People’s Health Series

You know how a powerful earthquake can shift the earth on its axis by an inch? The People’s Health Series has had a similar effect on the supplement industry.

10+ million copies in print... and counting.

The People’s Health Series is a collection of seven nutrition booklets that I ghostwrote and published. This project has proven to be phenomenally effective at sparking consumer interest in supplements.

Each nutrient covered has been extensively researched, so there is abundant substantiation. There are no over-the-top claims, just suggestions based on facts. And while nutrition is emphasized, I also include complementary lifestyle activities that optimize health. It’s valuable information that I am proud to disseminate.

The Lesson: When a PHS book is released, the immediate sales impact is staggering. This proves that education is the key to nutritional supplement success. With over ten million copies circulating across the U.S.A. and abroad, the PHS is a true game-changer, capable of making any nutritional ingredient a household word.

Below are three samples from my books on Pycnogenol, Ubiquinol and Lutein. Check them out, and witness a clinic on effective supplement writing. To see how this content can be translated for web, visit this page on Ubiquinol benefits.

The Pycnogenol book's early pages focus on history, setting the stage and weaving a story.
These pages use graphic elements and scientists' commentary to show why Ubiquinol is special.
Lutein research, testimonials, diagrams and even Government recommendations.

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