Greetings fellow advocates of natural health and enthusiasts of the cannabis plant! As the leading cannabis copywriter in the ever-evolving world of the natural health industry, I’m excited to share my perspective on the significance of professional cannabis content marketing.
I’m Pat Dougherty, the Natural Health Writer. Join me on this journey as we explore the booming cannabis industry, discuss the crucial role of cannabis content, delve into industry trends, and understand why the best cannabis companies should invest in expert cannabis writers.
A 20-Year Journey in the Dietary Supplement Industry: The Perfect Prelude
Before we delve into the realm of cannabis copywriting, it’s essential to understand the foundation upon which my expertise is built. My two-decade-long journey in the dietary supplement industry has not only provided me with a comprehensive understanding of natural health products but has also equipped me with the skills needed to excel in the ever-evolving cannabis sector.
1. In-Depth Knowledge of Natural Health: My extensive background in the dietary supplement industry has afforded me an in-depth understanding of natural health products, their benefits, and the science behind them. This knowledge is directly transferrable to cannabis, where natural remedies and holistic wellness are at the forefront.
2. Consumer-Centric Approach: Throughout my career, I have prioritized the needs and interests of consumers. This customer-centric mindset is invaluable when creating cannabis content that resonates with your target audience, whether they are seeking medicinal benefits, recreational enjoyment, or wellness support.
3. Experience in Regulatory Compliance: Regulatory compliance is a paramount concern in both the dietary supplement and cannabis industries. Over the years, I’ve honed my skills in navigating the complex landscape of FDA and FTC regulations, ensuring that marketing materials are not only persuasive but also compliant with industry standards.
The Cannabis Industry: A Thriving Marketplace
The natural health industry has been elevated beyond belief with the arrival of medical and recreational marijuana sales.
The cannabis industry sure has come a long way from its humble beginnings as a counterculture movement. Today, it stands as a burgeoning market, attracting entrepreneurs, investors, and consumers alike.
With legalization spreading like wildfire across various states and even countries, the marijuana industry is projected to reach new heights in the coming years.
But with this rapid growth comes fierce competition.
Cannabis businesses are sprouting up everywhere, from dispensaries and cultivation facilities to cannabis-infused product manufacturers and online retailers. To thrive in this dynamic landscape, businesses need more than just high-quality products; they need
a compelling voice that resonates with their target audience.
Consistent cannabis content writing across multiple marketing channels
Clean, credible and compliant copy based on the latest cannabis research
Enter cannabis content marketing, the unsung hero of the cannabis industry. While the quality of your products undoubtedly matters, your ability to communicate their value effectively plays an equally crucial role. This is where expert cannabis copywriting comes into play.
1. Crafting SEO-Optimized Content
In today’s digital age, having an online presence is essential for any business, including cannabis companies. Search engine optimization (SEO) is the driving force behind online visibility, and this is where an expert cannabis writer shines. They understand the nuances of SEO, ensuring that your content ranks well on search engines, thereby increasing your reach and attracting potential customers.
Whether it’s blog posts, product descriptions, or informative guides, a dedicated cannabis writer who creates great SEO optimized content can use the right keywords and phrases, making it more discoverable to those seeking cannabis-related information or products. Organic traffic represents a massive online marketing boon for your business.
2. Telling Your Unique Story
Every cannabis business has a unique story to tell. Perhaps your company has a rich history of organic cultivation practices, or you’re pioneering groundbreaking research in the field of cannabis medicine. Superb content writing can help you distill these narratives into captivating brand stories that resonate with your audience.
Told by a skilled cannabis copywriter, these stories not only humanize your brand but also build trust and loyalty among your customers. When people connect with your brand on a personal level via content writing, they are more likely to become loyal advocates.
Industry Trends in Cannabis Content
To stay ahead in the marijuana industry, it’s essential to keep a finger on the pulse of current trends. Here are some notable trends that are shaping the world of cannabis content marketing:
1. Educational Content
As cannabis legalization spreads, more people are curious about the plant’s potential benefits and safe usage. Cannabis companies can establish themselves as authorities in the field by providing informative and educational content.
My cannabis content writing includes well-researched articles and guides that answer common questions and dispel myths, positioning your brand as a reliable source of information.
I cover all topics related to CBD, distillate, extracts, edibles, manufacturing and quality content, and more. This content can be uses for digital marketing applications most effectively.
2. Product Description Copywriting
The cannabis market is flooded with products, from CBD tinctures to THC-infused edibles. Crafting persuasive and accurate product descriptions is crucial in helping consumers make informed choices. An expert cannabis copywriter can highlight the unique selling points of your products, explain their benefits, and guide customers toward the best fit for their needs.
3. FDA and FTC Compliance Writing
As the cannabis industry matures, regulations and compliance become more stringent. Navigating the complex landscape of FDA guidelines, especially for cannabis-derived supplements, requires expertise.
And if you have a cannabis-related product you want to sell on Amazon, you will have additional compliance writing needs to be met… or you may not be approved to sell.
An experienced cannabis writer can help you create compliant content writing and marketing materials, ensuring your products meet regulatory standards while effectively reaching your audience.
4. Engaging Content for Diverse Audiences
The cannabis market caters to a diverse range of consumers, each with unique preferences and needs. A skilled cannabis copywriter can adapt your content to resonate with different segments of your target audience. Whether you’re targeting medical patients, recreational users, or nat enthusiasts, tailored content can make all the difference.
The Impact of Expert Cannabis Writing
Investing in expert cannabis writing is not just beneficial for individual businesses; it has a positive ripple effect on the entire marijuana industry.
1. Raising Industry Standards
When cannabis companies prioritize professional copywriting, they set higher standards for the industry as a whole. This encourages others to follow suit, ultimately elevating the image and credibility of the cannabis sector.
2. Educating the Masses
Cannabis has a wealth of potential health benefits, but misinformation abounds. Expertly crafted content can help dispel myths, provide accurate information, and promote responsible cannabis use. In doing so, it contributes to public education and safety.
3. Fostering Trust
Trust is the cornerstone of any successful industry. When cannabis businesses provide well-researched, reliable, and engaging content, they build trust with their customers. Trust, in turn, leads to brand loyalty and advocacy.
The Power of SEO in Cannabis Copywriting
In today’s digital age, a strong online presence is the backbone of any successful business, including cannabis enterprises. This is where the expertise of SEO-savvy cannabis content writers truly shines.
1. Driving Organic Traffic: Search Engine Optimization is the key to increasing your online visibility. By skillfully incorporating relevant keywords and optimizing your content, I can help your cannabis business rank higher on search engines, attracting organic traffic and potential customers.
2. Creating Valuable Content: SEO isn’t just about keywords; it’s also about providing value to your audience. I specialize in SEO-optimized content marketing that educates, informs, and engages readers. Whether it’s blog posts, product descriptions, or educational guides, I ensure that every piece of content serves a purpose.
3. Staying Current with Algorithm Updates: Search engine algorithms are constantly evolving. With my finger on the pulse of SEO trends, I can adapt your content strategy to stay ahead of algorithm changes, ensuring that your cannabis business remains at the forefront of online searches. Your SEO-optimized content will always be fresh with me.
Navigating FDA and FTC Regulations
One of the most significant challenges facing the cannabis industry is the ever-changing landscape of FDA and FTC regulations. These regulations are crucial for maintaining the integrity of the industry, and I bring a wealth of experience in compliance.
1. Ensuring Legal and Ethical Marketing: Cannabis companies must operate within the bounds of the law and ethical standards. My fluency in FDA and FTC regulations allows me to create marketing materials that are not only persuasive but also compliant, helping you avoid legal pitfalls and maintain a reputable image.
2. Labeling and Claims: Proper labeling and accurate product claims are essential to consumer safety and trust. I can assist in crafting product labels and marketing content that adhere to FDA guidelines, providing customers with transparent and reliable information.
3. Monitoring Industry Changes: The regulatory landscape in cannabis is evolving rapidly. I stay updated on changes in regulations and can adapt your content accordingly, ensuring that your business remains compliant in this ever-shifting environment.
Why You Should Hire Me as Your Cannabis Copywriter
Now that we’ve explored the unique blend of experience, expertise, and skills I bring to the table let’s delve into the compelling reasons why hiring me as your freelance cannabis writer is an investment that can transform your business:
1. Subject Matter Expertise: With 20 years as a leading copywriter for the dietary supplement industry, I am a thought leader and subject matter expert. My deep knowledge of natural health products and holistic wellness positions me as an invaluable asset in the cannabis space.
2. Seamless Transition to Cannabis: The parallels between the dietary supplement and cannabis industries are striking. My seamless transition from one to the other ensures that my expertise translates perfectly into creating persuasive, informative, and compliant cannabis content.
3. SEO Mastery: I am well-versed in the intricacies of SEO, which is essential for increasing online visibility and attracting potential customers to your cannabis business. With my SEO expertise, I can help you rank higher on search engines and stand out in a crowded market.
4. Regulatory Compliance: Navigating FDA and FTC regulations is no small feat, but I’ve spent years doing just that. I understand the importance of maintaining compliance while effectively marketing your cannabis products. You can trust that your content will be respectful to the FDA’s marketing guidelines for cannabis.
5. Customer-Centric Approach: At the heart of my approach is a focus on your customers. I understand their needs, desires, and pain points, and I use this knowledge to create content that resonates and builds trust.
Conclusion
In the thriving cannabis industry, the right words have the power to elevate your business to new heights. As the leading cannabis copywriter with a rich 20-year history in the dietary supplement industry, I bring a unique blend of experience, subject matter expertise, SEO mastery, and regulatory compliance knowledge to the table.
So, if you’re ready to make your cannabis business stand out, connect with your audience, and thrive in a competitive market, consider the expertise I offer. Together, we can embark on a journey that not only promotes your brand but also upholds the integrity and reputation of the cannabis industry as a whole.
So, to all the forward-thinking cannabis businesses out there, remember this: investing in professional cannabis content marketing is an investment in your brand’s future and the future of the cannabis industry as a whole. Together, we can shape a brighter, more informed, and more prosperous cannabis landscape for all.
Don’t miss the opportunity to harness the transformative power of expert cannabis copywriting. Contact me today, and let’s embark on this exciting journey together! Your success in the cannabis industry awaits.
Thank you for joining me on this journey, and may your cannabis business thrive with the help of expert cannabis copywriting.
Are you looking for a Dietary Supplement Reviewer? You are in the right place. I, the Natural Health Writer, have written literally hundreds of dietary supplement reviews.
In this blog post, I am going to talk about my approach to reviewing nutritional supplements, along with the different forms my reviews can take. I am also going to paste in a sample so you can get an idea of my style as a nutritional supplement reviewer. Let’s get to it!
**In a rush? If you are seeking a dietary supplement reviewer for your brand, then I’m your huckleberry. Please contact me anytime to chat.
The Dietary Supplement Review
So why would you ever pay the Natural Health Writer to write a supplement review for your product?
There are many uses for such reviews, but the most popular by far:
The nutritional supplement review is an effective tool for affiliate marketing.
As a Dietary Supplement Reviewer, I would write the “master reviews” of my client’s products that would spawn many other reviews throughout the client’s affiliate network.
In addition, I would write in-depth reviews of competitor products within the same category — covering their strengths and weaknesses in a fair, objective way that built credibility and positioned my client as the best of the best.
When my master review (and other in-category reviews) was completed and published, it would then serve as a wellspring of talking points for the affiliates and influencers throughout our entire network.
Indeed, the nutritional supplement review is the perfect vehicle to discuss:
Unique selling propositions
Key supplement formula differentiators
Supplement ingredient choices and synergies
Dosage levels and how they compare
Quality points, such as branded ingredients
Cleanliness, such as vegan and eco-friendly forms
Directions for use
Potential benefits to the consumer
Shipping details, discounts, deals
Stacking tips
Just imagine it. Every review, every piece of publicity, ever influencer mention of your product presenting consistent, coherent selling points. Your brand presence strong and true across the web, in 4K crystal-clarity.
As a dietary supplement reviewer, I make it SO easy for influencers and affiliates to publicize key selling points to maximum effect.
Let’s now move on to talking about some of the different forms a dietary supplement review can take.
Nutritional Supplement Product Review
This is the classic review. It analyzes a single product. Usually, it will be reviewing a stack formula with enough ingredients to really dig into.
Comparative “Versus” Reviews
Another popular review category, in these I do a side-by-side analysis of two competing products within the same category. I compare ingredients, dosages, formulation strategy, price-per-serving, etc. before naming a winner.
Best Supplement for [health concern] Review
In these reviews, I will take a health concern — such as joint aches, brain fog, constipation, etc. — and present the best products for helping with that specific concern. My sample review below is in this category, a specific “for” niche: Best brain supplements for men over age 30.
Ingredient Reviews
Some reviews will go in-depth into individual ingredients, evaluating their various uses, clinical studies, ethnobotanical origins, etc.
Why hire me as a dietary supplement reviewer? My “master” supplement reviews are a valuable marketing resource for your affiliates, influencers and salespeople.
My Favorite Supplement Review Story
I believe it was a few days before New Year’s Eve, with Jan 1, 2017 fast approaching. I was running a nutritional supplement review site at the time.
Part of the trick was recognizing which supplements were poised to surge. Doing my research, I looked at the calendar and chose to focus on weight loss for my next review.
I delved into some industry publications and learned about a new branded ingredient called SLIMVANCE. That’s when things got spicy.
Leading up to Jan 1, I cranked out several different Slimvance-related dietary supplement reviews. They included:
You get the drift. By Jan 1, all the dietary supplement reviews were indexed by the Google. The site was getting about 500 visitors per day in December… but when Jan 1 hit, that spiked to 5,000 visitors per day. 10X, all thanks to the Slimvance reviews.
That traffic was no flash in the pan.
It gave a sustained boost. This demonstrates how consumers CRAVE education when it comes to buying dietary supplements, especially the hot and trendy ones.
If you are seeking a dietary supplement reviewer…
…and would like me to write reviews for your brand, please do contact me anytime to schedule a chat.
Need something else? I also specialize in many other nutritional supplement content forms, including:
I am a nutritional supplement copywriter. Under this umbrella I include all types of content related to selling supplements responsibly. I have written about everything.
But my work as a dietary supplement reviewer has been some of the most important of my career.
What?? It’s true.
Here’s the thing. I have written hundreds of dietary supplement reviews. But not just any reviews. I go DEEP when I am writing my reviews. Deep into research, benefits, competitors, etc.
Writing these types of reviews has allowed me to get a bird’s-eye view of all major categories in the industry today.
Not just looking at one product within a category, but scoping out all of the category’s leading products. Comparing and contrasting them.
Learning about today’s greatest brands, and how each one approaches supplement formulation. Learning about who is using what. And always getting fresh insight on groundbreaking new ingredients and hot trends that define the entire industry.
My Sample Nutritional Supplement Review (“Best For” Category) follows:
Top 3 Brain Supplements for Men Age 30+
Remember your wild and crazy 20s?
Your idea of “brainpower” was different in those days. You took brain supplements—nootropics—to crush it at the gym, pick up chicks, mentally dominate your buddies at Beer Pong and Madden… and occasionally, to ace your exams.
Back then, you could take stacks upon stacks of intense stimulant brain supplements and bounce back quickly and easily, because hey… 20s.
But turning 30 changes EVERYTHING.
Now you want to take brain supplements for good and not evil.
But seriously, after 30 you need to activate and boost different aspects of brainpower to meet your new grown-up priorities, including:
Professional focus. You want to make a lot more money in your 30s.
Expanding horizons. You want to diversify knowledge & skills more.
Girlfriend/wife/kids. Now you’re the Man. You need that brain.
Besides these new brain demands, your mental performance actually starts declining in your late 20s. If you’re 30+, you may have already noticed that your motivation, focus, memory, and mental energy might be slipping.
With all this going on, it’s clear: If you want to max out your brainpower, when you turn 30 you must upgrade your brain supplement to a formula that:
Addresses your new & changing cognitive needs and demands
Feeds your brain to stop age-related mental performance slide
Avoids the harsh stimulants that make you a raving man-beast
We researched and uncovered the 3 best brain supplements for men 30+ that meet these criteria. Any one is a good pick, but in order of greatness, they are:
#1: Mind Lab PRO™
“Universal Nootropic” formula that’s like a Swiss Army Knife for your BRAIN
Are you the Alpha type who wants an across-the-board brainpower surge to excel in everything you do… in your 30s and beyond? Mind Lab Pro is the best brain supplement for you.
It’s new, but Mind Lab Pro (or MLP) is already generating a lot of buzz and rave reviews. MLP is different because each of its 11 brain nutrients is research-backed, and each one hits (or comes damn near close) to the “clinical range” sweet spot.
This dynamic formulation is why MLP enhances more brain pathways than any other formula, helping with: Neurotransmitters, brain energy, neural regeneration, brain bloodflow, brain waves, and brain protection.
The end result: MLP “flexes” to improve all aspects of mental performance—attention, focus, processing speed, brain energy, memory, mood, you name it. Whatever you need, whenever you need it, MLP brings it… which is why it’s our #1 brain supplement for men over 30.
Mind Lab Pro is especially good for….
Supreme Mental Performance: MLP’s Cognizin® Citicoline + Vinpocetine supercharge brain energy and crystallize focus. The Huperzine-A, Acetyl-L-Tyrosine & Bacopa boost brain chemicals that accelerate thinking, too.
A Confident “Winner” Mindset: Rhodiola rosea crushes stress, L-Theanine relaxes, and B6 (as superior P-5-P) boosts mood—keeping you calm, cool and positive-minded while sharpening your alertness.
Brain Regeneration: Sharp-PS® phosphatidylserine (soy-free), Lion’s Mane mushroom and Pterostilbene help brain cells to multiply and thrive, helping short-term memory and long-term brain health.
Mind Lab Pro does a lot more, too… that’s the whole “Swiss Army Knife” point. As a mental performance-booster, it’s ridiculously versatile.
Other Mind Lab Pro Pros
Quality. Top-notch ingredients and premium Vcaps® capsules.
Clean. The cleanest label we’ve seen—no fillers, just brain nutrients.
Affordable. These 11 nootropics bought singly: $200. In MLP? $65.
Mind Lab Pro Cons
Brand new. Fantastic formula, but no real track record yet.
Summary: MLP’s formula seems customized for driven, ambitious men over age 30. They don’t want to be good at one thing, they want to mentally dominate everything. These Alphas are in demand and spread thin. MLP helps by promoting a performance-tuned mind that fires on all cylinders.
#2: CILTEP®
Balls-out brain chemical booster for motivation, knowledge & strategic thinking
Do you need a little help getting motivated for physical activity after turning 30? Do you see knowledge as a chance to gain a strategic advantage and win more? CILTEP might be the right brain supplement for you.
CILTEP’s formula strategy promotes “Long-Term Potentiation (LTP)”. There’s not that much research behind LTP, but the idea is it’s a kind of ramped-up, accelerated and sustained brain cell-signaling activity that may help high-intensity thinking, learning and drive.
CILTEP comes in 2nd because it simply doesn’t have the broad array of brain-boosting bio-activities that Mind Lab Pro has (then again, no other brain supplement does, either). Instead, CILTEP has a narrow focus, working exceptionally well in one cognitive pathway: Brain chemicals.
CILTEP is especially good for….
Memory & Learning. Its Artichoke Extract (5% caffeoylquinic acids) and Coleus forskohlii (20% forskolin) boost, optimize & sustain Acetylcholine (ACh) brain chemical for memory, focus, and absorbing new knowledge.
Motivation. The L-Phenylalanine boosts Dopamine (DA), the motivation/movement brain chemical that drives athletes and adrenaline junkies; P-5-P then helps the body use that Dopamine more efficiently.
Aging brain support. CILTEP’s Acetyl-L-Carnitine (ALCAR) is not a nootropic, but it’s good for long-term brain health. ALCAR helps Acetylcholine too, bringing more ammo to your fight against age-related mental decline.
Duration. A big benefit: CILTEP is supposed to work for 8-14 hours.
Unique. No other nootropic boosts brain chemicals like CILTEP does.
Cons
Narrow focus. It’s great for brain chemicals, but not much else.
Early research: The main ingredients, Coleus and Artichoke, are promising but lack strong human clinical trials for brain health.
Summary: CILTEP Brand Ambassadors (“CILTEP Champions”) include athletes, trainers and gamers. This reflects CILTEP’s main purpose: It helps men over age 30 to reclaim motivation & sharpen strategy… making it just right for those who have a competitive fire that will never die.
#3: truBrain
World’s First “Think Drinks” for spiking work productivity while avoiding burnout
Career driven? Do you push your brain way beyond reasonable limits in your relentless quest to TCB? In your 30s, all that intensity catches up with you. Brain fog, mental fatigue and burnout set in… and you fall behind. truBrain could be the right brain supplement for you.
truBrain is a two-formula stack that helps you “Get your work done faster, and get out of the office sooner.” This is exactly what a lot of men over age 30 are looking for. truBrain Original is taken daily; the Boost formula is taken once in a while, whenever you need extra mental energy.
truBrain products are designed as safe, effective alternatives to stimulants, energy drinks and ADD drugs—all of which are over-used in office settings, and exact a bigger toll as men grow older. For its laser-targeted productivity benefits and noble mission, truBrain is our #3 for men over 30.
TruBrain is especially good for…
Multitasking & TCB: truBrain’s Oxiracetam (a racetam-class nootropic) and Citicoline work together to stimulate the brain and sharpen attention without making you a jittery mess.
“Direct Focus.” A brain benefit unique to truBrain, this mindset is promoted as being far better than stimulant-driven “alertness” for cranking on productivity and getting the most out of your workday.
Charging Up. The Boost truBrain formula gives a nice mental energy bump with Uridine and Centrophenoxine for brain chemicals and Caffeine+L-Theanine for clear-headed brain energy with less jitters.
Other truBrain Pros
Drinks. Easy and made tasty with agave, nopal, mangosteen & pear.
Credible. truBrain is developed and tested by neuroscientists.
Cons
Expensive! The “regular” package is $85/month.
Stimulants. Caffeine+Oxiracetam combo is not for everybody.
Scammy? truBRAIN offers a great introductory deal, but you have to sign up for a suspicious Autoship program to get it… so be careful.
Summary: Workaholism can take all the fun out of your 30s. truBrain boosts productivity and sharpens professional performance safely, without risks, burnout or side effects. Take it to find a healthy work-life balance, get more done in less time, and set yourself up for a bright professional future.
The Big Finish
When you turn 30—despite your best efforts—you will notice that your body is starting to age… and that your brain might be slowing down a bit, too. This sucks.
But there’s good news: By taking the right age-targeted brain supplements, your brain can grow stronger as you grow into your 30s.
Ultimately, your brain can become the new nexus of your manly power—boosting mental and physical performance, helping you feel more youthful, and driving you to achieve more in life throughout your 30s and beyond.
The three formulas discussed in this article—Mind Lab Pro, CILTEP, and truBrain—are all awesome, high-quality brain supplements that perfectly match the unique brain needs of men over age 30.
Any one of them is a great pick for boosting your brain to become a better man as you age.
I am your dietary supplement reviewer for hire, and I am ready to assist you!
Would you like this caliber of content for YOUR supplements? Contact me today and let’s work together. I am ready to rock!
This is a blog post about writing blog posts. Specifically, blogging for dietary supplements and holistic health topics. I am the Natural Health Writer, P.J.S. Dougherty. And writing nutritional supplement blog articles is one of my top specialties.
If you are looking for a dedicated expert supplement blogger, then you are in the right place. We can get started today.
If you are “just browsing” for writers or seeking to write your own blog articles, don’t click away just yet. This article is written to help you, too.
I will be discussing what goes into a great supplement blog article. I’ll share some insight and tips that can help you get started and make the most of your blogging initiative.
Of course I won’t give away all my secrets, but even if you’re not hiring me there are gold nuggets in the copy that follows. I’m happy to share this insight with you, because I love this industry and I want us all to thrive!
Nutritional Supplement Blogging
Has your nutritional supplement brand fallen behind on blogging?
Or perhaps your blogs need a refresh to bring them up to date, sharpen SEO and bring them into FDA-proof (or at the very least, FDA-friendly) territory.
Maybe you’re just tired of the headaches. Because let’s face it. Consistent, high-quality blogging is especially challenging in the natural health sphere.
Good luck finding a writer who understands supplements. Even more challenging: finding a dietary supplement blog writer who produces FDA-friendly articles that:
empower the reader with credible health knowledge
sell your product without clubbing the reader over the head
pass legal review and get approved to publish, quickly and easily
These blogging pain points are extra painful because supplement articles have tremendous potential to boost every aspect of your brand.
Blogging is an incredibly versatile supplement marketing tool.
In fact, when it comes to copy that sells supplements, I can think of no better vehicle than the humble blog… as long as it’s written by an awesome supplement blog writer. Here’s how a blog can really empower your brand:
SEO draws organic traffic
This is the biggest impact I have seen with my blogging. Organic traffic. These visitors are often ready to buy.
Here are some of my greatest hits. Each of the following blog articles is ranking for its respective keyword on Google.
Just imagine the possibilities, with a vast network of credible, high-quality blog posts educating consumers on the research behind your ingredients, the importance of quality, the stories that sell your supplements. All interwoven seamlessly. So that ultimately any click merely reinforces your products with credibility.
Here are some more examples of supplement blog articles distributed via list and social, where SEO was not so paramount.
The Mythical COVID Pill – B2B blog article advising brands to avoid any claims related to COVID
Blogs build credibility
When blogging is done consistently over time, you not only gain SEO traction but also build your information resources into a vast archive.
This demonstrates to the consumer that your brand knows what it is talking about… again, as long as your blogs are written with expertise and prevision.
Just imagine the possibilities, with a vast network of credible, high-quality blog posts educating consumers on the research behind your ingredients, the importance of quality, the stories that sell your supplements.
All interwoven seamlessly via links. So that ultimately any click merely reinforces your products with credibility.
I’m old-school like this kid. All my supplement blog posts are 100% written by hand. No robots!
How to Win at Dietary Supplement Blogging
Here’s the challenge: When it comes to dietary supplements, blog articles need to be a higher caliber in order to have any beneficial impact, let alone to boost your whole brand.
There are lots of low-quality blog articles on dietary supplements.
You know the kind of posts I’m talking about. Poorly written and irrelevant at best, fraught with red-flag FDA words throughout at worst.
Sometimes you get lucky and produce a fairly well-written article – but then you find it misses the mark when it comes to SEO, is irrelevant to your needs or simply doesn’t seem to serve any purpose at all.
It’s just…. fluff.
The last – the mediocre supplement blog posts – are the most painful for me to observe. Because for many, they are “good enough”, so the vast potential of supplement blogging goes unrealized.
On the flipside, when you get a great nutritional supplement blog post, you are making an investment that can bring you amazing returns.
What makes a nutritional supplement blog post great?
A blog post must have an intention to be great. It must serve a purpose.
Dietary supplement brands want to sell more dietary supplements. The blog post serves as a powerful tool to do that.
As long as you do it the right way. Let’s take a look at some things that should go into a successful dietary supplement blog both.
Research
And lots of it. Credibility is key for the entire supplement industry. Blog articles are the perfect vehicle to showcase the research that has gone into your products. It’s beneficial to also share research that has nothing to do with your products. Such as lifestyle tips and tricks for various health concerns that you may be discussing in your articles.
Tip: do real research. Get to the source. Don’t get your blog information from competing blogs. Be original. Make the queries your own.
There are a few reasons for this. First and most obviously, plagiarism is wrong. In my world this applies to mining competitors blogs for the same information, rewriting it, etc.
Google knows the difference, anyway. Increasingly so. If you want to rank, your post must bring original insightful content into the world.
Relevance
Give your visitors the information they are looking for. I have witnessed some truly cringe worthy blog posts that swing and miss spectacularly on the most basic of blogging principles.
The visitor landed on your supplement blog post looking for something specific.
In the nutritional supplement industry, this “something specific” is also something closely personal to the visitor. His or her health, the greatest wealth.
They are not as casual as other people searching on the Internet. They’re looking for important information.
If you are fortunate enough to gain their attention, you had better get to the point and quick!
Your article opening must be on topic. But what follows is even more instrumental.
Depth
In a great nutritional supplement blog article, the author will go into the details to tell the whole story – well, as much of the story as can be told in a reasonable length blog post.
A great nutritional supplement blog post writer will figure out the links using SEO tools, as well as tapping experience and some other sly tricks to pick out the most impactful word count for your topics.
This typically ranges from 2000 to 3000 words, but can be longer in some cases.
That’s a lot of content!
These days it is challenging to capture the reader’s attention for so long. That’s why you’re blog post article really have to sparkle in terms of its style it also must be formatted correctly. And top of the list, and must be structured in a sensible way.
So many blogs fail at this. Think like the inverse pyramid from high school journalism class, infused with storytelling. Broken down into simple concepts that flow from beginning to end.
This can indeed be challenging, but is essential especially for the wellness industry.
We have a duty to our customers to help them understand every ingredient that we supply in our supplements.
When it comes to matters of health, and indigestible products, the more high quality information you can supply to your consumers, the better.
Google and other search engines know this. They are rewarding longer-form content on a nutritional supplement blog that provides credible information and visitors can actually use to help their overall health.
References
Choose your sources, communicate them clearly and is truly, and then give credit. This aligns with the supplement industry’s best direction moving forward. And also gives you a great opportunity to market your products formulation strategy.
Claims awareness
This is one of the biggest hurdles facing nutritional supplement blog writers.
It is difficult enough to craft an entire story about an herb, nutrients, or combinations thereof. Then you’re thrown a curveball: just like the marketing material on your labels, packaging, and main website, your blog content must be respectful to FDA guidelines.
Notice I didn’t say 100% compliance with FDA guidelines. That’s because I am not a lawyer. I am a nutritional supplement blog writer. Only a lawyer can guarantee 100% compliance.
What sets me apart from other writers in that category, however, is my extensive experience crafting FDA-friendly content for nutritional supplement companies.
I like to say, only a lawyer can tell you if your content is 100% compliant. But I can get you close to thetarget – all while storytelling, brand building, and supplement selling.
Brand weaving
This aspect of dietary supplements blog marketing requires an especially deft hand. All of your blog content should support your product your brand in some way. But even greater than that, it must first address the visitors need directly and was strong credible information.
So product marketing must take a backseat. But not too far back, or else you will lose the reader entirely. Instead the product must be woven into the content. The more content you have, the easier and more effective this will be. Internal links, directing to more information on everything that the visitor may be looking for.
Conclusion
Do you have a blog? Good for you. But are you posting consistently? Is your content compliant? Are you realizing the massive potential your blog possesses?
In this article, I’ve discussed some of the challenges when it comes to maintaining a supplement blog. It can cause a lot of headaches. And spending money on low-quality content is worse than having no content at all!
If you’re willing to be hands-on and write your own blog posts, every week, like clockwork… you will succeed. But if that’s not an appealing solution, there is another option: Hire me to write your blogs.
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For NEW Clients, I am offering 3 supplement blog posts for $2500.
Here’s what you get in each article:
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Contact me today, and let’s get started on your blog initiative!
Looking to hire a sports nutrition copywriter? You’re in the right place. My name is Pat, a.k.a. the Natural Health Writer. And I’ve written up hundreds of sports nutrition products over the course of my 20+ year career in the nutritional supplement industry.
In this post, I am going to share some samples of my sports nutrition copywriting. If you are seeking a sports nutrition copywriter and would like this type of content for your brand, please do contact me anytime to schedule a chat.
How can I benefit your brand as a sports nutrition copywriter? Some ideas:
Blog posts. Imagine a content machine cranking out amazing articles about your products and the sports nutrients contained within them. Demand for blog articles is skyrocketing for a LOT of reasons, including SEO traffic and consumer education.
For my sports nutrition copywriting sample, I am choosing a piece with a rather high degree of difficulty.
The client in this case had six sports nutrition supplements. To start, I wrote in-depth sell sheets for each one.
They included taglines, claims, positioning, research, calls-to-action, etc. Basically, the whole enchilada for each individual athletic supplement. It was a large and challenging undertaking…. but that was the easy part.
The client was intent on maximizing sales by pushing “stacking” of supplements.
What we needed, therefore, was an overarching sell sheet that detailed not just each supplement, but also how they complemented each other and synergized with each other. As a sports nutrition writer, this required some savvy strategy.
The goal: A consumer would, with one click, buy all six supplements at once! This would multiply revenue for the brand AND deliver superior fitness results for the consumer.
Of course, realizing this goal was a tall order. It required a lot of clever connections across multiple supplements, a ton of scientific research, and good educational language explaining how it all works together — and why consumers would be bananas not to buy everything all at once.
Note: I didn’t stop with this brand’s sports nutrition formulas. At the end of the document, I included how several of their other products could be “stacked” with the sports formulas for even greater results.
Standard health and fitness copywriters may be great at communicating training regimens, but they often lack the nutritional supplement copywriting expertise required for a project of this scope.
The final product was called the SPORT Stack. Behold, here it is… my sports nutrition copywriter sample follows.
Performance Lab® SPORT Stack™
World’s most sophisticated sport nutrition stack – designed to perform.
All-in-one superstack for peak athletic performance
Universal athletic enhancement*
Strength, endurance, power & intensity*
Muscle energy, growth, repair & recovery*
Upgrade Yourself® with Performance Lab® SPORT Stack™
One ultramodern sport nutrition program for all your athletic goals
Performance-enhancing sport nutrients work best when combined strategically and taken every day, over time. Including rest days.
But this regimen can be inconvenient, imprecise and expensive.
SPORT Stack™ is your ultimate solution: Six Performance Lab® SPORT formulas combined into one complete, convenient program with all the sport nutrition you need for peak athletic performance.
Adaptable to any fitness goal, requirement or skill level, SPORT Stack™ is:
Protein: Organic brown rice protein for clean muscle nourishment
Post: Muscle-restoring sport nutrition for recovery and healthy gains
Maintain: Rest day muscle recharger: 12-hours’ steady anabolic nourishment
Designed for Performance
Fuels and energizes muscles to supercharge strength, power and athletic performance*
Buffers muscles to increase reps and extend time to exhaustion*
Boosts circulation during exercise to supply muscle-pumping oxygen, fuel and nutrition*
Reloads, rehydrates, protects and soothes muscles immediately after exertion*
Helps stimulate the growth factors and stem cells that initiate muscle development*
Nourishes and powers anabolic bioactivities for maximum lean muscle gains*
Accelerates muscle recovery, helping you return to athletics faster and stronger*
Amplifies all fitness program results: Strength, power, speed, endurance and more*
Healthy for Daily Use
Sustained rest day nourishment for healthier muscle repair and growth*
Supports consistent daily muscle loading required for peak athletic performance*
Helps bolster immune system against challenges related to gym and training*
100% clean: Premium nutrients, natural flavors and natural additives only. You won’t increase your synthetic load as you take more formulas
Caffeine free. Add on Stim precision-dose caffeine for healthy stimulation if desired
Clean capsules: Plant-based, prebiotic-infused NutriCaps® from pullulan (fermented tapioca)
Clean powders: Naturally flavored and sweetened, no artificial colors or preservatives
Sport nutrition technology from Creapure® pH10, CarnoSyn®, Setria®, AjiPure®, KarboLyn®, NutriGenesis®
(Note: The sports nutrition copywriter must have a strong grasp of reasonable claims and dynamic product features. This is just another sports nutrition writer skill in my set that delivers big benefits to my valued supplement brand clients.)
Performance Lab® Curated, Combined and Designed to Perform.
In conjunction with your fitness program, Performance Lab® SPORT Stack™ helps you achieve maximum muscle and athletic enhancement with one easy-to-use program.
Performance Lab® SPORT Stack™ supplies 14 research-backed sport nutrients
Protein
Carbohydrate
BCAA
L-Citrulline
L-Glutathione
L-Glutamine
Creatine
Beta Alanine
Maritime Pine Bark
Coconut Sugar
Himalayan Pink Salt
Pomegranate
Iron
Potassium
As 6 unique Performance Lab® SPORT formulas – effective solo, even better stacked together
SPORT Protein
SPORT Carb
SPORT Pre
SPORT Post
SPORT BCAA
SPORT Maintain
Precision-designed to interlock perfectly as ONE master stack for peak athletic performance
Enhanced strength and power
Extended physical endurance
Amped-up mind/body intensity
Improved competitive performance
Accelerated muscle recovery
Massive lean muscle gains
Soothing muscle comfort
Optimized body composition
Performance Lab® SPORT Stack™ Strategy
To achieve the greatest fitness gains with the fewest products, Performance Lab® curates the best research-backed ergogenics and combines them strategically in SPORT Stack™ for performance-amplifying synergy:
Maximum Muscle Energy: Supercharge in Action, Recharge at Rest
Creatine + BCAA + Carbohydrate + Himalayan Pink Salt + Coconut Sugar + Iron
Muscle energy powers athletic performance and anabolic activity. SPORT Stack™ supplies the fuel and the spark: Carbohydrate optimized with salt and sugar transporters that absorbs fast and lasts 2 hours, plus sport nutrient cell-chargers to maintain energy output during exertion and reload depleted muscles during downtime.
Athletic Performance Enhancers: Strength, Endurance and Intensity
Protein + Carbohydrate + Creatine + Beta Alanine + BCAA + Maritime Pine Bark
Athletes only advance via progressive overload: One more rep, one mile longer, one second faster. SPORT Stack™ helps by buffering muscles from failure-inducing acids, blocking fatigue, enhancing oxygen utilization and promoting circulation. Result: Peak physical performance to achieve the greatest possible athletic advancement.
Athletic Circulation: Oxygenate, Fuel, Nourish and Detoxify Muscles
L-Glutathione + L-Citrulline + Maritime Pine Bark
Healthy blood flow delivers oxygen, fuel and nutrition to muscles for optimal energy, performance and recovery; as well as helping to clear fatigue-inducing, protein-damaging waste away from muscles. SPORT Stack™ includes ultramodern nitric oxide boosters that relax blood vessels and promote healthy muscle circulation.
Himalayan Pink Salt + Potassium + Carbohydrate + NutriCaps® + Water
Hydration maximizes athletic performance, reduces cramps and improves recovery. SPORT Stack™ helps with sports-drink-in-a-capsule innovations: Electrolytes and trace minerals that rehydrate the body when taken with water. Plus, SPORT Stack™ carbohydrate absorbs so quickly it pulls fluids in its wake, further enhancing hydration.
Accelerated Recovery: Efficiently Restore, Repair and Reload Muscles
Protein + Carbohydrate + Creatine + BCAA + Pomegranate + Iron
SPORT Stack™ starts replenishing muscles as soon as you finish working out, then continues into the next day – nourishing for growth and repair, soothing aches and recharging energy. SPORT Stack™ helps accelerate and enhance your physical recovery so you can return to athletics faster and stronger.
Robust Muscle Growth: Anabolic Stacks for Maxed-Out Size and Strength
Protein + Carbohydrate + BCAA + Creatine + L-Glutamine
In addition to powering muscle growth, SPORT Stack™ initiates athletic development by stimulating growth hormones, raising nitrogen, signaling muscle stem cells and sparking muscle protein synthesis (MPS). SPORT Stack™ clean protein and amino acids then feed muscle with building blocks required for maximum gains.
SPORT Stack™ features sport nutrients that have demonstrated synergistic effects in human research:
SPORT Stack™ Combos – Research-Backed Synergies
Protein + Carbohydrate
Faster carbohydrate uptake into muscle
Greater muscle protein synthesis after exercise
Accelerated restoration of muscle energy stores
Beta Alanine + Protein + Carbohydrate
Enhanced carnosine muscle-loading activity
Shifts metabolism from catabolic to anabolic
Creatine + Protein + Carbohydrate
Greater muscle growth, size and strength
Boost muscle creatine retention by 25%
Protein + Creatine
Improved muscle strength and power
L-Glutamine + L-Citrulline
Muscle nitric oxide boost that lasts 2X as long
L-Citrulline + BCAA
Citrulline improves utilization of BCAA
L-Citrulline + Maritime Pine
Relaxes blood vessels and promotes blood flow better together
(Note: If you are ready to call me out, please press pause! I know that “synergy” is a forbidden concept when it comes to FDA writing for supplements. But in this case, the client wanted to included the concept, so I complied.)
Ultramodern Sport Nutrition Technology
SPORT Stack™ elevates all its ingredients by curating today’s most advanced sport nutrient forms that are cleaner, more powerful, and more effective than anything ever developed.
With SPORT Stack™, you get all of today’s greatest sport nutrients in one range:
NutriGenesis®
Ultramodern sport amino acids, minerals and vitamins: Clean, absorbable and effective
Oryzatein®
The first clean vegan protein powder clinically shown to build muscle as effectively as whey protein
KarboLyn®
The fastest-acting, longest-lasting carbohydrate muscle fuel ever developed
Setria® Performance Blend
Nitric oxide-boosting combo shown in research to help build and maintain lean muscle mass
CarnoSyn® and SR CarnoSyn®
Instant and sustained carnosine muscle-loading for enhanced athletic performance and recovery
Creapure® pH10
99.5% pure Creatine, pH-balanced to boost bioavailability and supercharge strength
P40p™
Packs the muscle-protective antioxidant activity of an entire pomegranate into just 100 mg
AjiPure®
Pure, premium muscle-building amino acids made with eco-friendly Ferment-A-Pure technology
Himalayan Pink Salt
Prized sport nutrition ingredient supplies a natural complex of trace minerals and electrolytes
Maritime Pine Bark Extract
Muscle-protective super-antioxidant and circulation-booster; strongest potency on the market
(Note: As a sports nutrition copywriter of some esteem, I have advanced knowledge of today’s leading branded ingredients for athletic supplements. This is important for the industry, and will only rise in demand in coming years.)
Ultraclean Performance Lab® Design
With other sport nutrition stacks, increasing the number of formulas you take may multiply your intake of artificial colors, preservatives, flavors and additives.
Performance Lab® SPORT Stack™ is 100% clean.
No artificial colors, no preservatives, no GMO, no soy and no synthetic additives of any kind
NutriCaps® delivery: Revolutionary clean vegan-friendly capsule technology made from pullulan (naturally fermented from tapioca) and infused with prebiotics
SPORT Protein and SPORT Carb powders’ delicious chocolate flavor is 100% natural, from organic cocoa, vanilla and Ceylon cinnamon; naturally sweetened with organic yacon root, monk fruit and stevia
Whether you take a lot of SPORT Stack™ or a little, your synthetic additive load remains zero.
The smartest sport nutrition stack ever developed.
Stacking sport nutrition supplements from multiple brands is unpredictable. SPORT Stack™ performs better with sport nutrition supplements that are designed to go together.
Stacking with other brands
Haphazard dosages across multiple products; sometimes too much, sometimes too little
May create overlaps where there are redundant or antagonistic ingredients
Often include synthetic additives that accumulate as you take more products in a stack
Needlessly elaborate and bloated formulas; wasteful, inefficient designs
Expensive!
Caffeine may be present in one large megadose or in smaller doses across multiple products that add up to performance-diminishing overstimulation
Unknown variables when combining several formulas from several brands may lead to side effects
Performance Lab® SPORT Stack™
Precise dosages across multiple products, designed to combine for a specific set of athletic benefits
No overlaps. Each ingredient is purpose-driven, all are curated and combined to work better together
No synthetic additives, ever.
Streamlined formulas: As much sport nutrition as required for athletic advancement, no more
Cost-effective!
Caffeine-free by design. Optional Performance Lab® Stim stacks seamlessly with SPORT Stack™, delivering performance-enhanced caffeine in precise 50 mg doses
Consistent and clean stack, expertly combined and designed to perform with excellent tolerability
Performance Lab® SPORT Stack™ supplies the best sport nutrient combinations known to science in the most convenient format ever developed.
Performance Lab® SPORT Stack™ Formulas
SPORT Protein World’s cleanest muscle-boosting protein powder
Oryzatein® Certified Organic Brown Rice [Oryza sativa] Protein Concentrate)
SPORT Protein is SPORT Stack™’s foundation formula for muscle strength and growth. It features the greatest sport protein ever developed, Oryzatein®: An ultramodern, vegan-friendly rice protein clinically shown to build muscle as effectively as whey, with leucine that absorbs 30% faster.
Enhances muscle strength, power, endurance and overall athletic performance
Promotes healthy muscle recovery and robust muscle growth
Helps support natural appetite control and weight management
Amplifies ultimate results of all muscle-building and general fitness programs
SPORT Protein Oryzatein® is also the world’s cleanest protein, made with Hexane-free extraction and low-heat technology that improves stability and taste. It is 100% naturally flavored with organic cocoa, vanilla, cinnamon yacon monk fruit and stevia for a delicious shake sensation you can look forward to every day.
Carbohydrate is crucial muscle fuel for athletic performance and development. That’s why SPORT Stack™ SPORT Carb features ultramodern KarboLyn® – a bioengineered 2-in-1 simple/complex carb innovation shown to absorb faster and last longer. SPORT Carb organic transporters boost carb uptake and help KarboLyn® work even better.
Hyperloads muscle with athletic performance-enhancing carbohydrate
Loads muscle faster for quick strength; sustains muscle power longer for extended endurance
Refuels muscle over hours to steadily power growth and recovery
Clean and easy: No typical carb crashing, absorption delays, bloating or gastric distress
SPORT Carb muscle fuel works with all SPORT Stack™ formulas, powering strength, endurance, recovery and more. SPORT Carb also enhances absorption of other SPORT Stack™ nutrients and helps rehydrate the body.
SPORT BCAA Versatile performance enhancer + muscle builder in convenient capsules
Branched-chain amino acids L-Leucine, L-Isoleucine, L-Valine (Ajipure® and NutriGenesis®)
Branched-chain amino acids (BCAA) are key sport nutrients for all muscular fitness programs, capable of helping strength, growth, endurance and more. SPORT Stack™ includes SPORT BCAA as a source of branched chain acids in two ultramodern, highly bioavailable fermented forms: Ajipure® + NutriGenesis®.
Maximizes gains by accelerating muscle growth while slowing muscle breakdown
Energizes and enhances muscle strength across all athletic activities
Extends athletic endurance by blocking fatigue-inducing neurotransmitters
Reduces muscle soreness and reloads muscles for faster, healthier recovery
Presented in vegan-friendly NutriCaps® made from fermented tapioca, SPORT BCAA is a cleaner, more convenient BCAA supplement than typical bad-tasting BCAA powders loaded with artificial flavors, colors and sweeteners.
SPORT Pre Ultramodern athletic performance supercharger Setria® Performance Blend [L-Citrulline (Kyowa Quality®), L-Glutathione (Setria®)], Creapure® pH10 Creatine, CarnoSyn® Beta-Alanine, Maritime Pine Bark Extract (95% proanthocyanidins), Himalayan Pink Salt, NutriGenesis® Iron
SPORT Stack™ primes muscles for peak performance with SPORT Pre. Clean, stim-free SPORT Pre features Setria® Performance Blend: A nitric-oxide boosting, muscle-pumping sport nutrition breakthrough shown in research to significantly enhance muscle performance, growth and recovery.
Enhances exercise performance by sparking muscle-charging ATP energy
Raises nitric oxide (NO) to support muscle blood flow and oxygenation, strength and recovery
Improves endurance by buffering and hydrating hard-working muscles
Helps reduce muscle soreness and overall fatigue after exertion
Take SPORT Pre 30 minutes before exercise to enhance muscle power, training intensity and endurance across all types of exercise while nourishing muscles for healthy growth and recovery.
SPORT Post Today’s cleanest, smartest muscle-restoring post-workout formula Creapure® pH10 Creatine, SR CarnoSyn® Beta-Alanine, Ajipure® L-Glutamine, P40p™ Pomegranate Extract (40% punicosides, 50% total polyphenols), Himalayan Pink Salt, NutriGenesis® Potassium
SPORT Post initiates SPORT Stack™ nourishment after exertion, giving muscles a head start on recovery and growth. SPORT Post’s sophisticated design also includes muscle-soothing pomegranate antioxidants and “sports-drink-in-a-capsule” technology that rehydrates muscle efficiently (when taken with water).
Promotes more robust muscle growth than exercise alone
Stimulates muscle stem cells and boosts muscle ATP energy production
Supports faster, more comfortable muscle recovery after exertion
Reloads depleted muscles so you are stronger for your next session
SPORT Post maximizes SPORT Stack™’s anabolic potential. Take it after exertion to reload muscles, soothe aches and return to form faster. Take it over time with SPORT Stack™ to promote the greatest possible muscle gains.
SPORT Maintain Turn rest-day downtime into 12 hours’ steady anabolic nourishment Creapure® pH10 (Creatine), SR CarnoSyn® (sustained-release Beta-Alanine), NutriGenesis® Iron
Smart sport nutrition stacking includes rest day. SPORT Stack™’s revolutionary rest-day muscle recharger SPORT Maintain leverages SR CarnoSyn® nutritional technology to nourish anabolic growth up to 12 hours while you rest. NutriGenesis® Iron replenishes a key performance mineral that is depleted by intense exercise.
Restores depleted muscles with crucial sports nutrients on rest day
Primes muscles for stronger athletic performance in your next session
Extended rest day nourishment for healthier muscle repair and growth
Helps with consistent daily muscle loading required for peak athletic performance
Integrating seamlessly with SPORT Stack™’s more dynamic performance-enhancing formulas, SPORT Maintain turns passive rest into active prep – for a stronger return to athletic training and competition.
SPORT Stack™ Synergy
SPORT Pre + Post + Maintain
SPORT Stack™ SPORT Pre + Post + Maintain are designed as an easy, convenient solution for getting the consistent daily beta alanine + creatine intake shown to produce the best muscle benefits in research.
How to Take SPORT Stack™
Pre 800 mg 1250 mg Active day: 30 minutes before training or competition Quickly charges muscles to perform + loads muscle over time
Post 1200 mg (as SR Carnosyn®) 1750 mg Active day: Immediately after training or competition Quickly replenishes muscles after exertion + loads muscle over time
Maintain 1600 mg (as SR Carnosyn®) 3000 mg Rest day: 3 caps in a.m., 3 caps in p.m. Slowly recharges muscle and nourishes growth over 12 hours
SPORT Stack™ is the ultimate team of athletic and anabolic performance-enhancers in one easy program. Take it to achieve your full athletic potential.
Performance Lab® SPORT Stack™ Stacks Well With…
(Note: I am not just a sports nutrition copywriter. I am a dietary supplements writer! This makes me uniquely qualified to integrate supplements from other categories into this sports nutrition copy.)
Stim
Ultramodern caffeine for clean, calm, performance-tuned stimulation
Caffeine amplifies intensity, endurance, energy and overall athletic performance – but may also bring on jitters, crashes and burnout.
Performance Lab® Stim is a smarter approach to caffeine supplementation, designed for greater dosing precision, fewer side effects and performance-tuned stimulation.
Caffeine enhanced for superior intensity, athletic and thermogenic performance
Helps reduce jitters, crashes and other negative effects of caffeine overstimulation
Promotes balanced physiological responses to caffeine-induced stress
Restores stim-depleted neurotransmitters for healthy recovery from caffeine-driven exercise
Add Stim to SPORT Stack™ and get ultramodern caffeine in precise 50 mg increments – for clean, energized and intensified exercise performance, with stimulation as strong or as subtle as you desire.
SPORTMixer
Clean, premium and feature-rich, SPORTMixer is the perfect companion for Performance Lab® SPORT formulas.
Use it as a convenient carry-along solution for staying hydrated while you train and mixing SPORT Protein and SPORT Carb with ease.
NutriGenesis® Multi
NutriGenesis® Multi builds a strong nutritional foundation for overall health, which is a crucial first step for athletic development and performance enhancement.
In addition, some NutriGenesis® Multi essentials supply more targeted support for athletes, such as Vitamin A for protein synthesis; Vitamin C for collagen synthesis; Zinc for hormone-driven muscle growth; B-vitamins for cell energy and more.
Add NutriGenesis® Multi to SPORT Stack™ for fundamental muscle nutrition you need to succeed, plus clean vitamin and mineral essentials for overall health. All customized for men’s and women’s distinct nutritional requirements.
Sleep
Sleep amplifies SPORT Stack™ rest day gains by extending your deepest, most regenerative sleep phases.
Together, SPORT Stack™ + Sleep maximize the profound athletic benefits of rest, helping you to return to action stronger, healthier and energized to perform.
Sleep also supplies magnesium bound with glycine. Glycine is a building block for natural creatine synthesis that augments Creapure® pH10 creatine in SPORT Stack™ Pre, Post and Maintain.
(Note: As a sports nutrition copywriter. I see the connection to sleep — and opportunity to cross-sell a sleep supplement — as a juicy opportunity. Robot and noob writers do not make these connections.)
Flex
After exertion, SPORT Stack™ supplies anabolic factors that nourish recovery and antioxidants that reduce soreness so you can get back to the gym sooner.
Flex supplies similar benefits to joints, ligaments and tendons – helping to soothe post-workout aches and stiffness while nourishing connective tissues for optimal repair, comfort and function.
SPORT T+
SPORT T+ testosterone (T) support includes KSM-66® Ashwagandha. KSM-66® has research-backed benefits for T, athletic performance and muscle development that combine effectively with SPORT Stack™.
Add SPORT T+ to SPORT Stack™ to add a powerful extra layer of hormonal support for muscle strength, muscle growth and masculine performance.
Note: SPORT T+ should not be taken by women.
SPORT Burn
SPORT Burn augments SPORT Stack™ fitness support with a powerful stim-free formula for weight management. SPORT Burn is designed to help you burn more fat than with exercise alone, especially in the context of fasted training.
Add SPORT Burn to SPORT Stack™ if you are seeking extra support for maintaining muscle as part of an overall fat loss or body composition program.
Because they are rapidly metabolized and not stored as fat, MCTs are an ideal superfuel for athletic performance, especially in the context of fasted training.
MCTs also have a thermogenic effect in the body, which encourages fat burning and optimizes body composition.
Add MCT to SPORT Stack™ as fast, clean fuel to power-up your athletic performance.
F.A.Q.
Who should take Performance Lab® SPORT Stack™?
SPORT Stack™ may be taken by everyone from beginners to professional athletes.
How do I take Performance Lab® SPORT Stack™?
SPORT Protein: Mix 2 scoops (30 g) with 8-12 oz. (237-473 ml.) of water. Take 2-3 hours prior to or immediately after training or competition.
SPORT Carb: Mix 2 scoops (50 g) with12-16 oz. (360-473 ml.) of water.
SPORT BCAA: Take 3 capsules 30 minutes prior to training or competition and 3 capsules immediately afterwards.
SPORT Pre: Take 6 capsules 30 minutes prior to training or competition on an empty stomach with 16 oz. (480 ml.) of water. For best results take consistently.
SPORT Post: Take 6 capsules immediately following training or competition along with 16 oz. (480 ml.) of water. For best results use consistently.
SPORT Maintain: On rest days, take 3 capsules in the morning and 3 capsules in the afternoon on an empty stomach. For best results take consistently.
(Note: It is rare to see a sports nutrition copywriter tend to the little details as I have done with these “how to take” points!)
What do you mean by “synthetic load” in the context of sport nutrition stacking?
Stacking involves combining multiple supplements to unlock greater activity and more beneficial bio activities.
Here’s the problem: with every supplement you add to the stack, you increase intake of the bad things that you don’t want. For example, if you take 5 sport nutrition supplements from inferior “dirty label” brands, you will likely be consuming 5X artificial additives, preservatives, colors and fillers. In this scenario, the bigger your sport nutrition stack, the greater your synthetic load will be.
Performance Lab® SPORT Stack™ solves this challenge. Performance Lab® supplements are the World’s Cleanest Formulas, containing NO soy, egg, fish, shellfish, dairy, peanut, tree nuts, wheat, or other allergens. They are also non-GMO and non-irradiated; and are free of gluten, caffeine (except for optional add-on, Stim), synthetic additives, artificial colors, preservatives and banned substances.
In sport nutrition supplements, all these additives are particularly pervasive. For example, BCAA and Pre-Workout supplements are often presented as powders that are loaded with artificial colors and flavors in order to mask their bad taste – often resulting in a different (but still bad) taste and a much greater synthetic load.
Look under “Other Ingredients” on Performance Lab® formulas’ supplement facts, and you will see that for most of our products, the only “Other Ingredient” is the capsule or softgel itself. Or, in the case of SPORT Carb and Protein, the only other ingredients are natural flavors.
This is just another reason why SPORT Stack™ is the greatest sport nutrition program ever developed. Whether you take a lot of SPORT Stack™ or a little, your synthetic load remains zero – so you can enhance your athletic performance and muscle development without worry.
I am your sports nutrition copywriter, and I am ready to assist you!
Would you like this caliber of content for YOUR sports nutrition supplements? Contact me today and let’s work together. I am ready to rock!
(Note: I am a research-based sports nutrition copywriter. The research section that follows is WAY edited down… there were 75+ references for this piece, but it is just too bloated for this page, so I am only including a few for illustrative purposes only.)
Howarth KR, et al. Coingestion of protein with carbohydrate during recovery from endurance exercise stimulates skeletal muscle protein synthesis in humans. J Appl Physiol 106: 1394–1402, 2009.
Mor A, et al. The acute effects of combined supplementation of beta-alanine, carbohydrate and whey protein on biochemical parameters of athletes after exhaustive exercise Progress in Nutrition 2018; Vol. 20, N. 3: 329-337
Stegen S, et al. Meal and beta-alanine co-ingestion enhances muscle carnosine loading Medicine and Science in Sports and Exercise. 45(8). p.1478-1485 (2013)
Steenge GR, Simpson EJ, Greenhaff PL. Protein- and carbohydrate-induced augmentation of whole body creatine retention in humans. J Appl Physiol (1985). 2000 Sep;89(3):1165-71.
Protein + Creatine
Jun Qiu, Jie Kang. Efficacy of Co-Supplementation of Whey and Creatine in Sports – An Observational Study. EC Nutrition, g.3 (2017): 113-121.
Carbohydrate + Creatine
Green AL et al. Carbohydrate ingestion augments skeletal muscle creatine accumulation during creatine supplementation in humans. Am J Physiol. 1996 Nov;271(5 Pt 1):E821-6.
Gant N, Ali A, Foskett A. The influence of caffeine and carbohydrate coingestion on simulated soccer performance. Int J Sport Nutr Exerc Metab. 2010 Jun;20(3):191-7.
Beta Alanine + Creatine
Hoffman J, et al., 2006. Effect of creatine and beta-alanine supplementation on performance and endocrine responses in strength/power athletes. Int J Sport Nutr & Exer Metab., 16: 430-446.
Zoeller RF, Stout JR, O’kroy JA, Torok DJ, Mielke M. Effects of 28 days of beta-alanine and creatine monohydrate supplementation on aerobic power, ventilatory and lactate thresholds, and time to exhaustion. Amino Acids. 2007 Sep;33(3):505-10.
Morita T. Mass production method for rice protein isolate and nutritional evaluation. Journal of Food Science. 1993;58(6):1393-1396.
Carbohydrate
Golini J, et al. A Designer Sugar, KarboLyn®, Leads to Tighter Sugar Control than Glucose in a Pre-Diabetic Cohort Transylvanian Review: Vol XXV, No. 17, May 2017
Williams C. et al. Carbohydrate Nutrition and Team Sport Performance. Sports Med. 2015 Nov;45 Suppl 1:S13-22. doi: 10.1007/s40279-015-0399-3.
Blomstrand E, Newsholme EA. Effect of branched-chain amino acid supplementation on the exercise-induced change in aromatic amino acid concentration in human muscle. Acta Physiol Scand. 1992 Nov;146(3):293-8
Creatine
Bassit RA, Pinheiro CH, Vitzel KF, Sproesser AJ, Silveira LR, Curi R: Effect of short-term creatine supplementation on markers of skeletal muscle damage after strenuous contractile activity. Eur J Appl Physiol. 2010, 108: 945-955.
Branch J: Effect of creatine supplementation on body composition and performance: a meta-analysis. Int J Sport Nutr Exerc Metab. 2003, 13:
Casey A, Greenhaff P: Does dietary creatine supplementation play a role in skeletal muscle metabolism and performance?. Am J Clin Nutr. 2000, 72: 607S-617S.
Beta Alanine
Begum G, Cunliffe A, Leveritt M. Review Physiological role of carnosine in contracting muscle. Int J Sport Nutr Exerc Metab. 2005 Oct; 15(5):493-514.
Bailey SJ. et al. l-Citrulline supplementation improves O2 uptake kinetics and high-intensity exercise performance in humans. J Appl Physiol (1985). 2015 Aug 15;119(4):385-95.
Cutrufello PT., Gadomski SJ., Zavorsky GS. The effect of l-citrulline and watermelon juice supplementation on anaerobic and aerobic exercise performance. J Sports Sci. 2015;33(14):1459-66
Collins JK, Wu G, Perkins-Veazie P, et al. Watermelon consumption increases plasma arginine concentrations in adults. Nutrition 2007;23:261
L-Glutathione
Powers SK, Ji LL, Leeuwenburgh C. Exercise training-induced alterations in skeletal muscle antioxidant capacity: a brief review. Med Sci Sports Exerc 1999;31:987-97
Powers SK, Hamilton K. Antioxidants and exercise. Clin Sports Med 1999;18:525-36
Maritime Pine Bark Extract
Durzan D. Arginine, scurvy and Cartier’s “tree of life” J Ethnobiol Ethnomed. 2009; 5: 5.
Latunde-Dada GO. Iron metabolism in athletes—achieving a gold standard. Eur J Haematol 2012;90:10-5
Haber SL1, Joy JK, Largent R. Antioxidant and antiatherogenic effects of pomegranate. Am J Health Syst Pharm. 2011 Jul 15;68(14):1302-5.
Saremi A, et al. Effects of oral creatine and resistance training on serum myostatin and GASP-1. Mol Cell Endocrinol. 2010 Apr 12;317(1-2):25-30. doi: 10.1016/j.mce.2009.12.019. Epub 2009 Dec 22.
Trombold, J. R., Reinfeld, A. S., Casler, J. R., and Coyle, E. F. The effect of pomegranate juice supplementation on strength and soreness after eccentric exercise. J.Strength.Cond.Res. 2011;25:1782-1788
Salt
Del Coso J et al. Effects of oral salt supplementation on physical performance during a half-ironman: A randomized controlled trial. Scandinavian Journal of Medicine & Science in Sports. 2016 February 26(2):156-16
Mora-Rodriguez R and Hamouti N. Salt and fluid loading: effects on blood volume and exercise performance. Med Sport Sci. 2012;59:113-9
Potassium
Lindinger MI1, Sjøgaard G. Potassium regulation during exercise and recovery. Sports Med. 1991 Jun;11(6):382-401.
Passos BN, et al. Association of Daily Dietary Intake and Inflammation Induced by Marathon Race. Mediators Inflamm. 2019; 2019: 1537274.
Iron
Latunde-Dada GO. Iron metabolism in athletes—achieving a gold standard. Eur J Haematol 2012;90:10-5
Ready to rock with me as your personal sports nutrition copywriter? Then let’s GOOOOOO! We will dominate the sports nutrition category… and then we will rule the world!!!
Turmeric is one of the supplement industry’s greatest stories. A golden root. Prized in cuisine and culture. Loaded with some of the juiciest benefits you can imagine for overall wellness. I am a turmeric copywriter (among other topics) and I LOVE writing about turmeric. (as well as eating it and drinking it!)
If you’re here, you may be seeking a turmeric copywriter to boost your supplement or natural health product. Or perhaps you are a writer seeking some guidance on how to write about the active antioxidant curcumin that powers turmeric benefits.
Whatever you want to learn about turmeric copywriting, I am here to help!
I am the Natural Health Writer. I’ve written about turmeric for 10+ dietary supplement brands.
Turmeric requires careful wordsmithing when it comes to selling it in supplement form. Here’s a few reasons why:
Turmeric benefits are massive, but in sensitive areas to the FDA and FTC (inflammation, for example).
It has certain absorption challenges, which can be a strong marketing point in the right context.
Turmeric is one of the world’s most popular herbs, and has several different branded forms that are available on the market — creating challenges and advantages.
In this blog post, I am going to share a marketing article on turmeric. It has one of my proudest puns. See if you can find it… it’s a triple entendre!
Sample of work I’ve done as a turmeric copywriter:
Now: Curcumin Made 65X More Bioavailable
Modern Take on a “Golden” Spice Busts Brain Fog, Joint & Body Pain
Have you had a “Fibro Fog” day lately? Hazy focus, slow thinking and spotty memory can be frustrating when you’re trying to take care of business. What about a “joint and body pain” day? Morning stiffness, creaky flexibility and muscle aches make it hard to get up and go.
Of course, for fibromyalgia and CFS/ME sufferers, on the worst days these brain and body complaints combine – diminishing work performance, day-to-day activities and overall quality of life.
Turmeric, a legendary “Golden Spice,” may help. Used for thousands of years in both Ayurvedic and Traditional Chinese health systems, turmeric’s active compound, curcumin, has been shown in scientific research to have multiple biological activities that may sharpen mental performance while soothing away muscle aches and joint discomfort.
More promising still, new technologies have made curcumin 65X more bioavailable, while novel combinations with other time-tested botanicals appear to achieve powerful synergistic effects. These formulations may bring new hope for fibromyalgia and CFS/ME sufferers seeking natural relief from brain, joint and body concerns.
A Brain-Healthy Spice Curries Favor
The solution to brain fog may be found in India, which has one of the lowest rates of cognitive decline in the world. About 78% of the globe’s turmeric supply is grown in India, where the spice is widely used in curry dishes.1
Indian citizens’ high intake of turmeric – estimated at 2 to 2.5 g of turmeric per day from their diet alone2 – is believed to contribute to their sharp mental function and overall brain health:
Research has found that only 0.7% of the people in India between 70 and 79 years old are affected by Alzheimer’s disease; as opposed to 3.1% of Americans in the same age group.3
Additional research has suggested that, in addition to supporting a healthy brain, curry consumption appears to be associated with sharper cognitive performance.4
The curcumin found in curry’s turmeric has multiple neuroprotective actions that are believed to support cognitive function and brain health:
Curcumin modulates inflammation. Chronic low-grade inflammation affects many different brain functions and is considered a risk factor for neurodegenerative issues.5
Curcumin may inhibit amyloid plaque formation. Amyloid plaque refers to the abnormal protein clusters that are associated with multiple neurodegenerative problems.6
Curcumin fights oxidative stress in the brain. Strongly tied to neurodegenerative issues, oxidative stress damages brain cell membranes and DNA while depleting brain cell energy.7,8
Did you know? Oxidative stress levels have been found to be significantly higher in people with CFS/ME.9
Beyond the Brain, Curcumin Soothes the Body
Fibromyalgia and CFS/ME patients are no strangers to aches and stiffness throughout their muscles, joints and connective tissues. Nonsteroidal anti-inflammatory drugs (NSAIDs) like naproxen sodium, aspirin and ibuprofen can help, and are used as default treatments.
However, chemical sensitivities, digestive distress, and potential toxicity to the liver and kidneys have led many with fibromyalgia and CFS/ME to forego NSAIDs in favor of safer, gentler therapies for their joint and body aches. This is where curcumin may offer advantages:
In one trial, 107 patients with moderate knee pain were given 800 mg of ibuprofen or 2 g of turmeric extract every day for six weeks. Subjects were then evaluated in their walking, stair-stepping and general knee function. At the study’s conclusion, researchers reported turmeric was associated with significant across-the-board improvements, similar to ibuprofen.10
In addition to the joints, curcumin’s notable anti-inflammatory activity may help to promote soothing comfort in the muscles. These benefits are promising for CFS/ME and fibromyalgia patients because curcumin may simply be better-tolerated than conventional OTC options.
Did you know? Curcumin has also been found to support the joints by protecting chondrocytes – special cells that regenerate cartilage — from destructive enzymes called matrix metalloproteinases (MMPs).11
The Curcumin Challenge
Frustratingly, despite its great therapeutic promise, curcumin has been shown in studies to be poorly absorbed – so poorly absorbed, in fact, that its low bioavailability may actually limit its clinical impact.12
If poorly absorbed curcumin still brings benefits for brain health and body comfort, then what might a highly absorbable form of curcumin achieve? One supplement innovator intends to find out with a patented, highly bioavailable curcumin extract called Longvida®.
Longvida®: Curcumin that’s 65X More Bioavailable
Developed by UCLA neuroscientists Dr. Sally Frautschy and Dr. Greg Cole, Longvida is a patented curcumin extract with optimized absorption and delivery into the blood and tissues. Longvida has been found to be 65X more bioavailable than regular curcumin – suggesting that a lower dose may supply more benefit than a higher dose of regular curcumin.
Longvida is also made with SLP™ technology, a patented, bioavailability-boosting process that enables curcumin to pass through the blood-brain barrier and deliver its inflammation-modulating and antioxidant activity directly to the brain.
Herbal Synergy for Mental Clarity & Bodily Comfort
Longvida appears to optimize curcumin’s ability to promote brain health and joint/muscle comfort in those with fibromyalgia and CFS/ME. Two new nutritional supplement breakthroughs are taking this potential to the next level by pairing Longvida with herbals that have also been formulated into patented, highly bioavailable extracts:
ProHealth Optimized Curcumin Brain & Focus unites the benefits of optimized curcumin for cognitive function with optimized Bacopa monnieri, an Ayurvedic herb that promotes memory, focus and mood.
Animal studies show that Bacopa appears to bring antioxidant activity to the brain.13 Bacopa as Bacognize is concentrated and standardized to supply 45% bacosides, which are considered its active compounds – yielding an advanced, bioavailable brain health supplement.
In a randomized, double-blind, placebo-controlled study, daily supplementation with 300 mg Bacopa monnieri was found to significantly improve speed of mental processing, learning rate, memory performance and mood. Researchers concluded that the herb “may improve higher order cognitive processes.”14
ProHealth Optimized Curcumin Body & Joint supplies curcumin’s joint and muscle-soothing properties in Longvida® form along with Wokvel®, a patented and bioavailable Boswellia serrata gum resin.
Also known as Indian Frankincense, Boswellia is an extensively researched Ayurvedic herb for promoting joint comfort and flexibility. Curcumin alone may be comparable to NSAIDs in soothing joint pain, but when combined with Boswellia it appears to be even more effective than NSAIDs:
One clinical trial found that when curcumin is combined with boswellia serrata, the resulting botanical blend appeared to be better at easing discomfort than a popular NSAID drug – providing superior assistance with pain severity, walking distance and joint tenderness with fewer adverse effects.15
Summary
Curcumin, Bacopa monnieri and Boswellia serrata have ancient Ayurvedic brain health and body comfort uses that are backed by extensive scientific evidence. Formulated for peak bioavailability and standardized to supply precise active ingredient levels, some patented forms of these botanicals – Longvida®, Bacognize® and Wokvel® – appear to enhance their therapeutic potential.
ProHealth Optimized Curcumin Brain & Focus® and Optimized Curcumin Body & Joint® supply these breakthrough branded ingredients in formulations that are calibrated to the specific needs of fibromyalgia and CFS/ME patients – offering safe, well-tolerated and natural therapies for addressing the brain fog, joint pains and muscle aches experienced by these populations
Shah BH, Nawaz Z, Pertani SA, et al. Inhibitory effect of curcumin, a food spice from turmeric, on platelet-activating factor- and arachidonic acid-mediated platelet aggregation through inhibition of thromboxane formation and Ca2+ signaling. Biochem Pharmacol. 1999;58:1167–1172
Kannappan R, et al. Neuroprotection by Spice-Derived Nutraceuticals: You Are What You Eat! Mol Neurobiol., Oct 2011; 44(2):142-159.
Begum A, et al. Curcumin Structure-Function, Bioavailability, and Efficacy in Models of Neuroinflammation and Alzheimer’s Disease. J Pharmacol Exp Ther. Jul 2008; 326(1): 196–208.
Garcia-Alloza M, Borrelli LA, Rozkalne A, Hyman BT, Bacskai BJ. Curcumin labels amyloid pathology in vivo, disrupts existing plaques, and partially restores distorted neurites in an Alzheimer mouse model. J Neurochem.2007;102:1095–1104.
Rajeswari A. Curcumin protects mouse brain from oxidative stress caused by 1-methyl-4-phenyl-1,2,3,6-tetrahydropyridine. Eur Rev Med Pharmacol Sci. 2006 Jul-Aug;10(4):157-61.
Uttara B, et al. Oxidative Stress and Neurodegenerative Diseases: A Review of Upstream and Downstream Antioxidant Therapeutic Options. Curr Neuropharmacol. Mar 2009; 7(1): 65–74.
Kennedy G, et al. Oxidative stress levels are raised in chronic fatigue syndrome and are associated with clinical symptoms. Free Radical Biology and Medicine, vol. 39, no. 5, pp. 584–589, 2005.
Kuptniratsaikul V, et al. Efficacy and safety of Curcuma domestica extracts in patients with knee osteoarthritis. J Altern Complement Med. 2009 Aug;15(8):891-7.
Henrotin Y, et al. Biological actions of curcumin on articular chondrocytes. Osteoarthritis Cartilage. 2010 Feb;18(2):141-9.
Jurenka J. Anti-inflammatory Properties of Curcumin, a Major Constituent of Curcuma longa: A Review of Preclinical and Clinical Research. Alternative Medicine Review Volume 14, Number 2 2009
Bhattacharya SK, Bhattacharya A, Kumar A, Ghosal S Antioxidant activity of Bacopa monniera in rat frontal cortex, striatum and hippocampus. Phytother Res . 2000;14:174-179.
Stough C, Lloyd J, Clarke J, et al. The chronic effects of an extract of Bacopa monniera ( B. monnieri ) on cognitive function in healthy human subjects. Psychopharmacology . 2001;156:481-484.
Kizhakkedath R. Clinical evaluation of a formulation containing Curcuma longa and Boswellia serrata extracts in the management of knee osteoarthritis. Mol Med Rep. November 2013;8(5):1542-1548.
Want this caliber of content for YOUR supplement? Contact me, and let’s work together!
Are you seeking the world’s greatest natural health copywriter? You have arrived, because it is I, the Natural Health Writer.
Natural health blog posts, print ads, brochures, web pages, press releases, media kits, advertorials, sell sheets… when it comes to writing in the wellness sphere, I have probably covered it — whether it is a topic or a medium.
In this article, I am going to give more detail on my experience as a natural health copywriter. You can use this information to see if you want to hire me; if not, I still hope it helps you in some way! Let’s get to it.
What is a natural health copywriter?
To me, “natural health” encompasses a wide range of alternative modalities that help people to achieve wellness.
At its best, natural health integrates products, practices, foods…. pretty much everything that can raise your vibration, as long as it is not a pharmaceutical drug.
When it comes to copywriting, the natural health sphere can span a lot of different topics. I will now discuss some of these in the context of my own experience as a writer.
Natural Health Writer Dot Com
When I started The Natural Health Writer website over 20 years ago, I chose the domain name naturalhealthwriter.com because it was catchy! At the time, I was writing for several magazines and websites about various holistic health modalities.
But when I got a job as a copywriter for a leading nutritional supplement company, dietary supplements became the main emphasis of my natural health copywriting practice.
I have done natural health copywriting for hundreds of different nutritional supplements across dozens of industry-leading brands.
I have covered it all! I am grateful for this, because ultimately nutrition is a key pillar of natural health.
Before I started writing about supplements I had covered nutrition in articles and copywriting about foods. But when I entered the world of nutritional supplement copywriting, I found my inspiration.
I was fascinated by the vast health impact of essential vitamins and minerals. I was captivated by the history and effectiveness of traditional herbal remedies, used in Ayurveda, traditional Asian practices, and other ancient modalities. I devoured information on sports nutrition, amino acids, energy supplements, everything I could get my hands on.
And I wrote about it all.
I built a thriving freelance copywriting business catering to nutritional supplements. I cover that experience extensively throughout this website. I am proud to feature dietary supplements and herbs as my #1 natural health copywriting service.
Holistic health copywriter concepts
I have done extensive writing about various holistic health modalities. I am especially grateful for my experience working with magazines in this regard. Here’s how it went down:
I started as a freelance natural health article writer…
Progressed to become Executive Editor of a leading natural health magazine…
And culminated in publishing third-party magazines for several leading nutritional supplement brands.
Working in various capacities for all these different publications gave me unique insight into natural health copywriting. Here are a couple of reasons reasons why.
Magazines that I wrote for and/or published have been distributed in health food stores across the nation.
As I created editorial calendars, helped coordinate advertising, conceptualized product ads, wrote cover lines, articles, and other tasks, I did a remarkable deep dive on everything that would serve the health food stores and the health-conscious consumers who patronize them.
Jane Seymour was nice. She will forever be my favorite Bond girl.
As you can imagine, I have covered just about everything in this vast category. Beyond nutritional supplements, this included healthy foods, skincare products, fitness, organic products, teas, aromatherapy and essential oils, women’s and men’s health copywriting… you name it.
Along the way, I secured interviews with high profile figures on natural health topics. Alicia Silverstone on vegan diets, Jane Seymour on vision health, Alec Baldwin on breast cancer, Mike Huckabee on weight loss, and more. How does this relate to copywriting? Perhaps it doesn’t directly relate, but in all cases, securing these interviews men’s getting a lot more eyes on the content within the magazines. In each of these high profile figures was promoting their own products, charities, books, etc.
That’s a really cool thing about writing and publishing natural health magazines. It weaves a tapestry of everything related to natural health into one enjoyable format that educates, sells and compels.
I have written and published magazines that were distributed In doctors’ offices.
These offices included those of chiropractors, herbalists, eye doctors and pretty much any alternative health practitioner you can imagine.
Writing for various doctors’ and healers’ offices gave me deep insight and knowledge on a wide range of natural health modalities – how they are practiced, how they work, what the patients were looking for and more.
I am grateful for having written in the context of alternative health practitioners. I consider this an important part of the overall natural health landscape.
Along the way, I interviewed holistic health practitioners about their practices and wrote various forms of copywriting, including full-page ads, press releases, media kits, and more. All this in addition to writing content for the patients themselves.
Alicia Silverstone made an especially fetching RX Complement cover.
My magazine work was full-spectrum natural health copywriting — writing for customer and product; patient and practitioner.
Holistic health copywriting
While nutritional supplements have been the focus of my writing career, I have also done extensive copywriting for various holistic modalities.
Early in my career, I obsessed over gonzo journalism. I didn’t want to merely write about the modalities, I wanted to experience them from a first-hand perspective, so I could best communicate about them to the reader.
This of course led me to many cool experiences in the alternative health world, that were highly educational and taught me a lot about approaching holistic treatments from an analytical perspective and explaining them in ways that pretty much anybody could understand.
It may have not been copywriting him from the purest perspective, but the experience that it gave me was tremendous. And, in each case there was a certain level of promotion involved, casting each modality in a positive light intended to educate and encourage the reader. Some highlights include:
Isolation tank, sensory deprivation chamber: this was one of the first gonzo pieces I did for a magazine. It was exciting to me, as I had previously read the works of John Lily, inventor of the isolation tank. I had a profound experience that day, wrote an immersive article on it, and continue to occasionally float to this day. It feels great to have been involved because floating is the antidote for today’s overstimulated state.
Transformational breathing: I will admit it. I cried. This is another profoundly moving experience in the holistic health world. My gonzo experience felt especially great, because after completing the session I was eager to share what I had experienced with as many people as possible. This felt like a truly transformative practice that could help a lot, but it required clear communication for readers to grasp its power.
Biodynamic farming: Another classic for me, where I visited a biodynamic farm, toured it with the farmer who operated the whole thing. I learned about microbial life in soil, ancient practices of sowing and harvesting based upon lunar cycles, the higher nutritional content of organic and biodynamic foods. I also got to experience them from a gonzo perspective by eating pickled Brussels sprouts that were absolutely delicious.
gonzo copywriting gave me hands-on knowledge of many holistic health practices.
The experience enabled me to communicate holistic health benefits more effectively to a wide readership. Was there copywriting involved? Kinda – again, there was a lot of educational content involved, combined with subtle promotion. Since I believed in each of these modalities, I had done my research, and I wanted more people to benefit from their health boosting potential.
biotechnology copywriting
Okay, you might want to stop me right here and say “Hey, that’s not natural health copywriting. The word technology is right there in the title!”
I can’t really argue about the word, but I would say it depends on the nature of the biotechnology whether or not it is natural. In any case I have dabbled in this kind of copywriting in ways that I consider to be natural and harmonious.
For example, brain training. I have done natural health copywriting about a brain training device that works via visualization of brain waves, combined with sounds, forming a type of biofeedback/neural feedback.
While we couldn’t directly talk about in the copy, this type of biotechnology has proven effective for a range of mental health concerns, most notably attention deficit tort disorder, anxiety, and depression.
In other words, it presented an alternative modality for helping with problems that are overwhelmingly treated with pharmaceutical drugs – but in a safe, non-invasive, drug free way. That is natural health enough for me.
Best natural health copywriting practices
What I’ve discussed above is really just a small sampling of my experience with natural health copywriting. Across all of these varied categories, there are commonalities that lead to success.
Whether it’s nutritional supplements, alternative health practices, biotechnology or other natural health modalities. Next supplement to talk about what some of those principles are, so you can incorporate them into your own work.
Education
When it comes to natural health, there is a lot of explaining to do. The reader must be persuaded. This takes greater skill when it comes to the most precious thing we own: our health. At the heart of this persuasion is clear communication. For me, this has always meant taking complex and sensitive topics and distilling them into clear, concise and easy-to-understand copy. When the reader has an understanding of the supplements, modality, or practice, apprehension and fear dissolve and are replaced with an eagerness to give it a try.
Research
This is a great follow-up to education because credibility is crucial. Every single piece that I have written has started with abundant in-depth research. And I don’t mean WebMD. I mean going to the source material – reading the clinical research, meta-analyses and reviews to get the real information, straight from the scientists who are doing the hard work. Why is this so important?
For me it is a matter of responsibility.
When it comes to my natural health copywriting, substantiation is a top priority.
I want the reader to understand what type of research has been done on the supplements and modalities and what kind of results were achieved. I need to know that I am steering the reader in the right direction. This approach is also helpful for my clients because it helps them build a library of resources backing their own products and practices.
Storytelling
The natural health world is a rich source of compelling storytelling. I see so many brands selling themselves short in this aspect of marketing and copywriting.
So many holistic practices and supplements have a fascinating history, sometimes dating back thousands of years. There are also testimonial stories of real people that, when managed correctly, can encourage others to try products and services to achieve the same health benefits.
Regulatory & Compliance
Depending on what aspect of the natural health you need copywriting for, there may be some regulatory hurdles to overcome in terms of the language you use to communicate about your product or service.
I have built a career on helping nutritional supplement companies to navigate the winding path to compliance with the FDA and FTC. I have done the same for Health Canada in the context of medical and consumer health devices.
Compliance is one of the trickiest elements of the natural health copywriting.
It takes a deft hand, but it is crucial. It keeps you out of hot water with governing bodies. It is good for the consumers, so they are not misled about the potential benefits of various modalities. It is good for the natural health movement overall. Making outlandish claims and using red flag language really holds the entire natural health movement back, and none of us want that.
Conclusion: the best natural health copywriter
If you are looking for the best natural health copywriter in the world, know that it is I, the Natural Health Writer. If you’ve made it to the end of this article, well, high-five! You are serious about this topic, and perhaps you are interested in working with the best .
No one else has the practical depth of experience that I possess. I have really done it all when it comes to the world of natural health, and yet, my passion for this is as strong today as it was on day one.
If you are seeking talent to write about your natural health business, you are welcome to contact me, even if just to chat! I look forward to speaking with you.
Natural health blog posts, print ads, brochures, web pages, press releases, media kits, advertorials, sell sheets… when it comes to writing in the wellness sphere, I have probably covered it — whether it is a topic or a medium.
