The Time is Now

Global Vitamins Market to Reach US $3.3 Billion by 2015.* The time is now. Seize this opportunity. The natural health industry is booming, and all indications point to even faster growth ahead.

If you are in the industry, you’re standing on the X. Treasure is right below you. I have a shovel.

If you’re looking for assistance, you’re in the right place. I am a natural health industry writer and publisher with proven success for supercharging nutritional supplement sales.

Whether you’re just starting out or well-established, I have insight and expertise that will help you succeed. Tips are scattered throughout this site, but for peak results commission me.

*Global Vitamins Market to Reach US$3.3 Billion by 2015, According to a New Report by Global Industry Analysts, Inc., 2011.

Supercharge or Sabotage?

Nutritional supplement marketing is a moving target. On one side, the ever-shifting language regulations of the FTC and FDA. On the other, the critical need to educate consumers with engaging, accurate content. It’s a treacherous tightrope walk.

Maybe that’s why so many fall.

This blog follows marketing failures of hapless grammar, eyebrow-raising claims, and flabbergasting direction. Our industry is nothing if not positive, however, so equal attention will be paid to those nutrition writers who have found the balance that works.

Along the way, learn the success secrets of one of the natural product industry’s most accomplished writers. That’s me, the Natural Health Writer.

Why would I share? Because god dammit, I love this industry and all that it stands for. In the nutritional supplement industry, fortunes are waiting to be made — but more importantly, wellness is waiting to be won. Communication is the catalyst that either realizes these missions or dooms them to failure. Let’s do it right.