Luteinizing Hormone (LH), which stimulates the testes to make testosterone. One animal study found that a single high-dose serving of L-DOPA significantly raised LH levels after only four hours. Researchers concluded that prolonged high-dose L-DOPA appeared to be associated with sustained blood LH levels.(10)

Mucuna Pruriens: Also known as “velvet bean,” Mucuna is an Ayurvedic plant with seeds that are a rich in levodopa (L-DOPA). In a human study of male subjects with fertility problems, Mucuna supplementation was found to significantly increase testosterone and LH blood levels, while also improving dopamine, adrenaline and noradrenaline status. Researchers observed that Mucuna could help to improve male fertility, since it also enhanced both sperm count and sperm motility.(11)

Oysters: Rich in protein, oysters are also a good source many important minerals, including zinc, selenium, magnesium and iron. Oysters also deliver several B vitamins. Famous for sparking men’s sex drive, oysters have been suggested to be a T-boosting food – a reputation that’s probably backed by their zinc and B-vitamin nutrition.

B Vitamins: Animal research shows low Vitamin B6 levels are tied to low testosterone levels. Scientists have even suggested low B6 intake may actually slow testosterone synthesis.14 B12 is another B-vitamin that may appear in T-boosters for its energy metabolism benefits. B vitamins can be challenging: We need a higher daily intake of them as we grow older, but they also get harder to absorb with age.15 It’s a good idea to supplement with absorption-enhanced forms of B6 and B12 when possible.

Magnesium: This mineral sparks 300+ life-sustaining reactions in the body, including protein synthesis, bone formation, muscle relaxation and testosterone boosting. In one study of male volunteers, researchers found “supplementation with magnesium increases free and total testosterone.”16 It’s worth noting that older men who may be in T decline have a harder time absorbing and retaining magnesium.(17) Bioavailable mineral forms, such as magnesium citrate, may be helpful for these populations.

Zinc: An essential mineral for masculine health, zinc supports prostate function, sperm activity and reproductive potency in men. Zinc is used by the Leydig cells in the testes to produce testosterone. Human clinical trials have found that young men with low zinc intake have lower blood testosterone levels and less semen volume.(18) These study results provide evidence for zinc’s potential role in male virility. Zinc may be depleted in the aging male body, and is a first-line supplement for maintaining testosterone levels.

Nettle Urtica: Also known as “stinging nettle,” this traditional European herb is popularly used by mature men to support prostate health, urinary comfort and sexual function. Nettle might be good for the prostate because it blocks aromatase, an enzyme that turns testosterone into estrogen.(19) By blocking this conversion, nettle may help men keep their T-levels up and estrogen down, supporting an ideal manly ratio while assisting with urinary symptoms.

Siberian Ginseng: Also known as eleuthero, Siberian Ginseng is an “adaptogen” herb that strengthens the body’s resistance to stress. Only weak anecdotal evidence suggests Siberian Ginseng may raise T-levels in mice. Eleuthero’s presence in individual supplements and stacks is more likely related to its well-documented benefits for energy, mental sharpness, peak physical performance and stress resistance.(20)

Fenugreek: This ancient Indian spice is one of the oldest cultivated plants in the world. Research has suggested that a standardized fenugreek seed supplement improved sex drive and helped maintain peak blood testosterone levels.(21) Fenugreek has also been suggested to have anabolic muscle mass and stamina-enhancing effects that may help with other goals of testosterone boosting regimens.(22)

Vitamin D: Most Americans fail to get enough of the recommended daily allowance of this important vitamin, famous for supporting immunity and bone density. Paradoxically, we need more vitamin D with age, but it also gets harder to absorb and synthesize as we age. This might mean that many men are missing out on D’s T-boosting benefits: Human clinical research has shown regular D intake raises blood levels of free testosterone, bioactive T and total T.23 Look for the D3 form of the vitamin, which is easier to absorb.

D-Aspartic Acid: Also called DAA, this amino acid influences the production and release of hormones. Animal studies have suggested DAA triggers release of LH and growth hormone from the pituitary gland; in the testes, it promotes the formation and release of testosterone.24 DAA seems to be one of the more effective T-boosters, with a strong human study finding it raised testosterone levels by 160%.25 DAACC, which is the chelated form of DAA, may be easier for the body to absorb and utilize.

Luteolin: An antioxidant flavonoid, luteolin is found in many fruits and vegetables, as well as in Traditional Chinese Medicine herbs. Luteolin may be featured in T- boosters because it blocks the aromatase enzyme that converts testosterone into the female sex hormone, estrogen.26 Like nettle, luteolin helps men optimize T-levels and keep estrogen in check – which may help delay andropause and its related symptoms.

Boron: This mineral, popularly taken for bone strength and joint comfort, may also have testosterone benefits. One study found that boron raises T while significantly reducing estradiol, a female sex hormone related to estrogen. These results led researchers to proclaim it was “the first human study to show an increased level of free testosterone after boron consumption.”(27)

Vitamin K: Known for keeping calcium in the bones and out of the bloodstream, this essential vitamin is also found in the testes, where it promotes testosterone synthesis. Animal research has found that Vitamin K deficiency correlates with low testosterone production.(28) Vitamin K supplements appear to reverse this problem, boosting T-synthesis and helping restore healthy levels.(29) There are several vitamin K forms; K2 is believed to have the highest activity and strongest potency.

T-Booster Sell Sheet – Sample of Testosterone Copywriting in Sports Nutrition

SPORT T+: Multi-pathway T support for peak athletic performance + masculine health*

Ultramodern male testosterone upgrade for vitality, power and performance

SPORT T+ optimizes every stage of testosterone (T) production for a multi-pathway boost, then maintains robust T activity by fighting compounds that deactivate T.

Result: SPORT T+ keeps more free T circulating for longer – maxing-out androgen-driven benefits for strength, muscle building and more.

SPORT T+ nutrition technology features KSM-66®: Clinically shown to increase T by 17%, as well as promoting endurance, strength, muscle size and muscle recovery rate.

With additional research-backed support for stress resistance, focus and energy, KSM-66® is the ultimate ingredient for enhancing male athletic performance across hormonal, physical and cognitive pathways.

SPORT T+ is safe and legal, delivered in clean plant-based capsules.

Performance Lab® SPORT T+ to boost more testosterone than strength training alone.

Upgrade your masculine power, vitality, virility, athletic performance and more.

Designed for Performance

• Optimizes testosterone (T) for muscle growth, muscle mass and athletic performance*
• Promotes ideal androgen levels associated with masculine vigor, virility and muscle strength*
• Sustains T by supporting Luteinizing Hormone (LH) and Follicle-Stimulating Hormone*
• Protects T from diminishing effects of female hormones, stress and free radicals*

Healthy for Daily Use

• Safe, legal support for healthy male T production in conjunction with strength training*
• KSM-66® Ashwagandha: Organic Certified and clinically shown to increase T by 17%*
• Moderate 300 mg dose of D-AA-CC for T maintenance; no cycling required
• Clean, premium and plant-based nutrition; no artificial colors, fillers or pointless additives
• Clean Testosterone Essentials: Zinc, Magnesium, Boron, Vitamins D and K
• Ultramodern prebiotic-infused capsules made from pullulan (fermented tapioca)

Ingredients

Testosterone Essentials

SPORT T+ starts with key essential vitamins and minerals that are required for healthy testosterone production, but may be suboptimal in some men:

• Zinc – Raw material forms T, regulates T release, maintains T depleted by exercise
• Magnesium – Protects T from SHBG, helping sustain circulating free testosterone
• Vitamin D – Research links D to significant increase of total T, bioactive T, and free T
• Boron – Fights SHBG and estrogen; helps androgen DHT, Magnesium and Vitamin D
• Vitamin K – Research suggests low K may limit T while supplemental K may raise T

Our cultured vitamins and minerals are complexed with absorption-enhancing cofactors that maximize their T support and masculine health benefits.

KSM-66® Ashwagandha, 300 mg

Ashwagandha is an Ayurvedic root herb traditionally used for physical and mental performance enhancement. Its active withanolides may help increase testosterone by:

1. Bolstering resistance to the negative impact of stress on testosterone, including by blunting the release of stress hormone cortisol;
2. Promoting the synthesis of LH and Follicle-Stimulating Hormone, which trigger T production;
3. Providing antioxidant activity that protects serum testosterone as well as protecting the testes that produce T

SPORT T+ KSM-66® has been shown in human clinical research to:

• Increase LH by 34%
• Increase testosterone by 17%

Mucuna Pruriens (15% levodopa), 150 mg

Mucuna Pruriens is a male tonic herb that supplies levodopa (L-DOPA), an effective active ingredient for masculine health and testosterone production:

1. L-DOPA stimulates the brain to release gonadotropin-releasing hormone (GnRH);
2. GnRH signals the pituitary gland to produce LH;
3. LH promotes increased testosterone synthesis in the testes

Mucuna may further support a masculine hormone body-state by acting as a mild inhibitor of the T-diminishing hormone prolactin while optimizing growth hormone. Research suggests Mucuna significantly increases T in men with low sperm count.

SPORT T+ Mucuna Pruriens is strong. Velvet bean seeds are 4.2% levodopa; SPORT T+ Mucuna Pruriens is 15% levodopa. One SPORT T+ serving supplies levodopa equivalent to 8.6 g of velvet bean.

D-Aspartic Acid Calcium Chelate (D-AA-CC), 300 mg

D-Aspartic Acid Calcium Chelate (D-AA-CC) is an amino acid that regulates sex hormones throughout the endocrine system. It supports testosterone production by:

1. Helping pituitary gland produce growth hormone; LH and growth hormone;
2. Supporting gonadotropin-releasing hormone (GnRH), LH and Follicle Stimulating Hormone (FSH);
3. LH and FSH signal for increased production of testosterone

SPORT T+ D-AA-CC complexes DAA molecules with calcium chelate for enhanced absorption and easier digestion.

Luteolin (from orange fruit extract), 30 mg

Luteolin is a botanical antioxidant that promotes ideal testosterone levels by blocking aromatase, an enzyme that converts T into estrogen. This bioactivity is helpful for:

• Stacking with D-AA-CC: Luteolin limits D-AA-CC’s female hormone activity while allowing its male hormone activity to work to the fullest effect
• Men over 30: Luteolin helps regulate aromatase’s testosterone-to-estrogen conversion rate, which increases as men grow older and is linked to age-related T decline

Take SPORT T+ in conjunction with strength training and sport nutrition supplements to support healthy testosterone production and peak athletic performance.

SPORT T+ helps keep more testosterone circulating for a longer time. Take it to upgrade your male testosterone activity, muscle strength and full masculine power.

F.A.Q.

Who should take SPORT T+?

SPORT T+ is designed to be taken by men, only. This formula can help men of all ages, including the aging male, who may suspect they have T deficiency and are seeking to safely and naturally raise testosterone levels. SPORT T+ may assist with the secondary benefits of a more masculine hormonal status, including physical strength, muscle mass and recovery, helping to increase energy, weight management, body fat metabolism, sexual function and virility.

How do I take SPORT T+?

Take 2-4 capsules daily. For best results, take 1-2 capsules with your first meal of the day or before your workout, and then 1-2 capsules with your second meal or after your workout. For best results, SPORT T+ should be taken as part of an overall fitness regimen including strength training and cardiovascular exercise. These activities work in conjunction with SPORT T+ to raise testosterone levels higher than with supplementing alone.

Why does SPORT T+ not supply fenugreek?

Fenugreek is one of the common ingredients in natural testosterone boosters and virility supplements, and evidence suggests it may effectively support healthy T levels in men with testosterone deficiency. Part of the reason it works is by blocking 5-alpha-reductase that converts T into another hormone called Dihydrotestosterone (DHT), thereby sustaining circulating T levels. The problem: DHT is another important male sex hormone that works together with T. Fenugreek benefits for testosterone are offset by its potential to reduce masculine DHT.

SPORT T+’s 300 mg of DAA seems low compared to other testosterone boosters. Why is this?

A recent study suggested DAA is only effective for a short period of time at high doses at 1500 mg – 3000 mg, and can actually reduce testosterone at excessively high 6000 mg doses. SPORT T+’s conservative 300 mg dose of DAA as enhanced potency D-AA-CC is intended to maintain your testosterone level to promote endocrine system signaling over time, thereby eliminating the need for cycling.

Is SPORT T+ safe?

Like all our supplements, SPORT T+ is designed to be safe for daily use and long term health. SPORT T+ achieves clean health benefits and testosterone boosting results by using pure, potent ingredients that are dosed appropriately and in line with clinical research. Free of GMOs, gluten, soy, colorants, preservatives and other additives found in low-quality over the counter supplements, SPORT T+ is safe and beneficial for raising serum T, even with long-term use.

Is SPORT T+ legal?

Yes. SPORT T+ is a safe, natural and legal form of T supplementation. This is important because some testosterone boosters are not legal in all countries, while others may be banned by professional, amateur and collegiate SPORTs organizations. SPORT T+ ingredients are legal all over the world, and are tested for banned substances that may be present in other testosterone supplements.

*These statements have not been evaluated by the Food and Drug Administration. These supplements are not intended to diagnose, treat, cure or prevent any disease.

Contact Me Today!

Are you ready to take your testosterone supplement marketing to the next level?

Contact me today, and let’s work together to make your product shine in a competitive market. I am ready to rock as your on-call testosterone supplements copywriter.

Your success is my success, and together, we can achieve greatness! 💪🚀

Email me at pjsdougherty@gmail.com

References from Testosterone Boosters Index content writing sample

1. Zhen-Bao Zhang, Qing-Tao Yang. The testosterone mimetic properties of icariin. Asian Journal of Andrology. Volume 8, Issue 5 (September 2006) 8, 601–605.
2. Teh CH, Abdulghani M, et al. Comparative X-ray and conformational analysis of a new crystal of 13alpha,21-dihydroeurycomanone with eurycomanone from Eurycoma longifolia and their anti-estrogenic activity using the uterotrophic assay. Planta Med. 2011;77: 128–132.
3. Chan K-L, Low B-S, Teh C-H, Das PK. The effect of Eurycoma longifolia on sperm quality of male rats. Natural Product Communications. 2009;4(10):1331–1336.
4. Ismai M. Eurycoma longifolia Jack in managing idiopathic male infertility. Asian Journal of Andrology. Volume 12, Issue 3 (May 2010) 12, 376–380.
5. Afolayan AJ, Yakubu MT. Effect of Bulbine natalensis Baker Stem Extract on the Functional Indices and Histology of the Liver and Kidney of Male Wistar Rats. J Med Food 12 (4) 2009, 814–820.
6. Yakubu MT, Afolayan AJ. Anabolic and androgenic activities of Bulbine natalensis stem in male Wistar rats. Pharm Biol. 2010 May;48(5):568-76.
7. http://umm.edu/health/medical/altmed/supplement/dehydroepiandrosterone
8. Liu TC, Lin CH. Effect of acute DHEA administration on free testosterone in middle-aged and young men following high-intensity interval training. Eur J Appl Physiol. 2013 Jul;113(7):1783-92.
9. Kohut ML, Thompson JR. Ingestion of a dietary supplement containing dehydroepiandrosterone (DHEA) and androstenedione has minimal effect on immune function in middle-aged men. J Am Coll Nutr. 2003 Oct;22(5):363-71.
10. Yamada T, Nakamura J. Effect of chronic L-dopa administration on serum LH levels in male rats. Toxicology. 1995 Mar 31;97(1-3):173-82.
11. http://www.fertstert.org/article/S0015-0282(08)03935-6/fulltext
12. Symes EK, Bender DA, Bowden JF, Coulson WF. Increased target tissue uptake of, and sensitivity to, testosterone in the vitamin B6 deficient rat. J Steroid Biochem. 1984 May;20(5):1089-93.
13. http://www.mayoclinic.org/documents/mc5129-0709-sp-rpt-pdf/doc-20079085
14. V. Cinar, Y. Polat, A. K. Baltaci, and R. Mogulkoc, “Effects of magnesium supplementation on testosterone levels of athletes and sedentary subjects at rest and after exhaustion,” Biological Trace Element Research, vol. 140, no. 1, pp. 18–23, 2011.
15. http://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/
16. Hunt CD, Johnson PE, et al. Effects of dietary zinc depletion on seminal volume and zinc loss, serum T concentrations, and sperm morphology in young men. Am J Clin Nutr July 1992 vol. 56 no. 1 148-157.
17. Balunas M, Su B. Natural Products as Aromatase Inhibitors. Anticancer Agents Med Chem. 2008 Aug; 8(6): 646–682.
18. http://www.nlm.nih.gov/medlineplus/druginfo/natural/985.html
19. Steels E, Rao A, Vitetta L. Physiological aspects of male libido enhanced by standardized Trigonella foenum-graecum extract and mineral formulation. Phytother Res. 2011 Sep;25(9):1294-300.
20. Poole C, Bushey B. The effects of a commercially available botanical supplement on strength, body composition, power output, and hormonal profiles in resistance-trained males. J Int Soc Sports Nutr. 2010; 7: 34.
21. S. Pilz, S. Frisch. Effect of Vitamin D Supplementation on Testosterone Levels in Men. Horm Metab Res 2011; 43(3): 223-225.
22. Topo E, Soricelli A, D’Aniello A, Ronsini S, D’Aniello G: The role and molecular mechanism of D-aspartic acid in the release and synthesis of LH and testosterone in humans and rats. Reprod Biol Endocrinol 2009, 7.
23. G. D’Aniello, S. Ronsini, T. Notari, N. Grieco, V. Infante, N. D’Angel, F. Mascia, M. Fiore, G. Fisher and A. D’Aniello, “D-Aspartate, a Key Element for the Improvement of Sperm Quality,” Advances in Sexual Medicine, Vol. 2 No. 4, 2012, pp. 45-53.
24. Lu DF, Yang LJ. Inhibitory effect of luteolin on estrogen biosynthesis in human ovarian granulosa cells by suppression of aromatase. J Agric Food Chem. 2012 Aug 29;60(34):8411-8. doi: 10.1021/jf3022817. Epub 2012 Aug 20.
25. Naghii MR, Mofid M. Comparative effects of daily and weekly boron supplementation on plasma steroid hormones and proinflammatory cytokines. J Trace Elem Med Biol. 2011 Jan;25(1):54-8.
26. Shirakawa H, Ohsaki Y, Minegishi Y, Takumi N, Ohinata K, Furukawa Y, Mizutani T, Komai M. Vitamin K Deficiency Reduces Testosterone Production in the Testis through Down-Regulation of the Cyp11a a Cholesterol Side Chain Cleavage Enzyme in Rats. Biochim Biophys Acta. 2006;1760:1482–1488.
27. Ito A, Shirakawa H. Menaquinone-4 enhances testosterone production in rats and testis-derived tumor cells. Lipids Health Dis. 2011; 10: 158.

In the ever-evolving world of weight loss supplements, few aspects are as crucial to success as persuasive and compliant copywriting. For over two decades, I have had the privilege of leading copywriting campaigns for numerous weight loss nutrients and supplements.

In this article, I’ll delve into my extensive experience, highlighting my expertise in scientific research, FDA and FTC compliance, Amazon regulations, and the unique creativity that fuels my content writing. If you’re seeking a seasoned professional weight loss supplement copywriter to elevate your marketing, you’ve come to the right place.

Let’s embark on this journey together, exploring the art and science of weight loss supplement copywriting.

Before and After: 20 Years in Nutritional Supplement Copywriting

Before we dive into the intricate world of weight loss supplement copywriting, let me introduce myself. I am Pat Dougherty, the Natural Health Writer.

With over two decades of experience in the nutritional supplement industry, I’ve had the privilege of leading copywriting campaigns for a diverse array of weight loss nutrients and supplements. This extensive background has allowed me to fine-tune my skills, transforming me into a specialist in this niche.

If you are considering entering or expanding within this highly competitive and regulated weight loss supplement market, here’s why you should hire me as your supplement writer:

1. Extensive Experience in Weight Loss Supplements: With a proven track record spanning 20 years, I have deep expertise in the weight loss supplement industry. I understand the nuances of this market, including the latest trends, ingredients, and consumer preferences. My experience allows me to create content that resonates with your target audience and drives results.

2. Mastery of FDA and FTC Regulations: Navigating the complex landscape of FDA and FTC regulations is paramount in the weight loss supplement industry. I am well-versed in these stringent guidelines, ensuring that your marketing materials remain compliant while still effectively promoting your products. I can craft persuasive and compelling content that respects these regulations, minimizing your legal risks.

3. Ethical Marketing: I understand the importance of responsible and ethical marketing, especially when it comes to weight loss claims. I can help you create messaging that highlights the benefits of your products without making unrealistic promises or using deceptive tactics. This approach not only keeps you in compliance but also builds trust with your customers.

4. Scientific Credibility: Diet pills often require scientific backing to gain consumer trust. I have a solid understanding of scientific research and can effectively communicate the evidence supporting your products. Whether it’s clinical studies, ingredient efficacy, or safety profiles, I can translate complex data into compelling narratives that resonate with your audience.

5. Sales-Driven Content: My writing is not just informative but also sales-driven. I have a knack for crafting persuasive content that motivates potential customers to take action. Whether it’s through product descriptions, website copy, or marketing materials, I can help you achieve great sales results.

6. Customized Solutions: I recognize that each weight loss product is unique, and your marketing materials should reflect that distinctiveness. I can tailor my writing to highlight the specific features and benefits of your products, helping you stand out in a crowded marketplace.

7. Long-Term Success: My goal is to contribute to your long-term success in the supplement industry. I can work closely with your team to create a cohesive and effective content strategy that evolves with market trends and regulatory changes, ensuring your brand remains competitive and compliant.

Ways I can help

I have written about dozens of weight loss ingredients in supplements for dozens of different companies. Content marketing can be huge for making these products really move. Some examples of projects I have done in this arena include:

• SEO-tuned blog articles to draw organic traffic
• Front-and-back sell sheets for your products
• Positioning, taglines, claims (just send me your supplement facts!)
• Research and development of your supplement
• Press releases, media kits, influencer swipe files
• Diet pill reviews (click here for several examples)
• Testimonial collection for success stories & social proof
• Google ads, taglines, shelf talkers, social media posts

 

The Science Behind the Art: Deep Scientific Research

One of the cornerstones of effective weight loss supplement copywriting is a profound understanding of the scientific principles behind these products. My commitment to excellence has driven me to immerse myself in the realm of scientific research. I cut through all the noise. I diligently study clinical studies, peer-reviewed journals, and the latest advancements in the field to ensure that every word I write is backed by credible scientific evidence.

Translating Complex Research into Understandable Content

A key challenge in weight loss supplement copywriting is translating complex technical language from research studies into marketing content that’s accessible to everyone. I take pride in my ability to bridge this gap seamlessly, and explain products flawlessly. My writing effortlessly transforms intricate scientific data into compelling narratives that captivate and educate consumers, making them feel confident in their supplement choices to lose weight.

Regulatory Navigation: FDA, FTC, and Beyond

The supplement industry is rife with regulations from government bodies worldwide, making compliance a top priority. My extensive experience has equipped me with a deep understanding of FDA and FTC regulations, as well as compliance with platforms like Amazon, which has its own stringent rules for supplement marketing.

Ensuring FDA Compliance: The Food and Drug Administration (FDA) in the United States sets strict guidelines for supplement claims and labeling. Navigating these regulations is no small feat, but my years of experience have provided me with an insider’s perspective on how to craft persuasive messaging while adhering to FDA guidelines. This ensures that your marketing materials not only drive sales but also remain in compliance. I consider FDA writing a specialty.

FTC Compliance: Ethical Marketing Practices: The Federal Trade Commission (FTC) is vigilant in protecting consumers from deceptive marketing practices as they strive to lose weight. I firmly believe in ethical marketing and can help you create content that promotes the benefits of your diet pills and fat burners without making unrealistic promises. This approach not only keeps you on the right side of the law but also builds trust with your customers.

Amazon’s Strict Regulations: Selling supplements on Amazon comes with its own set of challenges due to the platform’s strict regulations. From listing optimizations to reviews and advertising, I am well-versed in the intricacies of Amazon’s policies. I can guide you through the process, ensuring your products not only rank well but also meet Amazon’s compliance standards.

The Power of Compelling Storytelling

While compliance with regulations is non-negotiable, the art of persuasive storytelling is where the magic happens. My unique creativity as a content writer allows me to create narratives that resonate with your target audience. Whether it’s through product descriptions, blog posts, or social media content, I know how to craft extremely effective stories that engage and drive sales.

The Customer Journey

Effective copywriting takes consumers on a journey, from identifying a problem to discovering the solution—your healthy weight supplement. I understand the psychology of consumer decision-making as they work to lose weight. I use this understanding to create content that guides potential customers through this journey, ultimately leading them to choose your product.

Building Trust and Credibility

In the age of information overload, trust and credibility are invaluable. I can help you establish your brand as a reliable source of health information. By delivering consistent, authoritative content, we can position your company as a trusted advisor in the world of weight loss.

Weight Loss Supplement Copywriter – Tips to Help You WIN

Weight loss is an extremely sensitive category when it comes to making any claims, especially in the context of dietary supplements. Concepts related to “fat burning” “reducing” or “losing” excess pounds may raise risk of FDA scrutiny.

A key phrase to keep in mind is “helps to support healthy weight management.”

You may choose more aggressive marketing than this, but if you want to stay extremely conservative, that is more the tone you must take. As a bonus, consider pairing any “helps you lose weight” claims with a qualifier like “as part of a healthy diet and exercise program.”

While we’re at it, remember the importance of the word “helps.”

Dietary supplements cannot cause weight loss. Rather, they are designed to complement healthy eating and fitness regimens. Your marketing copy should describe this angle. But your imagery can, as well. Rather than the “after” image, consider the journey: Imagery conveying regular exercise, the gym, muscle building, fitness efforts, healthy eating images, etc.

Storytelling is Key to Success

Some nutrients that help people lose weight have rich histories that are great for storytelling. This is important in the somewhat restrictive diet industry where it is challenging to talk in detail about how to lose weight. When you cannot make big claims, you can tell stories. African mango, green tea extract, green coffee bean, 5-HTP… all of these diet pill ingredients are fascinating in their own right. Telling the whole story can be a key benefit to your marketing efforts.

Be sure to use credible references to cover your claims.

In addition to keeping claims respectful, consider backing them with strong references. For example, if you are selling a fiber supplement for weight loss, you can make claims about appetite satisfaction and reducing caloric intake. You can make these points even stronger by referencing a source like this one from the National Institutes of Health, a credible .gov site that’s making the same point that you wish to make about your fiber product.

A small selection of diet pill ingredients I’ve written about:

• Garcinia cambogia (hydroxycitric acid [HCA])
• Raspberry ketones
• Conjugated linoleic acid (CLA)
• White kidney bean
• Konjac root
• Hoodia
• Green coffee bean
• Chromium picolinate
• African mango
• Coleus forskohlii
• Apple cider vinegar
• Caffeine

I’ve also written extensively about major diet pill brands, including Slimvance, Hydroxycut and more.

Conclusion

As a weight loss supplement copywriter, my success is a delicate balance of science and art. With over 20 years of experience leading campaigns for a wide range of weight loss products, I bring a unique blend of expertise and creativity to the table. My commitment to deep scientific research, strict regulatory compliance, and the power of persuasive storytelling sets me apart as the go-to professional in the industry.

If you’re ready to take your supplement marketing to new heights, reach out to me today.

Let’s collaborate to create content that not only drives sales but also builds trust and credibility with your audience. Together, we’ll make your brand shine in this dynamic and competitive landscape.

In summary, my extensive experience, expertise in regulatory compliance, and commitment to ethical marketing make me the ideal partner for your weight loss supplement venture. I have a proven record of helping clients achieve remarkable sales while maintaining responsible and compliant marketing practices.

I would be thrilled to discuss how my skills can benefit your organization further. Let’s connect and explore how I can help you thrive in the highly competitive world of diet pills.

Contact me today!

If you’re a company selling supplements seeking a seasoned professional weight loss copywriter to spearhead your marketing efforts, look no further. Good copywriting can take you to the promised land.

My extensive experience, scientific expertise, regulatory knowledge, and creative flair make all the difference. Together, we can craft compelling narratives that drive sales, all while adhering to strict regulations and maintaining the highest ethical standards.

Contact me today to discuss how I can help you unlock the full potential of your weight loss products.

I stand ready to assist as you weight loss supplement copywriter. Let’s embark on this journey together and make your brand a dominant force in the competitive world of nutritional health supplements, muscle and fitness, and the weight loss industry overall.

Interested in upping your marketing on olive supplements? I, the Natural Health Writer, am here to help with this article on olive supplement copywriting. Read on for tips and examples on how to market your olive-based dietary supplements.

In my career I have written about a few different olive-based dietary supplements. Today, I will be sharing a couple of my samples as an olive supplement copywriter.

The first I am sharing is for ProHealth: A content marketing blog article focusing on a product featuring the branded ingredient Olea25™. (You can read more about my dietary supplement blog writing services right here.)

The second example is a more direct olive supplement copywriting piece done for the Asian natural health company Cosway, for a branded ingredient (Hidrox).

As I read these samples, I see nutritional supplement storytelling at its finest. I explain mechanisms of action and benefits in easy-to-understand terms.

I also introduce a concept many olive marketers are missing: That olive supplements are, in fact, quite eco-friendly. Some turn olive industry waste products into highly powerful antioxidant supplements.

Ready for the samples? Let’s get to it!

Olive Supplement Copywriting Example 1: Content Marketing Blog Article

Olea25™ Olive Hydroxytyrosol Hits Astonishing 68,000+ ORAC Antioxidant Value

The Mediterranean Diet is associated with heart health, beautiful skin, flexibility, youthfulness and longevity. In fact, Mediterranean populations—Greeks and Italians in particular—may have among the highest life expectancies and the lowest incidence rates of all-cause mortality in the world.1 Olives and olive oil, which are widely consumed among these populations, supply potent nutritional compounds that may help contribute to the remarkable health of Mediterranean citizens.

Traditionally, olives’ health-supportive activities were attributed to their content of oleic acid, also known as an Omega-9 fatty acid.2 However, some researches now suggest that olives’ health-promoting biological activities may be more attributed to polyphenols: Powerful inflammation-soothing antioxidant compounds that appear to promote health across many body systems:3

Polyphenols seem to hold great promise for wellness. And now, research is zeroing in one olive-sourced polyhenol in particular—hydroxytyrosol—because it seems to supply even greater nutritional support for both daily and long-term vitality. Olea25™ is a patented form of hydroxytyrosol that is designed to concentrate the polyphenol’s activity, potentially enhancing its nutritional support even further.

Hydroxytyrosol: The Most Important Phenol Ever Discovered?
Polyphenols are present in many fruits and vegetables. Hydroxytyrosol, however, is exclusively found in olives.4 In fact, hyroxytyrosol comprises 50% of the total phenolic content found in olives. It has the highest antioxidant activity of all the phenols found in olives, and appears to be well-absorbed in humans.5 Among hundreds of polyphenols in nature, hydroxytyrosol has emerged as one of the most promising for human health applications for its distinct biological properties:

• Hydroxytyrosol is considered to be one of the most powerful plant antioxidants ever discovered, with a staggering 68,000 ORAC value: 15X more powerful than green tea and 3X more powerful than CoQ10.6
• Hydroxytyrosol, a tiny molecule that is fat- and water-soluble, appears to be rapidly absorbed, distributed and metabolized in animal tissues– so its antioxidant and inflammation-modulating biological activities can reach and support many different body systems.7
• Due to its small molecular size, Hydroxytyrosol is also one of the few antioxidants that can cross the blood-brain barrier; its beneficial activities appear to extend to brain health.7

Here’s the challenge: Olives and olive oil are a source of hydroxytyrosol, but let’s face it, they are heavy, dense foods. In fact, just one ounce of olive oil contains 250 calories and over 28 grams of fat!8 Plus, one ounce wouldn’t be nearly enough to provide beneficial levels of hydroxytyrosol.

“Olive” the benefits without “Olive” the fat and calories
In a significant nutritional advancement, some supplement manufacturers are now isolating hydroxytyrosol from olives and presenting it as a standalone compound—enabling them to supply an intensive dosage without the calories and fat of dietary olives and olive oil. By dramatically raising intake of olives’ “active ingredient” in this way, manufacturers may realize hydroxytyrosol’s full potential benefits. Let’s take a look into what those benefits might be.

Cardiovascular Health
Research has shown that those who followed a Mediterranean-style diet, including intake of olives and olive oil, appeared to have a 50% to 70% lower risk of recurrent heart concerns when compared with those who followed a diet that closely matched the American Heart Association’s (AHA) Step–I diet.9

Hydroxytyrosol may contribute to this heart-healthy diet through a few mechanisms:

• Hydroxytyrosol has been shown to strongly inhibit the oxidation of LDL (“bad”) cholesterol. Oxidized LDL is believed to raise risk for cardiovascular health concerns.10
• Animal studies suggest hydroxytyrosol may help to maintain blood triglycerides and cholesterol levels already within normal range, while also promoting HDL (“good”) cholesterol levels.11
• Hydroxytyrosol may help inhibit blood “stickiness” while blocking inflammatory signals that irritate blood vessels. These activities may support flexible arteries and clear circulation.12,13

Brain Health
Not all antioxidants can cross the blood-brain barrier, but hydroxytyrosol is capable of entering the brain.14 This means hydroxytyrosol can leverage its potent antioxidant activity within our gray matter, working to protect brain cells against the free radical-induced damage that has been implicated in a range of neurodegenerative conditions.15 Hydroxytyrosol has also been suggested to be especially effective at neutralizing peroxynitrite, a type of free radical that is believed to directly influence the onset of age-related cognitive decline.16

Joint Health
One animal study found that olive oil that was enhanced with hydroxytyrosol appeared to promote joint flexibility and comfort. In particular, the study suggested hydroxytyrosol seemed to reduce bone breakdown and bone spurs while soothing connective tissue swelling—biological activities that seemed to combine to promote healthy joint function. Researchers concluded that hydroxytyrosol may help with the acute and ongoing inflammation associated with joint aches and stiffness.17

Skin Health
UVB rays from sunlight can unleash free radicals in skin that may cause photodamage: “accelerated aging” changes seen in the appearance of wrinkles, fine lines, sagging and spotting. These skin changes may also be associated with other more serious skin health concerns.18 Hydroxytyrosol has been suggested in some research to reduce UVB ray-induced DNA damage to human skin cells, a result that led research to suggest it may have “significant protective ability” against photodamage to skin.19

Did you know? Hydroxytyrosol may be a “green” nutritional supplement ingredient.
For thousands of years, the olive oil production process would discard olive juice as a “waste.” As it turns out, olive juice is an incredibly rich source of hydroxytyrosol. Now, what was previously treated as a throwaway byproduct has become a valued source of potent antioxidant nutrition—making hydroxytyrosol a “sustainable” nutritional supplement that’s good for the planet, too.

How to get Hydroxytyrosol?
Consider ProHealth Hydroxytyrosol Extreme Featuring Olea25™
Olive oil supplements and olive leaf supplements supply hydroxytyrosol, but some of these products may have potency limitations. Olea25™, a hydroxytyrosol ingredient manufactured by Certified Nutraceuticals, Inc. using patent-pending production and purification processes, may offer advantages as presented in ProHealth Hydroxytyrosol Extreme:

• Olea25™ is standardized to supply 25% hydroxytyrosol content, assuring a minimum of 25 mg of “active ingredient” is present in each vegetarian Hydroxytyrosol Extreme capsule
• Regular olives supply a compound called oleuropein which must be converted in the body into hydroxytyrosol. Olea25™ is pre-converted so no Oleuropein is present, only hydroxytyrosol
• Olea25™ is manufactured from a superior quality hydroxytyrosol source: Cultivated organic olive leaves
• Olea25™ is potent: One 100 mg capsule supplies the equivalent hydroxytyrosol found in one liter of extra virgin olive oil—helping bring you concentrated olive nutrition without all the fat and calories

Manufactured to high quality standard by ProHealth, Hydroxytyrosol Extreme featuring Olea25™ may be an ideal supplement for supporting the many whole-body wellness benefits associated with this promising olive-derived natural compound.

Olive Supplement Copywriting Example 2: Sell Sheet

Nn Olive Essence
Whole-food Organic Olive Juice Extract

Are you…
– Seeking olive oil’s health benefits…without the fat & calories?
– Seeking a new way to support clear, youthful-looking skin?
– Seeking safe, natural support for inflammatory skin problems?

Nn Olive Essence is Your One-Stop Skin Health Solution!
Clinical evidence suggests that Nn Olive Essence may help to:

– Promote smooth, glowing, youthful-looking skin*
– Protect against sun damage/premature aging of skin*
– Minimize the appearance of wrinkles*
– Lighten dark spots and promote balanced skin tone*
– Reduce age spots and liver spots*
– Ease the discomfort of inflammatory skin problems*
– Maintain skin hydration and elasticity*
– Promote healthy aging throughout the body*

Mediterranean Health Secret:
The Mediterranean diet is associated with healthy, youthful looking-skin  despite the region’s ever-blazing sunshine! Antioxidant polyphenols found in olives account for this remarkable skin health.

Hydroxytyrosol may be olives’ most exciting polyphenol.

In fact, recent independent studies suggest hydroxytyrosol may be the most powerful antioxidant ever discovered – offering unprecedented anti-aging support.

HIDROX™ Natural Mega-Antioxidant Blend
Nn Olive Essence is made with HIDROX™, a blend of hydroxytyrosol and other olive polyphenols in their naturally-occurring ratios.

By mirroring nature’s perfect polyphenol formula, Olive Essence is rapidly recognized, absorbed and circulated in the blood.

Supercharged with HIDROX™, Olive Essence takes olives’ life-enhancing, time-tested health benefits for the skin, heart, joints, brain and more to an exhilarating new level!

Nn Olive Essence’s HIDROX™ is:

• 2011 Winner of NBT’s Outstanding Application in Health Management Award!
• Extracted from 100% organic olives grown in California… Solvent-free, safe and natural!
• Environmentally friendly and sustainable. Good for the planet… and your health!

References

1. Dontas AS. Mediterranean diet and prevention of coronary heart disease in the elderly. Clin Interv Aging. 2007 Mar; 2(1): 109–115.
2. Granados-Principal S. Hydroxytyrosol: from laboratory investigations to future clinical trials. Nutr Rev. 2010 Apr;68(4):191-206.
3. Rafehi H1, Ververis K, Karagiannis TC. Mechanisms of action of phenolic compounds in olive. J Diet Suppl. 2012 Jun;9(2):96-109.
4. Fabiani R. Production of hydrogen peroxide is responsible for the induction of apoptosis by hydroxytyrosol on HL60 cells. Mol Nutr Food Res. 2009 Jul;53(7):887-96.
5. Raederstorff D. Antioxidant activity of olive polyphenols in humans: a review. Int J Vitam Nutr Res. 2009 May;79(3):152-65.
6. http://www.certifiednutra.com/press-olea25-orac.php
7. D’Angelo S. Pharmacokinetics and Metabolism of Hydroxytyrosol, a Natural Antioxidant from Olive Oil. DMD November 1, 2001 vol. 29 no. 11 1492-1498.
8. https://www.fatsecret.com/calories-nutrition/usda/olive-oil?portionid=42185&portionamount=1.000
9. de Lorgeril M, et al. Mediterranean diet, traditional risk factors, and the rate of cardiovascular complications after myocardial infarction: final report of the Lyon Diet Heart Study. Circulation. 1999 Feb 16; 99(6):779-85.
10. Aruoma O. Effect of Hydroxytyrosol Found in Extra Virgin Olive Oil on Oxidative DNA Damage and on Low-Density Lipoprotein Oxidation. J. Agric. Food Chem., 1998, 46 (12), pp 5181–5187.
11. Jemai H, et al. Hypolipidimic and antioxidant activities of oleuropein and its hydrolysis derivative-rich extracts from Chemlali olive leaves. Chem Biol Interact. 2008 Nov 25;176(2-3):88-98.
12. Anna Petroni, et al. Inhibition of platelet aggregation and eicosanoid production by phenolic components of olive oil. Thrombosis Research, April 15, 1995, Volume 78, Issue 2, Pages 151–160.
13. Gonzales-Correa JA, et al. Effects of Hydroxytyrosol and Hydroxytyrosol Acetate Administration to Rats on Platelet Function Compared to Acetylsalicylic Acid. Agric. Food Chem., 2008, 56 (17), pp 7872–7876.
14. Wu YT, et al. Measurement of free hydroxytyrosol in microdialysates from blood and brain of anesthetized rats by liquid chromatography with fluorescence detection. J Chromatogr A. 2009 Apr 17;1216(16):3501-7.
15. Schaffer S, et al. Hydroxytyrosol-rich olive mill wastewater extract protects brain cells in vitro and ex vivo. J Agric Food Chem. 2007 Jun 27;55(13):5043-9. Epub 2007 May 27.
16. Torreilles F. Neurodegenerative disorders: the role of peroxynitrite. Brain Res Brain Res Rev. 1999 Aug;30(2):153-63.
17. Silva S, et al. Protective effects of hydroxytyrosol-supplemented refined olive oil in animal models of acute inflammation and rheumatoid arthritis. J Nutr Biochem. 2015 Apr;26(4):360-8.
18. http://www.med.umich.edu/DERM/research/res_skinaging.shtml
19. Guo W. The protective effects of hydroxytyrosol against UVB-induced DNA damage in HaCaT cells. Phytother Res. 2010 Mar;24(3):352-9.

Ahoy again!

I do hope you enjoyed these olive supplement copywriting samples. If you would like to work together on marketing your olive supplements (or any other supplements!) please do contact me. Thanks!