Author: NaturalHealthWriter

100+ Product Copywriter for Essential Oils & Aromatherapy

Looking for essential oils marketing help? In this guide I will be discussing copywriting for essential oils and aromatherapy products. As a top essential oils copywriter, I share my top 3 tips for maximizing sales across them all.

My main experience is helping an aromatherapy business launch an entire line of over 100 different essential oils, blends, diffusers and related products. Website copy was the emphasis. The business owner was focusing on content marketing for website visitors to convert into lifelong customers.

I oversaw concept development for this project. I created the style in the template, and worked on strategies for communicating the benefits of these products without crossing any regulatory lines. And I worked as a copywriter for essential oils, helping to write up every single product in their line. I’ve pasted samples of this copywriting below, for the essential oil of Thyme White and as a website content Category Page.

I’m Pat Dougherty, the Natural Health Writer. And I have done extensive writing and creative conceptualizing for clients’ essential oils and aromatherapy products. Here are my top 3 tips for creating copywriting content that sells essential oils.

1. Create Essential Oil Storytelling Copy

 The aromatherapy category is among the richest and story potential natural history. Each one is a sensory experience that can be described. Practically all of them have cultural significance, and traditional uses that create fantastic stories.

They often come from flowers which can be described, both in terms of their color, their appearance and scent.

Or they may come from bark on important trees to cultures around the world, each with its own story.

They can come from roots, that may have importance as sustenance or wellness traditions for centuries in different parts of the world. I could go on and on. It is just the most fascinating category.

To sell maximum aromatherapy products, the essential oils copywriter must tap the rich history that is unique to this category. When skillfully mind, this massive archive can produce irresistibly compelling essential oils copywriting.

{{Information |Description= Picture of lavender fields atHeacham, Norfolk |Source= [http://www.geograph.org.uk/photo/ 59789/ Geograph] |Date= July 1992 |Author= [http://www.geograph.org.uk/ 1777/ Christine Matthews]

2. Back Your Aromatherapy Copy With Science

As the market stands, leveraging strong science can give you a big advantage over your competitors in the aromatherapy space. Thorough research can help you form the most credible content, which really shows when you use references and list them at the bottom. Further, outbound linking to authoritative sites where you got your research can help support your search engine optimization initiatives. One final tip: the right research for science will also yield great information for storytelling!

3. Cross-Sell Essential Oils

I was hired as a copywriter for essential oils for a well-established brand to write a script about Lavender. It was written with extreme caution due to FDA scrutiny, relying pretty heavily on storytelling and some more obscure marketing angles. But when finished, it was spectacular!

At the script’s end was a call to action for the viewer to buy the essential oil. And then following that was a second call to action for the consumer to buy more: diffusers, carrier oils, and a few essential oils that blend especially well with lavender.

It is bananas to not cross sell essential oils. The aromatherapy category is so juicy when it comes to stacking different products and adding on in the shopping cart, etc.

One of the biggest components of aromatherapy is the blending of oils to produce unique sense and custom-tailored wellness benefits. There is also equipment that is required to do this. Diffusers, jars, reeds, spray bottles. And then we have carrier oils that can turn those essential oils into massage oils: jojoba, almond oil, avocado oil, and so on and so forth.

All of these products are so damn sexy, your customers will add on when prompted, if executed in the right way. I’ll go so far as to say that aromatherapy is the ultimate add on category.

You will see in the samples that follow, one of the approaches that I have taken is to create aromatherapy recipes and give them cool names and stories. This is just another channel with which we can sell the visitor on buying multiple essential oils at once.

Copywriter for Essential Oils, Sample 1:  Sell Sheets & Storytelling

King’s Point
100% Pure Essential Oils

Our essential oils give you the therapeutic “life force” of the plant kingdom’s greatest aromatic flowers, herbs and fruits. We carefully select for you only pure, vital botanicals from the world’s best-growing regions. With this philosophy and our advanced extraction process, King’s Point creates superior-quality aromatherapy oils that truly reflect plants’ life-enhancing essence.

Thyme White

  • Refined & lush herbaceous fragrance

  • Encourages overall health and vibrancy

  • Great for respiratory and digestive health

Thyme White
Botanical Name: Thymus vulgaris/zygis
Plant Part Used: Flowering Plant
Extraction Method: Steam Distilled
Intensity of Aroma: Medium – Strong
Blend with: Basil, Bergamot, Eucalyptus, Frankincense, Grapefruit, Lavender, Lemon, Lemon Balm, Marjoram, Neroli, Pine, Rosemary, Sweet Fennel, Tea Tree.

Thyme white oil presents a pleasingly herbaceous scent that is green, invigorating and carries numerous beneficial qualities.

Emotional Benefits: Fortifying, reviving, energizing and strengthening, thyme white’s scent is useful when a little boost of courage is needed.

Wellness Benefits: Antioxidant and antimicrobial. Supports respiration and comfort in times of seasonal immune challenges. Good for digestion and body aches.

Low-lying and rather inconspicuous in a garden or the wilderness, the thyme plant nonetheless features an unexpectedly revitalizing and fresh aroma that has been treasured by diverse global cultures for ages. A strengthening and fortifying scent, white thyme has been used by soldiers in battle and is associated with bravery and courage. King’s Point 100% Pure Thyme White Essential Oil features a subtler incarnation of the herb’s fragrance, surrounding you in a clarifying and bracing scent that brings about heartening and cleansing effects.

Thyme White History
A small flowering herb with a disproportionately big aroma, thyme has been used throughout the ages for its various emotional and physical wellness applications. From ancient Rome to medieval times, warriors revered the fragrant plant for its ability to instill bravery. For thousands of years in the Middle East, thyme has been linked to purification, healthy respiration and efficient digestion. Thyme contains the natural phenols thymol and carvacrol, which boast notable antibacterial and antioxidant attributes. Due to its rarity and refined quality, thyme white oil is slightly more expensive than other thyme oils. Given its crisp, green and lightly spicy scent, it is easy to understand why thyme white is so valued.

King’s Point 100% Pure Thyme White Essential Oil is extensively distilled to draw out its herbal subtleties, resulting in a superior quality product for reinvigoration, strength and clarity.

Recipes

A Warrior’s Courage
Everybody can use a little more bravery, even if you’re not riding a mighty steed into battle. A whiff of this strengthening blend will fortify your courage for any challenge.

3 drops King’s Point 100% Pure Thyme White Essential Oil
2 drops King’s Point 100% Pure Sweet Fennel Essential Oil
2 drops King’s Point 100% Pure Frankincense Essential Oil
2 drops King’s Point 100% Pure Marjoram Essential Oil

Cool & Clear Citrus
A citrusy combination with an added touch of herbal freshness instills sharp mental clarity and feelings of can-do positivity.

3 drops King’s Point 100% Pure Thyme White Essential Oil
3 drops King’s Point 100% Pure Lemon Essential Oil
3 drops King’s Point 100% Pure Grapefruit Essential Oil

Aromatherapy Uses
Bath: 5-10 drops in a hot bath.
Shower: Sprinkle 5-10 drops into the shower stream before stepping in.
Massage: 8-10 drops of essential oil diluted in 1 ounce of carrier oil.
Inhalation: Inhale directly or use with a burner or diffuser.

Safety Notes: As with all King’s Point Essential Oils, always check for potential allergic reactions by testing a small amount of oil on the skin prior to use. For external use only. Always dilute essential oils in a carrier oil. Do not apply to broken or irritated skin. If you are pregnant, nursing or taking any medications, consult your doctor before use. Discontinue use and consult your doctor if any adverse reactions or skin sensitivities occur. Keep out of the reach of children. Essential oils are flammable.

a painting of four essential oils in a natural setting

Essential Oils Copywriter, Sample 2: Category Page

Note: This business wanted informational landing pages to support Google Ads campaigns. As part of a larger content initiative across the entire website.

[Category name] = Essential Oils

Derived from natural plant sources.
Contain health-supporting compounds.
Considered to be the “soul” of the plant.
May benefit the mind, body and spirit.
Support positive mood, relaxation and/or revitalization.
Some essential oils may promote healthy skin.

[More Information]

Essential oils are plant extracts that have wellness benefits. Often obtained from flowers, leaves and/or roots, essential oils can also have seeds and stems as components. Using essential oils for health purposes is known as aromatherapy. While some essential oils are appreciated for their physical effects, many are also valued in aromatherapy for their emotional and spiritual benefits.

Utilized in wellness traditions for thousands of years—from ancient China to Persia during the Middle Ages and beyond—essential oils became increasingly prominent as production methods in aromatherapy grew more advanced. During the early 20th century, the French refined the distillation process, which involves subjecting plants to heat and pressure, and this is how many essential oils are still produced today. Certain aromatherapy oils, however, such as sweet orange and lime, are cold-pressed. Regardless of production method, essential oils are believed to capture the “soul” of the plant in its purest form.

Much of aromatherapy’s effectiveness comes from the importance of scent, with smell being one of the body’s key senses. The fragrances of essential oils affect the limbic system, the part of the brain that processes emotions. Linked to memory and learning, the limbic system takes its cues from the aromatherapy nuances of essential oils, and these shifts can affect the mind, along with the spirit and body. The limbic system is considered the oldest region of the brain.

The effects of aromatherapy and its essential oils have undergone more research during recent decades, with scientists uncovering numerous health-benefiting results. Studies have shown that many essential oils encourage calmness and/or reinvigoration, among other desirable aromatherapy responses. Investigations have also indicated that various essential oils have antimicrobial attributes that support skin wellness and overall health.

Essential oils have been incorporated into mainstream culture in various foods, beverages, and conventional beauty and health products, though they remain most closely associated with natural wellness and aromatherapy.

Among the most popular essential oils in aromatherapy are:

Tea tree oil: Sourced from the leaves of an Australian tree, this cleansing aromatherapy oil has an arboreal and bracing fragrance that is both revitalizing and soothing. Research has shown that it has potent anti-inflammatory and antimicrobial properties, and is particularly effective in encouraging skin health.

Eucalyptus oil: Another leaf-derived Australian botanical, eucalyptus yields a cool, clear scent that is reassuring and invigorating. The aromatherapy oil has been called upon for its respiratory benefits, though studies have indicated that it has antimicrobial and anti-inflammatory qualities that may support immune function and skin wellness.

Lavender oil: One of the most widely used essential oils in aromatherapy, lavender is extracted from its namesake bloom, which has a pleasant floral fragrance that encourages calmness and clarity. Science has found that the oil has a calming effect and may promote ideal sleep.

Cedar oil: Also called cedarwood, this oil is drawn from the wood of the ancient cedar tree. The time-honored aromatherapy oil is stimulating and grounding, with a scent both woody and warm. One study noted that cedar assists in upholding healthy circulation and respiration.

Patchouli oil: Bearing a fragrance associated with exotic locales and counterculture, patchouli oil comes from a perennial Asian plant and carries a potent sweet and earthy aroma. Known as a soothing and balancing aromatherapy oil, patchouli has been studied for its anti-inflammatory properties.

Cinnamon oil: World-renowned, cinnamon has been used for millennia in cuisines and health practices, as well as aromatherapy, thanks to its warm and sweet scent and flavor. Sourced from the Asian tree’s bark or leaf, cinnamon oil is both energizing and comforting, with wellness applications that include antioxidant and antimicrobial activity.

Rose oil: Derived from the cherished flower, rose oil features the blossom’s refreshing floral fragrance, and is appreciated in aromatherapy for its sense of calm and equilibrium. Studies show that rose oil may help to uphold a bright outlook, as well as ideal skin health.

Frankincense oil: Forever linked to its biblical references, frankincense oil originates from the exotic, rich resin of its namesake Middle Eastern tree. Associated with liberation and meditation in aromatherapy, frankincense has been investigated for anti-inflammatory and antimicrobial qualities.

Sandalwood oil: This sweet and warm oil, sourced from the wood of an Asian tree, is a major component of aromatherapy. Valued for its inherent serenity, sandalwood, like many essential oils, has been researched for its skin-supporting properties.

Essential Oil Products

Extracted from their respective plants, essential oils are available as liquid, often sold in 15 ml vials. In aromatherapy, essential oils are frequently blended to support specific effects and benefits. Essential oils are highly concentrated and commonly mixed with carrier oils such as jojoba or sweet almond for topical aromatherapy application, particularly in massage therapy.

Essential Oil Dosage

There are no set recommended aromatherapy doses for essential oils, but they should be used sparingly. In one ounce of carrier oil, 5 to 10 drops of an essential oil is an ideal aromatherapy ratio for topical application or when added to a bath. Some essential oils may be consumed in tiny amounts, but only while carefully following professional instructions.

Essential Oil Side Effects

Because of their concentration, essential oils may irritate sensitive skin. Test for potential allergic reactions by placing a tiny amount on the skin before use. Some essential oils, notably citrus oils, may cause phototoxicity. In many cases, carrier oils are necessary for external application. Many aromatherapy oils are not intended for internal use. When using essential oils, be aware of the proper aromatherapy method of application and the appropriate concentration. Pregnant or breastfeeding should consult with a physician prior to using essential oils outside of aromatherapy inhalation.

Conclusion

If your aromatherapy business needs content, I am your copywriter for essential oils. I am 100+ sell sheets into the aromatherapy industry, with expertise and knowledge that makes content creation (and collaboration) efficient and productive. I am a writer who understands aromatherapy. I also understand FDA and FTC writing, and strive to adhere to their guidelines.

I would advise any brand in the aromatherapy market to focus on drawing new website visitors via consistent SEO content marketing. Learn more about my blog post and website article writing services. 

Writing in depth blog articles is one aspect of this. But I also offer other copywriter services: mission statements, press releases, website copy, brand documents, Instagram posts, etc. I invite you to learn more about my history as a supplement copywriter.

I’M READY TO HELP YOU WITH ESSENTIAL OILS COPYWRITING. LET’S CONNECT. CONTACT ME TODAY!

 

20+ Year Nootropics Copywriter: Strategies and Secrets

Looking for a nootropics copywriter? Or looking to become one? You are in the right place.

My name is Pat Dougherty, the Natural Health Writer.

In this article, I will share some strategies I have used as a 20+ year supplement copywriter with an emphasis on nootropics and brain supplements.

I will discuss my experience copywriting for brain supplements, nootropics and smart drugs of all types. I’m going to share some examples of my work in this space, as well as some insight I learned along the way. I’ll also reveal some strategies that will help you as you create your copy.

And of course, I will mention which nootropics benefit writers, including those I personally take to enhance writing skills and productivity.

If you are interested in hiring me as your freelance supplement copywriter, you’ll see in this article why it’s the best possible strategy you can take to crush the market.

Now, I am pushing 20 years in the industry, and sharing everything would be a very long article. So instead, I’ll be sharing some greatest hits. And some really good tips and strategies to help you succeed.

For the very best, contact me about starting a project. Let’s begin.

Quick Summary: Nootropics for Writers to Consider

Over the years I have learned a lot about nootropics. Here are my favorite nootropics for writers, specifically. I have taken all of these at some point, so please consider them as my personal recommendation.

  • Phosphatidylserine (PS): Working memory booster, for agile thinking while writing
  • Citicoline (Cognizin): For brain energy, caffeine-free cognitive performance booster
  • L-Theanine: Helps boost mood and alpha brainwaves; help me be creative and overcome writer’s block
  • L-Tyrosine: Helps me with intense focus and brain function under stress (deadlines)
  • Rhodiola: Quick mental energy, short term memory. Boosts mental performance and cognitive ability under stress

If you have any questions about these nootropics for writers, feel free to contact me.

Nootropics 101: Brain Health Supplements Copywriting

Hiring an experienced nootropics copywriter can help your sales grow.

Before the time of nootropics, when I started out as a supplement copywriter, the landscape was primarily “brain health” supplements. These typically targeted senior demographics, while focusing on benefits for age-related memory concerns.

Brain Supplement Copywriting Example: My third-party published booklet PS: Mental Clarity at Any Age was reprinted multiple times, ultimately reaching over 10 million copies in circulation. It made a significant impact on PS (phosphatidylserine) brain supplement sales in every channel through which it was distributed. It also launched my career as the Natural Health Writer.

The secret: Educational marketing to the right demographic. This wasn’t an ad. It was a 32-page booklet on PS and memory in general. Our audience was mostly 55+. They liked getting a free booklet, and they loved reading it.

Here is a snip of the PS booklet. As a third-party publication, it had a little more leeway. In it, I emphasized PS as the best nootropic for memory. 

What claims does a nootropics copywriter make?

When making claims about brain supplements and nootropics, it’s essential to ensure that these claims are supported by credible scientific evidence and comply with regulatory standards. Here is a list of basic, credible claims that can be made about brain supplements and nootropics:

  1. “Supports Cognitive Function”
  2. “Enhances Focus and Concentration”
  3. “Promotes Mental Alertness”
  4. “Supports Healthy Brain Aging”
  5. “May Improve Memory Function”
  6. “May Enhance Learning Capacity”
  7. “Supports Stress Management”
  8. “Enhances Mental Energy”
  9. “Supports Overall Brain Health”
  10. “May Help with Mood Regulation”
  11. “Improves Neurotransmitter Balance”
  12. “Enhances Neuroplasticity”
  13. “Supports mood balance””
  14. “May help to improve focus and improve cognition overall”
  15. Promotes long term cognitive enhancement

Remember that it’s crucial to ensure that any claims made about brain supplements and nootropics are accurate.

The best nootropics substantiate with scientific research and comply with regulatory requirements.

Additionally, supplement manufacturers should provide clear information on dosage, potential side effects, and safety precautions to consumers.

Did you know? Once upon a time, Phosphatidylserine was one of the few nutrients to receive an FDA-qualified health claim. This is a special case requiring abundant evidence where the FDA allows supplements to claim to treat or prevent a disease. The PS claim:

“VERY LIMITED AND PRELIMINARY SCIENTIFIC RESEARCH SUGGESTS THAT PHOSPHATIDYLSERINE MAY REDUCE THE RISK OF DEMENTIA AND COGNITIVE DYSFUNCTION IN THE ELDERLY. FDA CONCLUDES THAT THERE IS LITTLE SCIENTIFIC EVIDENCE SUPPORTING THIS CLAIM.”

Yes, a begrudging claim at best, but still, even the FDA’s most reluctant acknowledgement of potential remains a big deal.

Tip: Don’t mention Alzheimer’s.

Don’t mention dementia, either. It may be tempting because several nootropics have shown potential to help with Alzheimer’s, dementia and age-related cognitive decline, none have received an FDA-qualified health claim. At least, not yet. Perhaps, someday.

Copywriting for Nootropic Supplements

 

Brain dietary supplements spawned nootropics. But the principles (and indeed, ingredients) of the early memory pills are still present in today’s best nootropic stacks that boost mental performance while nourishing the brain.

Enter Mind Lab Pro®. A nootropic supplement with 11 ingredients. I was brought on as a copywriter for a full overhaul, helping to reposition, rebrand, create new copy and more. I created two new taglines for the brand refresh:

100% Brainpower™

The idea is that the nootropic supplement itself can optimize the whole brain, thereby unleashing its full potential. The secondary meaning is that the capsule has no additives or pointless fillers, so the supplement is literally 100% brainpower, delivering brain-boosting ingredients ONLY.

Universal Nootropic™

Here, I express that the supplement can improve cognitive function across the board, so it can help everyone to perform better. Mental energy, creative thinking, mental clarity, positive mood, stress resistance. MLP does it all.

TWO TAGS, POETRY IN MOTION: 4 WORDS –> A COMPELLING STORY THAT EXPLAINS THE SUPPLEMENT.

For your reference: A clip of the PS page for Mind Lab Pro. Here, you will see more conservative claims; along with a “brain health + nootropic performance” angle in describing its use in this formula.

My initial Mind Lab Pro copy renovation was quality work that paid immediate dividends, with testing showing that my copy outperformed the previous by a significant margin. But that was just beginning.

High Volume Blogging

What followed was one of the most exciting projects I’ve worked on. It was an all out nootropic supplement blogging blitz. Over 100 authoritative, high-quality, thought-leadership caliber blog articles in 4 months.

Within a couple of months after all were published, 99% of those articles were ranked on the first page of Google, with approximately 90% of those ranking #1 for the desired keyword.

It was complete supplement segment domination, all as the Nootropic supplement frenzy was hitting its peak.

With over one million bottles sold, Mind Lab Pro is now arguably the biggest Nootropic supplement in the world.

Nootropics Review Writer

Around the time that I was working on Mind Lab Pro, I also began writing about brain supplements and nootropic formulas through a different lens – that of the product review. I helped launch one of the most prominent Nootropic review sites.

IN THESE NOOTROPIC REVIEWS I SHARED TRUE AUTHORITATIVE EXPERT INSIGHT FROM AN INDUSTRY INSIDER.

I would delve into each of the ingredients, detailing what each one brought to the table. Evaluating the form, the dosage, the potential synergies with other ingredients in the formula and more.

This deep analysis empowered me with even more nootropic knowledge and strategy along the way. For example, being able to take a supplement facts label only, deconstruct it, and from it build an entire brand with a clearly defined position, strategy and storytelling.

Writing reviews of Nootropics made me an expert on formulation, quality, safety, price, shipping, reputation and more.

Because of this broad-reaching expertise, I am uniquely qualified to create the greatest nootropic supplement content, copywriting, branding, positioning and claims substantiation.

I am a helpful resource if you want these components of your brain health supplement to really sparkle and shine.

NOOTROPIC SUPPLEMENT CONTENT I HAVE CREATED

The Natural Health Writer is a top supplement copywriter, including Numero Uno in nootropics, for many reasons.

I have created content for no less than 30 industry-leading nootropic supplements.

Are you getting ready to launch a Nootropic supplement?

Or maybe you’re just in the conceptual phase, thinking about how you might accomplish you greatest brain supplement dreams.

If you are looking for help, here are some suggestions on different capacities in which I would hire me:

NOOTROPICS BLOGGER

I deliver a continuum of great content to support your nootropic supplement brand! If you’re happy with your brand overall but lacking in blogging, I am here to help.

I write long-form, thought-leadership blog articles on Nootropics and brain supplements, as well as B2B writing on cognitive enhancers. As a nootropics copywriter, I integrate your products seamlessly with my articles.

I am experienced at SEO, with expertise in SurferSEO, Semrush, Search Console and others. Learn more about my services as an SEO Copywriter for Dietary Supplements.

While I am not a lawyer, I know how to keep my copy close to target when it comes to compliance, and always FDA-friendly. In conjunction with your existing SEO mojo, my blog articles are written to draw significant organic traffic that converts.

Learn more about my SEO-tuned, FDA-friendly, long-form supplement blog and article writing services

AMAZON PRODUCT LISTINGS FOR NOOTROPIC SUPPLEMENTS

Are you among the supplement manufacturers who has been confounded by Amazon’s new dietary supplement selling guidelines? I stand ready to assist you.

With my deft copywriting skill, I can create Nootropic and brain supplement Amazon listings that strike the perfect balance between compliance and cognitive enhancement marketing sizzle.

NOOTROPIC BRAND GENESIS

in this scenario, I start from scratch. You provide the supplement facts of your brain health formula. That’s it. From that one piece of information, I will reverse engineer everything that you need.

Positioning, branding, explaining how the supplement works, cognitive function benefits, writing detailed ingredient pages, quality content, and more. Basically, everything you need to launch your Nootropic formula.

NOOTROPIC SUPPLEMENT SELL SHEET

This is a great entry-level piece to have. When I write a sell sheet, it is front and back of a single 8.5 x 11 sheet of paper. It will contain taglines, bullet points, ingredient blurbs, and other key points.

My sell sheets serve as a standalone support documents that can be repurposed across multiple channels. A single source for all claims and positions, enabling consistency and compliance to FTC & FDA regulations across all affiliates, influencers, PR, etc.

ANY OTHER PIECE OF NOOTROPIC CONTENT YOU CAN IMAGINE!

Additional projects and types of content marketing I can do for your nootropic supplement:

  • Nootropic supplement video scripts
  • Research & Development, including nootropic claims
  • Nootropic & brain function infographics & charts
  • Press releases for new nootropic supplements
  • How-To guides on nootropics and brain-healthy lifestyles
  • “Best nootropics for…” articles & guides for myriad topics
  • Quality content on nootropics and brain supplements
  • Third party publications on nootropic brain-boosters
  • Nootropic website copy: Home, How It Works, Ingredients, etc.
  • Ingredient pages for nootropics, including claims & research

On Smart Drugs for Writers

I write about dietary supplements. This does not include the literal smart drugs: Pharmaceuticals and prescription stimulants (like Adderall) that many writers rely on to maintain concentration and supercharge writing performance. In my experience, prescription stimulants are great for boosting focus, but do not necessarily improve overall productivity for me.

The Nootropic segment shall continue to thrive.

Verified™ Market Research reports the nootropic segment may reach $6.2 Billion by 2028.

Verified Market Research projects continued robust growth for nootropic supplements.

The brain is so complex. It is the key to unlocking peak quality of life. As a demographic, Nootropic buyers are more than happy to spend extra for a clean, product that works.

But in order to convey that you really have to educate the consumer and talk a lot about why your product works and why it’s great. You need to weave that compelling, science driven story in the brain health category more so than in other categories. It is the smartest strategy to succeed.

With the market projected to continue its robust growth, you can expect a lot of competition for your Nootropic supplements or smart drugs. That’s why it’s important for you to hire the best Nootropic copywriter in the world. That’s me! The Natural Health Writer.

CONTACT ME ANYTIME TO DISCUSS how I can help as your nootropics copywriter.

Or any other natural health products for that matter! I stand ready to partner with you, assisting you as we together create the strongest- selling Nootropic supplement content the universe is ever seen.

Let’s talk today!

WRITE ME AT PJSDOUGHERTY@GMAIL.COM.

Supplement Copywriting for Amazon Compliance

Recently whilst sipping tea it occurred to me… Amazon’s power to regulate supplements might exceed that of the FDA. By a wide margin. Creating the surge in demand for unique copywriting skill set that combines nutritional supplement expertise, FDA-friendly regulatory style expertise, adapted for Amazon listings.

Source: https://www.flickr.com/photos/189590028@N07/50191152323/

So how to get approved to sell supplements on Amazon?

If you need help in that arena, then the Natural Health Writer is your man. If you don’t and want to try to do it yourself, I suggest you read on, anyway.

In this article I talk about my Amazon supplement power theory a bit more. I also share some useful tips to get you started on your way to compliance for selling on Amazon… which just happens to help you with the FDA, too.

Let’s dive into this idea that Amazon’s new dietary supplement policy that is more stringent in assessing a supplement’s claims and marketing copy. In theory it’s not that different from what the FDA does.

But, here is the key difference: Amazon will block you from selling your product at all unless you comply. Whereas with the FDA, which is an overburdened organization, warning letters are issued. After the product is already on the shelves.

Both systems have their merits. But it’s easy to see that by controlling the flow of commerce instantaneously, Amazon is able to deliver far swifter and harsher punishments (to a company’s bottom line, anyway).

How harsh are these punishments? Rather than a polite warning letter, Amazon can ban sellers forever, instantly remove product listings, and even stop payouts to sellers.

Selling dietary supplements on Amazon?

Remember: Amazon has ultimate control over compliance, within their own domain.

And Amazon’s compliance requirements for supplements may be more complex than you might think.

Beyond claims (in line with DSHEA), copy, and content, compliance involves ensuring that labeling and packaging are correct, and that some measures of quality must be substantiated and supported. In terms of copy, guidelines will be familiar to those who are fluent in FDA friendly writing.

Did you know? The Natural Health Writer is a DSHEA expert. I worked one-on-one with Gerald Kessler – one of the architects of DSHEA – on DSHEA-related content projects over the course of years.

It is interesting to note that Amazon’s new dietary supplements guideline policy, released in November 2020, also addresses images. It requires that images must be clear, with legible text. In combination with clean copy, clean imagery can elevate the presence of your brand on Amazon, anyway.

In other words, whether you are starting from scratch or refreshing an existing page, you may need my copywriting help for Amazon’s unique requirements.

It can be challenging to strike the perfect balance of marketing sizzle and regulatory restraint.

I have navigated these waters for years now, close to 20 years, in fact! I can help craft compelling, sexy copy for your dietary supplement that will sail through Amazon’s regulatory review.

As a bonus, this copy can be used elsewhere and, because it is clean and FDA-friendly to begin with, it will perform equally well in passing review for other media outlets, when reviewed by your lawyer

Whether you are thinking about selling a supplement on Amazon, or you are already selling supplements on Amazon, contact me or audit your existing copy to point out potential issues.

Let’s take a look at Amazon’s requirements for dietary supplement sellers.

Did you know Amazon used to have a $3,000 fee to sell supplements? It’s not much easier to sell supplements on Amazon today, due to their seller guidelines released in November of 2020.

Some points to keep in mind:

  • Amazon Letter of Guarantee: You must provide this document formally, on company letterhead
  • USP dietary supplement verification program: Voluntary quality testing to a high standard
  • Supplement label requirements: Be sure to proofread! Make sure your dosages match the contents
  • Amazon certificate of analysis: You will need ISO/IEC 17025 Lab accreditation; ingredient assay
  • DSHEA applies: Find a content expert fluent the Dietary Supplement Health & Education Act

That last point is the most direct. And that’s how I would approach, or at least keep that in mind as a core tenet of your Amazon copy. It must respect DSHEA. At a bare minimum this means your content must avoid unsubstantiated and untruthful claims.

This especially includes the basics. Your supplement can support what is healthy. You can encourage healthy function. It can help in a general way. Unless you have great, gold-standard human research studies back in your claims. In which case seeking it more into specifics. But even then, your language matters. The subtle nuance that allows one claim in this the same that is rejected for complete revision.

As if this framework were not challenging enough, now factor in the need for dynamic copywriting and marketing sizzle. This is especially crucial on Amazon. Your listing must pop. Your copy must sparkle. You have to differentiate, communicate, weave storytelling, educate, all while carefully avoiding content pitfalls that could undo your ability to sell your supplement on Amazon.

Another aspect of this to keep in mind: Amazon’s approach may soon be the standard everywhere. It makes less and less sense for companies to flout these rules. To sidestep them. Amazon’s move in this direction is good for supplement quality, good for the industry’s reputation in the eyes of the consumer, and overall a healthy development.

For savvy Amazon sellers, it also creates an opportunity to skillfully outmaneuver their competition with sophisticated Amazon-compliance supplement copy that simply performs better.

Conclusion

Are you looking to start an Amazon supplement business? Need to refresh your existing Amazon listings for better compliance and greater conversion? Or maybe you’re ready to finally overhaul everything – all of your copy, to streamline it, back it up with strong research, and bring it closer to the target on compliance.

The Natural Health Writer can help you with all of these challenges.

Contact me today and reserve some time. I am ready to speak with you, and ready to advance you to your goals. Let’s get you selling on Amazon right away, and get you sailing through the approval process!

Bee Products Copywriting – Propolis, Pollen, Royal Jelly, Honey

Bee products are a fascinating class within the natural health industry: Rich with compelling storytelling that makes for effective copywriting.

Natural health products related to bees can span nutritional supplements, foods, beauty products, topical formulas and more.

Bee-hold: A piece of my Bee product copywriting from days of yore, for a Royal Jelly supplement. As I recall, the client for this product wanted to go aggressive with the copywriting… producing some truly cringeworthy claims, in retrospect.

The claims may be risky, but the storytelling remains juicy on this one. With that direct-to-consumer copywriting style that moves bee-related supplements and natural health products fast.

 

 

**Supplement Copywriting Sample:

BEES’ KNEES ROYAL JELLY™

  • Unique Combination of Natural Compounds Unlocks Life-Enhancing Vitality
  • Anti-Aging Support for Smooth, Supple Skin & Lustrous, Glossy Hair
  • Sexual Stamina and Hormonal Support for Reproductive Potency and Peak Fertility
  • New Zealand Quality: Made from Pure Raw Materials Found Nowhere Else on Earth

Our superior-quality Royal Jelly supplement supplies a diverse array wellness compounds in Nature’s ideal potencies and ratios – promoting energy, fertility, anti-aging, skin & hair health, and much more.

BEES’ KNEES ROYAL JELLY™
“Mother Nature’s 100 Million-Year-Old Vitality Elixir Sparks Life and Invigorates Health!”

Discover how Royal Jelly’s unique nutrient-dense profile helps you feel energized, look great, and be healthier than ever!

“You Deserve an Energy Supplement that Boosts Virtually Every Aspect of Your Life!”

Do you have doubts about your energy supplement?

Sure, that initial rush feels fantastic… but it’s short-lived, and you can do without the jitters, crashes and chemicals.

Wouldn’t it be great to have a different kind of energy?

How about a supplement that brings the health-enhancing life energy that Nature intends for you to enjoy:

  • Jitter-free energy that naturally sustains your stamina throughout the day
  • Life-promoting energy that supports male virility and female fertility
  • Revitalizing energy that boosts physical endurance and performance
  • Refreshing mental energy that busts brain fog and sharpens your focus
  • Anti-Aging energy that restores your youthful exuberance and appearance

Can your energy supplement do that?

Here’s a news flash: Nature’s energy supplement can!

It’s called Royal Jelly, an amazing substance that supplies all these energizing advantages along with a whole host of additional health benefits.

But what exactly is Royal Jelly?

Royal Jelly’s “Life-Sparking” Biological Significance

Royal Jelly is a milky-white, nutrient-dense substance created by worker bees as food.

All baby bees eat Royal Jelly for growth and development until they are adults.

However, is the ongoing, lifelong consumption of Royal Jelly that creates a Queen Bee: Capable of living 40X as long and growing 40% bigger than worker bees.

Thanks to Royal Jelly’s nourishment, Queen Bees can develop their reproductive organs, lay 1,500 eggs per day, and produce up to 1,000,000 bees in their lifetime.

Queen Bees’ remarkable fertility has led to Royal Jelly’s strong reputation for promoting reproductive health in men and women.

In the big picture, Royal Jelly’s “life-sparking” ability to maximize Queen Bees’ fertility may hold even greater significance:

  • By imparting Queen Bees with tremendous longevity and fertility, Royal Jelly enables bee colonies to thrive and prosper. This is critically important because, according to the British Beekeepers Association, bees are directly responsible for one third of the food we eat!

Did you know? In 2006, scientists discovered a 100-million-year-old bee trapped in amber. Bees’ Royal Jelly contributes to the incredible longevity of the species.

Bee in amber. Via Engel MS (2009) Two New Halictine Bees in Miocene Amber from the Dominican Republic (Hymenoptera, Halticidae). ZooKeys 29: 1–12. doi:10.3897/zookeys.29.257

100+ Health-Enhancing Compounds in One Substance!

So what’s in Royal Jelly that makes it so effective at promoting energy, vitality and life itself? Designed by Nature and unchanged for 100 million years, the “Royal Jelly Recipe” supplies 100+ different compounds in precisely balanced ratios, including:
• B Complex Vitamins
• Vitamins A, C, D & E
• Natural Sterols
• Acetylcholine
• Fatty Acids
• 12 Proteins
• RNA & DNA
• 7 Minerals
• 20 Amino Acids

In addition, Royal Jelly supplies bioactive compounds not found anywhere else in nature. The result: Royal Jelly achieves unique nutritional synergy for human health:

Royal Jelly starts with an exhilarating vitality boost, then sustains with diverse health-enhancing benefits across multiple organs and body systems.

Did you know? Considered Royal Jelly’s most active compound, 10-hydroxy-2-decenoic acid (10-HDA) is increasingly researched for its potential to optimize health and well-being in a number of different ways. 10-HDA is not found anywhere else in nature, and is believed to account for many of Royal Jelly’s wellness benefits.

Royal Jelly: Far Beyond Energy & Fertility

Royal Jelly has a well-established reputation for helping with energy, fertility and anti-aging. However, emerging research is now suggesting that Royal Jelly might do even more, helping to promote the following:

  • Youthful Skin & Hair. Royal Jelly boosts collagen production for supple skin and healthy hair. It also supplies antioxidants that fight age-accelerating free radicals.
  • Bone Strength. Royal Jelly’s diverse minerals and collagen precursors support strong bones, new bone formation, peak bone mineral density and good posture
  • Focus & Memory. Royal Jelly supplies acetylcholine, an important neurotransmitter for sharp cognitive function and overall brain health.
  • Peak Circulation. Royal Jelly acts as a vasodilator, boosting circulation for robust sexual function and overall cardiovascular wellness
  • Immune Function. Royal Jelly has anti-inflammatory activity and also activates immune cells known as T-cells and macrophages, reinforcing immune defenses
  • Menopause Comfort. Royal Jelly possesses mild hormone-balancing estrogenic activity that helps to ease menopausal and post-menopausal symptoms.

These benefits are just the beginning. Research has suggested Royal Jelly may also help with gum health, blood sugar levels, exercise capacity and more. Royal Jelly may be the ultimate whole-body vitality booster for an amazingly healthy you!

A Word of Warning: Choose Your Royal Jelly Carefully

Bees make Royal Jelly from pollen they have collected, along with honey or nectar and their own glandular secretions. In other words, the quality of Royal Jelly is highly dependent on the environment in which it was produced.

Most Royal Jelly supplements on the market are sourced from China, which is one of the most highly industrialized and polluted regions in the world!

Chinese bees are likely collecting toxins and pollutants along with pollen, which they then pass on to bee products like Royal Jelly. Still other Royal Jelly supplements may be made from unhealthy bee colonies, supplying lower levels of the most active ingredient, 10-HDA.

NEW ZEALAND-SOURCED BEES’ KNEES ROYAL JELLY IS….

THE MOST BIOACTIVE ROYAL JELLY ON EARTH!

We take great pride in our Bees’ Knees Royal Jelly. In fact, we think it’s the best Royal Jelly in the world!

It all starts with Royal Jelly from bee colonies in the pristine natural environment of New Zealand. Due to New Zealand’s small population and scarce industrialization, its air and water are incredibly fresh.

Plus, New Zealand is so isolated that pollution from other parts of the world simply can’t reach it… no matter which way the wind is blowing. This environment produces clean, pure, top-quality Royal Jelly.

But there’s an even more intriguing feature of New Zealand-Sourced Bees’ Knees Royal Jelly that elevates it above any other royal jelly products:
Worker bees make Royal Jelly from pollen and nectar that they collect from flowers.

Since New Zealand’s flora evolved in isolation, 85% of its flowering plants are not found anywhere else in the world. What does this mean?

  • Bees’ Knees Royal Jelly features exotic natural compounds, unique to New Zealand’s flora, that simply don’t exist in other bee products.
  • With greater nutritional diversity, unparalleled purity, and supercharged potency, Bees’ Knees Royal Jelly is different — and far better — than any other royal jelly supplement!
  • Bees’ Knees Royal Jelly is sourced from New Zealand: Home of Happy Bees! New Zealand’s pristine natural environment produces a superior Royal Jelly product.
  • Bees’ Knees Royal Jelly supplies 1,000 mg of fresh, natural, 100% pure Royal Jelly in each easy-to-absorb, bioavailable vegetarian capsule
  • Bees’ Knees Royal Jelly is standardized to supply 1.1% 10-HDA, guaranteeing that you get a therapeutic serving of royal jelly’s most prized active ingredient.
  • Bees’ Knees Royal Jelly is produced in a sustainable, eco-friendly and respectful manner – no bees are harmed in the creation of this product
  • Bees’ Knees Royal Jelly is manufactured with stringent quality control and quality assurance procedures, yielding a safe, natural and effective final product.
  • Bees’ Knees Royal Jelly is processed quickly and efficiently, preserving its freshness and ensuring it remains highly biologically active to best support your health.

Enhance Your Whole Life With the Remarkable Power of Bees’ Knees Royal Jelly!

If you are currently seeking support for greater vitality, better fertility, anti-aging regimens, or other areas of wellness, then our Bees’ Knees Royal Jelly could be the supplement you’ve been searching for. Safe, natural, and side-effect free, our Bees’ Knees Royal Jelly makes one of Nature’s perfect foods even better than ever before!

6 Months Unconditional Guarantee of Complete Satisfaction!

Try any of our nutritional products and supplements – including our Bees’ Knees Royal Jelly capsules. If you don’t personally see and feel a difference in your overall vitality, let us know within 6 months. We’ll refund your order. No hassles. No quibbles. No delays.

All we ask is that you give our nutritional supplements an honest try.

Fair enough?

Order Your Supply of Bees’ Knees Royal Jelly Today!

Why I No Longer Share Supplement Copywriting Examples or Free Samples

Dear Reader, please know that this post was NOT an easy one for the Natural Health Writer to publish.

In fact, I started this post over one year ago (!) and then abandoned it, ’cause I just couldn’t decide if it was right.

I should have listened to my microbiome.

My decision is now final: I will no longer share my nutritional supplement copywriting examples with “potential clients.”

But do not despair, dear reader!

The Natural Health Writer is serving up an even tastier dish:

I am going to LOAD this site with a lot more great content that shows off my chops.

Supplement advertising examples, health and wellness copywriting examples, and every form of nutritional supplement copywriting under the sun.

I am writing this post to:

  1. Explain to Potential Clients why I do not share samples the way I used to;
  2. Help noob natural health copywriters understand how to avoid the pitfalls and leverage free samples for maximum benefit

Let’s get to it!

The Potential Client was befuddled. I had just flat-out denied his request for a supplement copywriting sample.

“So… you don’t share samples. Is this to protect yourself, or your clients, or what?” He asked.

“Exactly.” I replied.

And remarkably, this Potential Client did not argue the point.

He understood and respected my position. Which in turn compelled me to take him on as a client.

But for most, my new “no free supplement copywriting examples!” stance may seem counterintuitive. Antagonistic even.

But I have my reasons, dear reader.

I will now demonstrate my reasons with three anecdotes, followed by my analysis.

#1. “Your supplement copywriting samples are exactly what we were looking for!”

I was contacted by a nutritional supplement copywriter who was working in-house for a large natural health products manufacturer and retailer.

He had a “big opportunity” (::eyeroll::) for me.

His company needed a lot of help creating rich, detailed blog posts that were research-driven and FDA-friendly, but also served as SEO and conversion rocket fuel.

Of course, this SEO-tuned supplement content in blog format is my specialty.

Now, this particular fellow and I shared a mutual acquaintance who had spoken highly of him in the past.

So when he asked me for samples that matched his needs, I said “Sure thing, Bro!”

I looked over his company’s website and natural health products. I evaluated their content, making notes along the way of FDA red flags, missed supplement marketing opportunities, etc.

Next I went through my vast archives to curate supplement blog post samples for him that were aligned with his company, his product line, and his clearly defined goal.

For the Natural Health Writer, this amounted to few hours of work.

But ultimately, I sent over a selection of the greatest nutritional supplement blog posts the world has ever seen.

“Thanks Pat! I will follow up in a couple of weeks,” the Potential Client replied.

A month or so goes by, and I hear nothing. Meh, whatever. So I follow up with the guy.

“We’re still looking at supplement copywriters,” He replied. “But I will be in touch. Your work is great! In fact, your samples are exactly what we are looking for.”

After that… radio silence.

Some time later, I check out their blog… only to find it has been populated with posts that are incredibly similar in style, format and form to the samples I had shared months earlier.

‘Twas then the Natural Health Writer had a moment like:

Hmmmmmmm.

Boy did I feel like a dope.

But the last laugh is on them… because even though they did a great job stealing my moves, their blog posts were STILL riddled with highly risky red-flag claims.

Some of these claims were, in fact, not unlike the language that recently landed Mercola in hot water with the FDA.

::Facepalm::

#2. Natural Health Writer gets GHOSTED by a “Cheesy, Nutty” Potential Client after sharing supplement copywriting examples

This story is much simpler than the previous. A marketing guy from a supplement company contacted me via LinkedIn.

He needed sales-boosting nutritional supplement content, and lots of it. And of course, he wanted to see samples.

Mr. Nice Guy (that’s me!) said “Sure thing, Bro!” (I really want to name-and-shame this clown, but I will refrain).

One look at their website, and I saw that this company desperately needed my help with supplement copywriting, marketing, and a lot more.

supplement label with ugly branding
1979 called. It wants its branding back.

If they had the budget, I knew I could be a RAINMAKER for them.

Enthused at the prospect, I spent another couple hours gleaning my archives for relevant samples.

Further, since this company was super-close, relatively speaking (about a 4-hour drive), I offered to make a trip and sit down with him in person to discuss working together.

I sent everything over. Three weeks go by, no reply. So I send a follow up.

::crickets::

I wait another week, send another follow-up.

::silence::

Finally, a couple of months later, I remembered this debacle.

Realization of the ghosting ticked me off, so I sent another email politely expressing that I am no longer interested in working with them.

That last email was infantile and unnecessary, I know. Similar to:

“I am breaking up with YOU.”

But whatever… it made me feel like less of a fool at the time!

#3. Fool me twice, shame on you. Fool me thrice…

This last one is a real doozy. One day, I will write the whole story.

But for now, I will do my best to keep it focused on the supplement sample topic.

A Marketing Director for a supplement company contacted me seeking help with sell sheets. Right up my alley!

We scheduled a call, and spoke for an hour about nutritional supplements.

As I looked over this company’s content, I must say, I was super impressed. Tight, credible, extensively researched copy, with nary a red flag in sight.

It turns out that the company founders were a couple of accomplished doctors. They simply no longer had the time to create this type of rich nutritional supplement content.

Yet again, here was a scenario where I knew I was the perfect fit for a supplement company’s needs. The Natural Health Writer could make all their copywriting headaches go away.

I discussed with the Marketing Director a timeline and an estimate, including detailed recommendations, to produce a Pilot Project sell sheet for them.

The Marketing Director was all-in, sounding very enthused for me to begin.

Over the course of the next week, I did a deep-dive on their brand, taking extensive notes along the way.

I then wrote up a detailed estimate, signed and ready to rock. I also sent an invoice for agreed-upon 50% project initiation fee.

I sent it out.

The next day I got the reply:

“Oh, my mistake. I thought you were going to do the first sell sheet for FREE within a week.”

Whaaaat?

The Marketing Director continued, “Can you send me some samples of supplement sell sheets you have written so I can show them to my bosses and justify the expense?”

nope.

Of course I said no! I immediately rescinded my proposal. The Marketing Director was shocked. LOL!

In anecdote #3, we have yet another variation on a discordant theme.

For the Natural Health Writer, it was another several hours lost in the void.

That, dear reader, was my tipping point, where I finally said…

I won’t be fooled again.

YEEEEAAAAAHHHHH!!!!!!!!

My Analysis on Nutritional Supplement Copywriting Samples, Examples, Etc.

The more I thought about sharing my samples with Potential Clients, the less sense it made. Here’s why:

  • It is a waste of my time. I have 18 years’ worth of supplement content archives. I would always take far too much time to find samples that were highly relevant to the Potential Clients’ companies, products and needs.
  • It is not fair to my past clients. Somebody else paid me to create something amazing…. Why should I give that Blueprint For Greatness to a potential client for free?
  • Too many clowns have spoiled the show. Some Potential Clients have been genuinely appreciative and respectful when I send them examples of my supplement copy writing prowess. But as detailed above, many have also rude and disrespectful about it, even going so far as to ghost me and steal my moves. NEVER AGAIN!

Despite my ranting, there is a time for free supplement copywriting examples: Junior copywriters.

If you are a young natural health copywriter who has found this article, please take all of my commentary in context.

For those who are just starting out, the Natural Health Writer encourages you to share your samples!

And in some cases, actually writing a FREE SAMPLE (::shudder::) can even be greatly beneficial for securing new clients and starting a lucrative freelance writing career.

But once you get rolling, you must cease the freebies…. otherwise you are teaching Potential Clients that your work has little, if any, value.

Good luck rakin’ in the ducats then, noob.

Give ’em an inch, and they WILL take a mile.

Did you make it this far and STILL want to work with the Natural Health Writer?

If so, you have my respect and gratitude.

But how to get around this “I need to see samples!” issue?

Here is my pledge: Over the next several months, I will be loading the HECK out of this website with samples of my nutritional supplement content.

The Natural Health Writer has 18 years’ of complete and utter nutritional supplement industry DOMINATION under his belt.

“My archives are DEEP.” ~ The Natural Health Writer

Ergo, I can share my writing samples while still remaining true to my past clients. (for example, some pieces were never published, or supplements and natural health products may have been discontinued, etc.).

So watch this space if you want to work with me, but want to see some more of  my magic first.

In truth, dear reader, there is a much better way, however:

Email me at pjsdougherty@gmail.com, and let’s schedule a call.

I love talking about the nutritional supplement industry, especially with others who share my passion.

A 30-minute video chat (yes, I am real!) or phone call can more efficiently reveal if we will work well together.

Speak with me. After you hang up, you will have a general understanding of why The Natural Health Writer is The Greatest there is, and The Greatest there ever will be.

Work with me, and you will have proof of the same.

Until then, Dear Reader…

~ PJS, the NHW

P.S., OH! I almost forgot. There actually IS a way to get a “freebie” from the Natural Health Writer:

Challenge me and Defeat me at Words With Friends.

Doing so will win you a truly glorious prize: A free one-hour Natural Health Writer audit of one of your supplements.

(If you lose, you must send me a free bottle of said supplement).

Send me an email as your challenge, as I rarely check WWF. Then, Game on!

Best Supplement Copywriter – Who is Numero Uno?

Seeking a top supplement copywriter? I am Pat Dougherty, The Natural Health Writer, and I’ve been creating dietary supplement content for 20 years. I wrote this guide to share the best qualities, talents and skills to look for in a nutritional supplement copywriter — whether you work with me, hire someone else, or even do it yourself. Let’s get to it!

What to Look For in a Supplement Copywriter

Dietary supplement copywriting is a different beast from other markets. These are products people will ingest for health. It’s not a random widget. It requires extensive knowledge and deep understanding of dietary supplements to write marketing copy that is effective, responsible and compliant.

Here’s a short checklist on what to look for in a dietary supplement content writer:

  1. Industry Knowledge: Must have solid understanding of the health and wellness industry, including dietary supplements, vitamins, minerals, and herbal products. They should be familiar with regulatory guidelines and terminology specific to this field.
  2. Research Background: A copywriter in this space should know how to research health sciences, nutrition, herbalism and similar fields. This knowledge can be invaluable for creating accurate and credible content.
  3. Writing Experience: A vast portfolio for relevant writing experience in the supplement industry is helpful. Demonstrating a track record of creating persuasive, informative, and engaging copy.
  4. Understanding of Target Audience: Ability to understand your target audience’s needs, concerns, and preferences. They should be able to tailor their writing to resonate with your customers.
  5. SEO Skills: In the digital age, SEO (Search Engine Optimization) is crucial. Good supplement copywriting should include SEO best practices, which grant a huge advantage that helps your content rank well on search engines.
  6. Compliance with Regulations: Any copywriter for supplements must know regulatory requirements for supplement marketing, such as the FDA guidelines in the United States. They should be able to write copy that complies with these regulations, and should be familiar with DSHEA. More on that in a minute.
  7. Creativity: While compliance is important, creativity is also key. A copywriter should be able to craft compelling and unique messaging that sets your supplements apart from the competition.
  8. Timeliness and Reliability: Ensure that the copywriter is dependable and can meet deadlines consistently. Timely delivery of content is crucial for marketing campaigns and product launches.
  9. Communication Skills: Effective communication is essential. The copywriter should be able to collaborate with your team, understand your brand’s voice and goals, and provide updates on project progress.
  10. Adaptability: The supplement industry is ever-evolving. Look for a copywriter who can adapt to changing trends, research findings, and customer preferences.
  11. Portfolio Diversity: A diverse portfolio that showcases a range of supplement sales copy, such as product descriptions, blog posts, a sales letter, direct mail, social media content, and email campaigns, can be a sign of a well-rounded copywriter.
  12. Passion for Health and Wellness: A genuine passion for health and wellness can be a valuable asset. A copywriter who is personally invested in the industry is more likely to produce compelling and authentic content
  13. Attention to Detail: Copywriting for health supplements requires a high level of accuracy. Look for a copywriter who pays attention to detail to avoid misinformation and errors.
  14. AI Fluency: AI-assisted copy can accelerate dietary supplement content creation. But bad prompts can lead to misinformation that is bad for your customers. Be sure to work with a writer who fact-checks AI and draws from experience to produce something original, compliant, safe and substantiated.

By thoroughly evaluating potential supplement copywriters based on these criteria, your company can find a qualified professional who can effectively convey the benefits of your products and connect with your target audience.

Bottle of vitamins emblazoned with a dollar sign showing impact of a good supplement copywriter

My Supplement Copywriting Specialties

This is a big story. Far too large for a single article. To make it easier for now, I will focus on my most in-demand specialties, as well as those that I recommend for your supplement business development.

I am a versatile supplement writer. It’s been 20 years, I feel I have done it all! So whatever you need, I’m your huckleberry. Before I get into specialties, I want to clarify copywriter vs. content writer. I identify as both. But what’s the difference?

  • Copywriters create persuasive content with the primary aim of driving specific actions;
  • Content writers produce informative and engaging content to inform or entertain the audience

Both roles are important in dietary supplement marketing and communication, and they often complement each other in a broader content strategy. Because education drives supplement sales, a great copywriter in this industry must excel at both.

Brand and Product Genesis

This is one of the most valuable services I offer. It is an incredibly important step on your way to supplement success! Whether you have a clear idea of what you want your supplement to be, or are starting from scratch, I am here to help.

In its most valuable form, this skill involves taking a list of supplement ingredients and turning them into a winning brand.

To achieve this, I draw upon 20+ years supplement marketing experience from all angles. If you have a list of ingredients, you can hand it off to me and I will take care of:

  • Positioning. I define and explain the unique value and identity of your supplement within a target market to differentiate it from competitors.
  • Supplement marketing copy. Product names, punchy taglines, descriptive phrases that grab attention and convey why consumers need to have your product.
  • Claims. I research, build confidential files for each ingredient, assess dosages and more to build claims that are respectful to FDA while still selling the product.
  • Storytelling. Building off my research, I write romantic storytelling copy that addresses the customer’s need and builds an emotional connection.
  • Ad copy. I develop a portfolio of seed advertising concepts that serve as inspiration and can be planted further down the line for robust growth.
  • Base copy. I create a dossier of everything in the short- to medium-range, creating a wellspring of good copy that can be disseminated through multiple mediums.
  • Quality copy. Involves differentiating your product by the quality of your ingredients, manufacturing processes, formulation, and even your philosophy and “about us.”
  • Sell sheets. These aggregate all of the above and more into a single sales-driven front-and-back sheet that summarizes the most important features and benefits

Of course, there are more aspects of supplement genesis. But these are a few of the most important. I love doing genesis projects because they are so beneficial to my clients, especially those who are launching a supplement for the first time.

SEO, Blog Article Writing, Web Content Marketing

The early part of my career revolved around print publications. Brochures, pamphlets, magazines, booklets, direct response pieces, catalog projects, you name it. All to sell nutritional supplements, with the occasional complementary piece on alternative health and physical fitness.

The medium was incredible at the time. But I watched it evolve into the digital information age. As as it changed, I adapted with the times. When I started writing website content, a truth quickly became apparent: The Google likes me. Really likes me.

This may be attributed to the fact that I really started gaining steam with web content around the Google Panda Update of 2011. This crucial update raised the bar on writing quality. Since I was already obsessively focused on writing original, high-quality content, I naturally achieved great search engine ranking results.

Since then, I have had the good fortune of working closely with some of the world’s leading SEO experts.

Now, my content is built upon a foundation of exceptionally high-quality writing, advanced SEO practices, and deep research that meets the Google’s more recent E-E-A-T demands.

It has been truly remarkable the past few years to see the game-changing results my content marketing services can produce.

Example: For one client, I published 83 web articles across three brands in one month (managing a small team; I’m not that fast!). Exquisitely written, thoroughly researched and referenced, masterfully SEO-tuned, and skillfully crafted to sell product. A few months later:

  • 99% of the articles produced were on the first page of Google
  • 93% had secured number one ranking in Google

This was a full-spectrum assignment. It involved:

  • Creating the blog post format/template
  • Establishing the voice and tone of posts
  • Developing a full editorial calendar and schedule
  • Researching and referencing each article
  • Writing each piece with a focus on FDA-friendliness
  • Image sourcing, with a focus on public domain images
  • Internal linking to relevant pages
  • External linking to credible sources
  • SEO practices; keyword research, meta tags, excerpts, etc.
  • Helping to build a sales funnel that integrates with blog posts
  • Everything else you can imagine, including training my team

The Natural Health Writer cannot take full credit for these spectacular results.

Site authority counts, backlinks count, and other talented individuals contributed to this success.

If you want to rank great website content, E-E-A-T is the name of the game these days. And I am the answer to each of these criteria:

  • Experience – I have been writing content for the dietary supplement industry for 20+ years, and have generated more sales for dozens of leading manufacturers
  • Expertise – My experience has built expertise in every aspect of dietary supplements and natural health products: Marketing, sales, training, publicity, compliance, formulation, quality testing, everything!
  • Authoritativeness – I am a convincing force in the industry, creating science-based content that makes a compelling case for the consumer. I guarantee that my content is all original: authoritative and authentic.
  • Trustworthiness – Talk is cheap. I ensure trustworthiness by keeping claims respectful to FDA guidelines, referencing credible external sites, citing real research and otherwise maintaining transparency across all content that I produce.

In my opinion, building a large archive of blog content supporting your products is a great investment. Readers are supplement consumers. And more clicks from great articles can vault you ahead of competition that blogs ineffectively (if at all!)

Learn more about my SEO writing for supplements and holistic health

Don’t Forget Regulatory Expertise!

You can’t get the full benefit of supplement marketing if your copywriter is making highly risky claims about your products. In the dietary supplement industry, it is crucial to remain respectful of regulatory guidelines from the FDA, FTC, and Amazon (if you’re selling on there).

In the dietary supplement industry, compliance takes good copywriting to great copywriting.

My own experience includes 20 years of interfacing with marketing directors and lawyers to create compliant copy that still sells great! I am proud of this expertise, and feel my compliance ability is a unique advantage that’s been a big part of my clients’ success.

DSHEA Knowledge: the Big Fundamental

If you are interviewing a copywriter to help you sell nutritional supplements, one of the first questions you should ask: “What do you know about DSHEA?”. This is what separates a top supplement copywriter from an impostor.

There are so many companies selling products, and so many copywriters describing those products, who clearly have no understanding or no respect for the very legislation that has enabled our industry to thrive for the past 25+ years.

Now that I’m thinking about it, another great way to phrase this question would be “What does DSHEA stand for?”

(A reminder, it is the Dietary Supplement Health and Education Act!)

Either you know it, or you don’t. And if you don’t, you should learn about it before you start as a health supplement copywriter.

I have expertise in DSHEA that no other supplement copywriter can match.

I broke into the nutritional supplement industry in 2003, about 10 years after the passage of DSHEA. My first role was as a copywriter and creative specialist for Natural Organics Inc., more widely known as Nature’s Plus. In this role, I was fortunate to work closely with Gerald Kessler, a primary architect of DSHEA a true nutritional supplement industry legend.

The lesson: if you want to hire a good nutritional supplement copywriter, make sure that they know what DSHEA. If you want to hire the best supplement copywriter, contact me.

FDA Writing: Respect the Agency

Please respect the FDA. I can help you with FDA writing for your nutritional supplements. Zebulon Rogerson, 1978 – U.S. Food and Drug Administration / Public domain

This one plays off the DSHEA knowledge prerequisite. If you’re hiring a health copywriter who claims nutritional supplement marketing expertise, take a look at the claims that are in samples that they provide.

Are they responsible? Are they respectful? Or do they flout FDA guidelines and create risk for the supplement brands?

In this sphere, again, the Natural Health Writer has experience and expertise that no other supplement copywriter can match. But it wasn’t easy. I learned this the hard way.

Specifically, I have sat down with lawyers representing some of the biggest nutritional supplement brands in the world…. and had my copy mercilessly shredded.

It was painful, but I am most grateful for this experience. Working closely with leading industry lawyers has given me insight on how to manage nutritional supplement copywriting from a legal perspective.

Note: I am not a lawyer. Instead, I focus on making their lives easier. I strive to get my content close to target. Only a lawyer can definitively declare nutritional supplement copy to be FDA-compliant.

FDA writing is my passion. I know the pitfalls. I know the red flags. I know the ticking time bombs. I write to avoid these dangers and keep it respectful. The end result:

CLIENTS ARE ASTONISHED AT HOW QUICKLY AND EASILY MY SUPPLEMENT COPYWRITING PASSES LEGAL REVIEW.

Less time and legal means less money spent on lawyers and faster speed to market – all while remaining respectful to both the FDA and the nutritional supplement industry at large.

Learn more about my FDA Writing for Nutritional Supplements.

Dietary Supplement Research & Development

If a supplement writer is getting his or her information about your product from unreliable sources, you can be setting your company up for a lot of problems:

  • Regulatory concerns
  • Legal concerns
  • Ethical concerns

It is crucially important that we connect our customers with reliable and accurate information about nutritional supplements. So they can use them for maximum effect, safely, comfortably, and cost-effectively.

All of this circles back to nutritional supplement research.

It is not about the information anymore. It is about the questions we ask to get the information. It is about where we choose to seek the information. I know how to find the good stuff!

To reiterate an earlier point, the best supplement copywriter must see things that no one else can see.

When you apply this to research, the context changes to asking questions that no one else asks. This leads to better copy across the board.

SUPPLEMENT COPYWRITING CAN ONLY ACHIEVE GREATNESS WHEN IT IS BACKED BY GREAT RESEARCH.

When it comes to research and the supplement industry no one can approach the skill of the Natural Health Writer.

I see things no one else sees. I ask questions that no one else asks. And I know how to find the good stuff — beyond PubMed — that establishes the exact kind of authority you need for high Google rankings and responsible supplement marketing.

Storytelling Copy

It took a while to get here, but let’s talk about the crux of it all: great writing!

I believe the nutritional supplement industry is perhaps the most challenging industry for copywriting. You have to navigate all of the above concerns, but still produce effective sales copy.

So how can you do it? How can you sell health and wellness while facing so many limitations on the words you can use and claims you can make?

If I were to sum it up in one word, I would say storytelling. You have to say it without saying it. But you can tell parallel stories.

My method involves crystallizing the consumer’s desire. That is the destination. Then, we determine the route, which is often circuitous.

Connecting the supplement to a realization of the consumers’ ultimate desire requires a lot of research, parsing of information, positioning, development of claims, and more.

But ultimately the horsepower that drives us there is the writing itself.

  • From a technical standpoint, The writing presents the solution in a way that is respectful to the customer, the industry, and the regulatory bodies that govern it.
  • From a sales standpoint, writing must paint a beautiful picture of robust health and exhilarating vitality. It’s not easy. But I can take you there.

Merging these two lanes requires a skillful driver. The Natural Health Writer says, gimme the keys. Let’s ride.

Let’s drive. But not TOO fast. : ]

Best Supplement Copywriter Stack: Experience + Talent

THE ULTIMATE COMBINATION TO LOOK FOR IN THE BEST SUPPLEMENT COPYWRITER IS TALENT AND EXPERIENCE.

It is almost unbelievable for me to say it, but I have been a nutritional supplement copywriter for 20+ years. (!)

The first four years were with Nature’s Plus in a corporate environment. But I broke away from corporate to do more as a freelance supplement copywriter.

Since I left Nature’s Plus in 2007, I have:

  • Created 3 natural health magazines, published 100K+ copies
  • Developed and wrote 7 natural health booklets, published 10+ million copies
  • Worked on a variety of jobs with dozens of the best companies in the nutritional supplement industry
  • Written about hundreds of different supplements, targeting all sorts of demographics and myriad health concerns
  • Written hundreds of Google-dominating nutritional supplement web articles
  • Toured the inner workings of some of the greatest nutritional supplement manufacturing facilities on the planet
  • Developed sales training programs for thousands of associates of a leading nutritional supplement retail chain
  • Wrote scripts and collaborated with video producers to create dynamic dietary supplement storytelling videos and related media campaigns
  • Worked with nutritional supplement visionaries and legends, including founders of several brands who launched the industry
  • Collaborated with doctors and health practitioners who were entering the supplement industry for the first time.
  • So. Much. More.

And the crazy part? I know in my heart that my best supplement sales copy is yet to come. I invite you to explore my site, read my words, and check out my body of work.

Learn more about my copywriting services for:

Weight loss supplements – If you’re planning a new initiative for your weight loss supplements, customer education with great content writing can go a long way in building credibility

Nootropic supplements – Brain-boosting nootropics remain one of the hottest categories.

Testosterone supplements – A tricky category! But in demand. I conquered it responsibly.

Immune support supplements – Since COVID, a very hard topic to discuss in supplement marketing. I know how to do it.

Sports nutrition supplements – One of my favorite spaces. I love the devoted audience and look forward to writing a lot more in this space.

I invite you to check out the rest of my website to see many more examples of my own copy techniques and my versatile copywriting skills for supplements.

Conclusion: Natural Health Writer is Numero Uno

Writing is what sells nutritional supplements. But the actual practice of nutritional supplement copywriting is incredibly complex.

To succeed, the writer must blend a combination of skills — educating the consumer in a responsible manner, maintaining careful respect for the FDA and other regulatory bodies, and selling the heck out of product with classic copywriting techniques.

If you want your supplement to excel in the marketplace, an el-cheapo writer off fiverr or similar just won’t cut it. You need a specialist.

If you are hiring a leading nutritional supplement copywriter, contact me, even if just to chat about the industry. I love this industry.

And if you don’t hire me, please do use the tips in this guide to find a writer who is a great fit for your brand.