Rx Complement

Rx Complement is the most all-encompassing editorial project I’ve coordinated.

Alicia Silverstone made an especially fetching RX Complement cover.

Part of an innovative marketing program, Rx Complement was a custom-published magazine distributed in holistic health practitioners’ offices. It was designed to educate patients on nutritional supplements and natural health while they sat in waiting rooms. The ultimate goal: Sparking patient interest in nutrition as a complementary therapy. This was especially beneficial for health practitioners who incorporate supplements to help their patients.

Landing the Kind Diet author and actress Alicia Silverstone was fantastic, and yielded a fascinating in-depth interview (click to open pdf) about her perspective on veganism, environmentalism, and turning Superhuman.

Click on the cover to view an “abridged” PDF version of Rx Complement that focuses on its nutrition-related articles. (Note: large file, about 25 mb). Full versions available upon request.

Tour Riders

I'll have whatever Bruce is having!

Seeking celebrity nutrition news for a sales training piece, I was struck with sudden inspiration: What about “Tour Riders”? These dressing-room demands of superstars are most publicized when they are outlandish… but would any health-conscious celebrities request pre-show nutritional supplements?

After a little digging I found out some celebrity nutrition secrets, which I passed along for store associates to use as ice-breakers with customers. Click the image at right to learn which celebrities demand nutrition in their dressing rooms!

The Lesson: Love it or loathe it, the Cult of Celebrity is a powerful motivator. If a celebrity takes a nutritional supplement, gawkers will follow suit. The tricky part is connecting celebs to supplements… you’ve got to be creative in your research.

The Power of Celebrity

Celebrity covers compel people to pick up magazines.

Jane Seymour was nice. She also knew her Natural Health and is an amazing painter. Jane will forever be my favorite Bond girl.

Ergo, as publisher of Rx Complement, Executive Editor of Energy Times, and Editor-in-Chief of HealthSmart Today, I’ve chased celebs, securing interviews with the following:

Ah, so many stories. Like when Alec Baldwin got angry at me in the middle of our interview. Or when Mariel Hemingway pantomimed negative thoughts attacking her in the Mandarin New York’s tea room. And the hilarious reason why Susan Lucci backed out of our interview at the last minute. (contact me for these stories)

I avoid that scene now. But I enjoyed every celebrity interview I ever did. I will be adding these interview articles to this site gradually. The articles did an amazing job of advancing the natural products industry through the power of celebrity.