Healthy Sales may be the coolest project I ever worked on, with the greatest potential to supercharge supplement sales.
With Healthy Sales I coordinated with an NBTY Vice President (and bona-fide marketing guru) to create the ultimate training tool for Vitamin World Associates. The concept: Associates would read the Healthy Sales newsletter to learn sales techniques, conversation starters, industry insight, and more. It was a motivational tool, as Associates’ commission earnings would rise as they learned. Since Healthy Sales was entertaining and eye-catching, it made education fun.
During a leadership change, the axe fell on Healthy Sales. It’s a damn shame, and it fills me with regret. I don’t think Management gave enough credit to their Associates’ intelligence, ambition and eagerness to learn from Healthy Sales. And by the way, one advertisement per issue paid for the whole shebang, making Healthy Sales a free program.
The Lesson: Need to train your sales force on how to maximize supplement sales? Consider commissioning me to create a dynamic, vibrant magazine-style publication like Healthy Sales. The concept was golden, and it was ready to soar just when it was axed.