Liquid Shizzle

Blinded by the Li....quilicious Revolution!

If you can't look away, you might as well try it, right?

I wrote copy for these ads for Nature’s Plus’ liquid nutritional supplement line launch.

To make the ads successful, I adopted the trademark bombastic style of Gerald Kessler, founder of Nature’s Plus. The writing is sensory-oriented, emphasizing the taste and feel of these liquid nutritional supplements in great detail. Speed is also emphasized; liquid nutritional supplements are more quickly absorbed and utilized by the body. I feel these nutrition marketing angles were beautifully complemented by artist Dave Bartow’s design work here. Click image for jpeg or the links below for full PDFs (worth the load time!).

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