Tag: Claims Substantiation

Selling Resveratrol

Resveratrol: substantiated to the nines with seven references!

How do you make a nutritional supplement sexy? It sounds strange, but if you can sell an image, you can sell anything. Especially Resveratrol.

Though commonly sourced from knotweed, Resveratrol’s sexier source is red wine grapes — an origin that sells a mindset of escape. Consumers associate the Resveratrol with romantic images of rolling vineyards in warm, lively, summer months. Not to mention that special feeling of lightheartedness that comes after a glass of favorite Pinot Noir. Resveratrol tips its cap to the good things in life and promises, through these positive associations, to be one of them.

But all the romance is useless without substantiation. My Resveratrol piece to the right balances romance with strong supportive evidence. By presenting relevant figures and credible references, this piece successfully integrates two keys to successful supplement marketing: desire and credibility.

Substantiation & Style

FDA guidelines on supplement marketing have tightened in recent years. Supplement marketers now need more substantiation than ever.

The Natural Health Writer’s magic marketing formula: Style + Substance = Supercharged Supplement Sales.

The Natural Health Writer knows substantiation. My seven nutrient booklets (10+ million copies in print) are backed by 500+ references. Across all marketing media I’ve done, I’ve used 1,000+ references. I find the best sources, then I communicate them in a compliant — yet stylish — way.

The Lesson: Sorry…top secret. But Google “supplement substantiation.” Make the top-ranked result your nutrition marketing starting point.

Helpful Hint: Experts suggest that the content of this post may hold the potential to help you promote your supplement marketing success. Or, simply commission me.