When I published Rx Complement magazine, I knew that drug-induced nutrient depletion was a topic I wanted to publicize immediately.
For the first issue, I wrote an article and created a pullout chart which shows which classes of drugs are associated with nutrient depletions. Of great assistance was Dr. Ross Pelton, a true leader in the nutrient depletion field. Download the chart below, print it and use it as you see fit.
Education is the key to supplement marketing. Consumers need to know all factors that will diminish their nutritional status: Stress, drugs, aging and a modern “factory farming” agriculture that yields nutritionally-deficient frankenfoods.
The Lesson: Third-party publications like my Rx Complement can be phenomenally effective sales-boosting educational tools. Consumers who read about nutrient depletion make smarter (and more numerous) supplement choices.
I wrote this aphrodisiacs article: Nature’s Potions of Passion. This piece is a classic example of how the article format can educate consumers and compel them to buy nutritional supplements. Go ahead, read the article… if it doesn’t compel you to run out and buy the supplements mentioned, I’ll buy you a candy bar.
Nutrition for sexual health is another tricky marketing area these days. The FDA and FTC are scrutinizing this segment, thanks to contaminants — including pharmaceutical derivatives — found in fly-by-night products.
You can still achieve spectacular sales in the sexual health segment. Provide context, history, traditional perspectives — weave a sexy story. Over the top claims are unnecessary. There is already romance that goes hand in hand with aphrodisiac herbs… you can approach the topic obliquely, using innuendo and conservative suggestions. After all, sex appeal should leave something to the imagination anyway!