Substantiation & Style

FDA guidelines on supplement marketing have tightened in recent years. Supplement marketers now need more substantiation than ever.

The Natural Health Writer's magic marketing formula: Style + Substance = Supercharged Supplement Sales.

The Natural Health Writer knows substantiation. My seven nutrient booklets (10+ million copies in print) are backed by 500+ references. Across all marketing media I’ve done, I’ve used 1,000+ references. I find the best sources, then I communicate them in a compliant — yet stylish — way.

The Lesson: Sorry…top secret. But Google “supplement substantiation.” Make the top-ranked result your nutrition marketing starting point.

Helpful Hint: Experts suggest that the content of this post may hold the potential to help you promote your supplement marketing success. Or, simply commission me.

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