Advertising is Dead

I am fortunate to have three friends who happen to be marketing geniuses.

Shake the tree.

Alex Leonov, a Moscow-based Marketing Director, is one of them. I listened when Alex proclaimed “Advertising is dead,” but I never understood… until now.

You see, I have written reams of nutritional supplement advertising; brochures, pamphlets, print ads and more. But as I build Natural Health Writer dot com, I have little enthusiasm about posting these pieces. I want to ensure your supplement success, and these days, a tri-fold brochure  just isn’t enough.

This is the Natural Product Industry. Consumer education is the key. The more consumers know about a supplement, the more they will buy that supplement. When education reaches critical mass, one-time buyers graduate into lifelong, loyal customers who share their beliefs with their friends.

The Lesson: Choose the vessel that can deliver an education about your supplement. A booklet is deep and thorough. A custom-published magazine provides ongoing education. And supplement web reporting can elevate customer interaction to an exciting new level. Advertising is dead. Long live marketing.

Speak Your Mind

*