Selling Active Ingredients

I wonder where that fish did go?

Vitamin World had a problem. Fish oil was a red-hot supplement, but customers were defecting to cheaper brands that appeared to offer more bang for the buck. Appearances can be deceiving, however — and Vitamin World Associates needed training that would help them educate customers on this fact.

The Natural Health Writer sat down with a President at NBTY to create the training piece you see at the right. It teaches Associates about how active ingredient levels trump all. With this insight, Vitamin World Associates steered customers back to VW fish oil products — all by educating them on active ingredient value.

The Lesson: It’s amazing how one piece of insight about a supplement, clearly communicated in one training piece, can supercharge sales of that supplement across an entire chain. The Natural Health Writer knows training.

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