In this post I will be discuss copywriting for essential oils and aromatherapy products. This includes my top 3 tips for maximizing sales across them all!
About 10 years ago, a client approached me seeking to launch an entire product line of nutritional supplements and natural health products. The first step was aromatherapy and essential oils category. It was comprised of over 100 different essential oils, blends, diffusers and related products. However, due to the sensitive nature of the important all claims conservative.
In the months that followed I did concept development for this project. I created the style in the template, and worked on strategies for communicating the benefits of these products without crossing any regulatory lines.
The Natural Health Writer is, of course, the greatest essential oils copywriter in the universe. The above is just one of the jobs I have done involving extensive writing and creative conceptualizing in order to maximize sales across my clients’ essential oils and aromatherapy products. Here are my top 3 tips for creating copywriting content that sells essential oils.
1. Create Essential Oil Storytelling Copy
The aromatherapy category is among the richest and story potential natural history. Each one is a sensory experience that can be described. Practically all of them have cultural significance, and traditional the Spartans that create fantastic stories. They often come from flowers which can be described, both in terms of their color, their appearance and sense. Or they may come from bark on important trees to cultures around the world, each with its own story. They can come from roots, that may have importance as sustenance or wellness traditions for centuries in different parts of the world. I could go on and on. It is just the most fascinating category.
To sell maximum aromatherapy products, I advised tapping the rich history that is unique to this category. When skillfully mind, this massive archive can produce irresistibly compelling essential oils contents.
2. Back Your Aromatherapy Copy With Science
As the market stands, leveraging strong science can give you a big advantage over your competitors in the aromatherapy space. Thorough research can help you form the most credible content, which really shows when you use references and list them at the bottom. Further, outbound linking to authoritative sites where you got your research can help support your search engine optimization initiatives. One final tip: the right research for science will also yield great information for storytelling!
3. Cross-Sell Essential Oils! All else is folly!
One time I wrote a script about Lavender essential oil for a client. It was written with extreme caution due to FDA scrutiny, relying pretty heavily on storytelling and some more obscure marketing angles. But when finished, it was spectacular!
At the script’s end was a call to action for the viewer to buy the essential oil. And then following that was a second call to action for the consumer to buy more: diffusers, carrier oils, and a few essential oils that blend especially well with lavender. After I submitted the script, the marketing manager deleted the cross-sell section. I was flabbergasted. I guess I’ve always wanted to get this off my chest, so I might as well now.
It is bananas to not cross sell essential oils. The aromatherapy category is so juicy when it comes to stacking different products and adding on in the shopping cart, etc. One of the biggest components of aromatherapy is the blending of oils to produce unique sense and custom-tailored wellness benefits. There is also equipment that is required to do this. So much equipment! Diffusers, jars, reads, spray bottles. And then we have carrier oils that can turn those essential oils into sumptuous massage oils: how whole bar, almond oil, avocado oil, and so on and so forth.
All of these products are so damn sexy, your customers will add on when prompted, if executed in the right way. I’ll go so far as to say that aromatherapy is the ultimate add on category. And I reiterate – deleting that section was nuts! Okay, now I am letting it go.
You will see in the sample that follows, one of the approaches that I have taken is to create aromatherapy recipes and give them cool names and stories. This is just another channel with which we can sell the visitor on buying multiple essential oils at once.
King’s Point
100% Pure Essential Oils
Our essential oils give you the therapeutic “life force” of the plant kingdom’s greatest aromatic flowers, herbs and fruits. We carefully select for you only pure, vital botanicals from the world’s best-growing regions. With this philosophy and our advanced extraction process, King’s Point creates superior-quality aromatherapy oils that truly reflect plants’ life-enhancing essence.
Frankincense
- Botanical Name: Boswellia serrata
- Plant Part Used: Resin
- Extraction Method: Steam distillation
- Intensity of Aroma: Medium
- Blend with: Amber, Bergamot, Cinnamon, Cypress, Cedarwood, Fir Needle, Geranium, Jasmine, Lavender, Lemon, Myrrh, Neroli, Orange, Palmarosa, Patchouli, Pine, Rosewood, Sandalwood, Spruce, Vetiver, Ylang Ylang
Frankincense’s lemony-sweet top note and complex symphony of rich, warm balsamic aromas gently induce a deeply meditative Zen state.
Emotional Benefits:
• Freeing, euphoric and transcendental. Spiritually enlightening. Sharpens mental clarity and sparks creativity. Calms the spirit.
Wellness Benefits:
• Deepens and revitalizes the breath. Eases joint and menstrual discomfort. Multiple skin benefits; use diluted in carrier oil.
Let King’s Point 100% Pure Frankincense Essential Oil’s meditative aroma melt away time and build an olfactory bridge between your present and the dawning of civilized human society. This encompassing union of notes will inspire you to transcend your limits and free your spirit to soar to astral worlds unknown.
Frankincense History
Most are familiar with the Bible story of the three wise men who travelled from afar to visit the infant Jesus with gifts of gold, frankincense and myrrh. However, the first recorded uses of frankincense date back all the way to the 15th century BC, where it was used by the Egyptians for beauty products, incense and embalming. Frankincense essential oil has since gained worldwide popularity for containing the spirit of the sacred and divine. Today it is often used in deep meditation practices, where it is believed to help elevate the spirit to higher levels.
King’s Point 100% Pure Frankincense Essential Oil is distilled from resin known as “liquid pearls from the Tree of Life.” King’s Point brings you only the purest Frankincense oil, staying true to its legendary role in religion, spirituality, healing and world history.
Recipes
Transcendental Awareness
Hop on the express train to the astral plane: These mind-expanding oils unite to lift your consciousness far into the ether, where enlightenment awaits.
6 drops King’s Point 100% Pure Frankincense Essential Oil
4 drops King’s Point 100% Pure Myrrh Essential Oil
3 drops King’s Point 100% Pure Sandalwood Essential Oil
3 drops King’s Point 100% Pure Patchouli Essential Oil
Trees of Life
Gain the eternal wisdom, peaceful calm, and far-reaching perspective of an ancient tree: Elevate your cognitive power with this potent-yet-soothing botanical blend.
6 drops King’s Point 100% Pure Frankincense Essential Oil
2 drops King’s Point 100% Pure Cedarwood Essential Oil
2 drops King’s Point 100% Pure Cypress Essential Oil
2 drops King’s Point 100% Pure Rosewood Essential Oil
2 drops King’s Point 100% Pure Pine Essential Oil
Aromatherapy Uses
Bath: 5-10 drops in a hot bath.
Shower: Sprinkle 5-10 drops into the shower stream before stepping in.
Massage: 8-10 drops of essential oil diluted in 1 ounce of carrier oil.
Inhalation: Inhale directly or use with a burner or diffuser.
Safety Notes: As with all King’s Point Essential Oils, always check for potential allergic reactions by testing a small amount of oil on the skin prior to use. For external use only. Always dilute essential oils in a carrier oil. Do not apply to broken or irritated skin. If you are pregnant, nursing or taking any medications, consult your doctor before use. Discontinue use and consult your doctor if any adverse reactions or skin sensitivities occur. Keep out of the reach of children. Essential oils are flammable.
*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. King’s Point makes no claims of medicinal value for any of its essential oils. The information on this site is for educational purposes only. Always consult with a health professional before starting any wellness regimen, including aromatherapy and any other use of essential oils
