When I published Rx Complement magazine, I knew that drug-induced nutrient depletion was a topic I wanted to publicize immediately.
For the first issue, I wrote an article and created a pullout chart which shows which classes of drugs are associated with nutrient depletions. Of great assistance was Dr. Ross Pelton, a true leader in the nutrient depletion field. Download the chart below, print it and use it as you see fit.
Education is the key to supplement marketing. Consumers need to know all factors that will diminish their nutritional status: Stress, drugs, aging and a modern “factory farming” agriculture that yields nutritionally-deficient frankenfoods.
The Lesson: Third-party publications like my Rx Complement can be phenomenally effective sales-boosting educational tools. Consumers who read about nutrient depletion make smarter (and more numerous) supplement choices.
I created marketing direction and wrote all copy for LifeTime Nutritional Specialties* Resveratrol Life Tonic.
The campaign succeeded; now Resveratrol Life Tonic is a featured flagship product for LifeTime. Visit their website and see. Click this link to see some of my copy.
I believe Resveratrol remains a sleeping giant. There’s no denying healthy aging, and resveratrol has considerable sex appeal in that sector. I’ll never forget around the same time I did this ad, I was involved in a conference call with a high-profile financeer who kept repeating “I’ll make you rich, Patrick. I’ll make you rich.” He was trying to get me to write for a resveratrol campaign that never materialized. He was onto something, though… he had the right marketing writer picked out, anyway.
* A quick side note on LifeTime, and blatant plug: LifeTime produces one of the most amazing supplements I’ve ever taken. It is called Calm & Calmer II. For me, it’s one of those rare products that you can feel working right away — and it’s true to its name!