Tour Riders

I'll have whatever Bruce is having!

Seeking celebrity nutrition news for a sales training piece, I was struck with sudden inspiration: What about “Tour Riders”? These dressing-room demands of superstars are most publicized when they are outlandish… but would any health-conscious celebrities request pre-show nutritional supplements?

After a little digging I found out some celebrity nutrition secrets, which I passed along for store associates to use as ice-breakers with customers. Click the image at right to learn which celebrities demand nutrition in their dressing rooms!

The Lesson: Love it or loathe it, the Cult of Celebrity is a powerful motivator. If a celebrity takes a nutritional supplement, gawkers will follow suit. The tricky part is connecting celebs to supplements… you’ve got to be creative in your research.

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