Why I No Longer Share Supplement Copywriting Examples or Free Samples

Dear Reader, please know that this post was NOT an easy one for the Natural Health Writer to publish.

In fact, I started this post over one year ago (!) and then abandoned it, ’cause I just couldn’t decide if it was right.

I should have listened to my microbiome.

My decision is now final: I will no longer share my nutritional supplement copywriting examples with “potential clients.”

But do not despair, dear reader!

The Natural Health Writer is serving up an even tastier dish:

I am going to LOAD this site with a lot more great content that shows off my chops.

Supplement advertising examples, health and wellness copywriting examples, and every form of nutritional supplement copywriting under the sun.

I am writing this post to:

  1. Explain to Potential Clients why I do not share samples the way I used to;
  2. Help noob natural health copywriters understand how to avoid the pitfalls and leverage free samples for maximum benefit

Let’s get to it!

The Potential Client was befuddled. I had just flat-out denied his request for a supplement copywriting sample.

“So… you don’t share samples. Is this to protect yourself, or your clients, or what?” He asked.

“Exactly.” I replied.

And remarkably, this Potential Client did not argue the point.

He understood and respected my position. Which in turn compelled me to take him on as a client.

But for most, my new “no free supplement copywriting examples!” stance may seem counterintuitive. Antagonistic even.

But I have my reasons, dear reader.

I will now demonstrate my reasons with three anecdotes, followed by my analysis.

#1. “Your supplement copywriting samples are exactly what we were looking for!”

I was contacted by a nutritional supplement copywriter who was working in-house for a large natural health products manufacturer and retailer.

He had a “big opportunity” (::eyeroll::) for me.

His company needed a lot of help creating rich, detailed blog posts that were research-driven and FDA-friendly, but also served as SEO and conversion rocket fuel.

Of course, this SEO-tuned supplement content in blog format is my specialty.

Now, this particular fellow and I shared a mutual acquaintance who had spoken highly of him in the past.

So when he asked me for samples that matched his needs, I said “Sure thing, Bro!”

I looked over his company’s website and natural health products. I evaluated their content, making notes along the way of FDA red flags, missed supplement marketing opportunities, etc.

Next I went through my vast archives to curate supplement blog post samples for him that were aligned with his company, his product line, and his clearly defined goal.

For the Natural Health Writer, this amounted to few hours of work.

But ultimately, I sent over a selection of the greatest nutritional supplement blog posts the world has ever seen.

“Thanks Pat! I will follow up in a couple of weeks,” the Potential Client replied.

A month or so goes by, and I hear nothing. Meh, whatever. So I follow up with the guy.

“We’re still looking at supplement copywriters,” He replied. “But I will be in touch. Your work is great! In fact, your samples are exactly what we are looking for.”

After that… radio silence.

Some time later, I check out their blog… only to find it has been populated with posts that are incredibly similar in style, format and form to the samples I had shared months earlier.

‘Twas then the Natural Health Writer had a moment like:

Hmmmmmmm.

Boy did I feel like a dope.

But the last laugh is on them… because even though they did a great job stealing my moves, their blog posts were STILL riddled with highly risky red-flag claims.

Some of these claims were, in fact, not unlike the language that recently landed Mercola in hot water with the FDA.

::Facepalm::

#2. Natural Health Writer gets GHOSTED by a “Cheesy, Nutty” Potential Client after sharing supplement copywriting examples

This story is much simpler than the previous. A marketing guy from a supplement company contacted me via LinkedIn.

He needed sales-boosting nutritional supplement content, and lots of it. And of course, he wanted to see samples.

Mr. Nice Guy (that’s me!) said “Sure thing, Bro!” (I really want to name-and-shame this clown, but I will refrain).

One look at their website, and I saw that this company desperately needed my help with supplement copywriting, marketing, and a lot more.

supplement label with ugly branding
1979 called. It wants its branding back.

If they had the budget, I knew I could be a RAINMAKER for them.

Enthused at the prospect, I spent another couple hours gleaning my archives for relevant samples.

Further, since this company was super-close, relatively speaking (about a 4-hour drive), I offered to make a trip and sit down with him in person to discuss working together.

I sent everything over. Three weeks go by, no reply. So I send a follow up.

::crickets::

I wait another week, send another follow-up.

::silence::

Finally, a couple of months later, I remembered this debacle.

Realization of the ghosting ticked me off, so I sent another email politely expressing that I am no longer interested in working with them.

That last email was infantile and unnecessary, I know. Similar to:

I am breaking up with YOU.”

But whatever… it made me feel like less of a fool at the time!

#3. Fool me twice, shame on you. Fool me thrice…

This last one is a real doozy. One day, I will write the whole story.

But for now, I will do my best to keep it focused on the supplement sample topic.

A Marketing Director for a supplement company contacted me seeking help with sell sheets. Right up my alley!

We scheduled a call, and spoke for an hour about nutritional supplements.

As I looked over this company’s content, I must say, I was super impressed. Tight, credible, extensively researched copy, with nary a red flag in sight.

It turns out that the company founders were a couple of accomplished doctors. They simply no longer had the time to create this type of rich nutritional supplement content.

Yet again, here was a scenario where I knew I was the perfect fit for a supplement company’s needs. The Natural Health Writer could make all their copywriting headaches go away.

I discussed with the Marketing Director a timeline and an estimate, including detailed recommendations, to produce a Pilot Project sell sheet for them.

The Marketing Director was all-in, sounding very enthused for me to begin.

Over the course of the next week, I did a deep-dive on their brand, taking extensive notes along the way.

I then wrote up a detailed estimate, signed and ready to rock. I also sent an invoice for agreed-upon 50% project initiation fee.

I sent it out.

The next day I got the reply:

“Oh, my mistake. I thought you were going to do the first sell sheet for FREE within a week.”

Whaaaat?

The Marketing Director continued, “Can you send me some samples of supplement sell sheets you have written so I can show them to my bosses and justify the expense?”

nope.

Of course I said no! I immediately rescinded my proposal. The Marketing Director was shocked. LOL!

In anecdote #3, we have yet another variation on a discordant theme.

For the Natural Health Writer, it was another several hours lost in the void.

That, dear reader, was my tipping point, where I finally said…

I won’t be fooled again.

YEEEEAAAAAHHHHH!!!!!!!!

My Analysis on Nutritional Supplement Copywriting Samples, Examples, Etc.

The more I thought about sharing my samples with Potential Clients, the less sense it made. Here’s why:

  • It is a waste of my time. I have 18 years’ worth of supplement content archives. I would always take far too much time to find samples that were highly relevant to the Potential Clients’ companies, products and needs.
  • It is not fair to my past clients. Somebody else paid me to create something amazing…. Why should I give that Blueprint For Greatness to a potential client for free?
  • Too many clowns have spoiled the show. Some Potential Clients have been genuinely appreciative and respectful when I send them examples of my supplement copy writing prowess. But as detailed above, many have also rude and disrespectful about it, even going so far as to ghost me and steal my moves. NEVER AGAIN!

Despite my ranting, there is a time for free supplement copywriting examples: Junior copywriters.

If you are a young natural health copywriter who has found this article, please take all of my commentary in context.

For those who are just starting out, the Natural Health Writer encourages you to share your samples!

And in some cases, actually writing a FREE SAMPLE (::shudder::) can even be greatly beneficial for securing new clients and starting a lucrative freelance writing career.

But once you get rolling, you must cease the freebies…. otherwise you are teaching Potential Clients that your work has little, if any, value.

Good luck rakin’ in the ducats then, noob.

Give ’em an inch, and they WILL take a mile.

Did you make it this far and STILL want to work with the Natural Health Writer?

If so, you have my respect and gratitude.

But how to get around this “I need to see samples!” issue?

Here is my pledge: Over the next several months, I will be loading the HECK out of this website with samples of my nutritional supplement content.

The Natural Health Writer has 18 years’ of complete and utter nutritional supplement industry DOMINATION under his belt.

“My archives are DEEP.” ~ The Natural Health Writer

Ergo, I can share my writing samples while still remaining true to my past clients. (for example, some pieces were never published, or supplements and natural health products may have been discontinued, etc.).

So watch this space if you want to work with me, but want to see some more of  my magic first.

In truth, dear reader, there is a much better way, however:

Email me at pjsdougherty@gmail.com, and let’s schedule a call.

I love talking about the nutritional supplement industry, especially with others who share my passion.

A 30-minute video chat (yes, I am real!) or phone call can more efficiently reveal if we will work well together.

Speak with me. After you hang up, you will have a general understanding of why The Natural Health Writer is The Greatest there is, and The Greatest there ever will be.

Work with me, and you will have proof of the same.

Until then, Dear Reader…

~ PJS, the NHW

P.S., OH! I almost forgot. There actually IS a way to get a “freebie” from the Natural Health Writer:

Challenge me and Defeat me at Words With Friends.

Doing so will win you a truly glorious prize: A free one-hour Natural Health Writer audit of one of your supplements.

(If you lose, you must send me a free bottle of said supplement).

Send me an email as your challenge, as I rarely check WWF. Then, Game on!

Krill Supplement Copywriting

Following is a  krill supplement copywriting sample. It is from a content project completed many moons ago in the Natural Health Writer’s history.

In it, I sell (pretty aggressively!) the benefits of an omega-3 krill oil supplement.

As I read this over, I see some things I would change. I would make the supplement claims more conservative.

I also give my past self a high-five for one stroke of genius:

Selling Krill Oil Supplement Freshness.

There is storytelling in this copy about where the krill are harvested, and where they are processed.

They are harvested in clear, clean and cold waters near Antarctica… and processed very close to point of harvest.

The result: This brand of Antarctic Krill  is positioned as higher quality for nutritional supplement use: Less transit time, cleaner product, and preserved Omega-3 content.

The Lesson

Effective krill supplement copywriting can crystallize a beautiful image in the consumer’s mind, as well as differentiating a krill product that may have previously been viewed as a commodity.

When you are looking for a nutritional supplement copywriter, ask for storytelling samples.

To succeed in an era where health claims for supplements must be scaled back, supplement marketers must find their sizzle elsewhere.

For example, krill supplement copywriting…. as brilliantly-crafted storytelling about how speed and proximity of krill harvest to processing can produce a superior krill oil omega-3 supplement.


Krill Supplement Copywriting Sample:

MX High-Strength Red Krill Oil

100% Pure Cold Pressed Antarctic Krill Oil: 60 Softgels

  • All Fish Oil’s Benefits Plus Antioxidant & Phospholipid Boosters
  • Nature’s Ideal Formula for Heart Health & Youthful Quality of Life
  • New Zealand Quality: Krill Sourced from Cold, Clear Antarctic waters

100% Pure Cold Pressed Antarctic Krill Oil

Our superior-quality Krill Oil supplies health-enhancing Omega-3 fatty acids in their ideal potencies along with astaxanthin, a super-antioxidant for skin, and natural phospholipids, which nourish the brain

Turn Back the Clock on your Heart, Brain, Skin, Joints and more with Nature’s Perfect Whole-Life Anti-Aging Formula: Krill Oil!

Looking for a superior krill oil product? MX High-Strength Red Krill Oil is pure New Zealand quality.

We start with Nature’s best krill from clear Antarctic waters.

Short transit time to our nearby New Zealand facilities means we can encapsulate sooner – making MX High-Strength Red Krill Oil the freshest, most biologically active krill oil supplement on the market!

Krill is It!

Krill are tiny, red shrimp-like creatures with a big nutritional profile.

Krill Oil has become a breakthrough supplement because it naturally supplies today’s best anti-aging nutrients in beneficial potencies and ratios.

Cold-pressed krill oil has been shown to promote:

  • Youthful Skin. Krill Oil nourishes skin for a firm, supple and clear complexion.
  • Youthful Brain. Krill Oil helps sharpen memory, focus and mental clarity.
  • Youthful Joints. Krill Oil soothes and lubricates joints for peak flexibility.

But most importantly

  • Krill Oil helps keep your heart and cardiovascular system robust, energized and healthy. What could be more youthful than that?
Why is Krill Oil so hot right now?

Just like fish, krill supplies healthy Omega-3s fatty acids – considered among the best supplements you can take. But the real buzz is that unlike fish, krill also supplies astaxanthin, a super-antioxidant for youthful skin, and phospholipids, healthy fats that boost Omega-3 absorption and nourish the brain.

Let’s see how these nutrients, balanced in Nature’s perfect ratios, work together to unleash exuberant quality of life!

Krill Oil Omega 3s

Krill Oil Omega-3s are great for your heart and cardiovascular system.

Just how great? A study of over 15,000 US Physicians that found those with the highest levels of Omega 3s in their blood appeared to have a 90% reduction in risk of sudden cardiac death.

I do not condone using this chart in copywriting to sell omega-3 supplements for cardiovascular health.
I do not condone using this chart in copywriting to sell omega-3 supplements for cardiovascular health. Too risky. But this client wanted it.

This amazing result may be attributed to the Omega-3s EPA and DHA, which are known to support health across the entire cardiovascular system:

  • Support the arteries: EPA and DHA keep blood vessels pliable, and may even help to balance healthy blood pressure levels.
  • Promotes free-flowing circulation: Krill oil’s Omega-3s modulate inflammatory pathways to keep blood vessels relaxed and blood cells loose.
  • Help stabilize the heart. In helping to maintain a steady, strong heartbeat, Omega 3s address a major factor of heart problems.
  • Optimizes LDL & HDL blood lipids. Evidence suggests EPA and DHA found in krill may help to maintain blood cholesterol levels in normal range.
“Heart health is fabulous, but it’s not really anti-aging.”

We beg to differ, but if you think of anti-aging in terms of smooth, healthy skin…

Enter Astaxanthin: Krill Oil’s Potent Anti-Aging Antioxidant

Krill and some other sea creatures – including lobster, salmon and some algae – get their red color from astaxanthin, a protective antioxidant that has become a red-hot health trend.

Astaxanthin may hold massive anti-aging potential because it

  • Features off-the-charts antioxidant activity. Also known as a carotenoid, astaxanthin can effectively “quench” the free radicals that are associated with accelerated aging.
  • Protects the skin from sun damage. Astaxanthin is tailor-made to protect fragile algae floating on the ocean from the sun’s searing rays. Imagine what it does for your skin?
  • Supports youthful-looking, healthy skin. By soothing inflammation and delivering antioxidant protection, astaxanthin helps keep skin supple, firm and clear.

The real kicker? In addition to its anti-aging skin health benefits, astaxanthin appears to perfectly complement Omega-3s… because it also helps with heart health and joint health. Astaxanthin even helps to support healthy vision and strong immune system performance.

“But brain fog and bad memory make me feel old!”

Krill Oil Phospholipids boost your brainpower.

Krill Oil supplies natural phosphatidylserine and phosphatidylcholine. These compounds are also known as phospholipids, and they help comprise brain cell membranes. Here, phospholipids perform a wide range of biological actions that are crucial to sharp cognition, memory, focus and even mood.

Phospholipids benefit mental performance because they are…

  • Neurotransmitter Boosters. Phospholipids promote production of acetylcholine, a brain neurotransmitter for fast cognitive processing and clear memory.
  • Brain Power Superchargers. Phospholipids revitalize brain cells, for energized brain performance: That means sharp focus, attention and speed.
  • “Building Blocks” of New Brain Cells. The brain can make fresh new brain cells, but in order to build it needs raw materials: Phospholipids.

The Problem With Phospholipids….

Starting in our 30s, our phospholipid stores in the brain start to naturally decline.

This phospholipid decline may be linked to early feelings of brain fog and Mild Cognitive Impairment (MCI), and later issues with Age-Associated Memory Impairment (AAMI) and Age-Related Cognitive Decline (ARCD).

Krill Oil helps replenish your brain phospholipid levels to their youthful prime – promoting razor-sharp memory, a bright mood, sustained focus, fast mental processing and overall brain health.

“Now I remember my steps… but my joints are too achy to dance!”

Krill Oil Soothes Away Joint Discomfort.

Krill Oil’s EPA, DHA and astaxanthin have a powerful benefit in common: They help to modulate the body’s inflammatory responses. This critical biological action does wonders for cardiovascular health, but is far more tangible when it comes to joint health.

Krill Oil promotes joint flexibility, mobility and comfort by…

  • Modulating Joint Inflammation. Krill Oil blocks inflammatory enzymes called prostaglandins from their aggressive signaling, thereby soothing achy joints.
  • Helping to Protect Cartilage. Antioxidants like the astaxanthin found in krill oil have been associated with plump, cushy cartilage and fewer cartilage defects.
  • Promoting Bone Mineral Density. Research shows that higher levels of Omega-3 DHA, found in krill oil, is associated with higher spine and total body bone mineral density.

Krill Oil: Secret Bonus Benefits?

Krill Oil’s support for the heart, brain, joints and skin may be just the tip of the Antarctic iceberg!

The Omega-3s, astaxanthin and phospholipids found in Krill Oil are currently being researched in additional areas of wellness, with early evidence suggesting they may help with:

  • Immune Function
  • Migraine Discomfort
  • PMS Problems
  • Weight Management
  • Hair & Nail Health
  • Peak Energy
  • Eye Health
  • Respiratory Health
  • Energy Production
  • Healthy Metabolism
  • Digestive Wellness
  • Healthy Pregnancy

With a remarkably diverse and extensive list of wellness benefits, MX High-Strength Red Krill Oil may be the perfect formula for staying healthy on the inside, looking young on the outside, and maintaining the active, happy life you deserve!

Why MX High-Strength Red Krill Oil?

The Krill Story

Krill are crustaceans that look like tiny little shrimp. They live in cold waters and cluster together in massive swarms, which are a favorite food source of whales, seals, and other ocean-dwellers. Krill are also dried and enjoyed as a crispy snack in Japan.

In more recent years, Krill has become prized for its intriguing nutritional profile. The market has flooded with krill products, but the reality is that not all krill oil supplements are created equal. The quality of Krill is wholly dependent on the environment in which it lives, and unfortunately, the world’s oceans are more polluted than at any point in history.

New Zealand-Made MX High-Strength Red Krill Oil is the Cleanest, Freshest Krill Oil On Earth!

Krill Oil is Nature’s perfect whole-body health tonic. We go to great lengths to preserve what Nature has created in our MX High Strength Red Krill Oil. Every step of the way, we’re ensuring that you will receive the freshest, most pure and true Krill Oil out there.

We start with the best krill. MX High Strength Red Krill Oil is made from krill caught in the frigid – but incredibly clean and unspoiled – waters of the Southern Ocean in Antarctica. This environment yields krill oil that is just brimming with highly active, life-enhancing nutrition.

Want to know the real secret why MX High-Strength Red Krill Oil is different – and better – than any other krill oil on the market?:

  • Simply put, It’s a very short trip from Antarctica to our New Zealand manufacturing facilities!
This map is used as a tool in krill supplement copywriting to emphasize a fresh, clean and potent product.
MX High-Strength Red Krill Oil is made from krill caught in the Southern Ocean, off Antarctica’s coast.

Faster transit means our krill arrives fresh. We process it immediately to best preserve its peak potency. And since our Krill travels once from Antarctica to New Zealand, we can confidently say it has only been in a pristine natural environment.

How many other krill oils can say that? None!

With better freshness, purity and potency, MX High-Strength Red Krill Oil is the best krill oil supplement you can buy!

  • MX High-Strength Red Krill Oil is sourced from Antarctica and manufactured New Zealand, true to Maxalife’s philosophy of creating an environmentally clean Krill Oil product.

 Our High-Strength Red Krill Oil :

  • Starts with the best krill available, then purifies the oil to eliminate any potential heavy metals and/or toxins for added assurance of quality.
  • Is processed quickly and efficiently, preserving its freshness and ensuring it remains highly biologically active to best support your health.
  • Supplies 1,000 mg of fresh, natural, 100% pure Euphausia Superba Krill Oil in each easy-to-absorb, bioavailable vegetarian capsule.
  • Supplies Omega-3s (EPA and DHA), astaxanthin, and phospholipids (phosphatidylserine and phosphatidylcholine), in Nature’s perfect ratios.
  • Is produced in a sustainable, eco-friendly and respectful manner – we feel it’s very important to sustain krill populations for global environmental health.
  • Is manufactured with stringent quality control and quality assurance procedures, yielding a safe, natural and effective final product.

Reclaim Youthful Skin, Heart Vitality, Mental Sharpness and More with Pure, Potent MX High-Strength Red Krill Oil!

If you are currently seeking whole-life anti-aging support, then our MX High-Strength Red Krill Oil could be perfect for you.

Safe, natural, and side-effect free, our MX High-Strength Red Krill Oil brings you the true nutrition of Nature’s amazing krill!

6 Months Unconditional Guarantee of Complete Satisfaction!

Try any of our nutritional products and supplements – including our MX High-Strength Red Krill Oil capsules.

If you don’t personally see and feel a difference in your overall vitality, let us know within 6 months. We’ll refund your order. No hassles. No quibbles. No delays.

All we ask is that you give our nutritional supplements an honest try.

Fair enough?

Order Your Supply of MX High-Strength Red Krill Oil Today!


That concludes my krill supplement copywriting sample.

Do you need copywriting for your nutritional supplement?

Contact the Natural Health Writer.